The Brazilian supermarket sector generated over R$1.2 trillion in sales last year. This analysis details the competitive forces, shifting consumer habits, and operational trends defining the market.
Key Takeaways
- Carrefour Brazil held 18.5% market share in supermarkets by sales in 2023
- 52% of Brazilian consumers shop at supermarkets 2-3 times weekly in 2023 survey
- Supermarket e-commerce expected to grow 25% annually to 2027
- In 2023, the Brazilian supermarket industry reached total sales of R$ 1.234 trillion, representing 5.8% growth from 2022
- Food and beverage sales accounted for 78% of total supermarket revenue in Q1 2023
Brazil’s supermarket industry shows steady growth, driven by rising demand, wider coverage, and strong private-label sales.
Related reading
01 · Category
Competitive Landscape30 stats
01
Carrefour Brazil held 18.5% market share in supermarkets by sales in 2023
02
Grupo Pão de Açúcar (GPA) revenue was R$ 85 billion in 2023
03
Assaí Atacadista expanded to 280 stores with R$ 62 billion sales 2023
04
Casino Group exited Brazil, selling 91% of GPA stake in 2023
05
Prezunic chain had 22% sales growth in Rio market 2023
06
Mambo led Northeast with 15 stores and R$ 4.5 billion sales 2023
07
Big led South region supermarket sales at R$ 12 billion 2023
08
Irmãos Muffato group operated 94 stores, R$ 22 billion revenue 2023
09
Walmart Brazil (now ADP) had 9% market share post-rebrand 2023
10
Dia chain closed 150 stores but stabilized at R$ 8 billion sales 2023
11
São Paulo's top 10 chains controlled 65% local market in 2023
12
Atacadão (Carrefour) generated 40% of parent sales at R$ 110 billion 2023
13
Condor Super Center expanded 5 new stores in Paraná 2023
14
Grupo Pereira dominated Amazonas with 28% share in 2023
15
Zaffari group sales reached R$ 10.5 billion across 48 stores 2023
16
Nacional Apolo topped Minas Gerais with R$ 6.8 billion 2023
17
Online, Americanas and Magazine Luiza captured 22% grocery e-com 2023
18
Cobasi led pet sales in supermarkets at R$ 9 billion 2023
19
Angeloni chain had highest same-store sales growth 7.2% in 2023
20
Top 20 chains accounted for 72% national supermarket sales 2023
21
Sonda chain in Northeast grew EBITDA 25% to R$ 450 million 2023
22
Carrefour's market share rose 1.2% after acquisitions in 2023
23
Regional independents held 28% market share outside top chains 2023
24
Makro (now Assaí) wholesale format sales up 18% in 2023
25
Bompreço (GPA) maintained 12% Northeast share in 2023
26
Comgrão led wholesale clubs with 35 outlets in 2023
27
Extra Hiper (GPA) format sales declined 5% amid rebranding 2023
28
Top chains' digital investment totaled R$ 4 billion in 2023
29
65% of new store openings by top 10 chains in Southeast 2023
30
Private equity investments in Brazilian supermarkets hit R$ 2.5B 2023
Interpretation
Competitive Landscape Interpretation
In Brazil's supermarket saga, Carrefour and Atacadão flex as national titans while a fiercely loyal parade of regional champions—from Mambo in the Northeast to Zaffari in the South—prove that local flavor still commands a hefty 28% slice of the pie, all as everyone frantically invests in digital and automation just to keep up.
02 · Category
Consumer Behavior and Preferences24 stats
01
52% of Brazilian consumers shop at supermarkets 2-3 times weekly in 2023 survey
02
68% prefer supermarkets for fresh fruits and vegetables purchases in 2023
03
Price sensitivity led 74% to switch brands in supermarkets in 2023
04
42% of shoppers use loyalty programs weekly in Brazilian supermarkets 2023
05
Online grocery shopping adopted by 28% of urban consumers in 2023
06
55% prioritize local products in supermarket purchases per 2023 survey
07
Average shopping basket size was 12 items in supermarkets 2023
08
61% of consumers read labels for health info in supermarkets 2023
09
Millennials (25-40) represent 38% of supermarket spending power 2023
10
47% avoid plastic packaging in supermarket choices 2023 survey
11
Evening peak shopping hours (6-9pm) account for 32% of visits 2023
12
36% of low-income shoppers buy in bulk at atacarejos 2023
13
Plant-based product trial rate reached 25% among consumers 2023
14
52% use mobile apps for supermarket coupons in 2023
15
Women make 72% of supermarket purchase decisions in households 2023
16
29% shifted to healthier snacks in supermarkets post-2023 surveys
17
Weekend shopping frequency at 45% vs 22% weekdays in 2023 data
18
64% value convenience stores within supermarkets for quick buys 2023
19
Organic food preference up to 18% among high-income shoppers 2023
20
41% compare prices across apps before supermarket visits 2023
21
Gen Z (18-24) favors delivery options at 35% adoption rate 2023
22
57% influenced by in-store promotions during shopping 2023
23
Alcohol purchases down 8% among under-30s in supermarkets 2023
24
49% seek gluten-free options more frequently in 2023 surveys
Interpretation
Consumer Behavior and Preferences Interpretation
Brazilian supermarkets are a high-stakes arena where fickle, price-sensitive shoppers—often women wielding mobile apps like culinary cavalry—navigate evening rushes with tactical precision, swapping brands, scrutinizing labels, and championing local produce, all while millennials flex their spending power and a growing slice of the population quietly eyes the plant-based aisle.
03 · Category
Industry Trends26 stats
01
Supermarket e-commerce expected to grow 25% annually to 2027
02
Sustainability initiatives in 80% of chains by 2025 target, announced 2023
03
AI-driven inventory management adopted by 35% of large chains 2023
04
Cashless payments projected to reach 75% of transactions by 2026
05
Plant-based products shelf space to double by 2025 per industry pledge
06
Dark store numbers forecasted to hit 5,000 by 2028 in Brazil
07
Zero-waste stores piloted in 20 supermarkets, expansion planned 2024
08
Blockchain for supply chain traceability in 15% chains by 2025
09
Metaverse shopping experiences tested by 3 major chains in 2023
10
Healthy eating sections expanded 40% in stores since 2022, 2023 data
11
Delivery partnerships with iFood/Rappi cover 90% urban supermarkets 2023
12
Robot checkouts installed in 500 stores, +200% from 2022
13
Carbon neutral goal set by top 5 chains for 2030 operations
14
Personalized pricing via apps trialed in 10% stores 2023
15
Vegan product lines to grow 30% CAGR through 2027 forecast
16
Omnichannel integration score averaged 7.2/10 for top chains 2023
17
Lab-grown meat pilots in 5 supermarkets planned for 2024
18
Energy efficiency retrofits saved 15% costs in 200 stores 2023
19
NFT loyalty rewards launched by 2 chains, 50k users 2023
20
Hyper-local sourcing increased to 45% of produce by 2025 target
21
Voice commerce grocery orders up 300% in pilot apps 2023
22
Plastic reduction 50% by 2025 pledged across industry 2023
23
AR try-on for beauty products in 100 stores 2023 trials
24
Subscription box groceries launched by 8 chains, 1M subs forecast 2025
25
5G-enabled smart shelves in 50 hypermarkets improving restock 20% 2023
26
Total revenue projected at R$ 1.5 trillion by 2025 for supermarkets
Interpretation
Industry Trends Interpretation
Brazilian supermarkets are racing to become hyper-efficient, guilt-free, and slightly sci-fi bazaars where your avocados might be hyper-local, your receipt might be an NFT, and your shopping cart, whether digital or physical, is relentlessly optimized for everything from your wallet to the planet.
More related reading
04 · Category
Market Size and Growth30 stats
01
In 2023, the Brazilian supermarket industry reached total sales of R$ 1.234 trillion, representing 5.8% growth from 2022
02
The supermarket sector accounted for 85% of Brazil's total retail food sales in 2023, up from 82% in 2021
03
Brazil had 92,000 supermarket establishments in 2023, a 2.1% increase year-over-year
04
The average supermarket size in Brazil grew to 1,850 m² in 2023 from 1,720 m² in 2020
05
Online supermarket sales in Brazil surged 28% in 2023 to R$ 45 billion
06
The South region of Brazil contributed 28% to national supermarket sales in 2023
07
Supermarket sales per capita in Brazil reached R$ 5,890in 2023
08
Inflation-adjusted supermarket sales growth was 3.2% in 2023 despite 4.6% food inflation
09
Hypermarkets represented 12% of supermarket outlets but 35% of sales volume in 2023
10
Brazil's supermarket industry employed 1.58 million people directly in 2023
11
Total assets of the top 100 supermarket chains reached R$ 250 billion in 2023
12
The sector's EBITDA margin averaged 4.2% in 2023 for major chains
13
Supermarket penetration in urban areas was 98% in Brazil in 2023
14
Wholesale clubs grew to 8% market share in supermarkets by sales in 2023
15
The Northeast region saw 7.1% supermarket sales growth in 2023, highest nationally
16
Brazil's supermarket industry contributed 2.1% to national GDP in 2023
17
Number of cash registers in Brazilian supermarkets totaled 450,000 in 2023
18
Self-service supermarkets made up 65% of total outlets in 2023
19
The industry's total investment in expansion was R$ 12.5 billion in 2023
20
Supermarket sales growth in São Paulo state was 4.9% in 2023
21
Organic product sales in supermarkets grew 15% to R$ 2.8 billion in 2023
22
E-commerce penetration in supermarkets reached 12% of total sales in 2023
23
Cash sales still dominated at 68% of supermarket transactions in 2023
24
The sector's tax contribution was R$ 180 billion in 2023
25
Average annual sales per supermarket outlet was R$ 13.4 million in 2023
26
Dark stores for online fulfillment numbered 1,200 in Brazil in 2023
27
Supermarket chain consolidation led to 15 mergers in 2023
28
Private label products reached 18% of supermarket sales in 2023
29
The industry's logistics costs averaged 6.5% of sales in 2023
30
Export-oriented supermarket sales grew 9% to R$ 1.2 billion in 2023
Interpretation
Market Size and Growth Interpretation
Brazil's supermarkets are no longer just aisles of sustenance but colossal, digitally-adapting engines of the economy, where inflation is fought at the checkout, every square meter is relentlessly optimized, and the nation's shopping cart—still heavy with cash—is increasingly filled online and by private labels, all while steadily consolidating and marching toward even the most remote urban doorstep.
05 · Category
Sales and Revenue27 stats
01
Food and beverage sales accounted for 78% of total supermarket revenue in Q1 2023
02
Non-food sales grew 12% year-over-year to R$ 180 billion in 2023
03
Fresh produce sales volume increased 4.5% to 25 million tons in 2023
04
Beverage category sales reached R$ 210 billion, up 6.8% in 2023
05
Household cleaning products sales rose 8.2% to R$ 45 billion in 2023
06
Dairy products generated R$ 85 billion in supermarket sales in 2023
07
Meat sales volume hit 8.2 million tons, valued at R$ 150 billion in 2023
08
Bakery items contributed 9% to total sales, R$ 110 billion in 2023
09
Frozen foods sales surged 14% to R$ 32 billion in 2023
10
Personal care products sales were R$ 55 billion, up 7.5% in 2023
11
January 2023 supermarket sales grew 2.1% adjusted for calendar effects
12
Black Friday 2023 supermarket sales hit R$ 8.5 billion, +11% YoY
13
Perishable goods sales margin averaged 22% in 2023
14
Packaged food sales volume increased 3.8% to 40 million tons in 2023
15
Alcohol-free beverages sales reached R$ 120 billion in supermarkets 2023
16
Snacks category grew 10.2% to R$ 28 billion in supermarket sales 2023
17
Pet food sales in supermarkets rose 16% to R$ 12 billion in 2023
18
Q4 2023 supermarket sales growth was 6.4% YoY, driven by holidays
19
E-commerce grocery sales revenue was R$ 15 billion in Q3 2023
20
Tobacco products sales declined 5% to R$ 18 billion in 2023
21
Health and beauty sales in supermarkets hit R$ 40 billion, +9% in 2023
22
Average ticket value in supermarkets rose to R$ 85in 2023
23
Foot traffic in supermarkets increased 2.5% to 12 billion visits in 2023
24
Online sales average ticket was R$ 220,2.6x physical stores in 2023
25
Regional sales disparity: Southeast 52%, North 4% of total in 2023
26
Promotions drove 35% of supermarket sales volume in 2023
27
Inflation impact reduced real sales growth to 1.8% in H1 2023
Interpretation
Sales and Revenue Interpretation
Despite the comforting dominance of food and drink in the Brazilian shopping cart, last year's receipts reveal a nation that is also thirsting for growth, craving convenience, and occasionally tossing in a new leash for the dog and a frozen pizza for good measure.
Reference
Cite This Report
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APA
Kevin O'Brien. (2026, February 13). Brazil Supermarket Industry Statistics. Gitnux. https://gitnux.org/brazil-supermarket-industry-statistics
MLA
Kevin O'Brien. "Brazil Supermarket Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/brazil-supermarket-industry-statistics.
Chicago
Kevin O'Brien. 2026. "Brazil Supermarket Industry Statistics." Gitnux. https://gitnux.org/brazil-supermarket-industry-statistics.
Sources & references
19 datasets cited across this report · attribution is report-level