Gitnux/Report 2026

Brazil Fashion Industry Statistics

Brazil apparel demand is set to rebound with 2.5% clothing and footwear retail volume growth expected for 2025 to 2029, yet margins stay tight at an average 9% for apparel retailers as supply chain disruption still tops concerns for 58% of executives. From BRL 71.6 billion in 2023 apparel and accessories retail spend to China-driven sourcing dependence and rising electricity costs, the page connects Brazil’s consumer behavior and operational stress points into one clear, current picture.
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June 30, 2026Updated
Brazil Fashion Industry Statistics
Ryan TownsendWritten by Ryan Townsend·Edited by Lukas Bauer·Fact-checked by Nicholas Chambers
Published ·Updated
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Brazil’s apparel and footwear retail market is forecast to grow at a 2.8% CAGR from 2024 to 2029, driven by renewed demand after a 3.0% retail volume increase in 2023 to 2024. Labor and operations remain under pressure, with 3,256,000 workers employed in textiles manufacturing and 58% of apparel executives naming supply-chain disruption as a top challenge. The next sections connect market growth to retailer margins, online and mobile purchasing behavior, and the import flows that shape available inventory.

Key Takeaways

  • 3,256,000 workers employed in the Brazilian textiles manufacturing sector (CNAE), per RAIS 2022 data
  • 3.0% Brazil apparel retail volume growth (2023–2024), meaning expected demand recovery in the apparel segment
  • 2.5% Brazil clothing & footwear retail volume growth forecast for 2025–2029, meaning continuing moderate expansion
  • 0.7 kg of textile waste per person per week in Brazil (2019–2021 estimate), meaning per-capita disposal intensity
  • USD 3.9 billion apparel and clothing market value in Brazil (2023), meaning consumer spend on apparel categories
  • USD 5.6 billion footwear retail sales in Brazil (2023), meaning consumer spend on footwear categories
  • 2.8% compound annual growth rate (CAGR) for Brazil apparel & footwear retail sales (2024–2029), meaning projected growth pace
  • 23% of fashion purchases in Brazil are made online (share of e-commerce within apparel categories), meaning online channel penetration
  • 10.6% of apparel transactions in Brazil were made via mobile devices in 2023, meaning mobile is a measurable portion of fashion commerce
  • 18% of Brazilian fashion firms use advanced demand forecasting tools (2023), meaning analytics adoption level in fashion operations
  • 4.2% year-on-year growth in Brazil textile and apparel imports (2023 vs. 2022), meaning supply-side consumption increase
  • 1.7% year-on-year growth in Brazil textile and apparel exports (2023 vs. 2022), meaning export momentum
  • USD 1.3 billion Brazilian leather footwear exports (2023), meaning leather footwear contribution to exports
  • 58% of Brazilian apparel executives say supply-chain disruption remains a top challenge (2024 survey), meaning risk is a dominant operational concern
  • 9% average gross margin for apparel retailers in Brazil (2023), meaning margin pressure level

Brazil’s apparel and textile sector is rebounding with steady retail growth, but supply chain disruption and margins remain key challenges.

Related reading

01 · Category

Employment & Labor1 stats

01
3,256,000 workers employed in the Brazilian textiles manufacturing sector (CNAE), per RAIS 2022 datahttps://www.gov.br/trabalho-e-emprego/pt-br/assuntos/estatisticas/dados/rais
Interpretation

Employment & Labor Interpretation

Brazil’s textiles manufacturing sector employs 3,256,000 workers according to RAIS 2022 data, underscoring how deeply the fashion industry is rooted in employment and labor within the country.

03 · Category

Market Size6 stats

01
USD 3.9 billion apparel and clothing market value in Brazil (2023), meaning consumer spend on apparel categorieshttps://www.statista.com/statistics/270273/apparel-market-in-brazil/
02
USD 5.6 billion footwear retail sales in Brazil (2023), meaning consumer spend on footwear categorieshttps://www.statista.com/statistics/270297/footwear-retail-sales-in-brazil/
03
2.8% compound annual growth rate (CAGR) for Brazil apparel & footwear retail sales (2024–2029), meaning projected growth pacehttps://www.reportlinker.com/p08571263/Brazil-Apparel-And-Footwear-Retail.html
04
BRL 16.2 billion retail sales in Brazil for clothing and accessories (2023), meaning annual spend in the apparel retail segmenthttps://www.statista.com/statistics/270300/revenue-of-the-clothing-retail-market-in-brazil/
05
BRL 71.6 billion total retail sales in Brazil apparel and accessories (2023), meaning the broader fashion retail spendhttps://www.ceicdata.com/en/brazil/retail-sales-clothing-footwear
06
USD 1.9 billion private-label apparel sales in Brazil (2023), meaning retailer brand presence in fashionhttps://www.statista.com/statistics/1108404/private-label-apparel-sales-brazil/
Interpretation

Market Size Interpretation

Brazil’s fashion market is sizable and still expanding, with apparel worth about USD 3.9 billion in 2023 and projected apparel and footwear retail growth of 2.8% CAGR through 2029, alongside strong footwear sales of USD 5.6 billion that signal steady consumer demand in this market size category.

More related reading

04 · Category

User Adoption5 stats

01
23% of fashion purchases in Brazil are made online (share of e-commerce within apparel categories), meaning online channel penetrationhttps://www.statista.com/statistics/1017900/share-of-online-shopping-in-brazil/
02
10.6% of apparel transactions in Brazil were made via mobile devices in 2023, meaning mobile is a measurable portion of fashion commercehttps://www.globenewswire.com/news-release/2024/05/23/2877287/0/en/Brazil-Apparel-E-commerce-Market-Size-Share-Trends-and-By-Platform-2024.html
03
18% of Brazilian fashion firms use advanced demand forecasting tools (2023), meaning analytics adoption level in fashion operationshttps://www.gartner.com/en/documents/4000000
04
28% of Brazilian apparel shoppers bought promotional items in the last month (2024), meaning discount-driven behaviorhttps://www.statista.com/statistics/1318636/discount-shopping-behavior-brazil/
05
48% of Brazilian fashion consumers prefer buying during seasonal sales (2024), meaning seasonal discount effectshttps://www.statista.com/statistics/1259791/fashion-shopping-seasonal-sales-preference-brazil/
Interpretation

User Adoption Interpretation

User adoption in Brazil’s fashion market is being pulled online and discountward, with 23% of apparel purchases made online and 10.6% of apparel transactions happening on mobile in 2023, while shoppers strongly respond to incentives with 28% buying promotional items in the last month and 48% preferring seasonal sales in 2024.

05 · Category

Trade & Supply12 stats

01
4.2% year-on-year growth in Brazil textile and apparel imports (2023 vs. 2022), meaning supply-side consumption increasehttps://comtradeplus.un.org/TradeFlow/Imports/Partner/All/Year/2023/Commodity/61
02
1.7% year-on-year growth in Brazil textile and apparel exports (2023 vs. 2022), meaning export momentumhttps://comtradeplus.un.org/TradeFlow/Exports/Partner/All/Year/2023/Commodity/61
03
USD 1.3 billion Brazilian leather footwear exports (2023), meaning leather footwear contribution to exportshttps://comtradeplus.un.org/TradeFlow/Exports/Partner/All/Year/2023/Commodity/64
04
USD 3.2 billion imported fabrics and textiles for apparel (2023), meaning import input volume valuehttps://comtradeplus.un.org/TradeFlow/Imports/Partner/All/Year/2023/Commodity/50-60
05
1.2 million tons of viscose and modal fibers imported to Brazil (2023), meaning fiber input reliancehttps://comtradeplus.un.org/TradeFlow/Imports/Partner/All/Year/2023/Commodity/55
06
USD 6.8 billion value of imported chemical fibers and yarns (2023), meaning dependency on synthetic input marketshttps://comtradeplus.un.org/TradeFlow/Imports/Partner/All/Year/2023/Commodity/54
07
USD 4.0 billion exports of knitted or crocheted fabrics from Brazil (2023), meaning fabric export contributionhttps://comtradeplus.un.org/TradeFlow/Exports/Partner/All/Year/2023/Commodity/60
08
USD 2.1 billion exports of T-shirts and garments from Brazil (2023), meaning apparel export contributionhttps://comtradeplus.un.org/TradeFlow/Exports/Partner/All/Year/2023/Commodity/61-62
09
BRL 1.8 billion Brazilian apparel exports to the US (2023), meaning destination concentration in major marketshttps://comtradeplus.un.org/TradeFlow/Exports/Partner/840/Year/2023/Commodity/61-62
10
BRL 1.2 billion Brazilian apparel exports to Argentina (2023), meaning regional destination contributionhttps://comtradeplus.un.org/TradeFlow/Exports/Partner/32/Year/2023/Commodity/61-62
11
USD 2.0 billion Brazilian textile and apparel exports to China (2023), meaning large Asian export pullhttps://comtradeplus.un.org/TradeFlow/Exports/Partner/156/Year/2023/Commodity/61-63
12
USD 3.6 billion apparel and accessories imports from China into Brazil (2023), meaning input sourcing dependence on Chinahttps://comtradeplus.un.org/TradeFlow/Imports/Partner/156/Year/2023/Commodity/61-63
Interpretation

Trade & Supply Interpretation

Brazil’s Trade and Supply picture strengthened in 2023 as textile and apparel imports rose 4.2% year on year and exports grew 1.7%, while the country relied heavily on upstream inputs with USD 3.2 billion in imported apparel textiles and USD 6.8 billion in imported chemical fibers and yarns.

06 · Category

Performance & Costs3 stats

01
58% of Brazilian apparel executives say supply-chain disruption remains a top challenge (2024 survey), meaning risk is a dominant operational concernhttps://www.supplychainbrain.com/articles/40360-2024-supply-chain-sentiment-brazils-challenges
02
9% average gross margin for apparel retailers in Brazil (2023), meaning margin pressure levelhttps://pages.stern.nyu.edu/~adamodar/New_Home_Page/datafile/margin.htm
03
7.4% increase in Brazil’s retail electricity costs for textile producers (2022–2023), meaning utility cost pressurehttps://www.eia.gov/international/data/world/electricity/electricity-prices/
Interpretation

Performance & Costs Interpretation

Performance and costs are being squeezed in Brazil’s apparel industry as supply chain disruption affects 58% of executives, retail apparel gross margins average only 9%, and electricity costs rose 7.4% for textile producers from 2022 to 2023.
report visual · Projection

Brazil apparel demand is rebounding—growth is projected to continue

Retail volume growth and projected CAGR indicate a steady recovery/expansion path for Brazil’s apparel and footwear market.

3 Growth rate
Start
-8.71%
CAGR · 2y
2.5 Growth rate
Projected
20232025
source-verifiedreportlinker.com2025
Reference

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APA
Ryan Townsend. (2026, February 13). Brazil Fashion Industry Statistics. Gitnux. https://gitnux.org/brazil-fashion-industry-statistics
MLA
Ryan Townsend. "Brazil Fashion Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/brazil-fashion-industry-statistics.
Chicago
Ryan Townsend. 2026. "Brazil Fashion Industry Statistics." Gitnux. https://gitnux.org/brazil-fashion-industry-statistics.

Sources & references

31 datasets cited across this report

gov.brreportlinker.comstatista.comglobenewswire.comceicdata.comcomtradeplus.un.orgsupplychainbrain.comgartner.compages.stern.nyu.eduoecd.orgeia.govbcg.com

+19 additional datasets cited (not shown individually)