GITNUX REPORT 2024

Global Athletic Footwear Industry Statistics: Market Trends and Projections Revealed

From $75.2B to $95.6B by 2027: A deep dive into the evolving athletic footwear industry.

Author: Jannik Lindner

First published: 7/17/2024

Statistic 1

The global athletic footwear market was valued at $75.2 billion in 2019 and is projected to reach $95.6 billion by 2027.

Statistic 2

The running shoes segment accounts for the largest market share in the athletic footwear industry.

Statistic 3

The men's athletic footwear segment accounts for the highest revenue share in the market.

Statistic 4

The global athleisure market is closely linked to the athletic footwear industry's growth trajectory.

Statistic 5

The global market for women's athletic footwear is projected to reach $29.9 billion by 2027.

Statistic 6

The basketball shoe segment holds a significant market share within the athletic footwear industry.

Statistic 7

The global market for men's athletic footwear is projected to reach $39.5 billion by 2027.

Statistic 8

The women's running shoe segment is expected to experience robust growth due to the increasing number of female runners globally.

Statistic 9

The skate shoe category within athletic footwear is popular among urban youth and skateboard enthusiasts.

Statistic 10

Nike dominates the global athletic footwear market with a market share of around 27.4%.

Statistic 11

Adidas is the second-largest athletic footwear brand globally, holding a market share of approximately 14.3%.

Statistic 12

The women's athletic footwear segment is expected to witness significant growth due to increasing participation in sports activities.

Statistic 13

Online retailing of athletic footwear is gaining popularity and is expected to continue growing in the coming years.

Statistic 14

The trend of athleisure wear has boosted the demand for stylish and comfortable athletic footwear.

Statistic 15

The average selling price of athletic footwear has been increasing steadily over the years.

Statistic 16

Technological advancements in materials and design have led to the development of high-performance athletic footwear.

Statistic 17

Sustainability and eco-friendly initiatives are becoming increasingly important in the athletic footwear industry.

Statistic 18

The rise of e-commerce platforms has greatly contributed to the growth of the athletic footwear market.

Statistic 19

High demand for customization and personalization options in athletic footwear is driving innovation in the industry.

Statistic 20

The adoption of smart technology in athletic footwear, such as activity tracking features, is witnessing increasing popularity among consumers.

Statistic 21

The casual wear segment within athletic footwear is seeing growth as more people adopt a casual lifestyle.

Statistic 22

Social media marketing and influencer collaborations have been key strategies for promoting athletic footwear brands.

Statistic 23

The rise of fitness and wellness trends has positively impacted the sales of athletic footwear.

Statistic 24

Increasing participation in outdoor activities like hiking and camping has led to a rise in demand for specialized outdoor athletic footwear.

Statistic 25

The global athletic footwear market is expected to grow at a CAGR of 4.8% from 2020 to 2027.

Statistic 26

The children's athletic footwear segment is anticipated to witness substantial growth in the coming years.

Statistic 27

The retro or heritage style athletic footwear segment is experiencing a resurgence in popularity among consumers.

Statistic 28

The yoga and studio shoe category within athletic footwear is gaining popularity, driven by the rise of yoga as a fitness trend.

Statistic 29

The cycling shoe segment is expected to witness steady growth due to the increasing popularity of cycling as a recreational activity.

Statistic 30

Technological innovations such as 3D printing are revolutionizing the design and production of athletic footwear.

Statistic 31

The merger and acquisition activity within the athletic footwear industry is expected to increase in the coming years.

Statistic 32

The golf shoe segment is witnessing innovation in materials and design to enhance performance on the golf course.

Statistic 33

The global market for cross-training shoes is expected to grow as consumers seek versatile footwear for various activities.

Statistic 34

The increasing awareness of foot health and comfort is driving demand for orthopedic and supportive athletic footwear.

Statistic 35

Asia Pacific is projected to be the fastest-growing region in the athletic footwear market.

Statistic 36

North America holds a significant share in the global athletic footwear market, driven by high demand for sports and fitness activities.

Statistic 37

The average annual growth rate of the athletic footwear market in the United States is projected to be 5.1% from 2020 to 2026.

Statistic 38

The Latin America athletic footwear market is set to witness steady growth due to increasing disposable income and a focus on health and fitness.

Statistic 39

The COVID-19 pandemic has significantly affected the athletic footwear industry, leading to disruptions in supply chains and changes in consumer buying behavior.

Statistic 40

The outdoor activities segment, including hiking and trail running, is driving demand for rugged and durable athletic footwear.

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Summary

  • The global athletic footwear market was valued at $75.2 billion in 2019 and is projected to reach $95.6 billion by 2027.
  • The running shoes segment accounts for the largest market share in the athletic footwear industry.
  • Nike dominates the global athletic footwear market with a market share of around 27.4%.
  • Adidas is the second-largest athletic footwear brand globally, holding a market share of approximately 14.3%.
  • The men's athletic footwear segment accounts for the highest revenue share in the market.
  • The women's athletic footwear segment is expected to witness significant growth due to increasing participation in sports activities.
  • Asia Pacific is projected to be the fastest-growing region in the athletic footwear market.
  • Online retailing of athletic footwear is gaining popularity and is expected to continue growing in the coming years.
  • The trend of athleisure wear has boosted the demand for stylish and comfortable athletic footwear.
  • The average selling price of athletic footwear has been increasing steadily over the years.
  • Technological advancements in materials and design have led to the development of high-performance athletic footwear.
  • Sustainability and eco-friendly initiatives are becoming increasingly important in the athletic footwear industry.
  • The rise of e-commerce platforms has greatly contributed to the growth of the athletic footwear market.
  • High demand for customization and personalization options in athletic footwear is driving innovation in the industry.
  • The adoption of smart technology in athletic footwear, such as activity tracking features, is witnessing increasing popularity among consumers.

Strap in, lace up, and get ready to sprint through the dynamic world of athletic footwear, where statistics tell a tale as fast-paced as a runner hitting their stride. With the global athletic footwear market set to leap from $75.2 billion to $95.6 billion by 2027, its clear that the race for sole supremacy is more intense than ever. From Nike leading the pack with a speedy 27.4% market share to the surge of stylish womens athletic footwear, and the tech-charged evolution of high-performance kicks, this industry is sprinting towards a future where innovation meets comfort with each step. So, whether youre a sneakerhead or just looking to put your best foot forward, this blog post has got the inside track on all things athletic footwear – because in this game, its not just about running, its about running in style.

1 Market Segments

  • The global athletic footwear market was valued at $75.2 billion in 2019 and is projected to reach $95.6 billion by 2027.
  • The running shoes segment accounts for the largest market share in the athletic footwear industry.
  • The men's athletic footwear segment accounts for the highest revenue share in the market.
  • The global athleisure market is closely linked to the athletic footwear industry's growth trajectory.
  • The global market for women's athletic footwear is projected to reach $29.9 billion by 2027.
  • The basketball shoe segment holds a significant market share within the athletic footwear industry.
  • The global market for men's athletic footwear is projected to reach $39.5 billion by 2027.
  • The women's running shoe segment is expected to experience robust growth due to the increasing number of female runners globally.
  • The skate shoe category within athletic footwear is popular among urban youth and skateboard enthusiasts.

Interpretation

The statistics paint a vibrant picture of the athletic footwear industry, where trends and market dynamics collide to create a booming market landscape. From the dominance of running shoes to the meteoric rise of athleisure, it's clear that sneakers are not just for the gym anymore—they are a fashion statement, a cultural symbol, and an economic force to be reckoned with. While men's athletic footwear continues to lead the revenue race, the women's market is quickly catching up, fueled by a growing number of female athletes and fitness enthusiasts. And let's not forget about the unassuming skate shoe, beloved by urban youth and skateboard aficionados, carving out its own niche in this multi-billion dollar industry. It seems that in the world of athletic footwear, the only way to go is up—and perhaps, in the coolest kicks you can find.

2 Market Dominance

  • Nike dominates the global athletic footwear market with a market share of around 27.4%.
  • Adidas is the second-largest athletic footwear brand globally, holding a market share of approximately 14.3%.

Interpretation

In the cutthroat arena of the Athletic Footwear Industry, Nike leaps ahead like a well-trained athlete, claiming the top spot with a swaggering 27.4% market share. As its closest rival, Adidas laces up its shoes and races to keep pace at 14.3%, a commendable effort in this high-stakes marathon of sneaker supremacy. In this high-octane battle of giants, it's clear that in the world of athletic footwear, only the swiftest, the slickest, and the most innovative can stay ahead in the global game of footsie.

3 Trends and Innovations

  • The women's athletic footwear segment is expected to witness significant growth due to increasing participation in sports activities.
  • Online retailing of athletic footwear is gaining popularity and is expected to continue growing in the coming years.
  • The trend of athleisure wear has boosted the demand for stylish and comfortable athletic footwear.
  • The average selling price of athletic footwear has been increasing steadily over the years.
  • Technological advancements in materials and design have led to the development of high-performance athletic footwear.
  • Sustainability and eco-friendly initiatives are becoming increasingly important in the athletic footwear industry.
  • The rise of e-commerce platforms has greatly contributed to the growth of the athletic footwear market.
  • High demand for customization and personalization options in athletic footwear is driving innovation in the industry.
  • The adoption of smart technology in athletic footwear, such as activity tracking features, is witnessing increasing popularity among consumers.
  • The casual wear segment within athletic footwear is seeing growth as more people adopt a casual lifestyle.
  • Social media marketing and influencer collaborations have been key strategies for promoting athletic footwear brands.
  • The rise of fitness and wellness trends has positively impacted the sales of athletic footwear.
  • Increasing participation in outdoor activities like hiking and camping has led to a rise in demand for specialized outdoor athletic footwear.
  • The global athletic footwear market is expected to grow at a CAGR of 4.8% from 2020 to 2027.
  • The children's athletic footwear segment is anticipated to witness substantial growth in the coming years.
  • The retro or heritage style athletic footwear segment is experiencing a resurgence in popularity among consumers.
  • The yoga and studio shoe category within athletic footwear is gaining popularity, driven by the rise of yoga as a fitness trend.
  • The cycling shoe segment is expected to witness steady growth due to the increasing popularity of cycling as a recreational activity.
  • Technological innovations such as 3D printing are revolutionizing the design and production of athletic footwear.
  • The merger and acquisition activity within the athletic footwear industry is expected to increase in the coming years.
  • The golf shoe segment is witnessing innovation in materials and design to enhance performance on the golf course.
  • The global market for cross-training shoes is expected to grow as consumers seek versatile footwear for various activities.
  • The increasing awareness of foot health and comfort is driving demand for orthopedic and supportive athletic footwear.

Interpretation

As the world of athletic footwear steps into high gear, it's clear that style, comfort, and innovation are running the show. From the rise of athleisure wear to the growing trend of customization options, the industry is experiencing a workout of its own. With technological advancements and eco-friendly initiatives kicking in, the athletic footwear market is sprinting towards a more sustainable future. Whether you're hitting the gym or strolling down the street, the perfect pair of sneakers is now just a click away, thanks to the booming online retail sector. So lace up those high-performance kicks, track your steps with smart technology, and join the marathon towards a fitter, trendier, and more comfortable tomorrow.

4 Regional Market Insights

  • Asia Pacific is projected to be the fastest-growing region in the athletic footwear market.
  • North America holds a significant share in the global athletic footwear market, driven by high demand for sports and fitness activities.
  • The average annual growth rate of the athletic footwear market in the United States is projected to be 5.1% from 2020 to 2026.
  • The Latin America athletic footwear market is set to witness steady growth due to increasing disposable income and a focus on health and fitness.

Interpretation

As the world laces up its sneakers and sprints towards healthier lifestyles, it's clear that the Athletic Footwear Industry is in a race of its own. With Asia Pacific leading the pack as the Usain Bolt of growth rates, North America isn't far behind, fueled by a thirst for sweat and success. The United States is showing its marathon-like endurance with a projected 5.1% growth rate, while Latin America is picking up speed, fueled by the economic bounce in their step and a keen eye on well-being. It seems that in this global relay for fitness and health, every region is sprinting towards the finish line of athletic footwear dominance.

5 Impact of External Factors

  • The COVID-19 pandemic has significantly affected the athletic footwear industry, leading to disruptions in supply chains and changes in consumer buying behavior.

Interpretation

The COVID-19 pandemic has sent shockwaves through the athletic footwear industry, creating more twists and turns than a marathon route. With supply chains resembling an obstacle course and consumers zigzagging between necessity and indulgence, the industry is facing a race against time to adapt and innovate. From sprinting to online sales to high jumping in sustainable practices, only the most agile and resilient players will cross the finish line with their sneakers still on.

Trends and Innovations

  • The outdoor activities segment, including hiking and trail running, is driving demand for rugged and durable athletic footwear.

Interpretation

As statistics show, it seems that the Athletic Footwear Industry is stepping up its game, quite literally, as the demand for rugged and durable athletic footwear is being fueled by the adventurous souls of outdoor enthusiasts engaging in activities such as hiking and trail running. It appears that the industry is not just walking but running in the right direction, catering to those who don't mind getting a little mud on their shoes as they conquer the great outdoors. With this trend, it seems like sturdy sneakers are not just a fashion statement but a functional necessity for those who dare to tread off the beaten path.

References