GITNUX MARKETDATA REPORT 2024

Must-Know Cable Tv Viewership Statistics [Current Data]

With sources from: 1 – statista.com/topics/3359/cable-tv/, 2 – pewresearch.org/fact-tank/2021/03/17/cable-and-satellite-tv-use-has-dropped-dramatically-in-the-u-s-since-2015/, 3 – techjury.net/blog/cable-tv-subscribers-statistics/, 4 – forbes.com/sites/bradadgate/2020/11/02/the-rise-and-fall-of-cable-television/?sh=4cbf546f6b31 and many more

Statistic 1

Fox News was the most-watched basic-cable channel in 2021, despite a 35% decrease in viewers from 2020 due to the end of an election year.

Statistic 2

Cable TV revenue in the US decreased from 54.11 billion in 2010 to 36.75 billion in 2023.

Statistic 3

In Q4 2020, there were 78.7 million cable TV subscribers in the US.

Statistic 4

Cable TV viewing reached its peak in 2010, with 105 million subscribers.

Statistic 5

In 2020, 77% of US adults watched traditional cable TV.

Statistic 6

Fox News Channel is the most-watched cable TV network in the US, averaging 1.3 million viewers per day.

Statistic 7

As of Q1 2021, ESPN was the most expensive cable channel in the US, costing providers $9.06 per subscriber.

Statistic 8

There was a 20% drop in ad-supported cable TV viewership among adults 18-49 between 2016 and 2020.

Statistic 9

In 2020, cable TV advertising revenue in the US reached $25.6 billion.

Statistic 10

In 2019, 79% of the US and Canadian population had access to cable TV broadband services.

Statistic 11

The number of cord-cutters (people who cancel their cable TV subscriptions) in the US increased by 33% from 2018 to 2021.

Statistic 12

Most-watched cable television series in the US as of Q4 2020 was “Rick & Morty”, attracting an average of 2.14 million viewers.

Statistic 13

In 2020, the average monthly cable TV bill for basic service in the US was $65.

Statistic 14

The percentage of households with a pay-TV subscription decreased from 89% in 2010 to 65% in 2020.

Statistic 15

Approximately 93.7 million US homes were watching cable television as of February 2022.

Statistic 16

In Q1 2020, 21% of US adults ages 18-29 had a cable TV subscription, compared to 52% of those 65 years and older.

Statistic 17

Viewership of kid-targeted cable TV channels like Disney Channel and Nickelodeon declined by almost 50% from 2010 to 2018.

Statistic 18

In 2020, revenue from US TV producers, distributors and aggregators declined 3% to $68.7 billion.

Statistic 19

Comcast, the largest cable TV operator in the US, had a total of 20.26 million subscribers in Q4 2021.

Statistic 20

Approximately 75% of US TV viewers had a cable, satellite or fiber optic paid TV subscription in 2021.

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In this post, we explore a comprehensive collection of cable TV viewership statistics, shedding light on trends and changes within the industry. From shifts in popular channels and revenue figures to subscriber numbers and viewing habits, these statistics offer a detailed look at the evolving landscape of cable television in the United States.

Statistic 1

"Fox News was the most-watched basic-cable channel in 2021, despite a 35% decrease in viewers from 2020 due to the end of an election year."

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Statistic 2

"Cable TV revenue in the US decreased from 54.11 billion in 2010 to 36.75 billion in 2023."

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Statistic 3

"In Q4 2020, there were 78.7 million cable TV subscribers in the US."

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Statistic 4

"Cable TV viewing reached its peak in 2010, with 105 million subscribers."

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Statistic 5

"In 2020, 77% of US adults watched traditional cable TV."

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Statistic 6

"Fox News Channel is the most-watched cable TV network in the US, averaging 1.3 million viewers per day."

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Statistic 7

"As of Q1 2021, ESPN was the most expensive cable channel in the US, costing providers $9.06 per subscriber."

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Statistic 8

"There was a 20% drop in ad-supported cable TV viewership among adults 18-49 between 2016 and 2020."

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Statistic 9

"In 2020, cable TV advertising revenue in the US reached $25.6 billion."

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Statistic 10

"In 2019, 79% of the US and Canadian population had access to cable TV broadband services."

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Statistic 11

"The number of cord-cutters (people who cancel their cable TV subscriptions) in the US increased by 33% from 2018 to 2021."

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Statistic 12

"Most-watched cable television series in the US as of Q4 2020 was “Rick & Morty”, attracting an average of 2.14 million viewers."

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Statistic 13

"In 2020, the average monthly cable TV bill for basic service in the US was $65."

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Statistic 14

"The percentage of households with a pay-TV subscription decreased from 89% in 2010 to 65% in 2020."

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Statistic 15

"Approximately 93.7 million US homes were watching cable television as of February 2022."

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Statistic 16

"In Q1 2020, 21% of US adults ages 18-29 had a cable TV subscription, compared to 52% of those 65 years and older."

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Statistic 17

"Viewership of kid-targeted cable TV channels like Disney Channel and Nickelodeon declined by almost 50% from 2010 to 2018."

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Statistic 18

"In 2020, revenue from US TV producers, distributors and aggregators declined 3% to $68.7 billion."

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Statistic 19

"Comcast, the largest cable TV operator in the US, had a total of 20.26 million subscribers in Q4 2021."

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Statistic 20

"Approximately 75% of US TV viewers had a cable, satellite or fiber optic paid TV subscription in 2021."

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Interpretation

The statistics presented reveal a shifting landscape in the cable TV industry in the United States. Despite fluctuations in viewership and revenue, certain trends stand out, such as the dominance of Fox News and the decline in traditional cable TV subscriptions. Cord-cutting continues to be a growing trend, impacting both viewership numbers and revenues. The data also highlights disparities in cable TV consumption across different age groups and the evolving preferences of viewers towards streaming platforms. As technology and consumer habits evolve, the cable TV industry faces challenges in adapting to a rapidly changing media landscape.

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