Vietnam’s restaurant industry generated about $10.5 billion in revenue while quick service alone reached $1.8 billion. Demand is also shifting online, with e-commerce at $11.8 billion, 80.6 million internet users, and 19.2 million online shoppers supporting delivery and digital ordering. At the same time, operators face tighter margins from a minimum wage of VND 4.68 million per month and 4.8% inflation in restaurant and hotel services.
Key Takeaways
- The share of women employed in service activities in Vietnam was 50.4% in 2022, relevant for restaurant employment composition.
- Vietnam’s labor productivity growth averaged 5.7% per year over 2010–2023 (World Bank estimate), affecting unit labor costs in food service operations.
- Vietnam’s unemployment rate averaged 2.1% in 2023 (World Bank modeled ILO estimate).
- Vietnam’s minimum wage increase in 2022 to VND 4.68 million/month implies labor cost pressure for full-service restaurants.
- Vietnam’s consumer price inflation for restaurant and hotel services category was 4.8% in 2023 (World Bank CPI component where available).
- Vietnam’s CPI for “Food and non-alcoholic beverages” increased by 4.1% in 2022 (World Bank).
- Vietnam’s accommodation and food service activities sector (industry gross value added) was approximately $20.4 billion in 2022 (World Bank/UN data via WDI).
- Food and beverage consumption value in Vietnam’s household expenditure was $18.3 billion in 2022 (World Bank household expenditure estimates).
- Vietnam’s e-commerce market size was estimated at $11.8 billion in 2022, supporting online food delivery growth.
- Vietnam had 80.6 million internet users in 2023 (ITU), supporting digital ordering and payments.
- Vietnam had 19.2 million online shoppers in 2023 (DataReportal).
- Vietnam’s restaurant and catering licensing uses the business registration requirement under the Law on Enterprises (registered establishments must comply).
- Vietnam’s minimum time frame for business registration is 3 working days for certain online registrations (Law on Enterprises / implementing Decrees).
- Vietnam’s exchange rate depreciation averaged 2.5% in 2023 (World Bank), impacting import costs for restaurant inputs.
- Vietnam’s average monthly wage (employees) for 2022 was about USD 207 (PPP-adjusted proxy used by ILOSTAT-style reporting), relevant to wage costs for restaurant staffing
Vietnam’s growing demand and digital ordering are reshaping restaurants, while higher labor and input costs squeeze margins.
Related reading
01 · Category
Cost, Pricing & Profitability5 stats
01
Vietnam’s minimum wage increase in 2022 to VND 4.68 million/month implies labor cost pressure for full-service restaurants.
02
Vietnam’s consumer price inflation for restaurant and hotel services category was 4.8% in 2023 (World Bank CPI component where available).
03
Vietnam’s CPI for “Food and non-alcoholic beverages” increased by 4.1% in 2022 (World Bank).
04
Vietnam’s rice import price index rose by 9.1% in 2022 (World Bank commodity price series proxy), affecting staple costs for restaurants.
05
Vietnam’s average monthly wage (employees) increased to about $207in 2022 (ILO/World Bank proxy series; purchasing-power adjusted).
Interpretation
Cost, Pricing & Profitability Interpretation
Vietnam’s cost pressure for restaurants is rising as the minimum wage climbed to VND 4.68 million per month in 2022 and inflation is still elevated, with restaurant and hotel services up 4.8% in 2023 and food and non-alcoholic beverages up 4.1% in 2022, squeezing profitability margins even as staple costs are pushed higher by a 9.1% increase in rice import prices.
02 · Category
Employment & Labor4 stats
01
The share of women employed in service activities in Vietnam was 50.4% in 2022, relevant for restaurant employment composition.
02
Vietnam’s labor productivity growth averaged 5.7% per year over 2010–2023 (World Bank estimate), affecting unit labor costs in food service operations.
03
Vietnam’s unemployment rate averaged 2.1% in 2023 (World Bank modeled ILO estimate).
04
Vietnam’s poverty headcount ratio at $2.15/day (2017 PPP) was 4.8% in 2022, influencing affordability and restaurant demand.
Interpretation
Employment & Labor Interpretation
In Vietnam’s restaurant industry, employment and labor conditions look increasingly favorable as women make up 50.4% of workers in service activities in 2022 and labor productivity has risen by an average of 5.7% per year from 2010 to 2023, supporting stronger job quality and staffing demand despite a relatively low unemployment rate of 2.1% in 2023.
03 · Category
Online & Digital3 stats
01
Vietnam’s e-commerce market size was estimated at $11.8 billion in 2022, supporting online food delivery growth.
02
Vietnam had 80.6 million internet users in 2023 (ITU), supporting digital ordering and payments.
03
Vietnam had 19.2 million online shoppers in 2023 (DataReportal).
Interpretation
Online & Digital Interpretation
With Vietnam’s e-commerce market reaching $11.8 billion in 2022 and 80.6 million internet users in 2023, the country is clearly positioned for rapid online food delivery and digital ordering powered by a growing base of 19.2 million online shoppers.
More related reading
04 · Category
Industry Trends3 stats
01
Vietnam’s restaurant and catering licensing uses the business registration requirement under the Law on Enterprises (registered establishments must comply).
02
Vietnam’s minimum time frame for business registration is 3 working days for certain online registrations (Law on Enterprises / implementing Decrees).
03
Vietnam’s exchange rate depreciation averaged 2.5% in 2023 (World Bank), impacting import costs for restaurant inputs.
Interpretation
Industry Trends Interpretation
As an industry trend in Vietnam’s restaurant and catering sector, faster online business registration in as little as 3 working days combined with an average 2.5% 2023 exchange rate depreciation that raises import costs is likely shaping both how quickly new eateries launch and how restaurants manage their input pricing.
05 · Category
Revenue & Market Size2 stats
01
Vietnam’s accommodation and food service activities sector (industry gross value added) was approximately $20.4 billion in 2022 (World Bank/UN data via WDI).
02
Food and beverage consumption value in Vietnam’s household expenditure was $18.3 billion in 2022 (World Bank household expenditure estimates).
Interpretation
Revenue & Market Size Interpretation
In Vietnam’s Revenue and Market Size landscape, the accommodation and food service sector generated about $20.4 billion in industry gross value added in 2022, closely aligning with household food and beverage consumption of $18.3 billion, which points to a large and steady market driven by domestic spending.
06 · Category
Industry Overview5 stats
01
Vietnam’s quick-service restaurants (QSR) market value reached about USD 1.8 billion in 2023 (industry estimates), reflecting channel expansion alongside traditional dining
02
Vietnam’s restaurant industry generated approximately USD 10.5 billion in 2023 revenue (industry estimates), representing total sales of dining and catering services
03
Vietnam’s average annual temperature increase (degree-C trend) has been estimated at about 0.02°C per year over recent decades (IPCC regional assessment), raising food spoilage risk and refrigeration costs for restaurants
04
Vietnam imported 240,000 tonnes of dairy products in 2023 (FAOSTAT), impacting costs for desserts and beverage offerings
05
Vietnam’s average monthly wage (employees) for 2022 was about USD 207 (PPP-adjusted proxy used by ILOSTAT-style reporting), relevant to wage costs for restaurant staffing
Interpretation
Industry Overview Interpretation
Vietnam’s restaurant industry is sizable and growing, with 2023 revenue estimated at about USD 10.5 billion and the quick-service segment reaching around USD 1.8 billion, so industry overview decisions are increasingly shaped by fast-expanding demand even as external pressures like rising temperatures and higher ingredient costs from dairy imports of 240,000 tonnes in 2023 also feed into menus and pricing.
report visual · Key figures
Vietnam restaurant industry: growth vs operating pressures
Restaurant-sector demand is expanding (revenue growth and e-commerce/digital reach), while restaurants face operating pressures from labor and input costs (wages, inflation in restaurant/hotel services, and FX depreciation).
$20.4 billion
Vietnam’s accommodation and food service activities sector (industry gross value added) was approximately $20.4 billion
10.5
Vietnam’s restaurant industry generated approximately USD 10.5 billion in 2023 revenue (industry estimates), representin
$11.8 billion
Vietnam’s e-commerce market size was estimated at $11.8 billion in 2022, supporting online food delivery growth.
2022
Vietnam’s minimum wage increase in 2022 to VND 4.68 million/month implies labor cost pressure for full-service restauran
4.8%
Vietnam’s consumer price inflation for restaurant and hotel services category was 4.8% in 2023 (World Bank CPI component
2.5%
Vietnam’s exchange rate depreciation averaged 2.5% in 2023 (World Bank), impacting import costs for restaurant inputs.
source-verifieddata.worldbank.org · businessresearchinsights.com · businesswire.com · ilo.org2023
Reference
Cite This Report
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APA
James Okoro. (2026, February 13). Vietnam Restaurant Industry Statistics. Gitnux. https://gitnux.org/vietnam-restaurant-industry-statistics
MLA
James Okoro. "Vietnam Restaurant Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/vietnam-restaurant-industry-statistics.
Chicago
James Okoro. 2026. "Vietnam Restaurant Industry Statistics." Gitnux. https://gitnux.org/vietnam-restaurant-industry-statistics.
Sources & references
22 datasets cited across this report · attribution is report-level
+9 additional datasets cited (not shown individually)