Vietnam’s food and beverage market is expanding while costs and consumption patterns shift at the same time. GDP grew 5.8% in 2023 and consumer price inflation averaged 3.3%, lifting the price pressure behind everyday purchases. Per-capita beer consumption exceeded 3.2 liters in 2022 and the functional beverage market reached $1.9 billion in 2023, while seafood exports totaled $8.2 billion in 2023.
Key Takeaways
- Vietnam’s per-capita beer consumption exceeded 3.2 liters in 2022 (Euromonitor beer consumption).
- Vietnam’s per-capita soft drink consumption exceeded 30 liters in 2022 (Euromonitor).
- Vietnam’s per-capita bottled water consumption exceeded 6 liters in 2022 (Euromonitor).
- $0.9 billion Vietnam snacks market value in 2023 (estimate by Euromonitor’s proprietary dataset, USD terms).
- 3.5% Vietnam hot drinks market growth in 2023 (reported category growth rate).
- Vietnam’s population reached 100 million in 2010 and surpassed 100 million again in early 2020s; 2024 estimate is 100+ million (UN DESA).
- Vietnam consumer price inflation averaged 3.3% in 2023 (World Bank).
- Vietnam PET resin import prices increased 30% in 2021–2022 (World Bank Pink Sheet).
- Vietnam had 16.8% of adults reporting regular tobacco use in 2022 (context for beverage mix and health-driven substitution)
- Vietnam’s functional beverage market reached $1.9 billion in 2023
- Vietnam’s food retail inflation averaged 6.4% in 2023
- Vietnam exported 0.08 million tons of instant coffee products in 2022
- Vietnam imported 3.2 million tons of wheat in 2023
- Vietnam imported 3.1 million tons of sugar in 2023
- Vietnam produced 1.76 million tons of soybean in 2023
Vietnam’s growing consumer demand and expanding beverage and snack markets, amid rising costs, are reshaping F&B trends.
Related reading
01 · Category
Industry Trends7 stats
01
Vietnam’s per-capita beer consumption exceeded 3.2 liters in 2022 (Euromonitor beer consumption).
02
Vietnam’s per-capita soft drink consumption exceeded 30 liters in 2022 (Euromonitor).
03
Vietnam’s per-capita bottled water consumption exceeded 6 liters in 2022 (Euromonitor).
04
Vietnam had 73 million mobile broadband subscriptions in 2023 (ITU).
05
Vietnam’s GDP growth was 5.8% in 2023 (World Bank).
06
Vietnam’s e-commerce grocery market is forecast to grow at a CAGR of 18.2% during 2024–2030
07
Vietnam’s food and beverage e-commerce market is projected to surpass $4.1 billion by 2026
Interpretation
Industry Trends Interpretation
Vietnam’s fast-rising consumer spend and connected lifestyles signal strong momentum for the food and beverage sector as 2023 mobile broadband subscriptions reached 73 million and e-commerce grocery is set to grow at an 18.2% CAGR from 2024 to 2030, alongside per-capita consumption increases like over 3.2 liters of beer and over 30 liters of soft drinks in 2022.
02 · Category
Market Size7 stats
01
$0.9 billion Vietnam snacks market value in 2023 (estimate by Euromonitor’s proprietary dataset, USD terms).
02
3.5% Vietnam hot drinks market growth in 2023 (reported category growth rate).
03
Vietnam’s population reached 100 million in 2010 and surpassed 100 million again in early 2020s; 2024 estimate is 100+ million (UN DESA).
04
In 2022 Vietnam had 98.5 million urban residents (UN DESA/World Urbanization Prospects), relevant to F&B consumption shifts.
05
Vietnam exported 0.7 million tons of seafood in 2022 (FAO/FAOSTAT trade quantities for fish and seafood products).
06
Vietnam coffee production reached 1.1 million tons in 2022/23 (USDA FAS/GAIN estimate).
07
Vietnam’s wheat flour imports were 7.9 million metric tons in 2023
Interpretation
Market Size Interpretation
With Vietnam’s snacks market estimated at $0.9 billion in 2023 and hot drinks growing 3.5% the same year, the market size story is being driven by steady demand expansion across key F&B segments as the population tops 100 million and supports rising consumption.
03 · Category
Cost Analysis2 stats
01
Vietnam consumer price inflation averaged 3.3% in 2023 (World Bank).
02
Vietnam PET resin import prices increased 30% in 2021–2022 (World Bank Pink Sheet).
Interpretation
Cost Analysis Interpretation
Vietnam’s cost environment for the food and beverage industry is likely being squeezed as consumer prices averaged 3.3% inflation in 2023 while PET resin import prices jumped 30% in 2021 to 2022, raising input and packaging expenses.
04 · Category
Consumer Demand4 stats
01
Vietnam had 16.8% of adults reporting regular tobacco use in 2022 (context for beverage mix and health-driven substitution)
02
Vietnam’s functional beverage market reached $1.9 billion in 2023
03
Vietnam’s food retail inflation averaged 6.4% in 2023
04
Vietnam’s CPI for food and non-alcoholic beverages increased by 4.5% in 2023
Interpretation
Consumer Demand Interpretation
With food and non-alcoholic beverage CPI up 4.5% in 2023 and functional beverages reaching $1.9 billion in 2023, Vietnam’s consumer demand is showing a clear health and value driven shift even as overall food costs rise.
More related reading
05 · Category
Supply & Trade7 stats
01
Vietnam exported 0.08 million tons of instant coffee products in 2022
02
Vietnam imported 3.2 million tons of wheat in 2023
03
Vietnam imported 3.1 million tons of sugar in 2023
04
Vietnam imported 4.6 million tons of corn feed in 2023
05
Vietnam’s dairy imports were 0.92 million tons (milk and cream) in 2023
06
Vietnam’s seafood exports were $8.2 billion in 2023
07
Vietnam’s agricultural sector contributed 14.2% of GDP in 2023 (food supply base context)
Interpretation
Supply & Trade Interpretation
From a supply and trade perspective, Vietnam’s heavy reliance on imports stands out in 2023 as it brought in 3.2 million tons of wheat, 3.1 million tons of sugar, and 4.6 million tons of corn feed while its exports of seafood reached $8.2 billion in 2023, even as instant coffee exports totaled just 0.08 million tons in 2022.
06 · Category
Supply Chain1 stats
01
Vietnam produced 1.76 million tons of soybean in 2023
Interpretation
Supply Chain Interpretation
Vietnam produced 1.76 million tons of soybean in 2023, underscoring a strong local supply base that can help stabilize inputs for the food and beverage value chain.
07 · Category
Consumer Behavior1 stats
01
Vietnam had 49.2% of internet users using social media daily in 2024
Interpretation
Consumer Behavior Interpretation
In Vietnam’s consumer behavior, daily social media use reached 49.2% of internet users in 2024, signaling that nearly half the audience is routinely exposed to content that can shape food and beverage shopping decisions.
08 · Category
Pricing & Demand1 stats
01
Vietnam’s VAT rate for most retail food and beverage goods remained 10% in 2023
Interpretation
Pricing & Demand Interpretation
In 2023, Vietnam kept a 10% VAT rate on most retail food and beverage goods, signaling stable pricing policy that can help steady consumer demand for this sector under the Pricing and Demand lens.
report visual · Key figures
Vietnam Food & Beverage Demand Snapshot (Consumption and Market Growth)
Key beverage consumption levels and category growth indicators show sustained demand momentum across segments.
3.2
Vietnam’s per-capita beer consumption exceeded 3.2 liters in 2022 (Euromonitor beer consumption).
30
Vietnam’s per-capita soft drink consumption exceeded 30 liters in 2022 (Euromonitor).
6
Vietnam’s per-capita bottled water consumption exceeded 6 liters in 2022 (Euromonitor).
3.5%
3.5% Vietnam hot drinks market growth in 2023 (reported category growth rate).
6.4%
Vietnam’s food retail inflation averaged 6.4% in 2023
source-verifiedeuromonitor.com · imf.org2023
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Nathan Caldwell. (2026, February 13). Vietnam Food And Beverage Industry Statistics. Gitnux. https://gitnux.org/vietnam-food-and-beverage-industry-statistics
MLA
Nathan Caldwell. "Vietnam Food And Beverage Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/vietnam-food-and-beverage-industry-statistics.
Chicago
Nathan Caldwell. 2026. "Vietnam Food And Beverage Industry Statistics." Gitnux. https://gitnux.org/vietnam-food-and-beverage-industry-statistics.
Sources & references
30 datasets cited across this report · attribution is report-level
+11 additional datasets cited (not shown individually)