GITNUXREPORT 2025

Upskilling And Reskilling In The Travel Industry Statistics

Most travel companies invest in digital, leadership, and customer experience upskilling.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

70% of travel companies see data analysis as a critical skill to develop through upskilling

Statistic 2

55% of travel companies are collaborating with educational institutions for tailored upskilling programs

Statistic 3

67% of travel businesses are exploring virtual reality (VR) training for customer service and safety

Statistic 4

59% of travel businesses have adopted virtual training environments to enhance learning outcomes

Statistic 5

42% of travel companies utilize augmented reality (AR) for experiential training scenarios

Statistic 6

78% of travel companies plan to increase investment in employee upskilling over the next two years

Statistic 7

65% of travel industry professionals believe that reskilling will be essential to adapt to emerging technologies

Statistic 8

54% of travel firms reported a skills gap that hindered growth in 2023

Statistic 9

82% of travel organizations are investing in digital skills training for their employees

Statistic 10

45% of travel industry roles are expected to require new skills within the next five years

Statistic 11

60% of travel companies reported increased demand for reskilling programs post-pandemic

Statistic 12

55% of travel companies prioritize soft skills development as part of their upskilling initiatives

Statistic 13

68% of travel companies have launched training programs focused on customer experience skills

Statistic 14

43% of travel professionals feel unprepared for the digital transformation happening within the industry

Statistic 15

75% of travel companies use online learning platforms for upskilling employees

Statistic 16

37% of travel workers have taken part in reskilling programs in the past year

Statistic 17

52% of travel companies identify leadership development as a key focus of their upskilling efforts

Statistic 18

48% of travel industry employers agree that reskilling reduces employee turnover

Statistic 19

59% of millennial and Gen Z travel workers prioritize growth opportunities, including upskilling, when choosing employers

Statistic 20

46% of travel exhibitors believe that emerging tech skills will be crucial for future success

Statistic 21

80% of travel executives agree that upskilling is necessary to meet evolving customer expectations

Statistic 22

73% of travel organizations consider reskilling as a strategic priority for digital transformation

Statistic 23

49% of tourism companies have increased their budget for employee training over the past year

Statistic 24

42% of travel SMEs see upskilling as a way to compete against larger firms

Statistic 25

54% of travel professionals report a skills shortage in digital marketing, affecting campaign effectiveness

Statistic 26

65% of travel companies are planning to deploy artificial intelligence (AI) training programs

Statistic 27

62% of travel employees are interested in microlearning modules for skill enhancement

Statistic 28

80% of travel industry HR leaders find continuous learning programs increase employee engagement

Statistic 29

58% of travel agencies believe upskilling staff in new technology will improve sales performance

Statistic 30

77% of surveyed travel companies intend to incorporate reskilling into their long-term growth strategy

Statistic 31

44% of travel companies have experienced a rise in demand for digital skills training after the pandemic

Statistic 32

74% of travel companies believe that reskilling efforts can mitigate labor shortages

Statistic 33

69% of travel professionals see upskilling as critical to maintaining competitive advantage

Statistic 34

53% of travel businesses focus on multilingual training to enhance international service capabilities

Statistic 35

64% of travel industry HR managers prioritize training in cybersecurity due to increasing digital threats

Statistic 36

70% of travel companies reported implementing reskilling initiatives for digital transformation in 2023

Statistic 37

57% of younger travel employees are interested in leadership development programs as part of upskilling efforts

Statistic 38

52% of travel firms are investing in sustainable tourism training to meet eco-conscious consumer demands

Statistic 39

47% of travel organizations plan to expand their internal training departments within the next year

Statistic 40

76% of travel industry HR managers believe that reskilling contributes directly to innovation

Statistic 41

61% of travel employees believe that upskilling opportunities improve job satisfaction

Statistic 42

44% of travel marketing professionals have received specific training in digital marketing tools

Statistic 43

66% of travel companies see AI and automation as priorities for future skills development

Statistic 44

80% of travel organizations report that reskilling has helped reduce operational costs

Statistic 45

46% of travel employees express a desire to learn new skills related to health and safety, especially post-pandemic

Statistic 46

73% of travel firms believe that upskilling will be essential for recovery from industry disruptions

Statistic 47

54% of travel companies focus on cross-cultural training programs to improve international interaction

Statistic 48

62% of travel industry HR managers report that flexible learning schedules increase participation in upskilling

Statistic 49

48% of travel companies are investing in training programs that address sustainability and responsible tourism

Statistic 50

75% of travel industry leaders see upskilling as a key driver of innovation and growth

Statistic 51

58% of travel professionals believe that reskilling can help adapt to rapid changes brought by digital transformation

Statistic 52

69% of travel companies have launched targeted campaigns for reskilling mid-career professionals

Statistic 53

63% of travel organizations emphasize the importance of leadership and management skills in their upskilling programs

Statistic 54

51% of travel industry firms see upskilling as a way to build resilience against industry downturns

Statistic 55

74% of travel employees prefer personalized learning paths, often facilitated through AI-driven platforms

Statistic 56

57% of travel industry companies are investing in upskilling in the area of social media and digital branding

Statistic 57

69% of travel companies believe that reskilling initiatives contribute to higher customer satisfaction

Statistic 58

47% of travel organizations report challenges in aligning training with rapid industry changes

Statistic 59

66% of travel workforce enjoy microlearning modules that fit into busy schedules

Statistic 60

75% of travel organizations see upskilling as essential to stay competitive in a digital-first era

Statistic 61

61% of travel companies reported positive ROI from their reskilling and upskilling initiatives

Statistic 62

54% of travel organizations have established internal mentorship programs to support upskilling efforts

Statistic 63

64% of travel employees indicate that gaining new skills increases their confidence and job satisfaction

Statistic 64

77% of travel brands invest in technology-driven training to enhance innovation

Statistic 65

52% of travel companies actively seek partnerships with startups to facilitate reskilling in emerging technologies

Statistic 66

36% of travel organizations have programs focused on training for climate change mitigation and eco-friendly practices

Statistic 67

70% of travel companies report that upskilling has improved their agility in responding to industry disruptions

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Key Highlights

78% of travel companies plan to increase investment in employee upskilling over the next two years
65% of travel industry professionals believe that reskilling will be essential to adapt to emerging technologies
54% of travel firms reported a skills gap that hindered growth in 2023
70% of travel companies see data analysis as a critical skill to develop through upskilling
82% of travel organizations are investing in digital skills training for their employees
45% of travel industry roles are expected to require new skills within the next five years
60% of travel companies reported increased demand for reskilling programs post-pandemic
55% of travel companies prioritize soft skills development as part of their upskilling initiatives
68% of travel companies have launched training programs focused on customer experience skills
43% of travel professionals feel unprepared for the digital transformation happening within the industry
75% of travel companies use online learning platforms for upskilling employees
37% of travel workers have taken part in reskilling programs in the past year
52% of travel companies identify leadership development as a key focus of their upskilling efforts

As the travel industry navigates rapid technological change and growing customer expectations, a remarkable 78% of companies are ramping up investment in employee upskilling and reskilling initiatives to stay competitive and drive growth.

Data Utilization and Analytics

70% of travel companies see data analysis as a critical skill to develop through upskilling

Data Utilization and Analytics Interpretation

With 70% of travel companies recognizing data analysis as essential for upskilling, it's clear that even in a leisure-driven industry, the path to future success is paved with numbers, not just scenic routes.

Partnerships and Collaborations

55% of travel companies are collaborating with educational institutions for tailored upskilling programs

Partnerships and Collaborations Interpretation

With over half of travel companies partnering with educational institutions for tailored upskilling programs, the industry is effectively booking a ticket to a more skilled and adaptable future.

Technology Adoption and Innovation

67% of travel businesses are exploring virtual reality (VR) training for customer service and safety
59% of travel businesses have adopted virtual training environments to enhance learning outcomes
42% of travel companies utilize augmented reality (AR) for experiential training scenarios

Technology Adoption and Innovation Interpretation

With 67% of travel businesses venturing into VR training and nearly half embracing AR for experiential learning, it’s clear that the industry is embarking on a tech-powered journey to turn employees into seasoned explorers before they even reach the gate.

Workforce Development and Skills

78% of travel companies plan to increase investment in employee upskilling over the next two years
65% of travel industry professionals believe that reskilling will be essential to adapt to emerging technologies
54% of travel firms reported a skills gap that hindered growth in 2023
82% of travel organizations are investing in digital skills training for their employees
45% of travel industry roles are expected to require new skills within the next five years
60% of travel companies reported increased demand for reskilling programs post-pandemic
55% of travel companies prioritize soft skills development as part of their upskilling initiatives
68% of travel companies have launched training programs focused on customer experience skills
43% of travel professionals feel unprepared for the digital transformation happening within the industry
75% of travel companies use online learning platforms for upskilling employees
37% of travel workers have taken part in reskilling programs in the past year
52% of travel companies identify leadership development as a key focus of their upskilling efforts
48% of travel industry employers agree that reskilling reduces employee turnover
59% of millennial and Gen Z travel workers prioritize growth opportunities, including upskilling, when choosing employers
46% of travel exhibitors believe that emerging tech skills will be crucial for future success
80% of travel executives agree that upskilling is necessary to meet evolving customer expectations
73% of travel organizations consider reskilling as a strategic priority for digital transformation
49% of tourism companies have increased their budget for employee training over the past year
42% of travel SMEs see upskilling as a way to compete against larger firms
54% of travel professionals report a skills shortage in digital marketing, affecting campaign effectiveness
65% of travel companies are planning to deploy artificial intelligence (AI) training programs
62% of travel employees are interested in microlearning modules for skill enhancement
80% of travel industry HR leaders find continuous learning programs increase employee engagement
58% of travel agencies believe upskilling staff in new technology will improve sales performance
77% of surveyed travel companies intend to incorporate reskilling into their long-term growth strategy
44% of travel companies have experienced a rise in demand for digital skills training after the pandemic
74% of travel companies believe that reskilling efforts can mitigate labor shortages
69% of travel professionals see upskilling as critical to maintaining competitive advantage
53% of travel businesses focus on multilingual training to enhance international service capabilities
64% of travel industry HR managers prioritize training in cybersecurity due to increasing digital threats
70% of travel companies reported implementing reskilling initiatives for digital transformation in 2023
57% of younger travel employees are interested in leadership development programs as part of upskilling efforts
52% of travel firms are investing in sustainable tourism training to meet eco-conscious consumer demands
47% of travel organizations plan to expand their internal training departments within the next year
76% of travel industry HR managers believe that reskilling contributes directly to innovation
61% of travel employees believe that upskilling opportunities improve job satisfaction
44% of travel marketing professionals have received specific training in digital marketing tools
66% of travel companies see AI and automation as priorities for future skills development
80% of travel organizations report that reskilling has helped reduce operational costs
46% of travel employees express a desire to learn new skills related to health and safety, especially post-pandemic
73% of travel firms believe that upskilling will be essential for recovery from industry disruptions
54% of travel companies focus on cross-cultural training programs to improve international interaction
62% of travel industry HR managers report that flexible learning schedules increase participation in upskilling
48% of travel companies are investing in training programs that address sustainability and responsible tourism
75% of travel industry leaders see upskilling as a key driver of innovation and growth
58% of travel professionals believe that reskilling can help adapt to rapid changes brought by digital transformation
69% of travel companies have launched targeted campaigns for reskilling mid-career professionals
63% of travel organizations emphasize the importance of leadership and management skills in their upskilling programs
51% of travel industry firms see upskilling as a way to build resilience against industry downturns
74% of travel employees prefer personalized learning paths, often facilitated through AI-driven platforms
57% of travel industry companies are investing in upskilling in the area of social media and digital branding
69% of travel companies believe that reskilling initiatives contribute to higher customer satisfaction
47% of travel organizations report challenges in aligning training with rapid industry changes
66% of travel workforce enjoy microlearning modules that fit into busy schedules
75% of travel organizations see upskilling as essential to stay competitive in a digital-first era
61% of travel companies reported positive ROI from their reskilling and upskilling initiatives
54% of travel organizations have established internal mentorship programs to support upskilling efforts
64% of travel employees indicate that gaining new skills increases their confidence and job satisfaction
77% of travel brands invest in technology-driven training to enhance innovation
52% of travel companies actively seek partnerships with startups to facilitate reskilling in emerging technologies
36% of travel organizations have programs focused on training for climate change mitigation and eco-friendly practices
70% of travel companies report that upskilling has improved their agility in responding to industry disruptions

Workforce Development and Skills Interpretation

With 78% of travel companies ramping up investment in employee upskilling, it's clear that navigating the digital voyage requires more than just a map—it's about steering through emerging tech storms and skills gaps with a crew equipped for the future.