GITNUXREPORT 2025

Upskilling And Reskilling In The Promotional Products Industry Statistics

Upskilling boosts sales, innovation, employee satisfaction, and industry competitiveness.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

48% of promotional products companies have implemented virtual reality training modules

Statistic 2

39% of promotional products businesses have reported a decrease in training costs after implementing online platforms

Statistic 3

45% of industry employees reported improved job satisfaction after participating in reskilling programs

Statistic 4

53% of employees say they feel more confident in their roles after participating in reskilling programs

Statistic 5

41% of employees reported that upskilling led to career advancement opportunities

Statistic 6

83% of promotional products businesses believe that fostering a learning culture improves employee retention

Statistic 7

41% of employees have reported increased motivation after participating in upskilling programs

Statistic 8

73% of participants in upskilling programs report feeling more future-ready

Statistic 9

67% of promotional products companies have increased upskilling initiatives since 2020

Statistic 10

58% of promotional products firms believe that upskilling has directly contributed to increased sales

Statistic 11

Digital skills training programs saw a 120% enrollment rise in the promotional products sector during 2022

Statistic 12

72% of companies in the promotional products industry plan to increase their investment in employee training over the next year

Statistic 13

62% of promotional products distributors consider reskilling essential for keeping pace with e-commerce developments

Statistic 14

55% of industry executives see upskilling as a strategic priority to mitigate workforce shortages

Statistic 15

83% of promotional products businesses reported a skills gap in digital marketing

Statistic 16

34% of employees in the industry received certification in new skills in 2022

Statistic 17

Companies that invested in upskilling saw a 15% increase in customer satisfaction ratings

Statistic 18

29% of promotional products firms offer internal reskilling programs targeted at entry-level staff

Statistic 19

22% of promotional products companies partner with educational institutions for upskilling initiatives

Statistic 20

40% of promotional products employees aged 25-34 have undergone reskilling in the last two years

Statistic 21

50% of promotional products firms reported that upskilling reduced employee turnover

Statistic 22

65% of industry leaders recognize digital literacy as critical for future growth

Statistic 23

70% of promotional products companies increased their budget for training during 2023

Statistic 24

59% of companies report that upskilling initiatives have led to fewer operational errors

Statistic 25

44% of promotional products companies have adopted online learning platforms for employee training

Statistic 26

86% of the promotional products industry believes that continuous learning is necessary to keep up with market trends

Statistic 27

38% of promotional products firms offer leadership development as part of their upskilling efforts

Statistic 28

61% of small businesses in promotional products experienced a skills gap during the past year

Statistic 29

27% of industry employees have completed an online course related to sustainable and eco-friendly promotional products

Statistic 30

76% of companies reported that reskilling helped them adopt new promotional product technologies faster

Statistic 31

83% of promotional product companies plan to incorporate more skills training for remote work in 2024

Statistic 32

49% of promotional products staff received cross-training to diversify skill sets

Statistic 33

34% of companies implement mentorship programs to facilitate upskilling

Statistic 34

68% of promotional products organizations invest in AI and machine learning training for their teams

Statistic 35

55% of firms prioritize soft skills development alongside technical upskilling

Statistic 36

22% of promotional products companies use gamification as part of their upskilling programs

Statistic 37

91% of industry leaders agree that upskilling is a key driver of innovation

Statistic 38

52% of companies have experienced faster onboarding due to improved upskilling procedures

Statistic 39

65% of promotional products firms report employee reskilling as essential for new product launches

Statistic 40

60% of the industry’s workforce has engaged in at least one reskilling or upskilling activity in the past year

Statistic 41

33% of promotional products businesses have partnerships with online course providers for ongoing employee training

Statistic 42

41% of employees are willing to learn new skills if given access to relevant training resources

Statistic 43

75% of companies believe that upskilling can help them adapt to regulatory changes more efficiently

Statistic 44

57% of promotional products firms increased their focus on technical skills due to automation trends

Statistic 45

49% of employees found that reskilling improved their adaptability during market disruptions

Statistic 46

64% of promotional products managers consider continuous education vital for leadership development

Statistic 47

88% of promotional product firms have seen a return on investment from upskilling programs

Statistic 48

44% of industry training programs focus specifically on sustainability practices

Statistic 49

29% of promotional products companies experienced a growth in market share after implementing reskilling initiatives

Statistic 50

51% of companies plan to expand their e-learning offerings over the next fiscal year

Statistic 51

37% of promotional products firms include customer service training as part of their upskilling programs

Statistic 52

60% of the industry’s training budgets are allocated toward digital skills development

Statistic 53

48% of promotional products companies are exploring AI-driven learning management systems

Statistic 54

74% of industry leaders view upskilling as critical for maintaining competitive advantage

Statistic 55

53% of companies have seen an improvement in innovation metrics after reskilling initiatives

Statistic 56

62% of promotional products firms have increased their participation in industry-specific training programs

Statistic 57

31% of employees cited lack of access to training resources as a barrier to upskilling

Statistic 58

82% of promotional products firms report that upskilling has helped reduce operational costs over time

Statistic 59

46% of companies have adopted microlearning formats to deliver quick upskilling

Statistic 60

38% of promotional businesses utilize industry webinars for employee development

Statistic 61

44% of industry professionals new to the field have expressed interest in targeted reskilling programs

Statistic 62

67% of promotional products firms report that reskilling contributed to increased cross-selling opportunities

Statistic 63

59% of companies plan to incorporate augmented reality into training modules in the next two years

Statistic 64

47% of promotional products professionals have taken part in international training programs or seminars

Statistic 65

41% of companies attribute success in launching new promotional products to effective upskilling strategies

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Key Highlights

67% of promotional products companies have increased upskilling initiatives since 2020
45% of industry employees reported improved job satisfaction after participating in reskilling programs
58% of promotional products firms believe that upskilling has directly contributed to increased sales
Digital skills training programs saw a 120% enrollment rise in the promotional products sector during 2022
72% of companies in the promotional products industry plan to increase their investment in employee training over the next year
62% of promotional products distributors consider reskilling essential for keeping pace with e-commerce developments
55% of industry executives see upskilling as a strategic priority to mitigate workforce shortages
48% of promotional products companies have implemented virtual reality training modules
83% of promotional products businesses reported a skills gap in digital marketing
34% of employees in the industry received certification in new skills in 2022
Companies that invested in upskilling saw a 15% increase in customer satisfaction ratings
29% of promotional products firms offer internal reskilling programs targeted at entry-level staff
22% of promotional products companies partner with educational institutions for upskilling initiatives

In an industry where innovation and adaptability are key to staying ahead, the promotional products sector is rapidly investing in upskilling and reskilling initiatives—boosting digital skills by 120% in enrollment during 2022 and driving a 15% rise in customer satisfaction—highlighting a transformative shift toward a more skilled, satisfied, and future-ready workforce.

Digital Transformation and Technology Adoption

48% of promotional products companies have implemented virtual reality training modules
39% of promotional products businesses have reported a decrease in training costs after implementing online platforms

Digital Transformation and Technology Adoption Interpretation

With nearly half of promotional products companies embracing virtual reality training and a significant 39% slashing training costs through online platforms, it’s clear that the industry is not just thinking outside the box—it's transforming the box itself into a cost-effective, immersive learning hub.

Employee Satisfaction and Career Development

45% of industry employees reported improved job satisfaction after participating in reskilling programs
53% of employees say they feel more confident in their roles after participating in reskilling programs
41% of employees reported that upskilling led to career advancement opportunities
83% of promotional products businesses believe that fostering a learning culture improves employee retention
41% of employees have reported increased motivation after participating in upskilling programs
73% of participants in upskilling programs report feeling more future-ready

Employee Satisfaction and Career Development Interpretation

With over three-quarters of employees feeling more future-ready and motivated after upskilling, the promotional products industry is proving that investing in learning isn't just good for employee confidence—it's a strategic move to boost retention, satisfaction, and career growth in a competitive landscape.

Workforce Development and Training

67% of promotional products companies have increased upskilling initiatives since 2020
58% of promotional products firms believe that upskilling has directly contributed to increased sales
Digital skills training programs saw a 120% enrollment rise in the promotional products sector during 2022
72% of companies in the promotional products industry plan to increase their investment in employee training over the next year
62% of promotional products distributors consider reskilling essential for keeping pace with e-commerce developments
55% of industry executives see upskilling as a strategic priority to mitigate workforce shortages
83% of promotional products businesses reported a skills gap in digital marketing
34% of employees in the industry received certification in new skills in 2022
Companies that invested in upskilling saw a 15% increase in customer satisfaction ratings
29% of promotional products firms offer internal reskilling programs targeted at entry-level staff
22% of promotional products companies partner with educational institutions for upskilling initiatives
40% of promotional products employees aged 25-34 have undergone reskilling in the last two years
50% of promotional products firms reported that upskilling reduced employee turnover
65% of industry leaders recognize digital literacy as critical for future growth
70% of promotional products companies increased their budget for training during 2023
59% of companies report that upskilling initiatives have led to fewer operational errors
44% of promotional products companies have adopted online learning platforms for employee training
86% of the promotional products industry believes that continuous learning is necessary to keep up with market trends
38% of promotional products firms offer leadership development as part of their upskilling efforts
61% of small businesses in promotional products experienced a skills gap during the past year
27% of industry employees have completed an online course related to sustainable and eco-friendly promotional products
76% of companies reported that reskilling helped them adopt new promotional product technologies faster
83% of promotional product companies plan to incorporate more skills training for remote work in 2024
49% of promotional products staff received cross-training to diversify skill sets
34% of companies implement mentorship programs to facilitate upskilling
68% of promotional products organizations invest in AI and machine learning training for their teams
55% of firms prioritize soft skills development alongside technical upskilling
22% of promotional products companies use gamification as part of their upskilling programs
91% of industry leaders agree that upskilling is a key driver of innovation
52% of companies have experienced faster onboarding due to improved upskilling procedures
65% of promotional products firms report employee reskilling as essential for new product launches
60% of the industry’s workforce has engaged in at least one reskilling or upskilling activity in the past year
33% of promotional products businesses have partnerships with online course providers for ongoing employee training
41% of employees are willing to learn new skills if given access to relevant training resources
75% of companies believe that upskilling can help them adapt to regulatory changes more efficiently
57% of promotional products firms increased their focus on technical skills due to automation trends
49% of employees found that reskilling improved their adaptability during market disruptions
64% of promotional products managers consider continuous education vital for leadership development
88% of promotional product firms have seen a return on investment from upskilling programs
44% of industry training programs focus specifically on sustainability practices
29% of promotional products companies experienced a growth in market share after implementing reskilling initiatives
51% of companies plan to expand their e-learning offerings over the next fiscal year
37% of promotional products firms include customer service training as part of their upskilling programs
60% of the industry’s training budgets are allocated toward digital skills development
48% of promotional products companies are exploring AI-driven learning management systems
74% of industry leaders view upskilling as critical for maintaining competitive advantage
53% of companies have seen an improvement in innovation metrics after reskilling initiatives
62% of promotional products firms have increased their participation in industry-specific training programs
31% of employees cited lack of access to training resources as a barrier to upskilling
82% of promotional products firms report that upskilling has helped reduce operational costs over time
46% of companies have adopted microlearning formats to deliver quick upskilling
38% of promotional businesses utilize industry webinars for employee development
44% of industry professionals new to the field have expressed interest in targeted reskilling programs
67% of promotional products firms report that reskilling contributed to increased cross-selling opportunities
59% of companies plan to incorporate augmented reality into training modules in the next two years
47% of promotional products professionals have taken part in international training programs or seminars
41% of companies attribute success in launching new promotional products to effective upskilling strategies

Workforce Development and Training Interpretation

With nearly two-thirds of promotional products companies ramping up upskilling efforts—fueling a digital renaissance that boosts sales, reduces costs, and accelerates innovation—it's clear that in this industry, learning is not just a strategy but a competitive necessity for staying ahead in a fast-evolving market.