GITNUXREPORT 2025

Upskilling And Reskilling In The Event Industry Statistics

Majority of event professionals prioritize upskilling for industry adaptation.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

42% of recent job postings in the event sector specify digital literacy as a required skill

Statistic 2

53% of event companies increased training budgets in 2023 to facilitate upskilling

Statistic 3

64% of event professionals have taken online courses related to event technology in the past 12 months

Statistic 4

78% of event professionals believe continuous learning is necessary for adapting to industry innovations

Statistic 5

47% of event professionals have learned new skills in data analytics to enhance event planning

Statistic 6

69% of event agencies conduct regular training sessions to keep pace with industry technology trends

Statistic 7

60% of event professionals completed at least one certification course in 2023 on topics ranging from sustainability to digital marketing

Statistic 8

66% of event firms provide mentorship programs aimed at skill development

Statistic 9

45% of event staff have improved efficiency after participating in digital transformation training

Statistic 10

61% of event professionals say that learning new tech skills has helped them secure promotions

Statistic 11

63% of event planners have taken courses in sustainable event practices

Statistic 12

55% of the event industry’s workforce is now engaged in continuous education efforts

Statistic 13

83% of event organizations say that digital literacy is directly linked to better event outcomes

Statistic 14

67% of young professionals in the event industry have undergone reskilling programs

Statistic 15

72% of event organizers see remote training tools as effective for skill development

Statistic 16

62% of event companies offer specialized training in event sustainability practices

Statistic 17

54% of event businesses report that reskilling programs helped in employee retention

Statistic 18

33% of event industry employers address skill gaps by sending staff to international training programs

Statistic 19

45% of event professionals have increased their digital marketing skills through online courses in 2023

Statistic 20

52% of event organizers believe that ongoing education reduces operational errors

Statistic 21

59% of the workforce in the event industry is interested in learning new skills related to health and safety protocols

Statistic 22

48% of event companies have introduced gamified learning to enhance employee engagement in training programs

Statistic 23

78% of event firms focus on digital skills training to support hybrid event execution

Statistic 24

31% of younger workforce members have participated in peer-to-peer learning programs

Statistic 25

44% of event organizations have adopted microlearning modules for ongoing employee training

Statistic 26

66% of event companies have integrated sustainability modules into their training programs

Statistic 27

38% of event venues offer on-site training for their staff to keep skills current

Statistic 28

68% of event industry professionals believe upskilling is essential for career growth

Statistic 29

72% of event organizers plan to invest in digital skills training over the next year

Statistic 30

48% of event industry firms have implemented reskilling programs for pandemic-related shifts

Statistic 31

35% of event planning roles now require skills in virtual event production

Statistic 32

81% of event companies view upskilling as a priority to improve attendee engagement

Statistic 33

55% of event professionals feel their current skills are insufficient for the evolving industry landscape

Statistic 34

67% of event companies offer cross-training to diversify employee skills

Statistic 35

59% of event companies reported successful reskilling initiatives leading to improved operational efficiency

Statistic 36

73% of organizations in the event industry have partnered with educational institutions for upskilling programs

Statistic 37

44% of event planners report that VR and AR skills are becoming essential

Statistic 38

49% of event companies have seen growth opportunity through upskilling their workforce

Statistic 39

38% of event industry workers believe that virtual and hybrid event skills will be critical in the next five years

Statistic 40

50% of event companies increased internships and apprenticeships to promote skill development in new entrants

Statistic 41

58% of event professionals have self-initiated upskilling through webinars and workshops

Statistic 42

74% of organizations plan to allocate more budget toward reskilling initiatives in 2024

Statistic 43

40% of event industry freelancers have diversified their skillset to include virtual event management

Statistic 44

52% of event department leaders see upskilling as vital to maintaining industry competitiveness

Statistic 45

70% of event organizations invested in new technology training during the last year

Statistic 46

30% of event industry employees report that reskilling helped reduce the need for external hiring

Statistic 47

76% of event companies have seen improved client satisfaction after upskilling their personnel

Statistic 48

49% of event professionals have upskilled in crisis management and risk mitigation

Statistic 49

58% of event companies report increased revenue correlated with staff upskilling

Statistic 50

43% of event professionals have learned new software tools in the past year to improve productivity

Statistic 51

60% of industry leaders prioritize upskilling to adapt to post-pandemic market demands

Statistic 52

79% of event tech providers believe that upskilling their staff is key to innovation

Statistic 53

69% of event companies plan to implement AI tools following staff upskilling initiatives

Statistic 54

80% of event organizations have a formal upskilling or reskilling policy in place

Statistic 55

65% of event professionals report that reskilling has helped them adapt to new event formats

Statistic 56

71% of event professionals believe that upskilling fosters innovation and creativity in their teams

Statistic 57

49% of event firms report increased agility after implementing reskilling initiatives

Statistic 58

29% of event industry professionals have diversified into new roles after reskilling efforts

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Sources

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Key Highlights

68% of event industry professionals believe upskilling is essential for career growth
53% of event companies increased training budgets in 2023 to facilitate upskilling
72% of event organizers plan to invest in digital skills training over the next year
64% of event professionals have taken online courses related to event technology in the past 12 months
48% of event industry firms have implemented reskilling programs for pandemic-related shifts
35% of event planning roles now require skills in virtual event production
81% of event companies view upskilling as a priority to improve attendee engagement
55% of event professionals feel their current skills are insufficient for the evolving industry landscape
67% of event companies offer cross-training to diversify employee skills
42% of recent job postings in the event sector specify digital literacy as a required skill
78% of event professionals believe continuous learning is necessary for adapting to industry innovations
59% of event companies reported successful reskilling initiatives leading to improved operational efficiency
47% of event professionals have learned new skills in data analytics to enhance event planning

As the event industry rapidly evolves with digital innovation and shifting attendee expectations, a staggering 68% of professionals believe upskilling is crucial for career growth, prompting over half of companies to boost training budgets and prioritize continuous learning to stay competitive.

Employee Skills and Career Progression

42% of recent job postings in the event sector specify digital literacy as a required skill

Employee Skills and Career Progression Interpretation

With nearly half of recent event industry job postings demanding digital literacy, it's clear that embracing tech-savviness isn't just a trend—it's fast becoming the event industry's secret weapon for staying relevant in a digital-first world.

Training and Education Programs

53% of event companies increased training budgets in 2023 to facilitate upskilling
64% of event professionals have taken online courses related to event technology in the past 12 months
78% of event professionals believe continuous learning is necessary for adapting to industry innovations
47% of event professionals have learned new skills in data analytics to enhance event planning
69% of event agencies conduct regular training sessions to keep pace with industry technology trends
60% of event professionals completed at least one certification course in 2023 on topics ranging from sustainability to digital marketing
66% of event firms provide mentorship programs aimed at skill development
45% of event staff have improved efficiency after participating in digital transformation training
61% of event professionals say that learning new tech skills has helped them secure promotions
63% of event planners have taken courses in sustainable event practices
55% of the event industry’s workforce is now engaged in continuous education efforts
83% of event organizations say that digital literacy is directly linked to better event outcomes
67% of young professionals in the event industry have undergone reskilling programs
72% of event organizers see remote training tools as effective for skill development
62% of event companies offer specialized training in event sustainability practices
54% of event businesses report that reskilling programs helped in employee retention
33% of event industry employers address skill gaps by sending staff to international training programs
45% of event professionals have increased their digital marketing skills through online courses in 2023
52% of event organizers believe that ongoing education reduces operational errors
59% of the workforce in the event industry is interested in learning new skills related to health and safety protocols
48% of event companies have introduced gamified learning to enhance employee engagement in training programs
78% of event firms focus on digital skills training to support hybrid event execution
31% of younger workforce members have participated in peer-to-peer learning programs
44% of event organizations have adopted microlearning modules for ongoing employee training
66% of event companies have integrated sustainability modules into their training programs
38% of event venues offer on-site training for their staff to keep skills current

Training and Education Programs Interpretation

As the event industry catapults into a future where 83% recognize digital literacy as crucial, it's clear that continuous upskilling—from mastering sustainability to digital marketing—is no longer optional but essential for staying competitive and delivering memorable experiences in a rapidly evolving landscape.

Workforce Development and Upskilling Initiatives

68% of event industry professionals believe upskilling is essential for career growth
72% of event organizers plan to invest in digital skills training over the next year
48% of event industry firms have implemented reskilling programs for pandemic-related shifts
35% of event planning roles now require skills in virtual event production
81% of event companies view upskilling as a priority to improve attendee engagement
55% of event professionals feel their current skills are insufficient for the evolving industry landscape
67% of event companies offer cross-training to diversify employee skills
59% of event companies reported successful reskilling initiatives leading to improved operational efficiency
73% of organizations in the event industry have partnered with educational institutions for upskilling programs
44% of event planners report that VR and AR skills are becoming essential
49% of event companies have seen growth opportunity through upskilling their workforce
38% of event industry workers believe that virtual and hybrid event skills will be critical in the next five years
50% of event companies increased internships and apprenticeships to promote skill development in new entrants
58% of event professionals have self-initiated upskilling through webinars and workshops
74% of organizations plan to allocate more budget toward reskilling initiatives in 2024
40% of event industry freelancers have diversified their skillset to include virtual event management
52% of event department leaders see upskilling as vital to maintaining industry competitiveness
70% of event organizations invested in new technology training during the last year
30% of event industry employees report that reskilling helped reduce the need for external hiring
76% of event companies have seen improved client satisfaction after upskilling their personnel
49% of event professionals have upskilled in crisis management and risk mitigation
58% of event companies report increased revenue correlated with staff upskilling
43% of event professionals have learned new software tools in the past year to improve productivity
60% of industry leaders prioritize upskilling to adapt to post-pandemic market demands
79% of event tech providers believe that upskilling their staff is key to innovation
69% of event companies plan to implement AI tools following staff upskilling initiatives
80% of event organizations have a formal upskilling or reskilling policy in place
65% of event professionals report that reskilling has helped them adapt to new event formats
71% of event professionals believe that upskilling fosters innovation and creativity in their teams
49% of event firms report increased agility after implementing reskilling initiatives
29% of event industry professionals have diversified into new roles after reskilling efforts

Workforce Development and Upskilling Initiatives Interpretation

With nearly three-quarters of event industry organizations investing in upskilling and reskilling—especially in virtual, hybrid, and AI competencies—it's clear that staying ahead in a rapidly evolving landscape isn't just a strategy, but a survival skill, turning workforce agility into a ticket for future growth and client satisfaction.