GITNUXREPORT 2025

Upskilling And Reskilling In The Alcohol Industry Statistics

Most alcohol industry firms prioritize upskilling, reskilling, digital, and sustainability initiatives.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

43% of alcohol industry HR managers cite lack of skilled workforce as a growth barrier

Statistic 2

62% of alcohol industry employees feel unprepared for digital transformation

Statistic 3

38% of alcohol industry leaders report difficulties in recruiting digitally skilled talent

Statistic 4

52% of alcohol companies have increased their investment in employee training over the past two years

Statistic 5

58% of distilleries have increased investment in staff training related to regulatory compliance

Statistic 6

51% of alcohol beverage companies plan to increase spend on workforce development initiatives

Statistic 7

49% of alcohol brands are incorporating sustainability and eco-friendly practices into employee training

Statistic 8

68% of alcohol industry employers believe upskilling is critical to maintaining competitive advantage

Statistic 9

47% of alcohol industry workers feel they lack sufficient skills for digital sales channels

Statistic 10

35% of alcohol brands plan to reskill existing employees to adapt to e-commerce growth

Statistic 11

40% of alcohol industry executives see a significant gap in digital marketing skills among their teams

Statistic 12

60% of breweries reported implementing new training programs focused on sustainability practices

Statistic 13

45% of alcohol companies invest in technology training to improve production efficiency

Statistic 14

55% of bartenders require reskilling to stay current with new cocktail trends and techniques

Statistic 15

48% of alcohol industry employees believe that formal upskilling programs improve their job satisfaction

Statistic 16

70% of alcohol companies plan to develop digital literacy programs within the next year

Statistic 17

33% of alcohol firms have introduced remote learning initiatives for training

Statistic 18

63% of craft breweries believe upskilling in craft brewing techniques is essential for growth

Statistic 19

74% of beverage alcohol companies report a need for more reskilling in data analytics

Statistic 20

36% of alcohol industry HR departments have partnered with educational institutions for upskilling programs

Statistic 21

55% of alcohol companies focus on upskilling employees for emerging sustainable packaging technologies

Statistic 22

41% of alcohol industry marketing teams are undergoing reskilling to better leverage social media platforms

Statistic 23

49% of alcohol distilleries have launched internal reskilling programs for automation technologies

Statistic 24

65% of alcohol companies believe reskilling their workforce improves customer engagement

Statistic 25

59% of employees in the alcohol industry report feeling the need for continuous learning opportunities

Statistic 26

44% of alcohol beverage manufacturers train staff on emerging fermentation technologies

Statistic 27

67% of alcohol retail chains plan to implement AI-based sales training modules

Statistic 28

54% of craft distilleries are working on reskilling their workforce to meet international export standards

Statistic 29

42% of alcohol industry training programs focus exclusively on compliance and safety

Statistic 30

78% of alcohol companies prioritize upskilling in customer service to enhance brand loyalty

Statistic 31

45% of industry workers believe virtual reality training can enhance skill acquisition

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72% of alcohol companies see digital marketing reskilling as essential for reaching Gen Z consumers

Statistic 33

38% of breweries are reskilling staff to adopt new brewing automation technologies

Statistic 34

54% of alcohol retailers have added online training modules for sales associates

Statistic 35

31% of alcohol industry managers believe reskilling programs significantly reduce turnover rates

Statistic 36

58% of alcohol brands are investing in upskilling staff for personalized marketing initiatives

Statistic 37

46% of alcohol industry training initiatives focus on enhancing product knowledge

Statistic 38

50% of alcohol companies offer reimbursement programs for employees pursuing upskilling courses

Statistic 39

65% of alcohol industry decision-makers see reskilling as vital to sustainability goals

Statistic 40

39% of alcohol producers are training staff in new packaging legislation and standards

Statistic 41

56% of beverage alcohol companies plan to implement virtual onboarding and training programs in the next year

Statistic 42

48% of alcohol industry HR professionals report increased importance of cultural competency training

Statistic 43

49% of alcohol companies are reskilling staff to better understand consumer data analytics

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Key Highlights

68% of alcohol industry employers believe upskilling is critical to maintaining competitive advantage
52% of alcohol companies have increased their investment in employee training over the past two years
47% of alcohol industry workers feel they lack sufficient skills for digital sales channels
35% of alcohol brands plan to reskill existing employees to adapt to e-commerce growth
40% of alcohol industry executives see a significant gap in digital marketing skills among their teams
60% of breweries reported implementing new training programs focused on sustainability practices
45% of alcohol companies invest in technology training to improve production efficiency
55% of bartenders require reskilling to stay current with new cocktail trends and techniques
48% of alcohol industry employees believe that formal upskilling programs improve their job satisfaction
70% of alcohol companies plan to develop digital literacy programs within the next year
33% of alcohol firms have introduced remote learning initiatives for training
58% of distilleries have increased investment in staff training related to regulatory compliance
63% of craft breweries believe upskilling in craft brewing techniques is essential for growth

As the alcohol industry navigates a rapidly evolving digital landscape, a striking 68% of employers recognize that upskilling is essential to maintain a competitive edge, prompting widespread investments in employee training and innovative reskilling initiatives across the sector.

Industry Challenges and Workforce Readiness

43% of alcohol industry HR managers cite lack of skilled workforce as a growth barrier
62% of alcohol industry employees feel unprepared for digital transformation
38% of alcohol industry leaders report difficulties in recruiting digitally skilled talent

Industry Challenges and Workforce Readiness Interpretation

As the alcohol industry glass is half-full with digital disruption, nearly half of HR managers see the lack of skilled talent as a barrier to growth, while over 60% of employees feel unready for digital transformation, highlighting a clear need for upskilling that’s as urgent as a perfectly poured cocktail.

Investment in Training and Development

52% of alcohol companies have increased their investment in employee training over the past two years
58% of distilleries have increased investment in staff training related to regulatory compliance
51% of alcohol beverage companies plan to increase spend on workforce development initiatives

Investment in Training and Development Interpretation

With over half of alcohol companies boosting investments in employee training—especially in regulatory compliance—it's clear the industry recognizes that a well-trained workforce is the shot in the arm needed for both innovation and adherence in a rapidly evolving marketplace.

Sustainability and Innovation Strategies

49% of alcohol brands are incorporating sustainability and eco-friendly practices into employee training

Sustainability and Innovation Strategies Interpretation

Despite the spirits industry’s reputation for excess, nearly half of alcohol brands are now raising their standards—integrating sustainability into employee training—as a sign that environmental responsibility is becoming a mainstay on their cocktail menu of priorities.

Workforce Reskilling and Upskilling Initiatives

68% of alcohol industry employers believe upskilling is critical to maintaining competitive advantage
47% of alcohol industry workers feel they lack sufficient skills for digital sales channels
35% of alcohol brands plan to reskill existing employees to adapt to e-commerce growth
40% of alcohol industry executives see a significant gap in digital marketing skills among their teams
60% of breweries reported implementing new training programs focused on sustainability practices
45% of alcohol companies invest in technology training to improve production efficiency
55% of bartenders require reskilling to stay current with new cocktail trends and techniques
48% of alcohol industry employees believe that formal upskilling programs improve their job satisfaction
70% of alcohol companies plan to develop digital literacy programs within the next year
33% of alcohol firms have introduced remote learning initiatives for training
63% of craft breweries believe upskilling in craft brewing techniques is essential for growth
74% of beverage alcohol companies report a need for more reskilling in data analytics
36% of alcohol industry HR departments have partnered with educational institutions for upskilling programs
55% of alcohol companies focus on upskilling employees for emerging sustainable packaging technologies
41% of alcohol industry marketing teams are undergoing reskilling to better leverage social media platforms
49% of alcohol distilleries have launched internal reskilling programs for automation technologies
65% of alcohol companies believe reskilling their workforce improves customer engagement
59% of employees in the alcohol industry report feeling the need for continuous learning opportunities
44% of alcohol beverage manufacturers train staff on emerging fermentation technologies
67% of alcohol retail chains plan to implement AI-based sales training modules
54% of craft distilleries are working on reskilling their workforce to meet international export standards
42% of alcohol industry training programs focus exclusively on compliance and safety
78% of alcohol companies prioritize upskilling in customer service to enhance brand loyalty
45% of industry workers believe virtual reality training can enhance skill acquisition
72% of alcohol companies see digital marketing reskilling as essential for reaching Gen Z consumers
38% of breweries are reskilling staff to adopt new brewing automation technologies
54% of alcohol retailers have added online training modules for sales associates
31% of alcohol industry managers believe reskilling programs significantly reduce turnover rates
58% of alcohol brands are investing in upskilling staff for personalized marketing initiatives
46% of alcohol industry training initiatives focus on enhancing product knowledge
50% of alcohol companies offer reimbursement programs for employees pursuing upskilling courses
65% of alcohol industry decision-makers see reskilling as vital to sustainability goals
39% of alcohol producers are training staff in new packaging legislation and standards
56% of beverage alcohol companies plan to implement virtual onboarding and training programs in the next year
48% of alcohol industry HR professionals report increased importance of cultural competency training
49% of alcohol companies are reskilling staff to better understand consumer data analytics

Workforce Reskilling and Upskilling Initiatives Interpretation

With 68% of alcohol industry employers emphasizing upskilling as vital for competitive edge amid rapid e-commerce and digital marketing shifts, it's clear that the industry recognizes that to stay ahead in the spirits of innovation, every pour must be infused with learning—where mastering new technologies and consumer insights isn't just a toast-worthy goal but a strategic necessity.