GITNUXREPORT 2025

Upskilling And Reskilling In The Entertainment Industry Statistics

Entertainment industry invests heavily in upskilling, boosting productivity and talent retention.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

70% of entertainment companies plan to increase their investment in employee upskilling over the next two years

Statistic 2

65% of entertainment industry professionals believe that upskilling can help address the industry’s talent shortage

Statistic 3

55% of content creators acquired new technical skills in the past year to adapt to digital tools

Statistic 4

80% of entertainment companies reported a measurable improvement in productivity after implementing upskilling programs

Statistic 5

60% of those in the entertainment industry see upskilling as essential for career longevity

Statistic 6

The entertainment industry’s spend on digital upskilling training increased by 30% from 2022 to 2023

Statistic 7

45% of entertainment industry employees have taken courses on new media production techniques in the past year

Statistic 8

75% of studios plan to partner with edtech firms to deliver upskilling programs by 2024

Statistic 9

65% of content creators feel more confident in using AI tools after reskilling initiatives

Statistic 10

52% of entertainment organizations consider reskilling necessary to keep up with rapid technological changes

Statistic 11

25% of freelance entertainment professionals upgraded their skills via online courses during the past year

Statistic 12

48% of entertainment companies invest in leadership training as part of their reskilling initiatives

Statistic 13

77% of younger entertainment professionals (ages 21-35) see upskilling as crucial for career advancement

Statistic 14

33% of traditional broadcasters plan to phase in AR/VR training for their technical teams

Statistic 15

58% of entertainment companies have seen a positive ROI from their upskilling programs

Statistic 16

62% of digital artists reported that reskilling in new software significantly improved their employment prospects

Statistic 17

43% of entertainment studios offer cross-training programs to diversify skill sets among employees

Statistic 18

85% of executives in entertainment believe that continuous learning is essential for innovation

Statistic 19

51% of live event production teams underwent digital upskilling to manage new live streaming platforms

Statistic 20

40% of entertainment companies increased their training budgets for digital transformation in 2023

Statistic 21

59% of documentary filmmakers reskilled in storytelling techniques suitable for streaming audiences

Statistic 22

69% of entertainment HR leaders see upskilling as a strategy to retain top talent

Statistic 23

72% of animation studios adopted remote upskilling solutions to train staff during the pandemic

Statistic 24

44% of new entrants into the entertainment field have had formal reskilling in digital production methods

Statistic 25

56% of indie filmmakers improved their chances of funding by acquiring new technical skills

Statistic 26

83% of streaming service providers invest in employee upskilling to stay competitive

Statistic 27

38% of theater technicians learned advanced projection and sound techniques through upskilling programs

Statistic 28

49% of entertainment marketing teams undertook reskilling to incorporate new digital marketing strategies

Statistic 29

69% of VFX artists underwent specialized reskilling to adapt to Unreal Engine workflows

Statistic 30

65% of media companies report that reskilling initiatives improved collaboration across departments

Statistic 31

54% of educators in entertainment tech programs have included industry-relevant upskilling modules

Statistic 32

70% of digital content creators participated in reskilling workshops to learn about NFTs and blockchain

Statistic 33

47% of talent agencies now provide upskilling resources to their clients to enhance employability

Statistic 34

50% of virtual production technicians learned new real-time rendering techniques through targeted training

Statistic 35

66% of tech startups in entertainment are developing customized upskilling platforms to meet industry needs

Statistic 36

72% of post-production houses invested in training staff in AI-driven editing tools over the past year

Statistic 37

39% of music producers upgraded their skills in online collaboration tools to adapt to virtual studios

Statistic 38

84% of streaming platforms offer ongoing upskilling programs for their technical teams to keep pace with new content formats

Statistic 39

55% of entertainment journalists have taken digital storytelling courses to enhance their reporting

Statistic 40

61% of gaming-focused entertainment firms train their developers on new programming languages annually

Statistic 41

45% of costume designers learned new 3D visualization techniques to improve costume design process

Statistic 42

78% of animation educators incorporate industry certifications into their curricula to encourage upskilling

Statistic 43

67% of digital marketing teams in entertainment increased their skills training to incorporate new social media algorithms

Statistic 44

35% of live event organizers have implemented virtual production courses for their teams

Statistic 45

73% of talent managers focus on reskilling their teams in digital analytics and audience metrics

Statistic 46

68% of film editors learned new color grading techniques through targeted reskilling

Statistic 47

61% of documentary producers upskilled in drone operation and aerial filming techniques

Statistic 48

44% of esports organizations provided training on new gaming engines and development tools

Statistic 49

56% of media companies incorporated upskilling programs focused on data analysis to improve content recommendation algorithms

Statistic 50

82% of virtual reality content developers reported improved creation efficiency after participating in reskilling programs

Statistic 51

49% of talent recruitment agencies now emphasize candidates’ upskilling records during hiring processes for entertainment roles

Statistic 52

63% of studio executives believe that reskilling is vital to future-proof their workforce against technological disruption

Statistic 53

54% of independent film producers gained competitive advantage after reskilling in digital marketing

Statistic 54

77% of entertainment VFX studios adopted AI-driven training modules to improve staff skills

Statistic 55

70% of radio broadcasters engaged in upskilling programs on digital audio editing tools

Statistic 56

65% of talent agencies saw increased client placements after offering upskilling resources

Statistic 57

53% of entertainment educators report that industry-led upskilling initiatives enhance student employability

Statistic 58

58% of visual effects artists increased their skills proficiency in real-time rendering software through targeted reskilling programs

Statistic 59

47% of new digital archiving projects in entertainment adopted advanced metadata tagging techniques via reskilling

Statistic 60

81% of entertainment marketing teams trained in influencer marketing strategies in the last year

Statistic 61

66% of animation studios plan to expand their upskilling programs to include virtual production techniques

Statistic 62

35% of cinemas invested in training their staff on digital projection and ticketing software

Statistic 63

74% of content licensing professionals engaged in reskilling to understand new IP management software

Statistic 64

60% of entertainment startups implemented reskilling initiatives to incorporate new interactive entertainment technologies

Statistic 65

69% of virtual event platforms enhanced staff skills in hybrid event management through focused training

Statistic 66

52% of broadcast engineers learned new broadcast automation systems through upskilling programs

Statistic 67

78% of advertising agencies working in entertainment enhanced their creative teams’ digital skillset via targeted reskilling

Statistic 68

45% of emerging content creators attended bootcamps that included upskilling in storytelling, camera work, and editing

Statistic 69

65% of post-production houses invested in training on new compositing software to improve output quality

Statistic 70

58% of media educators report that industry collaborations help in designing relevant upskilling modules

Statistic 71

73% of entertainment organizations using virtual production reported that upskilling their staff improved project turnaround times

Statistic 72

51% of documentary editors upskilled in advanced editing techniques for fast-paced streaming content

Statistic 73

69% of gaming companies invested in reskilling their staff on new game development engines like Unreal Engine 5

Statistic 74

54% of entertainment journalists received training in new digital storytelling formats to enhance reporting diversity

Statistic 75

67% of talent agencies prioritized reskilling in digital negotiation and contract management to benefit their clients

Statistic 76

83% of streaming content studios increased their in-house training offerings to include emerging AR and VR production techniques

Statistic 77

80% of media publishers have adopted augmented reality tools after reskilling their teams

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Sources

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Key Highlights

70% of entertainment companies plan to increase their investment in employee upskilling over the next two years
65% of entertainment industry professionals believe that upskilling can help address the industry’s talent shortage
55% of content creators acquired new technical skills in the past year to adapt to digital tools
80% of entertainment companies reported a measurable improvement in productivity after implementing upskilling programs
60% of those in the entertainment industry see upskilling as essential for career longevity
The entertainment industry’s spend on digital upskilling training increased by 30% from 2022 to 2023
45% of entertainment industry employees have taken courses on new media production techniques in the past year
75% of studios plan to partner with edtech firms to deliver upskilling programs by 2024
65% of content creators feel more confident in using AI tools after reskilling initiatives
52% of entertainment organizations consider reskilling necessary to keep up with rapid technological changes
25% of freelance entertainment professionals upgraded their skills via online courses during the past year
48% of entertainment companies invest in leadership training as part of their reskilling initiatives
77% of younger entertainment professionals (ages 21-35) see upskilling as crucial for career advancement

As the entertainment industry accelerates into a digital-first era, with 70% of companies ramping up investment in employee upskilling and reskilling initiatives, it’s clear that continuous learning is not just a trend but a vital strategy for innovation, talent retention, and staying competitive in a rapidly evolving landscape.

Skill Development and Training

70% of entertainment companies plan to increase their investment in employee upskilling over the next two years
65% of entertainment industry professionals believe that upskilling can help address the industry’s talent shortage
55% of content creators acquired new technical skills in the past year to adapt to digital tools
80% of entertainment companies reported a measurable improvement in productivity after implementing upskilling programs
60% of those in the entertainment industry see upskilling as essential for career longevity
The entertainment industry’s spend on digital upskilling training increased by 30% from 2022 to 2023
45% of entertainment industry employees have taken courses on new media production techniques in the past year
75% of studios plan to partner with edtech firms to deliver upskilling programs by 2024
65% of content creators feel more confident in using AI tools after reskilling initiatives
52% of entertainment organizations consider reskilling necessary to keep up with rapid technological changes
25% of freelance entertainment professionals upgraded their skills via online courses during the past year
48% of entertainment companies invest in leadership training as part of their reskilling initiatives
77% of younger entertainment professionals (ages 21-35) see upskilling as crucial for career advancement
33% of traditional broadcasters plan to phase in AR/VR training for their technical teams
58% of entertainment companies have seen a positive ROI from their upskilling programs
62% of digital artists reported that reskilling in new software significantly improved their employment prospects
43% of entertainment studios offer cross-training programs to diversify skill sets among employees
85% of executives in entertainment believe that continuous learning is essential for innovation
51% of live event production teams underwent digital upskilling to manage new live streaming platforms
40% of entertainment companies increased their training budgets for digital transformation in 2023
59% of documentary filmmakers reskilled in storytelling techniques suitable for streaming audiences
69% of entertainment HR leaders see upskilling as a strategy to retain top talent
72% of animation studios adopted remote upskilling solutions to train staff during the pandemic
44% of new entrants into the entertainment field have had formal reskilling in digital production methods
56% of indie filmmakers improved their chances of funding by acquiring new technical skills
83% of streaming service providers invest in employee upskilling to stay competitive
38% of theater technicians learned advanced projection and sound techniques through upskilling programs
49% of entertainment marketing teams undertook reskilling to incorporate new digital marketing strategies
69% of VFX artists underwent specialized reskilling to adapt to Unreal Engine workflows
65% of media companies report that reskilling initiatives improved collaboration across departments
54% of educators in entertainment tech programs have included industry-relevant upskilling modules
70% of digital content creators participated in reskilling workshops to learn about NFTs and blockchain
47% of talent agencies now provide upskilling resources to their clients to enhance employability
50% of virtual production technicians learned new real-time rendering techniques through targeted training
66% of tech startups in entertainment are developing customized upskilling platforms to meet industry needs
72% of post-production houses invested in training staff in AI-driven editing tools over the past year
39% of music producers upgraded their skills in online collaboration tools to adapt to virtual studios
84% of streaming platforms offer ongoing upskilling programs for their technical teams to keep pace with new content formats
55% of entertainment journalists have taken digital storytelling courses to enhance their reporting
61% of gaming-focused entertainment firms train their developers on new programming languages annually
45% of costume designers learned new 3D visualization techniques to improve costume design process
78% of animation educators incorporate industry certifications into their curricula to encourage upskilling
67% of digital marketing teams in entertainment increased their skills training to incorporate new social media algorithms
35% of live event organizers have implemented virtual production courses for their teams
73% of talent managers focus on reskilling their teams in digital analytics and audience metrics
68% of film editors learned new color grading techniques through targeted reskilling
61% of documentary producers upskilled in drone operation and aerial filming techniques
44% of esports organizations provided training on new gaming engines and development tools
56% of media companies incorporated upskilling programs focused on data analysis to improve content recommendation algorithms
82% of virtual reality content developers reported improved creation efficiency after participating in reskilling programs
49% of talent recruitment agencies now emphasize candidates’ upskilling records during hiring processes for entertainment roles
63% of studio executives believe that reskilling is vital to future-proof their workforce against technological disruption
54% of independent film producers gained competitive advantage after reskilling in digital marketing
77% of entertainment VFX studios adopted AI-driven training modules to improve staff skills
70% of radio broadcasters engaged in upskilling programs on digital audio editing tools
65% of talent agencies saw increased client placements after offering upskilling resources
53% of entertainment educators report that industry-led upskilling initiatives enhance student employability
58% of visual effects artists increased their skills proficiency in real-time rendering software through targeted reskilling programs
47% of new digital archiving projects in entertainment adopted advanced metadata tagging techniques via reskilling
81% of entertainment marketing teams trained in influencer marketing strategies in the last year
66% of animation studios plan to expand their upskilling programs to include virtual production techniques
35% of cinemas invested in training their staff on digital projection and ticketing software
74% of content licensing professionals engaged in reskilling to understand new IP management software
60% of entertainment startups implemented reskilling initiatives to incorporate new interactive entertainment technologies
69% of virtual event platforms enhanced staff skills in hybrid event management through focused training
52% of broadcast engineers learned new broadcast automation systems through upskilling programs
78% of advertising agencies working in entertainment enhanced their creative teams’ digital skillset via targeted reskilling
45% of emerging content creators attended bootcamps that included upskilling in storytelling, camera work, and editing
65% of post-production houses invested in training on new compositing software to improve output quality
58% of media educators report that industry collaborations help in designing relevant upskilling modules
73% of entertainment organizations using virtual production reported that upskilling their staff improved project turnaround times
51% of documentary editors upskilled in advanced editing techniques for fast-paced streaming content
69% of gaming companies invested in reskilling their staff on new game development engines like Unreal Engine 5
54% of entertainment journalists received training in new digital storytelling formats to enhance reporting diversity
67% of talent agencies prioritized reskilling in digital negotiation and contract management to benefit their clients
83% of streaming content studios increased their in-house training offerings to include emerging AR and VR production techniques

Skill Development and Training Interpretation

As the entertainment industry accelerates into a digital future, with over 80% reporting productivity gains and 70% planning increased investment in upskilling, it's clear that staying relevant now depends less on traditional talent and more on continuous learning—making reskilling not just a strategic advantage but an industry lifeline.

Technology Adoption and Innovation

80% of media publishers have adopted augmented reality tools after reskilling their teams

Technology Adoption and Innovation Interpretation

With a striking 80% of media publishers adopting augmented reality through reskilling, the entertainment industry’s future isn't just happening—it's being expertly crafted in a new reality.