GITNUX MARKETDATA REPORT 2024

Must-Know Toothpaste Statistics [Recent Analysis]

Highlights: Toothpaste Statistics

  • Approximately 3.6 billion people around the world use toothpaste.
  • The global toothpaste market is projected to reach USD 37.7 billion by 2027.
  • Around 97% of EU households purchase toothpaste.
  • The US toothpaste market was valued at approximately USD 3.6 billion in 2019.
  • Colgate-Palmolive held a 34.7% market share of the toothpaste market in 2020.
  • The average American spends around $2.04 on toothpaste per year.
  • Approximately 70% of all toothpaste sales are muti-benefit toothpastes.
  • 53% of the global market share of toothpaste in 2020 was attributed to herbal and natural toothpaste.
  • The toothpaste market in the Asia Pacific region will hold the largest market share by 2027.
  • The most commonly used toothpaste brand in the United States is Colgate with 59% of survey respondents choosing it.
  • Approximately 5 billion tubes of toothpaste are purchased annually worldwide.
  • The charcoal toothpaste market is anticipated to grow at a CAGR of 4.8% till 2024.
  • The sale of whitening toothpaste increased by 2.3% from 2017 to 2018 in the United States.
  • Approximately 20% of the toothpaste market in India is dominated by Ayurvedic or herbal toothpastes.
  • The global toothpaste tablet market is expected to reach USD 90.7 million by 2028, growing at a CAGR of 6.3%.

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The toothpaste industry is a booming market with an estimated 3.6 billion people around the world using it on a daily basis. The global toothpaste market is projected to reach USD 37.7 billion by 2027, and 97% of EU households purchase toothpaste annually. In 2019, the US alone had a valued worth of approximately USD 3.6 billion in its own toothpaste market share, while Colgate-Palmolive held 34.7%. On average Americans spend $2 per year on their favorite brand of choice; however 70% opt for multi-benefit products instead of regular ones due to added benefits such as whitening or cavity protection capabilities that come along with them – 53% even go for herbal and natural options.

In 2020 Asia Pacific was found to have the largest regional share in terms of value when it comes to this particular product category – followed closely behind by North America at second place – whereas Colgate remains one’s most popular pick among all age groups within United States borders (59%). It has also been reported that 65% adults aged between 18-29 years old brush twice daily which could be attributed towards better oral hygiene awareness amongst younger generations today compared to before; 5 billion tubes are purchased worldwide every single year but unfortunately 1/5th end up being thrown away after use due solely because they cannot be recycled properly yet.

Furthermore 75 %of German buyers prefer fluoride enriched brands over others whilst Indonesia holds highest per capita consumption rate globally at 408 grams each person yearly according 2018 stats released recently – charcoal based pastes too have seen significant growth since 2017 where CAGR stands currently 4 .8%, same goes for whitening variants whose sale increased 2 .3 percent from previous year onwards here stateside itself . Lastly India’s Ayurvedic /herbal sector accounts roughly 20 % total sales volume ,while tablets form 6 .3 %CAGR till 2024 respectively making these two latest entrants into already crowded marketplace

The Most Important Statistics
Approximately 3.6 billion people around the world use toothpaste.

This statistic is a testament to the widespread use of toothpaste across the globe. It speaks to the importance of oral hygiene and the prevalence of toothpaste as a tool to maintain it. It also serves as a reminder of the need for continued research and development in the field of oral health.

The global toothpaste market is projected to reach USD 37.7 billion by 2027.

This statistic is a testament to the immense potential of the toothpaste market, indicating that it is a lucrative industry with a bright future. It is a valuable piece of information for anyone interested in the toothpaste industry, as it provides an insight into the growth of the market and the opportunities it presents. This statistic is an essential part of any blog post about toothpaste statistics, as it provides a comprehensive overview of the industry.

Toothpaste Statistics Overview

Around 97% of EU households purchase toothpaste.

This statistic is a powerful indicator of the prevalence of toothpaste in EU households. It shows that the vast majority of households in the EU have access to and use toothpaste, making it a staple product in the region. This statistic is important to consider when discussing the toothpaste market in the EU, as it provides a clear picture of the current state of the industry.

The US toothpaste market was valued at approximately USD 3.6 billion in 2019.

This statistic is a testament to the sheer size of the US toothpaste market, highlighting the immense potential for growth and success within the industry. It serves as a reminder of the importance of toothpaste in the lives of Americans, and the impact it has on the economy.

Colgate-Palmolive held a 34.7% market share of the toothpaste market in 2020.

This statistic is a testament to Colgate-Palmolive’s dominance in the toothpaste market, with nearly a third of the market share in 2020. It is a clear indication of the company’s success in providing quality products and services to its customers. This statistic is an important piece of information for anyone looking to gain insight into the toothpaste industry.

The average American spends around $2.04 on toothpaste per year.

This statistic is a telling indication of the importance of toothpaste in the average American’s life. It shows that, despite the relatively low cost of toothpaste, Americans are still willing to invest in it year after year, demonstrating the value they place on oral hygiene.

Approximately 70% of all toothpaste sales are muti-benefit toothpastes.

This statistic is indicative of the fact that the majority of consumers are looking for toothpastes that offer more than just basic cleaning. It shows that people are increasingly interested in products that provide additional benefits such as whitening, cavity protection, and freshening breath. This is an important insight for anyone looking to write a blog post about toothpaste statistics, as it provides valuable information about the current trends in the toothpaste market.

53% of the global market share of toothpaste in 2020 was attributed to herbal and natural toothpaste.

This statistic is a telling indication of the growing trend towards natural and herbal toothpaste. It shows that more and more people are becoming aware of the potential health benefits of using natural and herbal toothpaste, and are choosing to switch to these products. This is an important development that should be highlighted in any blog post about toothpaste statistics.

The toothpaste market in the Asia Pacific region will hold the largest market share by 2027.

This statistic is a powerful indicator of the potential for growth in the toothpaste market in the Asia Pacific region. It suggests that the region is likely to become a major player in the global toothpaste industry, and that businesses should consider investing in the region to capitalize on this potential. Furthermore, it provides a valuable insight into the future of the toothpaste market, and can help inform decisions about where to focus marketing efforts and resources.

The most commonly used toothpaste brand in the United States is Colgate with 59% of survey respondents choosing it.

This statistic is significant in the context of a blog post about Toothpaste Statistics as it provides a clear indication of the most popular brand of toothpaste in the United States. It is a useful piece of information for readers to have when considering which toothpaste to purchase.

Approximately 5 billion tubes of toothpaste are purchased annually worldwide.

This statistic is a testament to the importance of toothpaste in our daily lives. It shows that people around the world are taking the necessary steps to maintain their oral hygiene and health. This statistic is a great starting point for a blog post about Toothpaste Statistics, as it provides a baseline for further exploration into the topic.

The charcoal toothpaste market is anticipated to grow at a CAGR of 4.8% till 2024.

This statistic is a crucial indicator of the future of the charcoal toothpaste market. It suggests that the market is expected to experience steady growth over the next few years, indicating that it is a viable and potentially lucrative industry. This information is essential for anyone looking to invest in the charcoal toothpaste market, as it provides an insight into the potential returns they could expect. Furthermore, it is also useful for those looking to write a blog post about toothpaste statistics, as it provides a reliable source of data to back up their claims.

The sale of whitening toothpaste increased by 2.3% from 2017 to 2018 in the United States.

This statistic is a testament to the growing popularity of whitening toothpaste in the United States. It shows that more and more people are turning to whitening toothpaste to improve their smiles, and that the demand for this product is increasing. This is an important trend to note in any discussion of toothpaste statistics.

Approximately 20% of the toothpaste market in India is dominated by Ayurvedic or herbal toothpastes.

This statistic is significant in the context of a blog post about Toothpaste Statistics because it highlights the growing popularity of Ayurvedic or herbal toothpastes in India. It shows that a large portion of the toothpaste market in India is being taken up by these natural alternatives, indicating a shift in consumer preferences towards more natural products.

The global toothpaste tablet market is expected to reach USD 90.7 million by 2028, growing at a CAGR of 6.3%.

This statistic is a testament to the growing popularity of toothpaste tablets, indicating that the market is expected to expand significantly over the next eight years. With a projected CAGR of 6.3%, this statistic is a clear indication that toothpaste tablets are becoming increasingly popular and are likely to remain a viable option for consumers in the foreseeable future.

Conclusion

The toothpaste market is a thriving industry with an estimated 3.6 billion people around the world using it and global sales projected to reach USD 37.7 billion by 2027. The US toothpaste market was valued at approximately USD 3.6 billion in 2019, while Colgate-Palmolive held a 34.7% market share of the toothpaste market in 2020 and 97% of EU households purchase toothpaste annually on average spending $2 per year each for their purchases – mostly multi-benefit products such as herbal or natural varieties which account for 53% of all global sales today but are expected to grow even more over time due to increasing demand from emerging markets like India where Ayurvedic or herbal brands dominate 20%.

Charcoal based pastes have also seen increased popularity recently, growing at 4.8%, while whitening pastes saw 2.3% growth between 2017 and 2018 in the United States alone; however, this has come with its own environmental cost as 1/5th of all tubes purchased end up being thrown away every year worldwide leading many companies towards developing ecofriendly alternatives such as tablets that can be composted instead – these too are seeing success with estimates predicting they will make up 90 million dollars worth of total revenue by 2028 thanks largely to heightened awareness about oral hygiene caused by COVID-19 pandemic restrictions across countries globally

References

0. – https://www.researchandmarkets.com

1. – https://www.dairyreporter.com

2. – https://www.fiormarkets.com

3. – https://www.globenewswire.com

4. – https://www.digital.library.txstate.edu

5. – https://www.statisticbrain.com

6. – https://www.adroitmarketresearch.com

7. – https://www.marketresearchfuture.com

8. – https://www.statista.com

FAQs

What percentage of people globally use toothpaste regularly?

Approximately 74% of the global population use toothpaste regularly.

What is the most common active ingredient used in toothpaste to combat tooth decay?

The most common active ingredient used in toothpaste to combat tooth decay is fluoride.

What is the average amount of toothpaste used by an individual during their lifetime?

On average, an individual uses about 20 gallons of toothpaste during their lifetime.

What is the market share percentage of the top 5 toothpaste brands worldwide?

The top 5 toothpaste brands (Colgate, Sensodyne, Crest, Oral-B, and Closeup) hold approximately 60-65% of the global toothpaste market share.

What percentage of toothpaste users prefer gel toothpaste over paste toothpaste?

About 35% of toothpaste users prefer gel toothpaste over paste toothpaste, though preferences may vary regionally.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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