GITNUX MARKETDATA REPORT 2024

Must-Know Outbound Marketing Statistics [Current Data]

Highlights: Outbound Marketing Statistics

  • 27% of sales people believe B2B calls are an effective first step in prospecting.
  • A single outbound sales rep should make 60 calls per day, which averages to 8.5 calls per hour, and about 420 calls per week.
  • 27% of sales people believe B2B calls are an effective first step in prospecting.
  • A single outbound sales rep should make 60 calls per day, which averages to 8.5 calls per hour, and about 420 calls per week.
  • The best time to make sales calls to prospects is between 4:00 to 5:00 PM, with the second-best time being 11:00 AM to 12:00 PM.
  • 92% of sales professionals give up after four “no’s”, while 80% of prospects say “no” four times before they say “yes”.
  • 61% of marketers admit that their business still mostly relies on outbound marketing strategies.
  • 81% of businesses still use traditional outbound marketing practices like print advertisements.
  • 49% of direct-mail marketing responses were achieved through outbound direct-mail campaigns.
  • The average cost per lead (CPL) for outbound marketing is $150.
  • Telemarketing resulted in a 6.16% percent response rate for outbound marketing.
  • Outbound marketing drives 45% of new customer acquisition within the technology services and software sector.
  • More than 60% of marketers report that traditional outbound tactics are failing to meet objectives.
  • Outbound marketing had a 2.55% lower response rate in comparison to content marketing tactics.
  • Approximately 78% of American households preferred print advertisements over digital when making purchases.
  • 84% of marketers believe that print media is still relevant and effective for their outbound marketing strategies.
  • Companies that utilize combined outbound and inbound efforts in their marketing strategies achieve a 64% higher conversion rate.
  • 38% of marketers cite improving their outbound marketing practices as a top priority.

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Outbound marketing has been around for decades, but it’s still a powerful tool for businesses of all sizes. In this blog post, we’ll take a look at some of the latest outbound marketing statistics to help you understand the effectiveness of this marketing strategy.

Outbound Marketing: The Most Important Statistics

27% of sales people believe B2B calls are an effective first step in prospecting.

Cold calling is an inefficient form of marketing, as it costs 60% more per lead than other forms of marketing and only 2% of calls result in a meeting.

A single outbound sales rep should make 60 calls per day, which averages to 8.5 calls per hour, and about 420 calls per week.

Outbound Marketing: Statistics Overview

27% of sales people believe B2B calls are an effective first step in prospecting.

This statistic shows that B2B calls are still a viable option for sales teams to reach out to potential customers. This is important to know, as it can help sales teams determine the most effective methods for reaching out to prospects.

Cold calling is an inefficient form of marketing, as it costs 60% more per lead than other forms of marketing and only 2% of calls result in a meeting.

This shows that companies should focus on inbound marketing strategies instead of cold calling in order to generate leads and drive sales.

A single outbound sales rep should make 60 calls per day, which averages to 8.5 calls per hour, and about 420 calls per week.

This provides a benchmark for how many calls should be made in order to reach prospects and generate leads.

79% of unidentified calls go unanswered.

This statistic shows that businesses need to ensure that their calls are properly identified in order to increase the likelihood of being answered. If a call is not identified, it is more likely to go unanswered, which can lead to missed opportunities for sales and customer service.

The best time to make sales calls to prospects is between 4:00 to 5:00 PM, with the second-best time being 11:00 AM to 12:00 PM.

This provides insight into when is the best time to reach out to prospects for the highest chance of success.

The Federal Network Agency in Germany received 63,000 written complaints about unauthorized cold calls with advertising and caller number suppression in 2020.

This statistic shows the prevalence of cold calls with advertising and caller number suppression, which is an important metric for understanding the effectiveness of outbound marketing. It also shows the need for companies to be aware of the regulations and laws surrounding cold calling, as well as the potential backlash from customers if they are not adhered to.

92% of sales professionals give up after four “no’s”, while 80% of prospects say “no” four times before they say “yes”.

This statistic is important because it highlights the importance of persistence when it comes to cold calling. It shows that sales professionals should not give up after a few rejections, as the majority of prospects require multiple attempts before they make a purchase.

61% of marketers admit that their business still mostly relies on outbound marketing strategies.

Despite the rise of inbound marketing, outbound marketing is still a major part of many businesses’ marketing strategies. This statistic is important to consider when discussing the effectiveness of outbound marketing strategies, as it shows that many businesses are still relying on them.

81% of businesses still use traditional outbound marketing practices like print advertisements.

Despite the rise of digital marketing, traditional methods are still widely used and remain an important part of the marketing mix. This statistic is a valuable insight for anyone looking to understand the current state of outbound marketing and how it fits into the overall marketing landscape.

49% of direct-mail marketing responses were achieved through outbound direct-mail campaigns.

Nearly half of all direct-mail marketing responses were achieved through outbound direct-mail campaigns, indicating that this type of marketing is an effective way to reach potential customers. This statistic is an important reminder that outbound direct-mail campaigns can be a powerful tool for businesses looking to increase their customer base.

The average cost per lead (CPL) for outbound marketing is $150.

This provides insight into the cost of acquiring leads through this method. Knowing the average cost per lead can help marketers determine the return on investment of their outbound marketing efforts, and make informed decisions about how to allocate their resources.

Telemarketing resulted in a 6.16% percent response rate for outbound marketing.

With a 6.16% response rate, it is clear that telemarketing is a viable option for businesses looking to reach potential customers and generate leads. This statistic is an important reminder that outbound marketing can still be a powerful tool in today’s digital world.

Outbound marketing drives 45% of new customer acquisition within the technology services and software sector.

This highlights the importance of outbound marketing in driving new customer acquisition, and serves as a reminder of the potential of this marketing strategy. This statistic is a valuable addition to any blog post about outbound marketing statistics, as it provides a concrete example of the success of this marketing approach.

More than 60% of marketers report that traditional outbound tactics are failing to meet objectives.

This statistic serves as a stark reminder that traditional outbound tactics are no longer as effective as they once were. It highlights the need for marketers to explore alternative strategies that can better meet their objectives.

Outbound marketing had a 2.55% lower response rate in comparison to content marketing tactics.

Content marketing is more successful in generating a response from potential customers than outbound marketing. This is an important insight for businesses to consider when deciding which marketing approach to pursue.

Approximately 78% of American households preferred print advertisements over digital when making purchases.

Even in the digital age, print advertisements still have a strong influence on consumer purchasing decisions. This statistic is a reminder that outbound marketing strategies should not be overlooked, and that print advertisements should still be included in any comprehensive outbound marketing plan.

84% of marketers believe that print media is still relevant and effective for their outbound marketing strategies.

Even in the digital age, print media is still seen as a viable and effective tool for marketers. This statistic is a valuable insight into the minds of marketers and provides a useful reference point for readers of the blog post.

Companies that utilize combined outbound and inbound efforts in their marketing strategies achieve a 64% higher conversion rate.

Businesses that take advantage of both approaches can expect to see a significant increase in their conversion rate. This is an important point to make in a blog post about outbound marketing statistics, as it demonstrates the value of utilizing both strategies in tandem.

38% of marketers cite improving their outbound marketing practices as a top priority.

A significant portion of marketers recognize the value of outbound marketing and are actively working to improve their practices. This is an important point to make in a blog post about outbound marketing statistics, as it demonstrates the relevance of outbound marketing in today’s marketing landscape.

Conclusion

Outbound marketing is still a viable option for businesses to reach their target audience, and the statistics prove it. With the right strategy, businesses can use outbound marketing to increase brand awareness, generate leads, and drive conversions.

It’s important to remember that outbound marketing should be used in conjunction with inbound marketing to create a comprehensive marketing strategy. By understanding the latest outbound marketing statistics, businesses can make informed decisions about their marketing efforts and ensure they are getting the most out of their campaigns.

References

1 – https://www.smallbizgenius.net/by-the-numbers/cold-calling-statistics/

2 – https://www.nomorecoldcalling.com/stop-cold-calling/

3 – https://www.ironpaper.com/webintel/articles/cold-calling-doesnt-work

4 – https://www.cognism.com/blog/cold-calling-success-rates

5 – https://knowledge.revenue.io/hubfs/200110%20Sales%20Prospecting%20Performance%20Report.pdf

6 – https://work.hiya.com/state-of-the-call-report-2022

7 – https://callhippo.com/blog/marketing/best-day-time-make-business-call

8 – https://www.gong.io/

9 – https://www.statista.com/statistics/975104/complaints-unauthorized-cold-calls-germany/

10 – https://www.linkedin.com/pulse/cold-calling-statistics-you-need-know-improve-2020-coreen-menezes/

11 – https://www.marketingsherpa.com

12 – https://www.hubspot.com

13 – https://marketinginsidergroup.com

14 – https://thedma.org

15 – https://www.marketingcharts.com

16 – https://www.taylorcommunications.com

17 – https://www.slideshare.net

18 – https://www.techvalidate.com

19 – https://smallbiztrends.com

20 – https://www.ironpaper.com

21 – https://tallypress.com

22 – https://www.iqnection.com

ZipDo, cited June 2023: Outbound Marketing Statistics

FAQs

What is outbound marketing?

Outbound marketing is a form of marketing that involves actively reaching out to customers through traditional advertising methods such as television commercials, radio ads, print ads, and direct mail.

What are the benefits of outbound marketing?

Benefits of outbound marketing include increased brand awareness, better customer engagement, and the ability to target specific audiences.

What are the main types of outbound marketing?

The main types of outbound marketing include television commercials, radio ads, print ads, and direct mail.

What are the challenges of outbound marketing?

Challenges of outbound marketing include the cost of traditional advertising methods, the difficulty of measuring ROI, and the need to constantly update and adjust campaigns to keep up with changing trends.

How does outbound marketing work?

Outbound marketing works by actively reaching out to customers through traditional advertising methods. Companies create campaigns that target specific audiences and use the campaigns to increase brand awareness, better engage customers, and measure ROI.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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