GITNUX MARKETDATA REPORT 2024

Must-Know Outbound Marketing Statistics [Current Data]

Statistic 1

"27% of sales people believe B2B calls are an effective first step in prospecting."

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Statistic 2

"A single outbound sales rep should make 60 calls per day, which averages to 8.5 calls per hour, and about 420 calls per week."

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Statistic 3

"27% of sales people believe B2B calls are an effective first step in prospecting."

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Statistic 4

"A single outbound sales rep should make 60 calls per day, which averages to 8.5 calls per hour, and about 420 calls per week."

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Statistic 5

"The best time to make sales calls to prospects is between 4:00 to 5:00 PM, with the second-best time being 11:00 AM to 12:00 PM."

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Statistic 6

"92% of sales professionals give up after four “no’s”, while 80% of prospects say “no” four times before they say “yes”."

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Statistic 7

"61% of marketers admit that their business still mostly relies on outbound marketing strategies."

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Statistic 8

"81% of businesses still use traditional outbound marketing practices like print advertisements."

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Statistic 9

"49% of direct-mail marketing responses were achieved through outbound direct-mail campaigns."

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Statistic 10

"The average cost per lead (CPL) for outbound marketing is $150."

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Statistic 11

"Telemarketing resulted in a 6.16% percent response rate for outbound marketing."

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Statistic 12

"Outbound marketing drives 45% of new customer acquisition within the technology services and software sector."

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Statistic 13

"More than 60% of marketers report that traditional outbound tactics are failing to meet objectives."

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Statistic 14

"Outbound marketing had a 2.55% lower response rate in comparison to content marketing tactics."

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Statistic 15

"Approximately 78% of American households preferred print advertisements over digital when making purchases."

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Statistic 16

"84% of marketers believe that print media is still relevant and effective for their outbound marketing strategies."

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Statistic 17

"Companies that utilize combined outbound and inbound efforts in their marketing strategies achieve a 64% higher conversion rate."

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Statistic 18

"38% of marketers cite improving their outbound marketing practices as a top priority."

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