GITNUX REPORT 2024

Key Life Insurance Statistics: Coverage, Market Size, and Preferences

Explore the latest data on life insurance trends in America, from coverage rates to market size.

Author: Jannik Lindner

First published: 7/17/2024

Statistic 1

Women are less likely than men to have life insurance; 56% of women are insured compared to 62% of men.

Statistic 2

The average age of life insurance policyholders is 52 years old.

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Life insurance ownership rates are higher among married individuals (62%) compared to singles (37%).

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10% of Americans have purchased life insurance through their employer.

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Life insurance ownership is highest among individuals aged 65 and older.

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Over 60% of Americans have life insurance coverage.

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40% of Americans do not have life insurance.

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Millennials are significantly underinsured, with only 57% owning life insurance.

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30% of U.S. households have no life insurance coverage at all.

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45% of Americans do not have any life insurance coverage through their employer.

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Only 50% of U.S. households have individual life insurance coverage.

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1 in 4 adults in the UK do not have life insurance.

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The life insurance penetration rate in the United States is 60%.

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30% of policyholders who own life insurance bought additional coverage.

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68% of Canadians have life insurance coverage.

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The average coverage amount of life insurance policies in the U.S. is $168,000.

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The life insurance market size is projected to reach $2.1 trillion by 2027.

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About 44% of Americans have purchased life insurance over the phone or online.

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Whole life insurance accounts for 34% of the U.S. market share.

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Term life insurance policies are the most commonly purchased, representing 66% of all policies.

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In 2020, the life insurance market in Asia-Pacific was valued at $587.5 billion.

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The global life insurance market is expected to reach $2.9 trillion by 2025.

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The life insurance industry in Europe is worth over €765 billion.

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Approximately 50% of Americans have group life insurance through their workplace.

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The life insurance market in Latin America is worth an estimated $90 billion.

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The life insurance market in Australia was valued at AUD 86 billion in 2019.

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1 in 5 people say they need more life insurance.

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63% of Americans think life insurance can be a good vehicle for transferring wealth or leaving an inheritance.

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25% of Americans say they need more life insurance.

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40% of people believe they don't have enough life insurance.

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33% of Americans have indicated they struggle to understand life insurance policies.

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45% of Americans feel they'd be in financial trouble within six months of losing their primary wage earner.

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58% of Americans are open to the idea of buying life insurance online.

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29% of Americans believe that most people need more life insurance than they have.

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59% of Americans say they have not purchased life insurance because it's too expensive.

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The top reason people consider buying life insurance is to cover funeral expenses (63%).

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75% of Millennials said low premiums are a key driver when choosing a life insurance policy.

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The top reason consumers give for not owning life insurance is that they have other financial priorities.

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42% of Americans say their main reason for getting life insurance is income replacement.

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38% of parents with children under 18 don't have life insurance.

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Summary

  • Over 60% of Americans have life insurance coverage.
  • The average coverage amount of life insurance policies in the U.S. is $168,000.
  • 40% of Americans do not have life insurance.
  • Millennials are significantly underinsured, with only 57% owning life insurance.
  • The life insurance market size is projected to reach $2.1 trillion by 2027.
  • 1 in 5 people say they need more life insurance.
  • About 44% of Americans have purchased life insurance over the phone or online.
  • Whole life insurance accounts for 34% of the U.S. market share.
  • 59% of Americans say they have not purchased life insurance because it's too expensive.
  • Term life insurance policies are the most commonly purchased, representing 66% of all policies.
  • 30% of U.S. households have no life insurance coverage at all.
  • Women are less likely than men to have life insurance; 56% of women are insured compared to 62% of men.
  • The average age of life insurance policyholders is 52 years old.
  • 45% of Americans do not have any life insurance coverage through their employer.
  • Life insurance ownership rates are higher among married individuals (62%) compared to singles (37%).

Did you know that while over 60% of Americans have life insurance, 40% are still living on the edge, insurance-wise? The average coverage amount might sound like a hefty $168,000, but millennials are lagging behind at just 57% ownership. As the life insurance market sizes up to a projected $2.1 trillion by 2027, it seems that 1 in 5 people are realizing they need more coverage. Whether you prefer to click purchase online or have a good old-fashioned phone conversation, the stats show that 44% of Americans have made the leap. So, why are 59% still holding back? Join us as we unravel the colorful tapestry of life insurance statistics in this eye-opening blog post.

Demographic Variances in Life Insurance Ownership

  • Women are less likely than men to have life insurance; 56% of women are insured compared to 62% of men.
  • The average age of life insurance policyholders is 52 years old.
  • Life insurance ownership rates are higher among married individuals (62%) compared to singles (37%).
  • 10% of Americans have purchased life insurance through their employer.
  • Life insurance ownership is highest among individuals aged 65 and older.

Interpretation

In the world of life insurance, the statistics paint a captivating portrait of risk management and preparedness. Apparently, women seem to have a higher threshold for risk, as they are less likely to be covered compared to their male counterparts - perhaps they are just more confident in their immortality! Meanwhile, the industry's enthusiasm for 52-year-olds suggests they are hitting the sweet spot between fearing the future and accepting mortality. Married people, likely acting out of necessity rather than love, are more likely to ensure their partners are sorted in case they kick the bucket early. And for the lucky 10% of employees with life insurance through work, well, they can rest easy knowing that even death can be a workplace benefit. As for the elderly hoarding the most policies, they are the ultimate procrastinators – better late than never, right?

Life Insurance Coverage Rates

  • Over 60% of Americans have life insurance coverage.
  • 40% of Americans do not have life insurance.
  • Millennials are significantly underinsured, with only 57% owning life insurance.
  • 30% of U.S. households have no life insurance coverage at all.
  • 45% of Americans do not have any life insurance coverage through their employer.
  • Only 50% of U.S. households have individual life insurance coverage.
  • 1 in 4 adults in the UK do not have life insurance.
  • The life insurance penetration rate in the United States is 60%.
  • 30% of policyholders who own life insurance bought additional coverage.
  • 68% of Canadians have life insurance coverage.

Interpretation

In a world where statistics can offer a snapshot of our collective priorities, the numbers surrounding life insurance paint a picture of preparedness peppered with pockets of procrastination. With over 60% of Americans opting for life insurance coverage, it seems that a majority understand the importance of safeguarding their loved ones' futures. Yet, the 40% who remain uninsured, and the glaring 30% of U.S. households without any coverage at all, hint at a lingering complacency or perhaps a fear of confronting mortality head-on. Millennials, in particular, stand out as the daring risk-takers of this narrative, with only 57% owning life insurance. As for our neighbors across the pond, the 1 in 4 adults in the UK lacking coverage serves as a reminder of a universal truth—that life's uncertainties do not discriminate based on nationality. Whether viewed through the lens of financial responsibility or as a pledge of love to those left behind, these numbers underscore the importance of reassessing our readiness for life's unexpected twists and turns.

Market Size and Projections

  • The average coverage amount of life insurance policies in the U.S. is $168,000.
  • The life insurance market size is projected to reach $2.1 trillion by 2027.
  • About 44% of Americans have purchased life insurance over the phone or online.
  • Whole life insurance accounts for 34% of the U.S. market share.
  • Term life insurance policies are the most commonly purchased, representing 66% of all policies.
  • In 2020, the life insurance market in Asia-Pacific was valued at $587.5 billion.
  • The global life insurance market is expected to reach $2.9 trillion by 2025.
  • The life insurance industry in Europe is worth over €765 billion.
  • Approximately 50% of Americans have group life insurance through their workplace.
  • The life insurance market in Latin America is worth an estimated $90 billion.
  • The life insurance market in Australia was valued at AUD 86 billion in 2019.

Interpretation

Life insurance statistics may seem like just numbers, but they tell a compelling story of how we perceive and protect our futures. With an average coverage amount of $168,000 in the U.S., it seems Americans are putting a price tag on their peace of mind. The projected $2.1 trillion market size by 2027 reflects a growing recognition of life's unpredictability. Whether it's purchasing policies over the phone or online, opting for whole or term life insurance, or relying on workplace group coverage, it's clear that ensuring financial security transcends borders and cultures. From the booming markets in Asia-Pacific and Europe to the steady growth in Latin America and Australia, the global life insurance industry is painting a picture of preparedness in an uncertain world.

Perception and Awareness of Life Insurance

  • 1 in 5 people say they need more life insurance.
  • 63% of Americans think life insurance can be a good vehicle for transferring wealth or leaving an inheritance.
  • 25% of Americans say they need more life insurance.
  • 40% of people believe they don't have enough life insurance.
  • 33% of Americans have indicated they struggle to understand life insurance policies.
  • 45% of Americans feel they'd be in financial trouble within six months of losing their primary wage earner.
  • 58% of Americans are open to the idea of buying life insurance online.
  • 29% of Americans believe that most people need more life insurance than they have.

Interpretation

In a world where statistics paint a worrying picture of our lack of preparedness for life's uncertainties, it seems we are a nation both undervaluing and underestimating the importance of life insurance. With a society torn between the need for more coverage and the struggle to comprehend the complexity of policies, it's clear we have a gap to bridge in our financial literacy. As Americans toy with the idea of online life insurance purchases and ponder the necessity of leaving a financial legacy, perhaps it's time to take a serious look at our priorities and ensure our loved ones are protected in every eventuality.

Reasons for Not Having Life Insurance

  • 59% of Americans say they have not purchased life insurance because it's too expensive.
  • The top reason people consider buying life insurance is to cover funeral expenses (63%).
  • 75% of Millennials said low premiums are a key driver when choosing a life insurance policy.
  • The top reason consumers give for not owning life insurance is that they have other financial priorities.
  • 42% of Americans say their main reason for getting life insurance is income replacement.
  • 38% of parents with children under 18 don't have life insurance.

Interpretation

In a world where avocado toast and cold brews take priority over safeguarding one's financial future, it seems Americans are torn between the cost of life insurance and the cost of an elaborate funeral. Millennials, notorious for their obsession with saving a few bucks, are on the lookout for budget-friendly policies, yet somehow find themselves overlooking the importance of income replacement. Meanwhile, a significant portion of parents are playing a risky game and leaving their children's future unprotected, all in the name of other financial priorities. It's a puzzling cycle where the fear of death's price tag competes with the fear of living without financial security.

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