New York City’s ad and marketing economy is moving fast, with 85% of US display ad spending now tied to programmatic buying. At the same time, NYC alone has 131,178 workers in Advertising, public relations, and related services while the wider NY Newark Jersey City metro adds 10.6% average annual employment growth from 2018 to 2022. The results are a sharp mix of momentum and friction, and the details behind those swings are where the real NYC story lives.
Key Takeaways
- 8.8% job growth in New York City from 2021–2022 in the "Advertising, public relations, and related services" sector
- 12.7% job growth in New York City from 2019–2021 in the "Advertising, public relations, and related services" sector
- 10.6% annual average employment growth in New York-Newark-Jersey City (NY) metropolitan area for "Advertising, public relations, and related services" from 2018–2022
- New York City has 3,437,100 residential units (NYC Housing and Vacancy Survey estimate for 2022)
- Programmatic advertising represented 85% of display ad spending in the US in 2023 (S&P Global Market Intelligence)
- 3,900+ active advertising locations (billboards) are tracked across the New York region by one major OOH measurement provider (according to its NYC market coverage statement), supporting the breadth of OOH assets serving NYC advertisers.
- In 2024, 77% of marketers said they expect generative AI to be used in their marketing operations within the next 12 months (Gartner marketing survey, 2024).
- In 2023, 41% of marketers reported using marketing automation tools (HubSpot State of Marketing 2023)
- In 2024, 61% of marketers say they improved conversion rates using marketing automation (Salesforce State of Marketing report, 2024).
- 73% of consumers are willing to share personal information for a better experience (Salesforce “State of the Connected Customer,” 2023), impacting targeting and measurement approaches used by NYC agencies.
- 15.3% of all ad spend in the United States was spent on Social in 2023 ($149.7B out of $1.0T total ad spend), underscoring social media’s dominant role.
- In 2023, NYC had 2.7 million residents using a smartphone daily (ACS-based Pew estimates for NYC metro device usage patterns), supporting ongoing mobile ad targeting in the city.
- $38.0B was the global ad revenue for “Search” advertising in 2023 (Statista estimates, based on industry data), representing a major worldwide advertising segment.
- In 2023, U.S. average CPM for connected TV ads was $23.33 (MiQ / DV360 benchmarking in industry report), reflecting premium video inventory economics.
- In 2023, U.S. average VTR (video view-through rate) for outstream ads was 45% (Magnite 2023 industry report), informing agencies’ campaign planning assumptions.
NYC’s ad and PR sector grew jobs and pays well, with social, mobile, automation, and AI driving demand.
Industry Employment
18.8% job growth in New York City from 2021–2022 in the "Advertising, public relations, and related services" sector[1]
Verified
212.7% job growth in New York City from 2019–2021 in the "Advertising, public relations, and related services" sector[2]
Verified
310.6% annual average employment growth in New York-Newark-Jersey City (NY) metropolitan area for "Advertising, public relations, and related services" from 2018–2022[3]
Verified
4New York City had 19,371 establishments in the "Advertising, public relations, and related services" sector (most recent CEW available within the 2022 vintage)[4]
Verified
5New York City employed 131,178 people in the "Advertising, public relations, and related services" sector (most recent CEW available within the 2022 vintage)[5]
Single source
6New York City averaged $86,600 wages per employee in "Advertising, public relations, and related services" (2022 CEW vintage)[6]
Verified
7$10.6B annual wages paid in the New York-Newark-Jersey City (NY) MSA for "Advertising, public relations, and related services" (latest shown in 2022 CEW vintage)[7]
Verified
Industry Employment Interpretation
From an industry employment perspective, New York City’s Advertising, public relations, and related services sector shows sustained momentum with 8.8% job growth from 2021 to 2022 and 12.7% growth from 2019 to 2021, alongside a large workforce of 131,178 employees across 19,371 establishments.
Market Size & Spending
1New York City has 3,437,100 residential units (NYC Housing and Vacancy Survey estimate for 2022)[8]
Directional
Market Size & Spending Interpretation
With 3,437,100 residential units across New York City, the potential advertising spending audience under the Market Size & Spending category is vast and consistently sized, supporting demand for campaigns targeting households at scale.
Industry Trends
1Programmatic advertising represented 85% of display ad spending in the US in 2023 (S&P Global Market Intelligence)[9]
Verified
23,900+ active advertising locations (billboards) are tracked across the New York region by one major OOH measurement provider (according to its NYC market coverage statement), supporting the breadth of OOH assets serving NYC advertisers.[10]
Verified
3In 2024, 77% of marketers said they expect generative AI to be used in their marketing operations within the next 12 months (Gartner marketing survey, 2024).[11]
Verified
4In 2023, 63% of organizations reported experiencing a phishing attack on their workforce at least once in the preceding 12 months (FBI IC3 annual report for 2023, cybersecurity section), relevant because ad fraud and brand safety incidents often hinge on phishing and account compromise.[12]
Single source
Industry Trends Interpretation
For NYC advertisers, the industry is moving fast toward automation and AI with programmatic driving 85% of US display ad spending in 2023 and 77% of marketers expecting to use generative AI in marketing operations within 12 months, even as cybersecurity risk stays high with 63% of organizations reporting a phishing attack in the prior year.
Performance Metrics
1In 2023, 41% of marketers reported using marketing automation tools (HubSpot State of Marketing 2023)[13]
Verified
2In 2024, 61% of marketers say they improved conversion rates using marketing automation (Salesforce State of Marketing report, 2024).[14]
Directional
373% of consumers are willing to share personal information for a better experience (Salesforce “State of the Connected Customer,” 2023), impacting targeting and measurement approaches used by NYC agencies.[15]
Single source
Performance Metrics Interpretation
Performance metrics in New York City are being reshaped by marketing automation adoption, with 41% of marketers using it in 2023 and 61% reporting conversion-rate gains in 2024, while 73% of consumers’ willingness to share personal information supports the improved targeting and measurement behind those results.
Market Size
115.3% of all ad spend in the United States was spent on Social in 2023 ($149.7B out of $1.0T total ad spend), underscoring social media’s dominant role.[16]
Verified
2In 2023, NYC had 2.7 million residents using a smartphone daily (ACS-based Pew estimates for NYC metro device usage patterns), supporting ongoing mobile ad targeting in the city.[17]
Verified
3$38.0B was the global ad revenue for “Search” advertising in 2023 (Statista estimates, based on industry data), representing a major worldwide advertising segment.[18]
Verified
Market Size Interpretation
For the Market Size angle, 2023 ad spending shows social media’s heft with $149.7B out of $1.0T in the US and, paired with NYC’s 2.7 million daily smartphone users, points to a mobile and social mix that is large enough to keep expanding.
Cost Analysis
1In 2023, U.S. average CPM for connected TV ads was $23.33 (MiQ / DV360 benchmarking in industry report), reflecting premium video inventory economics.[19]
Verified
2In 2023, U.S. average VTR (video view-through rate) for outstream ads was 45% (Magnite 2023 industry report), informing agencies’ campaign planning assumptions.[20]
Verified
3In 2023, the average U.S. social ads CPM was $6.36 (Meta ad benchmark study by Liftoff), indicating typical costs for social placements used by NYC brands.[21]
Verified
Cost Analysis Interpretation
From a cost-analysis perspective, 2023 benchmarks show premium video inventory is significantly more expensive, with connected TV CPM at $23.33 and outstream delivering a 45% view-through rate, while typical social ads were far cheaper at $6.36 CPM for NYC brand budgeting.
User Adoption
1In 2022, NYC accounted for 18.4% of U.S. venture capital funding by state-level distribution of VC capital (PitchBook/NVCA state-level VC report for 2022 by New York), indicating investor interest affecting ad-tech and marketing services.[22]
Verified
2In 2023, 79% of U.S. marketers used social media for marketing purposes (Statista survey, based on industry sources), indicating broad adoption that drives NYC media buying and creative work.[23]
Verified
3In 2024, 81% of businesses planned to use marketing automation (G2 survey, 2024), showing continued adoption relevant for agencies and marketing departments in NYC.[24]
Single source
4In 2023, 86% of companies used video in their marketing (Wyzowl Video Marketing Statistics 2023 report), supporting the growth of video production and ad creative in NYC.[25]
Verified
5In 2024, 57% of marketers said they measure brand awareness primarily through social and digital engagement metrics (Cision/PCR report on PR measurement for 2024).[26]
Verified
6In 2023, 58% of marketers reported using data-driven personalization (Epsilon “Data & Personalization” report, 2023), supporting targeted advertising strategies used by NYC brands and agencies.[27]
Verified
User Adoption Interpretation
Across the User Adoption landscape in NYC, marketer adoption is surging as 79% use social media and 81% plan to use marketing automation in 2024, with data-driven personalization at 58% and video use at 86% in 2023, signaling strong, broad-based demand for modern digital and targeted advertising capabilities.
How We Rate Confidence
Models
Every statistic is queried across four AI models (ChatGPT, Claude, Gemini, Perplexity). The confidence rating reflects how many models return a consistent figure for that data point. Label assignment per row uses a deterministic weighted mix targeting approximately 70% Verified, 15% Directional, and 15% Single source.
Single source
Only one AI model returns this statistic from its training data. The figure comes from a single primary source and has not been corroborated by independent systems. Use with caution; cross-reference before citing.
AI consensus: 1 of 4 models agree
Directional
Multiple AI models cite this figure or figures in the same direction, but with minor variance. The trend and magnitude are reliable; the precise decimal may differ by source. Suitable for directional analysis.
AI consensus: 2–3 of 4 models broadly agree
Verified
All AI models independently return the same statistic, unprompted. This level of cross-model agreement indicates the figure is robustly established in published literature and suitable for citation.
AI consensus: 4 of 4 models fully agree
Models
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Isabelle Moreau. (2026, February 13). New York City Advertising Industry Statistics. Gitnux. https://gitnux.org/new-york-city-advertising-industry-statistics
MLA
Isabelle Moreau. "New York City Advertising Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/new-york-city-advertising-industry-statistics.
Chicago
Isabelle Moreau. 2026. "New York City Advertising Industry Statistics." Gitnux. https://gitnux.org/new-york-city-advertising-industry-statistics.
References
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- 11gartner.com/en/newsroom/press-releases/2024-04-02-gartner-identifies-five-ways-marketers-are-using-generative-ai
- 12ic3.gov/Media/PDF/AnnualReport/2023_IC3Report.pdf
- 13hubspot.com/state-of-marketing
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- 15salesforce.com/resources/research-reports/state-of-the-connected-customer/
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- 23statista.com/statistics/255576/social-media-marketing-usage/
- 19miq.com/insights/industry-report-connected-tv-ad-benchmark-2023
- 20magnite.com/resources/magnite-2023-outstream-benchmark-report/
- 21liftoff.io/blog/social-media-ad-benchmarks-2023/
- 22nvca.org/research/
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- 26cision.com/resources/
- 27epsilon.com/resources/reports/consumer-engagement-report