GITNUXREPORT 2025

Marketing In The Retail Industry Statistics

Personalized digital marketing boosts retail engagement, sales, and customer trust.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

81% of consumers research products online before purchasing in-store

Statistic 2

70% of shoppers agree that delivery options influence their purchase decisions

Statistic 3

65% of consumers say that targeted advertising influences their purchase decisions

Statistic 4

33% of retail customers abandon their shopping carts due to unexpected costs

Statistic 5

70% of retail brands implement loyalty programs to retain customers

Statistic 6

59% of shopping decisions are influenced by social media content

Statistic 7

70% of retail shoppers are more likely to trust brands that actively engage on social media

Statistic 8

43% of consumers prefer to shop from brands with a strong social media presence

Statistic 9

47% of retail customers abandon their online shopping carts due to complicated checkout processes

Statistic 10

66% of retail customers say free shipping influences their buying decisions

Statistic 11

53% of consumers shop more during sales promotions

Statistic 12

71% of retail shoppers prefer to see real customer reviews prior to purchase

Statistic 13

33% of retail purchases are influenced by online reviews

Statistic 14

65% of consumers are more likely to purchase from brands that have a robust mobile app

Statistic 15

Retail media ad spend in the US is expected to reach $40 billion by 2024

Statistic 16

42% of retail marketing budgets are allocated to digital channels

Statistic 17

52% of retail marketing investment goes toward digital advertising

Statistic 18

55% of retailers are using data analytics to optimize marketing campaigns

Statistic 19

60% of retail marketing executives report that their companies are investing more in digital than traditional marketing channels

Statistic 20

71% of retail marketers plan to increase content marketing budgets in 2024

Statistic 21

44% of retail companies plan to increase their influencer marketing spend in 2024

Statistic 22

87% of retail marketers say content marketing is crucial for customer engagement

Statistic 23

Mobile devices account for 67% of retail web traffic

Statistic 24

48% of retail marketers use social media influencers to promote their products

Statistic 25

About 50% of retail sales are expected to be influenced by voice search by 2025

Statistic 26

Retail email marketing ROI is approximately $42 for every $1 spent

Statistic 27

68% of retail marketing budgets are allocated to digital channels

Statistic 28

90% of retailers use some form of digital marketing

Statistic 29

49% of marketing budgets in retail are directed toward social media advertising

Statistic 30

80% of retail brands utilize automated email marketing campaigns

Statistic 31

65% of retail marketers plan to increase investment in video marketing in 2024

Statistic 32

48% of retail consumers say they’ve made a purchase based on social media ads

Statistic 33

78% of retail marketers believe social media is critical for brand awareness

Statistic 34

57% of retail shoppers prefer to receive promotional offers via mobile push notifications

Statistic 35

60% of retail sales are influenced by digital channels

Statistic 36

30% of retail activity still occurs in physical stores, but digital continues to grow rapidly

Statistic 37

62% of retail marketers plan to increase investment in omnichannel marketing strategies in 2024

Statistic 38

The average conversion rate for retail websites is approximately 2.86%

Statistic 39

40% of retail shopping occurs through mobile devices

Statistic 40

78% of retail marketers believe personalized marketing improves customer engagement

Statistic 41

55% of consumers prefer to see personalized product recommendations

Statistic 42

83% of retail shoppers state that they are more likely to buy from brands that offer personalized experiences

Statistic 43

Retail brands using AI for marketing have seen a 25% increase in revenue

Statistic 44

74% of consumers want brands to use AI-powered chatbots for customer service

Statistic 45

61% of retail consumers respond positively to personalized email marketing messages

Statistic 46

59% of retail marketers say that augmented reality (AR) enhances the shopping experience

Statistic 47

82% of retail brands believe that personalization is critical for competitive advantage

Statistic 48

77% of consumers want personalized shopping experiences

Statistic 49

91% of retail brands see an uplift in sales when implementing personalized marketing campaigns

Statistic 50

55% of consumers are more likely to buy from a brand after engaging with personalized content

Statistic 51

45% of retail brands have adopted chatbots for customer service

Statistic 52

35% of retail marketers report using AI-driven content creation tools

Statistic 53

42% of retail brands use augmented reality to allow customers to visualize products at home

Statistic 54

49% of retail companies have integrated AI chatbots into their customer service operations

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Sources

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Key Highlights

78% of retail marketers believe personalized marketing improves customer engagement
Retail media ad spend in the US is expected to reach $40 billion by 2024
81% of consumers research products online before purchasing in-store
60% of retail sales are influenced by digital channels
70% of shoppers agree that delivery options influence their purchase decisions
55% of consumers prefer to see personalized product recommendations
42% of retail marketing budgets are allocated to digital channels
83% of retail shoppers state that they are more likely to buy from brands that offer personalized experiences
Retail brands using AI for marketing have seen a 25% increase in revenue
65% of consumers say that targeted advertising influences their purchase decisions
44% of retail companies plan to increase their influencer marketing spend in 2024
30% of retail activity still occurs in physical stores, but digital continues to grow rapidly
87% of retail marketers say content marketing is crucial for customer engagement

In an era where data-driven strategies and digital innovation are reshaping the retail landscape, a striking 78% of retail marketers believe personalized marketing significantly boosts customer engagement, highlighting a transformative shift towards hyper-targeted, omnichannel experiences that are redefining how brands connect with consumers.

Consumer Behavior

81% of consumers research products online before purchasing in-store
70% of shoppers agree that delivery options influence their purchase decisions
65% of consumers say that targeted advertising influences their purchase decisions
33% of retail customers abandon their shopping carts due to unexpected costs
70% of retail brands implement loyalty programs to retain customers
59% of shopping decisions are influenced by social media content
70% of retail shoppers are more likely to trust brands that actively engage on social media
43% of consumers prefer to shop from brands with a strong social media presence
47% of retail customers abandon their online shopping carts due to complicated checkout processes
66% of retail customers say free shipping influences their buying decisions
53% of consumers shop more during sales promotions
71% of retail shoppers prefer to see real customer reviews prior to purchase
33% of retail purchases are influenced by online reviews
65% of consumers are more likely to purchase from brands that have a robust mobile app

Consumer Behavior Interpretation

In an era where 81% of consumers research online before stepping into a store and 70% rely on delivery and social engagement cues, retailers must master the digital maze—balancing enticing offers, seamless checkouts, and authentic connections—else risk losing customers to frustration or forgetfulness amidst a sea of options.

Data Analytics and Investment Trends

Retail media ad spend in the US is expected to reach $40 billion by 2024
42% of retail marketing budgets are allocated to digital channels
52% of retail marketing investment goes toward digital advertising
55% of retailers are using data analytics to optimize marketing campaigns
60% of retail marketing executives report that their companies are investing more in digital than traditional marketing channels
71% of retail marketers plan to increase content marketing budgets in 2024

Data Analytics and Investment Trends Interpretation

As retail media spend soars toward $40 billion by 2024, with over half the marketing budget channeled into digital and data-driven strategies, it's clear that retailers are betting big on pixels and analytics to turn browsers into buyers—because in today’s retail race, the ones with the sharpest digital edge are the ones winning the checkout line.

Digital Marketing and Consumer Behavior

44% of retail companies plan to increase their influencer marketing spend in 2024
87% of retail marketers say content marketing is crucial for customer engagement
Mobile devices account for 67% of retail web traffic
48% of retail marketers use social media influencers to promote their products
About 50% of retail sales are expected to be influenced by voice search by 2025
Retail email marketing ROI is approximately $42 for every $1 spent
68% of retail marketing budgets are allocated to digital channels
90% of retailers use some form of digital marketing
49% of marketing budgets in retail are directed toward social media advertising
80% of retail brands utilize automated email marketing campaigns
65% of retail marketers plan to increase investment in video marketing in 2024
48% of retail consumers say they’ve made a purchase based on social media ads
78% of retail marketers believe social media is critical for brand awareness
57% of retail shoppers prefer to receive promotional offers via mobile push notifications

Digital Marketing and Consumer Behavior Interpretation

With nearly all retail marketers embracing digital channels—from social media influencers to voice search and automated emails—2024 promises a marketing landscape where content, convenience, and connectivity are not just tools but the very currency driving consumer engagement and sales.

E-commerce and Omnichannel Shopping

60% of retail sales are influenced by digital channels
30% of retail activity still occurs in physical stores, but digital continues to grow rapidly
62% of retail marketers plan to increase investment in omnichannel marketing strategies in 2024
The average conversion rate for retail websites is approximately 2.86%
40% of retail shopping occurs through mobile devices

E-commerce and Omnichannel Shopping Interpretation

With digital influencing 60% of retail sales and nearly half of shopping happening on mobile, it's clear that retailers must blend bricks-and-mortar charm with digital prowess—because in today's retail arena, omni-channel mastery is the new gold standard.

Personalization and Customer Experience

78% of retail marketers believe personalized marketing improves customer engagement
55% of consumers prefer to see personalized product recommendations
83% of retail shoppers state that they are more likely to buy from brands that offer personalized experiences
Retail brands using AI for marketing have seen a 25% increase in revenue
74% of consumers want brands to use AI-powered chatbots for customer service
61% of retail consumers respond positively to personalized email marketing messages
59% of retail marketers say that augmented reality (AR) enhances the shopping experience
82% of retail brands believe that personalization is critical for competitive advantage
77% of consumers want personalized shopping experiences
91% of retail brands see an uplift in sales when implementing personalized marketing campaigns
55% of consumers are more likely to buy from a brand after engaging with personalized content

Personalization and Customer Experience Interpretation

With over 78% of retail marketers championing personalized marketing and a staggering 91% witnessing sales boosts, it’s clear that in the retail arena, making consumers feel uniquely seen isn't just a smart move—it's the competitive edge driving revenue and loyalty in the age of AI and augmented reality.

Technology and Innovation in Retail

45% of retail brands have adopted chatbots for customer service
35% of retail marketers report using AI-driven content creation tools
42% of retail brands use augmented reality to allow customers to visualize products at home
49% of retail companies have integrated AI chatbots into their customer service operations

Technology and Innovation in Retail Interpretation

With nearly half of retail brands embracing AI chatbots and augmented reality, it's clear that the industry is rapidly transforming into a high-tech playground where convenience and innovation are redefining the customer experience—proving that in retail, smart isn't just an option, it's the checkout aisle's new best friend.