GITNUXREPORT 2025

Marketing In The Life Sciences Industry Statistics

Life sciences digital marketing drives engagement, growth, personalization, and innovation.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

70% of pharma marketers plan to increase investment in AI-driven marketing tools over the next year

Statistic 2

Mobile device usage for health-related purposes increased by 34% in 2023 among consumers

Statistic 3

81% of life sciences companies plan to increase investments in data privacy compliance tools

Statistic 4

69% of life sciences marketing teams use automation tools to manage campaigns efficiently

Statistic 5

81% of life sciences marketing teams believe that COVID-19 accelerated digital transformation efforts

Statistic 6

74% of healthcare marketing leaders plan to increase investment in data privacy and security tools

Statistic 7

53% of the industry’s marketing budget is spent on digital advertising and programmatic buys

Statistic 8

55% of life sciences companies believe that AI can improve the accuracy of market segmentation

Statistic 9

35% of life sciences companies are experimenting with blockchain technology for secure data sharing in marketing

Statistic 10

62% of pharmaceutical companies have increased their investment in digital marketing post-pandemic

Statistic 11

81% of life sciences companies see digital transformation as critical to future growth

Statistic 12

78% of life sciences companies prioritize digital marketing channels to reach healthcare professionals

Statistic 13

82% of healthcare professionals prefer receiving educational content digitally

Statistic 14

42% of healthcare professionals favor receiving marketing content via mobile apps

Statistic 15

66% of life sciences companies report using content marketing to educate healthcare professionals

Statistic 16

40% of life sciences firms are experimenting with chatbots for customer service and engagement

Statistic 17

54% of life sciences companies participate in medical conferences virtually due to COVID-19

Statistic 18

49% of healthcare providers report increased patient engagement after receiving targeted marketing campaigns

Statistic 19

33% of life sciences companies plan to increase investment in augmented reality experiences by 2024

Statistic 20

48% of healthcare providers feel overwhelmed by the volume of digital marketing content they receive

Statistic 21

45% of life sciences companies utilize gamification techniques in their educational content

Statistic 22

30% of healthcare professionals engage with sponsored content on LinkedIn monthly

Statistic 23

66% of medical conference attendees watch virtual sessions post-event, increasing digital engagement in the industry

Statistic 24

60% of physicians say they rely on digital resources over print for drug information

Statistic 25

78% of pharmaceutical marketers agree that digital channels help in better targeting healthcare providers

Statistic 26

44% of healthcare providers increase their engagement with marketing content during health crises such as COVID-19

Statistic 27

54% of healthcare providers believe that digital outreach improves patient adherence to medication

Statistic 28

35% of healthcare providers utilize augmented reality for training and patient education

Statistic 29

55% of physicians prefer receiving drug updates via mobile notifications rather than print

Statistic 30

66% of medical device companies report that digital marketing improved customer engagement

Statistic 31

63% of respondents say that digital marketing helps in building trust with healthcare professionals

Statistic 32

The global digital health market size is expected to reach $636.3 billion by 2026, growing at a CAGR of 15.6%

Statistic 33

55% of life sciences firms use customer relationship management (CRM) systems to enhance marketing outreach

Statistic 34

The global healthcare marketing outsourcing market is valued at $12.8 billion in 2023, with a projected CAGR of 8.2%

Statistic 35

65% of life sciences marketers believe personalized content improves engagement rates

Statistic 36

54% of life sciences companies use social media as a key marketing channel

Statistic 37

45% of life sciences companies report difficulty in measuring ROI from their marketing efforts

Statistic 38

60% of healthcare consumers trust online health information provided by pharmaceutical companies

Statistic 39

80% of life sciences companies believe that clinical trial recruitment can be improved through digital marketing channels

Statistic 40

The use of virtual reality in pharmaceutical marketing campaigns increased by 40% in 2023

Statistic 41

68% of pharma marketers plan to incorporate more influencer collaborations into their strategies

Statistic 42

59% of life sciences companies utilize data analytics to optimize marketing campaigns

Statistic 43

77% of marketing budgets in life sciences are allocated toward digital channels

Statistic 44

57% of life sciences firms used video marketing as part of their outreach in 2023

Statistic 45

52% of life sciences marketers believe artificial intelligence will significantly impact personalized marketing

Statistic 46

48% of healthcare providers find digital marketing campaigns more effective than traditional methods

Statistic 47

37% of consumers are more likely to trust pharmaceutical brands that provide transparent information online

Statistic 48

67% of clinical trial recruitment marketing uses social media advertising

Statistic 49

85% of life sciences companies track digital engagement metrics to refine marketing strategies

Statistic 50

The average click-through rate for pharma digital ads increased to 0.65% in 2023, up from 0.48% in 2022

Statistic 51

43% of clinicians prefer receiving marketing information about new drugs via email

Statistic 52

75% of life sciences marketers plan to adopt omnichannel marketing strategies by 2025

Statistic 53

55% of life sciences firms consider ESG (Environmental, Social, and Governance) factors in their marketing strategies

Statistic 54

61% of digital healthcare marketing efforts focus on improving user experience on mobile devices

Statistic 55

74% of respondents believe that digital marketing helps in building brand trust in the pharmaceutical industry

Statistic 56

58% of medical device companies are leveraging influencer marketing to boost product awareness

Statistic 57

46% of life sciences companies report that content personalization increases lead conversions

Statistic 58

80% of healthcare organizations are considering telehealth as part of their marketing outreach

Statistic 59

65% of healthcare providers say digital marketing campaigns help in recruiting new patients

Statistic 60

44% of healthcare consumers trust brand websites for health information more than social media

Statistic 61

69% of companies plan to expand their use of virtual events and webinars in marketing activities

Statistic 62

70% of life sciences organizations use analytics to identify new marketing opportunities

Statistic 63

64% of pharma marketers report difficulty in complying with digital marketing regulations

Statistic 64

By 2024, 55% of life sciences marketing campaigns are expected to be fully integrated across multiple channels

Statistic 65

76% of digital marketing budgets in the life sciences sector are allocated to content creation

Statistic 66

59% of marketers in the industry see ROI measurement as a top challenge

Statistic 67

64% of respondents believe that AI will be integral to future life sciences marketing strategies

Statistic 68

80% of medical device companies find virtual product launches effective

Statistic 69

69% of life sciences marketers invest in virtual reality to demonstrate product applications

Statistic 70

56% of marketing teams use user-generated content to build trust and authenticity with healthcare audiences

Statistic 71

74% of healthcare organizations plan to implement or expand omnichannel marketing strategies

Statistic 72

46% of clinicians say they are more likely to prescribe a medication when they see targeted digital marketing campaigns

Statistic 73

66% of industry marketers report that influencer marketing has led to increased product awareness

Statistic 74

45% of the industry’s marketing budget is dedicated to content marketing

Statistic 75

48% of pharma marketers use advanced analytics to predict customer behavior

Statistic 76

72% of pharma marketers agree that multichannel marketing increases overall campaign effectiveness

Statistic 77

55% of life sciences firms plan to increase their investment in machine learning applications for marketing personalization

Statistic 78

72% of respondents in a survey said that targeted content increases patient engagement

Statistic 79

63% of patients express willingness to participate in virtual clinical trials, supported by digital and remote marketing strategies

Statistic 80

50% of patients say that brand reputation influences their choice of healthcare products

Statistic 81

62% of healthcare consumers look for online reviews before engaging with a healthcare provider or product

Statistic 82

80% of pharmaceutical companies believe that patient-centric marketing improves relationship-building

Statistic 83

67% of clinical trial patients prefer receiving trial updates via digital channels

Statistic 84

53% of marketing budgets in the life sciences industry are spent on patient education initiatives

Statistic 85

43% of patients prefer receiving health updates via SMS

Statistic 86

50% of patients prefer scheduling healthcare services through online portals rather than by phone

Statistic 87

71% of clinical trial sites report improved patient engagement through targeted digital campaigns

Statistic 88

83% of respondents say that social media has increased patient awareness and education

Statistic 89

67% of respondents believe that data-driven personalization impacts the healthcare consumer's decision-making process

Statistic 90

58% of consumers read online reviews before engaging with medical products or services

Statistic 91

79% of patients use mobile apps to manage their health

Statistic 92

70% of healthcare consumers seek health information online before visiting a provider

Statistic 93

60% of life sciences companies report that their digital marketing efforts have led to increased patient engagement

Statistic 94

44% of patients are willing to participate in digital health tracking for better treatment outcomes

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Sources

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Key Highlights

78% of life sciences companies prioritize digital marketing channels to reach healthcare professionals
65% of life sciences marketers believe personalized content improves engagement rates
82% of healthcare professionals prefer receiving educational content digitally
54% of life sciences companies use social media as a key marketing channel
The global digital health market size is expected to reach $636.3 billion by 2026, growing at a CAGR of 15.6%
70% of pharma marketers plan to increase investment in AI-driven marketing tools over the next year
45% of life sciences companies report difficulty in measuring ROI from their marketing efforts
60% of healthcare consumers trust online health information provided by pharmaceutical companies
55% of life sciences firms use customer relationship management (CRM) systems to enhance marketing outreach
72% of respondents in a survey said that targeted content increases patient engagement
80% of life sciences companies believe that clinical trial recruitment can be improved through digital marketing channels
The use of virtual reality in pharmaceutical marketing campaigns increased by 40% in 2023
68% of pharma marketers plan to incorporate more influencer collaborations into their strategies

In an era where digital transformation is revolutionizing healthcare, the life sciences industry is strategically harnessing online channels, AI, and personalized content — with 78% prioritizing digital marketing to reach healthcare professionals and 82% of clinicians preferring digital educational resources — demonstrating a dynamic shift toward innovative, data-driven engagement methods expected to shape the future of healthcare marketing through 2025 and beyond.

Digital Adoption and Prioritization

70% of pharma marketers plan to increase investment in AI-driven marketing tools over the next year
Mobile device usage for health-related purposes increased by 34% in 2023 among consumers
81% of life sciences companies plan to increase investments in data privacy compliance tools
69% of life sciences marketing teams use automation tools to manage campaigns efficiently
81% of life sciences marketing teams believe that COVID-19 accelerated digital transformation efforts
74% of healthcare marketing leaders plan to increase investment in data privacy and security tools
53% of the industry’s marketing budget is spent on digital advertising and programmatic buys
55% of life sciences companies believe that AI can improve the accuracy of market segmentation
35% of life sciences companies are experimenting with blockchain technology for secure data sharing in marketing
62% of pharmaceutical companies have increased their investment in digital marketing post-pandemic
81% of life sciences companies see digital transformation as critical to future growth

Digital Adoption and Prioritization Interpretation

As the life sciences industry accelerates digital transformation—with investment surging in AI, data privacy, and innovative tech like blockchain—marketers are clearly betting that embracing digital tools isn't just a trend but the future blueprint for credible, secure, and targeted patient engagement.

Healthcare Professional Engagement

78% of life sciences companies prioritize digital marketing channels to reach healthcare professionals
82% of healthcare professionals prefer receiving educational content digitally
42% of healthcare professionals favor receiving marketing content via mobile apps
66% of life sciences companies report using content marketing to educate healthcare professionals
40% of life sciences firms are experimenting with chatbots for customer service and engagement
54% of life sciences companies participate in medical conferences virtually due to COVID-19
49% of healthcare providers report increased patient engagement after receiving targeted marketing campaigns
33% of life sciences companies plan to increase investment in augmented reality experiences by 2024
48% of healthcare providers feel overwhelmed by the volume of digital marketing content they receive
45% of life sciences companies utilize gamification techniques in their educational content
30% of healthcare professionals engage with sponsored content on LinkedIn monthly
66% of medical conference attendees watch virtual sessions post-event, increasing digital engagement in the industry
60% of physicians say they rely on digital resources over print for drug information
78% of pharmaceutical marketers agree that digital channels help in better targeting healthcare providers
44% of healthcare providers increase their engagement with marketing content during health crises such as COVID-19
54% of healthcare providers believe that digital outreach improves patient adherence to medication
35% of healthcare providers utilize augmented reality for training and patient education
55% of physicians prefer receiving drug updates via mobile notifications rather than print
66% of medical device companies report that digital marketing improved customer engagement
63% of respondents say that digital marketing helps in building trust with healthcare professionals

Healthcare Professional Engagement Interpretation

As the life sciences industry increasingly turns to digital channels—from mobile apps and virtual conferences to gamified education—it's clear that while 78% of companies see digital marketing as essential for reaching healthcare professionals, the 66% who report improved engagement and trust illustrate that in this high-stakes ecosystem, transforming data into trust remains the ultimate goal.

Market Size and Growth Projections

The global digital health market size is expected to reach $636.3 billion by 2026, growing at a CAGR of 15.6%
55% of life sciences firms use customer relationship management (CRM) systems to enhance marketing outreach
The global healthcare marketing outsourcing market is valued at $12.8 billion in 2023, with a projected CAGR of 8.2%

Market Size and Growth Projections Interpretation

As the digital health market surges toward $636.3 billion by 2026, more than half of life sciences companies are leveraging CRM systems to stay ahead in an industry where healthcare marketing outsourcing, valued at $12.8 billion today, continues to grow at an 8.2% clip—proving that in this high-stakes landscape, data-driven outreach is the name of the game.

Marketing Strategies and Preferences

65% of life sciences marketers believe personalized content improves engagement rates
54% of life sciences companies use social media as a key marketing channel
45% of life sciences companies report difficulty in measuring ROI from their marketing efforts
60% of healthcare consumers trust online health information provided by pharmaceutical companies
80% of life sciences companies believe that clinical trial recruitment can be improved through digital marketing channels
The use of virtual reality in pharmaceutical marketing campaigns increased by 40% in 2023
68% of pharma marketers plan to incorporate more influencer collaborations into their strategies
59% of life sciences companies utilize data analytics to optimize marketing campaigns
77% of marketing budgets in life sciences are allocated toward digital channels
57% of life sciences firms used video marketing as part of their outreach in 2023
52% of life sciences marketers believe artificial intelligence will significantly impact personalized marketing
48% of healthcare providers find digital marketing campaigns more effective than traditional methods
37% of consumers are more likely to trust pharmaceutical brands that provide transparent information online
67% of clinical trial recruitment marketing uses social media advertising
85% of life sciences companies track digital engagement metrics to refine marketing strategies
The average click-through rate for pharma digital ads increased to 0.65% in 2023, up from 0.48% in 2022
43% of clinicians prefer receiving marketing information about new drugs via email
75% of life sciences marketers plan to adopt omnichannel marketing strategies by 2025
55% of life sciences firms consider ESG (Environmental, Social, and Governance) factors in their marketing strategies
61% of digital healthcare marketing efforts focus on improving user experience on mobile devices
74% of respondents believe that digital marketing helps in building brand trust in the pharmaceutical industry
58% of medical device companies are leveraging influencer marketing to boost product awareness
46% of life sciences companies report that content personalization increases lead conversions
80% of healthcare organizations are considering telehealth as part of their marketing outreach
65% of healthcare providers say digital marketing campaigns help in recruiting new patients
44% of healthcare consumers trust brand websites for health information more than social media
69% of companies plan to expand their use of virtual events and webinars in marketing activities
70% of life sciences organizations use analytics to identify new marketing opportunities
64% of pharma marketers report difficulty in complying with digital marketing regulations
By 2024, 55% of life sciences marketing campaigns are expected to be fully integrated across multiple channels
76% of digital marketing budgets in the life sciences sector are allocated to content creation
59% of marketers in the industry see ROI measurement as a top challenge
64% of respondents believe that AI will be integral to future life sciences marketing strategies
80% of medical device companies find virtual product launches effective
69% of life sciences marketers invest in virtual reality to demonstrate product applications
56% of marketing teams use user-generated content to build trust and authenticity with healthcare audiences
74% of healthcare organizations plan to implement or expand omnichannel marketing strategies
46% of clinicians say they are more likely to prescribe a medication when they see targeted digital marketing campaigns
66% of industry marketers report that influencer marketing has led to increased product awareness
45% of the industry’s marketing budget is dedicated to content marketing
48% of pharma marketers use advanced analytics to predict customer behavior
72% of pharma marketers agree that multichannel marketing increases overall campaign effectiveness
55% of life sciences firms plan to increase their investment in machine learning applications for marketing personalization

Marketing Strategies and Preferences Interpretation

In a digital-driven race where 80% of companies track engagement and over half struggle to measure ROI, life sciences marketers are increasingly blending personalized content, influencer collaborations, and cutting-edge tech like VR and AI—proving that even in the complex world of healthcare, a well-crafted virtual or data-powered touch can turn skepticism into trust and engagement into breakthroughs.

Patient Participation and Attitudes

72% of respondents in a survey said that targeted content increases patient engagement
63% of patients express willingness to participate in virtual clinical trials, supported by digital and remote marketing strategies
50% of patients say that brand reputation influences their choice of healthcare products
62% of healthcare consumers look for online reviews before engaging with a healthcare provider or product
80% of pharmaceutical companies believe that patient-centric marketing improves relationship-building
67% of clinical trial patients prefer receiving trial updates via digital channels
53% of marketing budgets in the life sciences industry are spent on patient education initiatives
43% of patients prefer receiving health updates via SMS
50% of patients prefer scheduling healthcare services through online portals rather than by phone
71% of clinical trial sites report improved patient engagement through targeted digital campaigns
83% of respondents say that social media has increased patient awareness and education
67% of respondents believe that data-driven personalization impacts the healthcare consumer's decision-making process
58% of consumers read online reviews before engaging with medical products or services
79% of patients use mobile apps to manage their health
70% of healthcare consumers seek health information online before visiting a provider
60% of life sciences companies report that their digital marketing efforts have led to increased patient engagement
44% of patients are willing to participate in digital health tracking for better treatment outcomes

Patient Participation and Attitudes Interpretation

In an era where 83% of healthcare consumers turn to social media for awareness, 72% of respondents see targeted content boosting engagement, and 71% report better trial participation through digital outreach, the life sciences industry must prioritize data-driven, patient-centric digital strategies—because in the health landscape, reputation, convenience, and personal connection are the new prescription for success.