GITNUXREPORT 2025

Marketing In The Private Equity Industry Statistics

Private equity firms prioritize digital marketing, boosting engagement and investment success.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

41% of private equity firms invest in CRM systems to optimize investor relations

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22% of private equity firms plan to incorporate AI-driven marketing solutions in the next year

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44% of private equity firms are planning to adopt new marketing technologies within the next year

Statistic 4

45% of private equity firms want to improve their investor onboarding processes through better marketing tools

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54% of private equity firms are investing in marketing automation platforms

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41% of private equity firms are actively using client relationship management (CRM) systems to manage investor data

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65% of private equity firms consider marketing a strategic priority

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38% of LPs (Limited Partners) prefer to receive tailored marketing communications

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57% of private equity professionals believe thought leadership significantly impacts investor confidence

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55% of LPs indicate they prefer receiving updates via webinar or online events

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48% of private equity marketing teams have fewer than five members

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50% of private equity firms maintain a dedicated in-house marketing team

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40% of private equity firms utilize email marketing campaigns to communicate with investors

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66% of global private equity firms consider branding an essential component of investor relations

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29% of private equity firms are exploring influencer marketing to reach investors

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38% of LPs trust private equity firms more if they demonstrate consistent and transparent marketing communication

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58% of LPs prefer concise executive summaries over lengthy reports

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20% of private equity firms lack a clear marketing strategy

Statistic 19

49% of private equity firms believe that digital marketing has improved their investor relations

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52% of private equity firms increased their marketing budgets by more than 20% in 2022

Statistic 21

43% of private equity investors rely heavily on digital channels for sourcing investment opportunities

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72% of private equity firms utilize content marketing to enhance their brand presence

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46% of private equity firms reported an increase in inbound investment inquiries due to improved marketing efforts

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64% of private equity firms leverage social media to connect with potential investors

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49% of private equity firms outsource their marketing functions entirely or partially

Statistic 26

61% of private equity firms plan to increase digital marketing spend over the next two years

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28% of private equity firms found that personalized marketing increases investor engagement

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37% of private equity firms use video content as a primary marketing tool

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69% of investors say the quality of marketing materials influences their decision to invest

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53% of private equity firms identify social proof (client testimonials, case studies) as effective marketing content

Statistic 31

55% of private equity marketers believe that integrated marketing strategies outperform siloed approaches

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62% of private equity firms plan to enhance their digital presence through website redesigns

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61% of private equity firms utilize client case studies to showcase expertise and attract new investors

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70% of private equity firms believe digital marketing has reduced acquisition costs

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25% of private equity firms plan to use more interactive content such as webinars and live sessions

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69% of private equity marketing teams claim that digital presence directly influences fundraising success

Statistic 37

46% of private equity firms experienced increased competition and are using marketing to differentiate themselves

Statistic 38

54% of private equity marketing budgets are allocated to digital channels

Statistic 39

66% of private equity firms see thought leadership as a key differentiator

Statistic 40

39% of private equity firms are investing in branding initiatives to attract new fund managers

Statistic 41

30% of firms report that their biggest challenge is aligning marketing efforts with overall investment strategy

Statistic 42

67% of private equity firms plan to increase investment in content marketing in the next year

Statistic 43

34% of private equity firms use data analytics to personalize marketing content for different investor segments

Statistic 44

27% of private equity firms benchmark their marketing ROI against direct investment returns

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29% of private equity firms experience challenges in measuring their marketing effectiveness

Statistic 46

34% of private equity firms use analytics tools to track marketing campaign performance

Statistic 47

47% of private equity firms measure brand awareness as part of their marketing performance metrics

Statistic 48

73% of firms measure their marketing success through investor retention and satisfaction

Statistic 49

54% of private equity firms track engagement metrics such as website visits and content shares

Statistic 50

33% of private equity firms incorporate sustainability and ESG messaging into their marketing

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31% of LPs say they want more transparency in marketing materials

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Key Highlights

65% of private equity firms consider marketing a strategic priority
52% of private equity firms increased their marketing budgets by more than 20% in 2022
43% of private equity investors rely heavily on digital channels for sourcing investment opportunities
38% of LPs (Limited Partners) prefer to receive tailored marketing communications
72% of private equity firms utilize content marketing to enhance their brand presence
27% of private equity firms benchmark their marketing ROI against direct investment returns
57% of private equity professionals believe thought leadership significantly impacts investor confidence
46% of private equity firms reported an increase in inbound investment inquiries due to improved marketing efforts
64% of private equity firms leverage social media to connect with potential investors
41% of private equity firms invest in CRM systems to optimize investor relations
29% of private equity firms experience challenges in measuring their marketing effectiveness
55% of LPs indicate they prefer receiving updates via webinar or online events
49% of private equity firms outsource their marketing functions entirely or partially

In an industry where investor confidence is king, private equity firms are transforming their marketing strategies—boosting budgets by over 20%, embracing digital channels, and leveraging content marketing—to stand out in a competitive landscape where 65% prioritize marketing as a strategic driver.

Digital Transformation and Technology Adoption

41% of private equity firms invest in CRM systems to optimize investor relations
22% of private equity firms plan to incorporate AI-driven marketing solutions in the next year
44% of private equity firms are planning to adopt new marketing technologies within the next year
45% of private equity firms want to improve their investor onboarding processes through better marketing tools
54% of private equity firms are investing in marketing automation platforms
41% of private equity firms are actively using client relationship management (CRM) systems to manage investor data

Digital Transformation and Technology Adoption Interpretation

As private equity firms recognize that mastering investor relations and innovative marketing technologies are no longer optional but essential, the race is on—they're investing heavily in CRM, AI, and automation tools to turn investor engagement from a challenge into a competitive advantage.

Investor Engagement and Preferences

65% of private equity firms consider marketing a strategic priority
38% of LPs (Limited Partners) prefer to receive tailored marketing communications
57% of private equity professionals believe thought leadership significantly impacts investor confidence
55% of LPs indicate they prefer receiving updates via webinar or online events
48% of private equity marketing teams have fewer than five members
50% of private equity firms maintain a dedicated in-house marketing team
40% of private equity firms utilize email marketing campaigns to communicate with investors
66% of global private equity firms consider branding an essential component of investor relations
29% of private equity firms are exploring influencer marketing to reach investors
38% of LPs trust private equity firms more if they demonstrate consistent and transparent marketing communication
58% of LPs prefer concise executive summaries over lengthy reports
20% of private equity firms lack a clear marketing strategy
49% of private equity firms believe that digital marketing has improved their investor relations

Investor Engagement and Preferences Interpretation

In a landscape where nearly half of private equity firms are still strategizing their marketing playbook, it's clear that digital engagement, concise communication, and robust branding aren't just optional—they're the new currency in building investor trust and confidence.

Marketing Strategies and Content

52% of private equity firms increased their marketing budgets by more than 20% in 2022
43% of private equity investors rely heavily on digital channels for sourcing investment opportunities
72% of private equity firms utilize content marketing to enhance their brand presence
46% of private equity firms reported an increase in inbound investment inquiries due to improved marketing efforts
64% of private equity firms leverage social media to connect with potential investors
49% of private equity firms outsource their marketing functions entirely or partially
61% of private equity firms plan to increase digital marketing spend over the next two years
28% of private equity firms found that personalized marketing increases investor engagement
37% of private equity firms use video content as a primary marketing tool
69% of investors say the quality of marketing materials influences their decision to invest
53% of private equity firms identify social proof (client testimonials, case studies) as effective marketing content
55% of private equity marketers believe that integrated marketing strategies outperform siloed approaches
62% of private equity firms plan to enhance their digital presence through website redesigns
61% of private equity firms utilize client case studies to showcase expertise and attract new investors
70% of private equity firms believe digital marketing has reduced acquisition costs
25% of private equity firms plan to use more interactive content such as webinars and live sessions
69% of private equity marketing teams claim that digital presence directly influences fundraising success
46% of private equity firms experienced increased competition and are using marketing to differentiate themselves
54% of private equity marketing budgets are allocated to digital channels
66% of private equity firms see thought leadership as a key differentiator
39% of private equity firms are investing in branding initiatives to attract new fund managers
30% of firms report that their biggest challenge is aligning marketing efforts with overall investment strategy
67% of private equity firms plan to increase investment in content marketing in the next year
34% of private equity firms use data analytics to personalize marketing content for different investor segments

Marketing Strategies and Content Interpretation

In an industry where deal flow is as competitive as a high-stakes poker game, private equity firms are boldly boosting marketing budgets over 20%, banking on digital and content strategies—like personalized videos and thought leadership—to outshine rivals, prove their value through social proof, and hopefully, turn online viewers into committed investors, all while balancing the challenge of aligning marketing with strategic goals.

Measurement, Benchmarking, and Analytics

27% of private equity firms benchmark their marketing ROI against direct investment returns
29% of private equity firms experience challenges in measuring their marketing effectiveness
34% of private equity firms use analytics tools to track marketing campaign performance
47% of private equity firms measure brand awareness as part of their marketing performance metrics
73% of firms measure their marketing success through investor retention and satisfaction
54% of private equity firms track engagement metrics such as website visits and content shares

Measurement, Benchmarking, and Analytics Interpretation

While over a quarter of private equity firms gauge marketing ROI against direct investments and nearly half track brand awareness, the fact that 73% prioritize investor retention and satisfaction—and only about half utilize analytics—suggests that in private equity, measuring true marketing success remains a complex balancing act between quantitative metrics and relational trust.

Sustainability, Transparency, and Brand Awareness

33% of private equity firms incorporate sustainability and ESG messaging into their marketing

Sustainability, Transparency, and Brand Awareness Interpretation

While only a third of private equity firms are weaving sustainability and ESG messaging into their marketing narratives, it signals that the industry is beginning to recognize that future success may hinge less on leverage and more on legacy.

Transparency

31% of LPs say they want more transparency in marketing materials

Transparency Interpretation

With nearly a third of LPs demanding more transparency, private equity firms might soon find themselves drowning in disclosures, transforming marketing from a pitch to a painstaking tell-all.