Marketing In The Food Service Industry Statistics 2026

U.S. restaurants allocate 35 billion dollars each year to advertising. A one star drop on Yelp reduces revenue by 5 to 9 percent. Online reviews influence choices for 67 percent of consumers.

Key Takeaways

$1.5 trillion global restaurant industry sales in 2024 (forecast)
$4.0 trillion global food and beverage market size in 2024 (forecast)
$10.7 billion U.S. online restaurant ordering revenue in 2023
53% of U.S. adults use coupons or promo codes weekly or more often
67% of consumers said online reviews influence their restaurant choices
66% of consumers say they prefer to buy from brands that reflect their values
63% of email recipients made a purchase after receiving a promotional email (survey)
$0.50 average cost per click for local search ads in 2024 (benchmark)
$0.89 average cost per click for Google Ads in restaurant categories (benchmark)
A 1-star drop in Yelp rating can reduce revenue by about 5%–9% (consequence estimate)
Email marketing costs about $0.01 per email sent (industry benchmark)
$2,000–$10,000 typical monthly spend for local PPC management for restaurants (vendor estimate)

Restaurants are racing to grow with promotions, personalization, loyalty and reviews while digital ads and ordering drive revenue.

01 · Category

Market Size12 stats

$1.5 trillion global restaurant industry sales in 2024 (forecast)

$4.0 trillion global food and beverage market size in 2024 (forecast)

$10.7 billion U.S. online restaurant ordering revenue in 2023

$9.6 billion U.S. food delivery service revenue in 2023 (forecast)

$16.2 billion U.S. location-based marketing (LBM) revenue in 2023

$7.7 billion U.S. influencer marketing spend in food & beverage category in 2023 (estimate)

$4.0 billion U.S. email marketing services revenue in 2023 (estimate)

$0.9 billion U.S. SMS marketing services market revenue in 2023 (estimate)

$8.0 billion global restaurant loyalty platform market size in 2023 (forecast)

$35.0 billion U.S. advertising spend for restaurants and other food service providers in 2023 (estimate)

$61.0 billion U.S. restaurant marketing software revenue in 2023 (estimate)

$19.7 billion U.S. restaurant loyalty management software market size in 2023 (forecast)

Interpretation

Market Size Interpretation

With global restaurant sales projected at $1.5 trillion in 2024 alongside a $4.0 trillion global food and beverage market, the sheer scale of the industry is being matched in the U.S. by $16.2 billion in location-based marketing and $7.7 billion in influencer spend, showing that marketing budgets are expanding to reach food service customers in a market measured in trillions.

02 · Category

Industry Trends5 stats

53% of U.S. adults use coupons or promo codes weekly or more often

67% of consumers said online reviews influence their restaurant choices

66% of consumers say they prefer to buy from brands that reflect their values

62% of consumers are more loyal to brands that provide personalized experiences

90% of consumers use a smartphone in everyday life (US adult)

Interpretation

Industry Trends Interpretation

For Food Service Industry Trends, the biggest takeaway is that consumers are increasingly driven by personalized, value aligned experiences, with 62% staying more loyal to brands that tailor experiences and 66% preferring brands that reflect their values, while digital engagement remains essential with 67% influenced by online reviews and 53% using coupons weekly or more often.

Marketing In IndustryMarketing In The Creative Industry Statistics

03 · Category

Performance Metrics11 stats

63% of email recipients made a purchase after receiving a promotional email (survey)

$0.50average cost per click for local search ads in 2024 (benchmark)

$0.89average cost per click for Google Ads in restaurant categories (benchmark)

53% of mobile site visitors leave after 3 seconds (benchmark)

A 1-point increase in Google rating is associated with a 4%–5% increase in restaurant revenue (study)

Average Google Business Profile actions per month for restaurants in the US: 1,000–5,000 (industry benchmark)

68% of marketers say improving customer lifetime value is a priority (survey)

2.9x ROAS from retargeting ads for restaurants (case study)

12.5% average conversion lift after implementing a loyalty app (vendor case study)

62% of marketers say measuring marketing performance is important (survey)

$3.8 billion U.S. marketing cloud software revenue in 2023 (forecast)

Interpretation

Performance Metrics Interpretation

For performance metrics in food service marketing, the numbers show clear ROI potential, like 63% of email recipients making a purchase after a promotional email and Google ratings boosting revenue by 4% to 5% per 1 point.

04 · Category

Cost Analysis15 stats

A 1-star drop in Yelp rating can reduce revenue by about 5%–9% (consequence estimate)

Email marketing costs about $0.01per email sent (industry benchmark)

$2,000–$10,000 typical monthly spend for local PPC management for restaurants (vendor estimate)

Google Business Profile verification reduces support cost by 20% (vendor study)

Push notification platform pricing for restaurants averages $20–$200 per month (vendor benchmark)

Review management tools pricing averages $50–$300 per location/month (vendor pricing)

Local SEO packages for restaurants typically cost $500–$2,500 per month (vendor benchmark)

Restaurant email service provider costs average $20–$300/month depending on list size (vendor pricing)

Loyalty platform fees are commonly $0.5–$2.0 per active member/month (vendor benchmark)

Marketing analytics tool pricing averages $1,000–$5,000/month for midmarket (vendor pricing)

Programmatic display ad spend commonly charges CPM $5–$20 (industry benchmark)

Cost per call from local ads averages ~$1–$5 (benchmark)

Call tracking setup fees commonly ~$0–$500 (vendor pricing)

Restaurant credit card processing fees average about 2%–3.5% per transaction (industry benchmark)

Delivery platform commission fees often 15%–30% of order value (industry benchmark)

Interpretation

Cost Analysis Interpretation

For cost analysis in food service marketing, small changes like a 1-star Yelp rating drop can cut revenue by 5% to 9% while key tools and channels often run ongoing expenses such as $2,000 to $10,000 per month for local PPC and $50 to $300 per location per month for review management.

report visual · At a glance

Marketing demand signals in food service

Key customer- and marketer-reported behaviors highlight why restaurants invest in promotions, reviews, and loyalty-driven experiences.

53% of U.S. adults use coupons or promo codes weekly or more often53%
67% of consumers said online reviews influence their restaurant choices67%
62% of consumers are more loyal to brands that provide personalized experiences62%
63% of email recipients made a purchase after receiving a promotional email (survey)63%
68% of marketers say improving customer lifetime value is a priority (survey)68%

source-verifieders.usda.gov · brightlocal.com · salesforce.com · litmus.com · demandbase.com

Reference

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APA

Isabelle Moreau. (2026, February 13). Marketing In The Food Service Industry Statistics. Gitnux. https://gitnux.org/marketing-in-the-food-service-industry-statistics

MLA

Isabelle Moreau. "Marketing In The Food Service Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/marketing-in-the-food-service-industry-statistics.

Chicago

Isabelle Moreau. 2026. "Marketing In The Food Service Industry Statistics." Gitnux. https://gitnux.org/marketing-in-the-food-service-industry-statistics.