GITNUXREPORT 2025

Marketing In The Fast Food Industry Statistics

Fast food marketing heavily relies on social media, digital deals, and mobile ordering.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

48% of consumers say digital deals and promotions influence their fast food purchase decisions

Statistic 2

55% of fast food visitors follow at least one brand on social media

Statistic 3

Mobile orders account for 60% of total sales in the US fast food industry

Statistic 4

63% of fast food consumers have made a purchase after seeing a social media advertisement

Statistic 5

58% of fast food consumers are more likely to visit a restaurant offering digital ordering with promotional deals

Statistic 6

52% of fast food industry revenue is driven by mobile app orders

Statistic 7

90% of fast food consumers are more likely to redeem digital coupons

Statistic 8

25% of fast food consumers follow brands primarily for exclusive digital offers

Statistic 9

62% of consumers prefer to order fast food via mobile app rather than in person

Statistic 10

49% of food consumers make purchasing decisions based on online reviews

Statistic 11

71% of millennial fast food consumers are influenced by digital and social media campaigns

Statistic 12

42% of fast food respondents are more likely to visit a restaurant that offers Wi-Fi access

Statistic 13

53% of consumers prefer digital ordering over contact with staff during fast food visits

Statistic 14

66% of consumers are more likely to visit a fast food outlet if it features online-exclusive menu items

Statistic 15

55% of consumers prefer personalized online ads from fast food brands

Statistic 16

43% of consumers say they share fast food promotional content on social media

Statistic 17

33% of fast food advertisements focus on health and wellness benefits

Statistic 18

76% of consumers are attracted to limited-time offers promoted through digital channels

Statistic 19

63% of consumers follow fast food brands on more than one social media platform

Statistic 20

49% of customers are more likely to visit fast food restaurants that promote eco-friendly practices online

Statistic 21

27% of fast food chains have personalized marketing strategies based on customer data

Statistic 22

70% of consumers say that a loyalty program influences their choice of fast food restaurant

Statistic 23

46% of fast food restaurants worldwide have adopted AI-powered chatbots for customer service

Statistic 24

48% of fast food restaurants have integrated loyalty apps on their websites

Statistic 25

29% of fast food restaurants have implemented AI-driven menu recommendations

Statistic 26

65% of fast food brands use Instagram as their primary social media platform for marketing

Statistic 27

40% of fast food advertising budgets are allocated to digital channels

Statistic 28

33% of fast food brands utilize augmented reality (AR) for marketing campaigns

Statistic 29

Video content on social media increases fast food engagement rates by 90%

Statistic 30

45% of fast food marketers plan to increase investment in TikTok marketing in 2024

Statistic 31

68% of fast food brands use email marketing to boost customer retention

Statistic 32

54% of fast food brands have invested in customer review management platforms

Statistic 33

69% of fast food marketers utilize location-based advertising to target nearby consumers

Statistic 34

77% of fast food marketing strategies are mobile-centric, including mobile pay and digital menus

Statistic 35

30% of fast food social media campaigns feature user-generated content to increase engagement

Statistic 36

65% of fast food marketing budgets are planned to increase or stay the same in 2024

Statistic 37

80% of fast food consumers are influenced by online advertising when choosing where to eat

Statistic 38

74% of fast food marketers say that social media engagement directly increases sales

Statistic 39

59% of fast food companies use video ads on TikTok to reach Gen Z demographics

Statistic 40

36% of fast food brands have partnered with delivery service apps for co-marketing campaigns

Statistic 41

48% of fast food brands have embraced user-generated content to boost authenticity

Statistic 42

60% of fast food digital campaigns incorporate gamification elements to engage consumers

Statistic 43

69% of fast food brands have a dedicated mobile app to facilitate ordering and marketing

Statistic 44

50% of fast food marketers plan to expand their use of virtual reality (VR) in campaigns in 2024

Statistic 45

42% of fast food brands utilize chatbots for marketing and customer service

Statistic 46

58% of fast food marketing campaigns include digital video content as a core component

Statistic 47

37% of fast food campaigns include sustainability messaging to attract environmentally conscious consumers

Statistic 48

43% of fast food chains now incorporate eco-friendly packaging in their marketing messages

Statistic 49

30% of fast food companies focus on sustainability messaging in their online ads

Statistic 50

72% of fast food consumers are influenced by social media marketing when choosing where to eat

Statistic 51

85% of fast food brands employ influencer marketing to reach younger audiences

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Sources

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Key Highlights

72% of fast food consumers are influenced by social media marketing when choosing where to eat
65% of fast food brands use Instagram as their primary social media platform for marketing
48% of consumers say digital deals and promotions influence their fast food purchase decisions
55% of fast food visitors follow at least one brand on social media
Mobile orders account for 60% of total sales in the US fast food industry
40% of fast food advertising budgets are allocated to digital channels
63% of fast food consumers have made a purchase after seeing a social media advertisement
85% of fast food brands employ influencer marketing to reach younger audiences
27% of fast food chains have personalized marketing strategies based on customer data
70% of consumers say that a loyalty program influences their choice of fast food restaurant
33% of fast food brands utilize augmented reality (AR) for marketing campaigns
58% of fast food consumers are more likely to visit a restaurant offering digital ordering with promotional deals
Video content on social media increases fast food engagement rates by 90%

In an industry where digital dominates, fast food brands are revolutionizing their marketing strategies—leveraging social media, influencer partnerships, and innovative technologies to influence over 80% of consumers’ dining choices and capture the fast-paced, mobile-first generation.

Consumer Behavior and Preferences

48% of consumers say digital deals and promotions influence their fast food purchase decisions
55% of fast food visitors follow at least one brand on social media
Mobile orders account for 60% of total sales in the US fast food industry
63% of fast food consumers have made a purchase after seeing a social media advertisement
58% of fast food consumers are more likely to visit a restaurant offering digital ordering with promotional deals
52% of fast food industry revenue is driven by mobile app orders
90% of fast food consumers are more likely to redeem digital coupons
25% of fast food consumers follow brands primarily for exclusive digital offers
62% of consumers prefer to order fast food via mobile app rather than in person
49% of food consumers make purchasing decisions based on online reviews
71% of millennial fast food consumers are influenced by digital and social media campaigns
42% of fast food respondents are more likely to visit a restaurant that offers Wi-Fi access
53% of consumers prefer digital ordering over contact with staff during fast food visits
66% of consumers are more likely to visit a fast food outlet if it features online-exclusive menu items
55% of consumers prefer personalized online ads from fast food brands
43% of consumers say they share fast food promotional content on social media
33% of fast food advertisements focus on health and wellness benefits
76% of consumers are attracted to limited-time offers promoted through digital channels
63% of consumers follow fast food brands on more than one social media platform
49% of customers are more likely to visit fast food restaurants that promote eco-friendly practices online

Consumer Behavior and Preferences Interpretation

In an industry where quick bites meet quick clicks, with over half of consumers driven by social media and mobile deals, fast food brands must keep their digital plates full—serving personalized, eco-conscious, and limited-time offers online—to savor the loyalty of a digitally hungry audience.

Customer Loyalty and Personalization

27% of fast food chains have personalized marketing strategies based on customer data
70% of consumers say that a loyalty program influences their choice of fast food restaurant
46% of fast food restaurants worldwide have adopted AI-powered chatbots for customer service
48% of fast food restaurants have integrated loyalty apps on their websites
29% of fast food restaurants have implemented AI-driven menu recommendations

Customer Loyalty and Personalization Interpretation

With nearly half of fast food eateries leveraging AI and personalized strategies, it’s clear that in this industry, quick service now comes with quick data-driven insights—or risk falling behind in the race for customer loyalty.

Digital Marketing Strategies and Tactics

65% of fast food brands use Instagram as their primary social media platform for marketing
40% of fast food advertising budgets are allocated to digital channels
33% of fast food brands utilize augmented reality (AR) for marketing campaigns
Video content on social media increases fast food engagement rates by 90%
45% of fast food marketers plan to increase investment in TikTok marketing in 2024
68% of fast food brands use email marketing to boost customer retention
54% of fast food brands have invested in customer review management platforms
69% of fast food marketers utilize location-based advertising to target nearby consumers
77% of fast food marketing strategies are mobile-centric, including mobile pay and digital menus
30% of fast food social media campaigns feature user-generated content to increase engagement
65% of fast food marketing budgets are planned to increase or stay the same in 2024
80% of fast food consumers are influenced by online advertising when choosing where to eat
74% of fast food marketers say that social media engagement directly increases sales
59% of fast food companies use video ads on TikTok to reach Gen Z demographics
36% of fast food brands have partnered with delivery service apps for co-marketing campaigns
48% of fast food brands have embraced user-generated content to boost authenticity
60% of fast food digital campaigns incorporate gamification elements to engage consumers
69% of fast food brands have a dedicated mobile app to facilitate ordering and marketing
50% of fast food marketers plan to expand their use of virtual reality (VR) in campaigns in 2024
42% of fast food brands utilize chatbots for marketing and customer service
58% of fast food marketing campaigns include digital video content as a core component

Digital Marketing Strategies and Tactics Interpretation

In a digital-driven fast food landscape where 77% of strategies are mobile-centric and 80% of consumers are influenced by online ads, it's clear that brands are increasingly investing in high-tech marketing tools like AR, gamification, and virtual reality—proving that when it comes to capturing the quick-bite audience, a digital menu of innovation is the real secret sauce.

Environmental Sustainability and Corporate Responsibility

37% of fast food campaigns include sustainability messaging to attract environmentally conscious consumers
43% of fast food chains now incorporate eco-friendly packaging in their marketing messages
30% of fast food companies focus on sustainability messaging in their online ads

Environmental Sustainability and Corporate Responsibility Interpretation

As fast food chains increasingly wrap their marketing in eco-friendly packaging and sustainability messages—covering nearly half of their campaigns—they're ostensibly serving up greener options to satisfy the palates of environmentally conscious consumers, though the real test lies in whether these efforts go beyond greenwashing to make meaningful change.

Social Media and Influencer Engagement

72% of fast food consumers are influenced by social media marketing when choosing where to eat
85% of fast food brands employ influencer marketing to reach younger audiences

Social Media and Influencer Engagement Interpretation

With 72% of fast food consumers swayed by social media and 85% of brands turning to influencers, it’s clear that in the fast-paced world of fast food, digital persuasion has become the secret ingredient for craving success.