GITNUX MARKETDATA REPORT 2024

Must-Know Lead Generation Statistics [Latest Report]

Statistic 1

"61% of marketers say generating traffic and leads is their top challenge."

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Statistic 2

"53% of content marketers use interactive content to generate more leads."

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Statistic 3

"Companies that excel at lead nurturing generate 50% more sales leads at 33% lower cost per lead."

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Statistic 4

"85% of B2B marketers say lead generation is their most important content marketing goal."

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Statistic 5

"46% of marketers with well-defined lead management processes have sales teams that follow up on over 75% of leads."

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Statistic 6

"69% of successful marketers actively document their content marketing strategy for lead generation."

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Statistic 7

"63% of marketers say that their top channel for generating leads is social media platforms."

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Statistic 8

"SEO leads have a 14.6% close rate, while outbound leads have a 1.7% close rate."

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Statistic 9

"92% of all buyer interactions happen over the phone when it comes to lead generation."

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Statistic 10

"79% of B2B decision-makers list email as the most effective channel for lead generation targeting."

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Statistic 11

"Video content is responsible for generating 66% more qualified leads per year."

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Statistic 12

"37% of marketers stated that social media marketing was the most effective tactic for lead generation in 2019."

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Statistic 13

"77% of companies are using marketing automation to drive lead generation."

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Statistic 14

"Lead nurturing emails generate 4-10 times the response rate compared to standalone email blasts."

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Statistic 15

"A 5% increase in lead conversion rates results in a 30% increase in enterprise value."

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Statistic 16

"Nearly 50% of search users are more likely to click on a result if the brand appears multiple times on the search engine results page (SERP)."

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