GITNUX MARKETDATA REPORT 2024

Must-Know Podcasts Statistics [Recent Analysis]

In this post, we will explore key statistics related to the podcast industry, including the significant increase in podcast consumption during the COVID-19 pandemic, the preferences of listeners in terms of devices and listening environments, as well as the impact of podcast advertising on consumer behavior. Additionally, we will examine the popularity of different podcast genres and the demographic characteristics of podcast audiences.

Statistic 1

"Over 2 million podcasts are registered by Google in 2021."

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Statistic 2

"24% of podcast listeners increased their podcast consumption during the COVID-19 pandemic."

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Statistic 3

"68% of podcast listeners listen to shows on their mobile devices."

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Statistic 4

"49% of podcast listening is done at home."

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Statistic 5

"Spotify overtook Apple Podcasts as top podcast listening app in 2021."

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Statistic 6

"43% of monthly podcast listeners listen to more than 5 different shows per week."

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Statistic 7

"75% of podcast listeners listen to learn something new."

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Statistic 8

"66% of podcast listeners have bought a product/service after hearing an advertisement on a podcast."

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Statistic 9

"45% of podcast listeners have a college degree."

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Statistic 10

"29% of podcast listeners increased their consumption of podcasts while commuting in their cars during the pandemic."

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Statistic 11

"The top 10% of podcasts receive 99% of downloads."

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Statistic 12

"Comedy podcasts rank as the second most popular genre, with 32% of listeners tuning into comedy podcasts."

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Statistic 13

"27% of podcast listeners have an annual household income of over $100,000."

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Podcast consumption has seen a significant rise in recent years, with over 2 million podcasts registered by Google in 2021. The COVID-19 pandemic further fueled this trend, with 24% of listeners increasing their podcast consumption. Mobile devices have become the preferred platform for 68% of podcast listeners, who primarily listen at home (49%). Notably, Spotify has emerged as the leading podcast listening app, overtaking Apple Podcasts. The diverse interests of listeners are evident, with a considerable portion engaging with multiple shows weekly and 75% seeking to learn something new. Advertisement effectiveness is notable, as 66% of listeners have made purchases based on podcast ads. Educational attainment and income levels vary, showcasing the wide demographic appeal of podcasts. Comedy remains a popular genre, attracting 32% of listeners, while top podcasts dominate downloads.

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