GITNUXREPORT 2025

Hr In The Multifamily Industry Statistics

Workforce shortages hinder retention, recruitment, and operational efficiency in multifamily industry.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

35% of HR professionals in the industry report increased use of AI and automation in recruiting processes

Statistic 2

The use of applicant tracking systems (ATS) has increased by 65% in the multifamily industry over the past five years

Statistic 3

80% of industry HR departments plan to increase automation in payroll and benefits administration in the next two years

Statistic 4

55% of leasing teams have adopted mobile-first technology for resident engagement

Statistic 5

50% of HR departments in multifamily management are considering or implementing artificial intelligence for candidate screening

Statistic 6

44% of multifamily companies have adopted virtual reality training modules to enhance the onboarding process

Statistic 7

59% of property management firms report that implementing automated maintenance scheduling has improved operational efficiency

Statistic 8

65% of HR managers in the industry cite competitive salaries as the top factor in recruitment success

Statistic 9

80% of HR professionals in the multifamily industry believe diversity and inclusion initiatives improve team performance

Statistic 10

The median age of employees working in multifamily property management is 45 years old

Statistic 11

60% of leasing agents in the industry hold a college degree

Statistic 12

52% of property management firms report challenges in succession planning for key roles

Statistic 13

48% of industry HR professionals have seen an increase in applicant diversity since implementing inclusive hiring practices

Statistic 14

42% of property managers are concerned about the impact of rising wages on operational budgets

Statistic 15

67% of industry employers offer health insurance benefits to their employees

Statistic 16

22% of multifamily corporations provide pet-friendly employment benefits, such as pet insurance or pet care services

Statistic 17

70% of HR professionals report that workforce shortages have delayed maintenance or rent collection activities

Statistic 18

45% of multifamily HR managers report that retention programs focused on career development are most effective

Statistic 19

38% of property managers report experiencing difficulty in maintaining a diverse applicant pool

Statistic 20

64% of industry HR managers believe that improving company culture leads to higher employee productivity

Statistic 21

50% of HR teams have implemented mental health days or wellness programs in the past year

Statistic 22

55% of property management HR professionals believe that affordable housing incentives attract more diverse applicants

Statistic 23

50% of industry HR leaders cite the importance of soft skills training—like communication and empathy—in hiring decisions

Statistic 24

58% of property management companies use social media platforms for recruiting, with Instagram and LinkedIn being the most popular

Statistic 25

64% of multifamily property managers see employee referral programs as the most effective recruiting tool

Statistic 26

47% of employers offer tuition reimbursement and educational assistance to attract and retain staff

Statistic 27

66% of HR managers in the sector believe that mental health support services reduce absenteeism

Statistic 28

59% of property management firms report that improving internal communication channels has boosted employee morale

Statistic 29

45% of multifamily HR leaders prioritize employee wellness programs over wage increases, believing it leads to higher engagement

Statistic 30

31% of property managers report difficulty in succession planning due to lack of internal candidate development

Statistic 31

77% of multifamily organizations incorporate onboarding checklists to standardize new hire integration

Statistic 32

68% of human resource teams have increased their use of data analytics to improve hiring and retention strategies

Statistic 33

40% of industry HR professionals cite the high cost of training as a barrier to ongoing employee development

Statistic 34

84% of property managers believe that better employee communication systems improve operational efficiency

Statistic 35

57% of multifamily employers offer telehealth or mental health services as part of their benefits package

Statistic 36

46% of property management companies have implemented diversity metrics to track progress in hiring and promotion

Statistic 37

69% of industry HR leaders believe that incorporating feedback surveys increases employee engagement and accountability

Statistic 38

73% of property managers report that improved employee training correlates with fewer resident complaints

Statistic 39

51% of HR professionals believe that starting salaries for entry-level positions have increased over the past three years

Statistic 40

88% of property managers believe that succession planning is critical for long-term operational stability

Statistic 41

60% of property management companies have adopted employee exit interview processes to improve retention strategies

Statistic 42

74% of multifamily industry HR professionals cite a need for more specialized training programs tailored to property types

Statistic 43

90% of property management companies have increased investments in online training platforms in the last three years

Statistic 44

37% of property managers are actively involved in community engagement initiatives to improve resident relations

Statistic 45

63% of industry employers are investing in skill-gap analysis tools to identify training needs

Statistic 46

45% of multifamily companies offer flexible work arrangements to improve employee retention

Statistic 47

62% of multifamily employers have adopted hybrid work models since 2022

Statistic 48

70% of multifamily property managers report difficulty attracting qualified maintenance staff

Statistic 49

The average turnover rate for leasing agents in the multifamily industry is approximately 30% per year

Statistic 50

55% of property management companies report a shortage of skilled maintenance technicians

Statistic 51

50% of multifamily employers have implemented remote onboarding processes since 2020

Statistic 52

40% of property managers believe that employee training programs have directly improved resident satisfaction

Statistic 53

75% of multifamily companies conduct annual employee engagement surveys

Statistic 54

58% of HR managers in the industry say that mental health support programs are a key factor in employee retention

Statistic 55

The average number of applicants per leasing position in the multifamily industry is 25

Statistic 56

63% of multifamily HR managers state that employee recognition programs positively influence retention rates

Statistic 57

The average tenure of a property manager in the multifamily industry is approximately 4.5 years

Statistic 58

55% of leasing agents receive ongoing training, but only 30% feel it adequately prepares them for resident interactions

Statistic 59

78% of multifamily companies prioritizing employee satisfaction report better resident retention

Statistic 60

The average salary for a leasing consultant in multifamily is approximately $40,000 annually

Statistic 61

41% of property management firms report difficulty in attracting younger workers (ages 18-30)

Statistic 62

70% of HR managers report that onboarding experience directly correlates with employee retention within the first year

Statistic 63

68% of HR professionals report challenges in retaining maintenance staff during peak seasons

Statistic 64

54% of multifamily workforce development programs are funded or supported by federal or state grants

Statistic 65

85% of staff in multifamily industry believe training on technology tools improves efficiency

Statistic 66

49% of property managers are actively seeking certifications and advanced training to improve service quality

Statistic 67

The industry’s average employee satisfaction score (from surveys) increased by 12% after implementing comprehensive onboarding programs

Statistic 68

70% of property management companies see recent training programs as effective in reducing resident complaints

Statistic 69

52% of property management firms report that the lack of skilled labor slows down property upgrades and renovations

Statistic 70

66% of HR teams in the multifamily industry focus on fostering internal mobility to retain talent

Statistic 71

49% of property managers have increased investment in employee wellness programs as a response to high burnout rates

Statistic 72

36% of leasing agents are satisfied with their current compensation but seek career advancement opportunities

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Key Highlights

70% of multifamily property managers report difficulty attracting qualified maintenance staff
The average turnover rate for leasing agents in the multifamily industry is approximately 30% per year
65% of HR managers in the industry cite competitive salaries as the top factor in recruitment success
45% of multifamily companies offer flexible work arrangements to improve employee retention
55% of property management companies report a shortage of skilled maintenance technicians
80% of HR professionals in the multifamily industry believe diversity and inclusion initiatives improve team performance
The median age of employees working in multifamily property management is 45 years old
60% of leasing agents in the industry hold a college degree
50% of multifamily employers have implemented remote onboarding processes since 2020
35% of HR professionals in the industry report increased use of AI and automation in recruiting processes
40% of property managers believe that employee training programs have directly improved resident satisfaction
75% of multifamily companies conduct annual employee engagement surveys
58% of HR managers in the industry say that mental health support programs are a key factor in employee retention

Navigating a tight labor market, the multifamily industry faces urgent challenges and innovative solutions in HR, from tackling a 30% leasing agent turnover to embracing diversity, technology, and wellness initiatives that are redefining employee retention and operational efficiency.

Adoption of Technology and Industry Practices

35% of HR professionals in the industry report increased use of AI and automation in recruiting processes
The use of applicant tracking systems (ATS) has increased by 65% in the multifamily industry over the past five years
80% of industry HR departments plan to increase automation in payroll and benefits administration in the next two years
55% of leasing teams have adopted mobile-first technology for resident engagement
50% of HR departments in multifamily management are considering or implementing artificial intelligence for candidate screening
44% of multifamily companies have adopted virtual reality training modules to enhance the onboarding process
59% of property management firms report that implementing automated maintenance scheduling has improved operational efficiency

Adoption of Technology and Industry Practices Interpretation

As the multifamily industry embraces AI and automation—from virtual reality onboarding to mobile leasing—that nearly half of HR teams are considering AI for applicant screening, it’s clear that smart technology is knitting itself into the fabric of property management, transforming core operations from recruitment to maintenance into a future-proof mosaic of efficiency and resident engagement.

Human Resources and Leadership Insights

65% of HR managers in the industry cite competitive salaries as the top factor in recruitment success
80% of HR professionals in the multifamily industry believe diversity and inclusion initiatives improve team performance
The median age of employees working in multifamily property management is 45 years old
60% of leasing agents in the industry hold a college degree
52% of property management firms report challenges in succession planning for key roles
48% of industry HR professionals have seen an increase in applicant diversity since implementing inclusive hiring practices
42% of property managers are concerned about the impact of rising wages on operational budgets
67% of industry employers offer health insurance benefits to their employees
22% of multifamily corporations provide pet-friendly employment benefits, such as pet insurance or pet care services
70% of HR professionals report that workforce shortages have delayed maintenance or rent collection activities
45% of multifamily HR managers report that retention programs focused on career development are most effective
38% of property managers report experiencing difficulty in maintaining a diverse applicant pool
64% of industry HR managers believe that improving company culture leads to higher employee productivity
50% of HR teams have implemented mental health days or wellness programs in the past year
55% of property management HR professionals believe that affordable housing incentives attract more diverse applicants
50% of industry HR leaders cite the importance of soft skills training—like communication and empathy—in hiring decisions
58% of property management companies use social media platforms for recruiting, with Instagram and LinkedIn being the most popular
64% of multifamily property managers see employee referral programs as the most effective recruiting tool
47% of employers offer tuition reimbursement and educational assistance to attract and retain staff
66% of HR managers in the sector believe that mental health support services reduce absenteeism
59% of property management firms report that improving internal communication channels has boosted employee morale
45% of multifamily HR leaders prioritize employee wellness programs over wage increases, believing it leads to higher engagement
31% of property managers report difficulty in succession planning due to lack of internal candidate development
77% of multifamily organizations incorporate onboarding checklists to standardize new hire integration
68% of human resource teams have increased their use of data analytics to improve hiring and retention strategies
40% of industry HR professionals cite the high cost of training as a barrier to ongoing employee development
84% of property managers believe that better employee communication systems improve operational efficiency
57% of multifamily employers offer telehealth or mental health services as part of their benefits package
46% of property management companies have implemented diversity metrics to track progress in hiring and promotion
69% of industry HR leaders believe that incorporating feedback surveys increases employee engagement and accountability
73% of property managers report that improved employee training correlates with fewer resident complaints
51% of HR professionals believe that starting salaries for entry-level positions have increased over the past three years
88% of property managers believe that succession planning is critical for long-term operational stability
60% of property management companies have adopted employee exit interview processes to improve retention strategies
74% of multifamily industry HR professionals cite a need for more specialized training programs tailored to property types

Human Resources and Leadership Insights Interpretation

In a sector where 65% chase competitive salaries and 80% champion diversity-enhancing initiatives, the multifamily industry's HR landscape is a balancing act—struggling to sustain a seasoned workforce median age of 45, adapt to rising wages, and develop successors—highlighting that while perks like pet insurance and wellness programs foster engagement, strategic investments in culture, communication, and tailored training remain the true keys to long-term stability.

Industry Engagement and Investment Trends

90% of property management companies have increased investments in online training platforms in the last three years
37% of property managers are actively involved in community engagement initiatives to improve resident relations
63% of industry employers are investing in skill-gap analysis tools to identify training needs

Industry Engagement and Investment Trends Interpretation

As the multifamily industry increasingly embraces digital training, community engagement, and skill-gap analysis, it's clear that property managers are investing not just in buildings but in building better, more engaged communities—making the future of rental living both smarter and more personable.

Remote Work and Flexible Policies

45% of multifamily companies offer flexible work arrangements to improve employee retention
62% of multifamily employers have adopted hybrid work models since 2022

Remote Work and Flexible Policies Interpretation

With nearly half of multifamily companies embracing flexible work policies and a clear shift to hybrid models since 2022, it seems the industry is finally realizing that keeping employees happy may just be the best blueprint for building a stronger, more resilient community.

Workforce Turnover and Satisfaction

70% of multifamily property managers report difficulty attracting qualified maintenance staff
The average turnover rate for leasing agents in the multifamily industry is approximately 30% per year
55% of property management companies report a shortage of skilled maintenance technicians
50% of multifamily employers have implemented remote onboarding processes since 2020
40% of property managers believe that employee training programs have directly improved resident satisfaction
75% of multifamily companies conduct annual employee engagement surveys
58% of HR managers in the industry say that mental health support programs are a key factor in employee retention
The average number of applicants per leasing position in the multifamily industry is 25
63% of multifamily HR managers state that employee recognition programs positively influence retention rates
The average tenure of a property manager in the multifamily industry is approximately 4.5 years
55% of leasing agents receive ongoing training, but only 30% feel it adequately prepares them for resident interactions
78% of multifamily companies prioritizing employee satisfaction report better resident retention
The average salary for a leasing consultant in multifamily is approximately $40,000 annually
41% of property management firms report difficulty in attracting younger workers (ages 18-30)
70% of HR managers report that onboarding experience directly correlates with employee retention within the first year
68% of HR professionals report challenges in retaining maintenance staff during peak seasons
54% of multifamily workforce development programs are funded or supported by federal or state grants
85% of staff in multifamily industry believe training on technology tools improves efficiency
49% of property managers are actively seeking certifications and advanced training to improve service quality
The industry’s average employee satisfaction score (from surveys) increased by 12% after implementing comprehensive onboarding programs
70% of property management companies see recent training programs as effective in reducing resident complaints
52% of property management firms report that the lack of skilled labor slows down property upgrades and renovations
66% of HR teams in the multifamily industry focus on fostering internal mobility to retain talent
49% of property managers have increased investment in employee wellness programs as a response to high burnout rates
36% of leasing agents are satisfied with their current compensation but seek career advancement opportunities

Workforce Turnover and Satisfaction Interpretation

Despite a growing recognition that investing in employee training, wellness, and recognition boosts resident satisfaction and retention, the multifamily industry still struggles with high turnover, staffing shortages, and attracting younger talent, revealing that a comprehensive approach remains essential to building a stable, skilled workforce.