From retail associates to contractors, HR decisions shape pay, benefits, hiring speed, and retention across the home improvement industry. Here, you’ll explore key workforce and benefits benchmarks like average pay ($18.50/hour in 2023), health coverage (85% of premiums for full-time workers), and training investment ($1,500 per employee). We also examine hiring channels, workforce diversity, and engagement, using data from 2021–2023.
Key Takeaways
- Average compensation for home improvement retail associates was $18.50/hour in 2023
- 12% average bonus payout in home improvement firms in 2022
- Health insurance covered 85% of premiums for full-time workers in 2023
- In 2023, 28% of home improvement industry workers were Hispanic or Latino
- The home improvement sector employed 1.2 million retail workers in 2022, with 52% female representation
- Average age of home improvement retail employees was 38.4 years in 2021
- 33% recruitment success rate for skilled trades in home improvement in 2023
- 65% of home improvement firms used online job boards for hiring in 2022
- Time-to-hire for home improvement retail roles averaged 28 days in 2023
- 28% voluntary turnover rate in home improvement retail in 2023
- 52% of contractors reported retention challenges in 2022
- Average tenure for home improvement workers was 4.2 years in 2023
- 30 hours average training for new home improvement retail hires in 2023
- 85% of contractors provided safety training annually in 2022
- $1,500 average spend per employee on training in home improvement in 2023
With competitive pay, benefits, and growing hiring online, home improvement firms still face high turnover and retention challenges.
Related reading
01 · Category
Compensation15 stats
01
Average compensation for home improvement retail associates was $18.50/hour in 2023
02
12% average bonus payout in home improvement firms in 2022
03
Health insurance covered 85% of premiums for full-time workers in 2023
04
401(k) match averaged 4% in home improvement retail in 2022
05
PTO averaged 15 days/year for non-managerial staff in 2023
06
Overtime pay complied with FLSA for 92% of hourly workers in 2022
07
Stock options offered to 30% of corporate HR in home improvement chains in 2023
08
7.5% salary increase for skilled trades in 2022
09
Tuition reimbursement up to $5,250/year for 65% of employees in 2023
10
Commission structures averaged 5% of sales in retail in 2022
11
Wellness stipends averaged $500/employee in 2023
12
55% offered childcare benefits in large firms in 2022
13
Median total comp for managers was $85,000in 2023
14
Pay equity gap narrowed to 2.5% gender in 2022
15
68% satisfaction with benefits packages in 2023
Interpretation
Compensation Interpretation
In the home improvement industry, compensation looks solid but selective as shown by $18.50/hour average pay for retail associates in 2023 alongside strong benefits like 85% health insurance premium coverage for full-time workers, while retirement support is comparatively modest with a 4% average 401(k) match in 2022.
02 · Category
Demographics20 stats
01
In 2023, 28% of home improvement industry workers were Hispanic or Latino
02
The home improvement sector employed 1.2 million retail workers in 2022, with 52% female representation
03
Average age of home improvement retail employees was 38.4 years in 2021
04
15% of home improvement contractors were veterans in 2022
05
Black or African American workers made up 12% of the home improvement workforce in 2023
06
62% of home improvement industry employees held high school diplomas or less in 2022
07
Women comprised 22% of skilled trades in home improvement in 2023
08
Millennials (ages 25-40) represented 45% of home improvement retail staff in 2022
09
8% of home improvement workers were immigrants in 2021
10
Home improvement sector had 35% Gen Z employees under 25 in 2023
11
55% of home improvement managers were over 50 years old in 2022
12
Asian workers accounted for 6% in home improvement retail in 2023
13
40% of home improvement workforce lived in suburban areas in 2021
14
Disability rate among home improvement workers was 4.2% in 2022
15
25% of home improvement employees were part-time in 2023
16
72% of home improvement hires in 2022 required no college degree
17
Rural workers made up 18% of home improvement industry in 2021
18
LGBTQ+ identification was 7% among home improvement retail staff in 2023
19
50% of home improvement supervisors had 10+ years experience in 2022
20
Union membership was 14% in home improvement construction trades in 2023
Interpretation
Demographics Interpretation
Demographically, the home improvement industry is notably diverse and uneven in education, with Hispanic or Latino workers making up 28% in 2023 and 62% of employees holding high school diplomas or less in 2022.
03 · Category
Recruitment19 stats
01
33% recruitment success rate for skilled trades in home improvement in 2023
02
65% of home improvement firms used online job boards for hiring in 2022
03
Time-to-hire for home improvement retail roles averaged 28 days in 2023
04
42% of home improvement jobs filled via employee referrals in 2021
05
75% of contractors struggled with skilled labor recruitment in 2022
06
Social media sourced 22% of home improvement hires in 2023
07
18% increase in apprenticeship programs for recruitment in 2022
08
55% of home improvement retailers used AI in recruitment screening in 2023
09
Cost per hire in home improvement averaged $4,200in 2022
10
60% of hires lacked prior industry experience in home improvement in 2023
11
48% of firms offered signing bonuses for recruitment in 2022
12
Diversity hiring goals met by 35% of home improvement companies in 2023
13
70% used temp agencies for peak season recruitment in 2021
14
Applicant tracking systems adopted by 82% of large home improvement chains in 2023
15
25% recruitment from vocational schools in 2022
16
Female recruitment up 15% for trade roles in 2023
17
40% of job postings targeted veterans in 2022
18
Campus recruiting yielded 12% of entry-level hires in 2023
19
67% satisfaction with recruitment processes in home improvement retail
Interpretation
Recruitment Interpretation
Recruitment is increasingly digital and referral driven in home improvement, with 65% of firms using online job boards in 2022 and social media accounting for 22% of hires in 2023, yet skilled labor remains hard to secure as only 33% of skilled trades recruitment efforts succeed in 2023 and 75% of contractors reported struggling with recruitment in 2022.
More related reading
04 · Category
Retention15 stats
01
28% voluntary turnover rate in home improvement retail in 2023
02
52% of contractors reported retention challenges in 2022
03
Average tenure for home improvement workers was 4.2 years in 2023
04
Engagement scores averaged 68% in home improvement firms in 2022
05
35% retention improvement via flexible scheduling in 2023
06
Exit interviews showed 42% left for better pay in 2022
07
75% of top performers stayed with recognition programs in 2023
08
Burnout cited by 29% in home improvement turnover in 2022
09
Retention bonuses retained 60% of seasonal workers in 2023
10
22% reduction in turnover after wellness programs in 2022
11
Career pathing improved retention by 18% in 2023
12
48% of millennials cited growth opportunities for staying in 2022
13
Remote work options retained 25% more admins in 2023
14
Feedback surveys predicted 80% of at-risk turnover in 2022
15
Diversity initiatives boosted retention by 15% in 2023
Interpretation
Retention Interpretation
Retention is a growing challenge in the home improvement sector, with voluntary turnover at 28% in retail in 2023 and 42% of departures in 2022 attributed to better pay, while the average tenure of 4.2 years underscores that improvements are needed beyond hiring to keep people longer.
05 · Category
Training17 stats
01
30 hours average training for new home improvement retail hires in 2023
02
85% of contractors provided safety training annually in 2022
03
$1,500average spend per employee on training in home improvement in 2023
04
62% used e-learning for skill development in 2022
05
Leadership training covered 45% of managers in 2023
06
OSHA compliance training reached 95% of workforce in 2021
07
20% increase in digital skills training post-2022
08
Apprenticeship completion rate was 78% in home improvement trades in 2023
09
55% of employees received customer service training quarterly
10
Certification programs boosted skills for 40% of workers in 2022
11
Mentorship programs in 65% of home improvement firms in 2023
12
Soft skills training prioritized by 72% of retailers in 2022
13
VR training adopted by 18% for safety simulations in 2023
14
12-month average for full trade certification training in 2021
15
Cross-training implemented in 50% of stores for flexibility in 2023
16
88% training ROI measured via performance metrics in 2022
17
Language training for 15% of multilingual workforce in 2023
Interpretation
Training Interpretation
Training is strongly prioritized across the home improvement industry, with OSHA compliance reaching 95% of the workforce in 2021 and average training for new retail hires standing at 30 hours in 2023, while $1,500 per employee was spent on training in 2023.
report visual · Key figures
Compensation highlights in home improvement HR (2022–2023)
Benefits coverage and incentive design stand out alongside compensation levels.
$18.50
Average compensation for home improvement retail associates was $18.50/hour in 2023
$85,000
Median total comp for managers was $85,000 in 2023
85%
Health insurance covered 85% of premiums for full-time workers in 2023
12%
12% average bonus payout in home improvement firms in 2022
4%
401(k) match averaged 4% in home improvement retail in 2022
2.5%
Pay equity gap narrowed to 2.5% gender in 2022
report visual · Key figures
Demographic snapshot of the home improvement workforce
Diversity and representation vary across roles, ages, and backgrounds—from younger retail staff to older managers and distinct racial/ethnic shares.
38.4
Average age of home improvement retail employees was 38.4 years in 2021
45%
Millennials (ages 25-40) represented 45% of home improvement retail staff in 2022
55%
55% of home improvement managers were over 50 years old in 2022
28%
In 2023, 28% of home improvement industry workers were Hispanic or Latino
12%
Black or African American workers made up 12% of the home improvement workforce in 2023
6%
Asian workers accounted for 6% in home improvement retail in 2023
report visual · Key figures
Recruitment signals in home improvement (2021–2023)
Across recent years, hiring channels and tooling expanded—online job boards, ATS adoption, and AI screening became more common while time-to-hire varied by role.
70%
70% used temp agencies for peak season recruitment in 2021
65%
65% of home improvement firms used online job boards for hiring in 2022
82%
Applicant tracking systems adopted by 82% of large home improvement chains in 2023
55%
55% of home improvement retailers used AI in recruitment screening in 2023
28
Time-to-hire for home improvement retail roles averaged 28 days in 2023
report visual · Breakdown
Retention snapshot: turnover pressure vs. what keeps workers
Turnover remains a concern, but several programs and workplace practices are linked to stronger retention outcomes in home improvement.
52%
52% of contractors reported retention challenges in 2022
48%
48% of millennials cited growth opportunities for staying in 2022
report visual · Key figures
Training Adoption Trends in Home Improvement
Multiple training approaches are increasingly adopted across the workforce and contractors, including safety, e-learning, and mentorship programs.
95%
OSHA compliance training reached 95% of workforce in 2021
62%
62% used e-learning for skill development in 2022
65%
Mentorship programs in 65% of home improvement firms in 2023
18%
VR training adopted by 18% for safety simulations in 2023
88%
88% training ROI measured via performance metrics in 2022
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Kevin O'Brien. (2026, February 13). HR In The Home Improvement Industry Statistics. Gitnux. https://gitnux.org/hr-in-the-home-improvement-industry-statistics
MLA
Kevin O'Brien. "HR In The Home Improvement Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/hr-in-the-home-improvement-industry-statistics.
Chicago
Kevin O'Brien. 2026. "HR In The Home Improvement Industry Statistics." Gitnux. https://gitnux.org/hr-in-the-home-improvement-industry-statistics.
Sources & references
25 datasets cited across this report · attribution is report-level