GITNUXREPORT 2025

Digital Transformation In The Digital Marketing Industry Statistics

Digital transformation boosts personalization, AI, data, and customer engagement strategies.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

78% of marketers say AI has improved their marketing performance

Statistic 2

75% of brands use marketing automation tools to improve efficiency

Statistic 3

64% of companies plan to adopt AI-powered marketing tools within the next year

Statistic 4

45% of digital marketers plan to enhance their AI capabilities this year

Statistic 5

29% of brands actively use artificial intelligence chatbots for lead generation

Statistic 6

72% of marketers report that integrating AI improved their customer segmentation accuracy

Statistic 7

73% of brands utilize programmatic advertising to reach targeted audiences efficiently

Statistic 8

54% of digital marketers plan to further invest in AI-driven customer insights this year

Statistic 9

49% of marketers use predictive analytics to enhance campaign effectiveness

Statistic 10

64% of digital marketing budgets are allocated toward data analytics and AI tools

Statistic 11

58% of marketers believe that integrating artificial intelligence into customer service will be the future

Statistic 12

44% of companies plan to implement more AI chatbots this year

Statistic 13

69% of brands plan to leverage artificial intelligence for automated content creation

Statistic 14

54% of digital marketing campaigns now use AI-powered personalization tools

Statistic 15

64% of digital marketers believe that automation has improved campaign efficiency

Statistic 16

83% of marketers report that AI has enhanced predictive analytics, leading to better decision-making

Statistic 17

64% of marketers plan to enhance their use of AI-driven content in 2023

Statistic 18

72% of marketers believe that automation and AI allow them to focus more on strategic initiatives

Statistic 19

56% of digital marketers utilize AI to optimize ad targeting

Statistic 20

58% of digital marketers plan to invest more in AI-powered analytics this year

Statistic 21

64% of digital marketers see AI-driven automation as vital for scaling personalized content

Statistic 22

72% of marketers feel that automation tools have enabled them to focus more on strategic initiatives rather than repetitive tasks

Statistic 23

46% of businesses increased their use of AI in digital advertising to target specific customer segments

Statistic 24

52% of brands intend to leverage AI for predictive lead scoring and nurturing

Statistic 25

77% of organizations plan to integrate more AI-powered customer service solutions in the next year

Statistic 26

58% of digital marketers believe that implementing automation increased team efficiency

Statistic 27

58% of organizations now incorporate AI into their content creation workflows

Statistic 28

61% of digital marketers believe that leveraging AI reduces manual effort and accelerates campaign deployment

Statistic 29

60% of consumers prefer brands with personalized digital experiences

Statistic 30

52% of digital marketing ROI is attributed to data-driven personalization

Statistic 31

65% of businesses leverage chatbots for customer engagement

Statistic 32

82% of consumers are likely to make a purchase after a personalized experience

Statistic 33

45% of digital marketing efforts are now focused on content personalization

Statistic 34

55% of consumers have made a purchase based on a social media ad

Statistic 35

57% of consumers prefer messaging apps over email for customer service

Statistic 36

80% of marketers believe that social media marketing has directly increased sales

Statistic 37

47% of brands report increased customer engagement after implementing virtual and augmented reality experiences

Statistic 38

34% of digital marketing campaigns now incorporate influencer marketing

Statistic 39

69% of consumers expect brands to give personalized content across devices

Statistic 40

78% of consumers are influenced by online reviews before making a purchase

Statistic 41

66% of consumers expect brands to understand their individual preferences

Statistic 42

83% of digital marketing professionals see content marketing as essential to customer engagement

Statistic 43

41% of marketers believe that personalized email campaigns lead to higher conversion rates

Statistic 44

65% of consumers are more likely to purchase from brands that offer personalized mobile experiences

Statistic 45

54% of marketers say their digital transformation initiatives have significantly improved customer experience

Statistic 46

42% of consumers have abandoned a purchase due to poor online personalization

Statistic 47

59% of marketers use customer data platforms to unify customer information for targeted marketing

Statistic 48

63% of digital marketers say that immersive technologies like AR and VR are critical for engaging younger audiences

Statistic 49

72% of digital marketers believe that personalization and customer experience are critical to competitive differentiation

Statistic 50

85% of consumers are more likely to recommend brands that provide personalized experiences

Statistic 51

47% of marketers report that digital transformation has improved customer insights

Statistic 52

62% of consumers expect brands to use AI to personalize their shopping experiences

Statistic 53

73% of digital marketers prioritize customer experience as their main goal in digital transformation

Statistic 54

36% of digital marketers are investing in zero-party data collection techniques

Statistic 55

67% of brands think that sustainable and green marketing strategies are becoming a competitive necessity

Statistic 56

41% of digital marketers expect to expand their use of influencer marketing in the coming year

Statistic 57

54% of organizations are investing in customer data platforms to unify user data

Statistic 58

81% of consumers trust online reviews as much as personal recommendations

Statistic 59

68% of brands have adopted or are planning to adopt a data-driven approach for personalized marketing

Statistic 60

66% of consumers are willing to share personal data if they receive personalized benefits

Statistic 61

83% of marketers report that integrating AI has led to increased personalizations in their campaigns

Statistic 62

69% of consumers expect brands to proactively personalize their digital interactions

Statistic 63

59% of marketers report that adopting a unified customer view has improved campaign targeting

Statistic 64

66% of organizations see data privacy regulations as an opportunity to differentiate through transparent and ethical marketing

Statistic 65

73% of brands have increased digital content production to meet rising consumer demands for authentic and engaging content

Statistic 66

62% of consumers expect personalized experiences even at the point of purchase

Statistic 67

69% of digital marketers plan to prioritize video content creation, citing higher engagement rates

Statistic 68

71% of brands say that leveraging customer data platforms has improved targeting accuracy

Statistic 69

67% of marketing budgets are focused on digital channels

Statistic 70

42% of marketers say integrating omnichannel marketing is a top priority

Statistic 71

71% of marketers describe data analytics as critical to their marketing strategy

Statistic 72

48% of companies increased their investment in digital marketing analytics last year

Statistic 73

80% of brands say that data security concerns impact their digital marketing strategies

Statistic 74

58% of consumers expect a seamless omnichannel experience

Statistic 75

87% of marketers agree that integrating customer data platforms enhances marketing performance

Statistic 76

70% of digital marketers see data analytics as vital for future growth

Statistic 77

48% of brands increased their digital advertising spend to reach new audiences in 2023

Statistic 78

84% of organizations report that real-time data analytics improve marketing decision-making

Statistic 79

70% of digital marketing professionals see the use of big data analytics as essential for competitive advantage

Statistic 80

66% of consumers want brands to be transparent about how they use their data

Statistic 81

45% of marketers cite improving data privacy and compliance as a major driver for digital transformation efforts

Statistic 82

70% of digital marketing budgets are allocated to content marketing, SEO, and social media advertising

Statistic 83

37% of digital marketers are investing in zero-party data collection to reduce reliance on third-party cookies

Statistic 84

60% of consumers prefer brands that offer seamless cross-channel shopping experiences

Statistic 85

88% of marketers agree that data-driven marketing strategies contribute significantly to customer retention

Statistic 86

63% of digital marketing organizations are prioritizing the improvement of customer data quality

Statistic 87

54% of marketers perceive data security concerns as a barrier to deeper digital engagement

Statistic 88

68% of consumers want brands to use their data responsibly, with transparency about data use

Statistic 89

64% of companies increased investment in omnichannel marketing strategies to deliver consistent brand experiences

Statistic 90

89% of marketers state that digital transformation has significantly impacted their marketing strategies

Statistic 91

70% of companies increased their digital marketing budgets in 2023

Statistic 92

90% of marketers agree that mobile optimization is critical for success

Statistic 93

38% of marketers report that their biggest challenge with digital transformation is data management

Statistic 94

96% of marketers say content marketing is essential for digital transformation

Statistic 95

86% of marketers use video content in their digital marketing strategies

Statistic 96

59% of marketers believe virtual reality will become a fundamental part of digital branding

Statistic 97

50% of digital marketing efforts are now focused on voice search optimization

Statistic 98

58% of companies report difficulty in integrating new digital tools with legacy systems

Statistic 99

67% of companies see digital transformation as a key driver of competitive advantage

Statistic 100

71% of brands employ influencer marketing as a core part of their digital strategies

Statistic 101

43% of companies increased hiring for digital marketing roles in 2023

Statistic 102

28% of marketers cite lack of skilled talent as a barrier to digital transformation

Statistic 103

55% of marketers plan to increase investment in social media advertising in 2023

Statistic 104

78% of companies have experienced increased revenue after implementing digital transformation initiatives

Statistic 105

38% of companies are investing in blockchain for digital marketing security and transparency

Statistic 106

44% of marketers will increase their investment in virtual events and webinars in 2023

Statistic 107

49% of brands that adopted digital transformation saw improved customer loyalty

Statistic 108

76% of organizations plan to increase their digital marketing technology stack in the next year

Statistic 109

55% of marketers say that digital transformation has made their marketing teams more agile

Statistic 110

66% of companies have increased their use of cloud-based marketing solutions

Statistic 111

41% of marketers believe that digital transformation has improved cross-channel marketing effectiveness

Statistic 112

69% of consumers prefer shopping via mobile apps, prompting brands to optimize for mobile

Statistic 113

55% of marketing teams have adopted or plan to adopt marketing automation platforms

Statistic 114

42% of companies are experimenting with blockchain for loyalty programs and digital advertising

Statistic 115

58% of digital marketers say integrating social commerce into campaigns has increased sales

Statistic 116

49% of companies are developing metaverse marketing experiences

Statistic 117

60% of consumers have engaged with brands through virtual events, indicating increased acceptance of immersive digital marketing

Statistic 118

83% of companies see digital transformation as critical to maintaining competitiveness

Statistic 119

60% of B2B companies have increased their digital marketing budgets in recent years

Statistic 120

45% of marketing teams believe that digital transformation enhances their ability to innovate

Statistic 121

54% of brands are now using social listening tools to monitor and respond to customer feedback

Statistic 122

49% of organizations plan to adopt blockchain solutions to enhance transparency in digital advertising

Statistic 123

66% of brands are exploring metaverse experiences as a new avenue for digital marketing

Statistic 124

58% of digital marketers believe that social commerce will be a dominant sales channel within the next three years

Statistic 125

49% of companies are experimenting with virtual or augmented reality to create immersive marketing campaigns

Statistic 126

55% of marketers plan to increase their investment in video marketing efforts

Statistic 127

45% of digital marketing teams plan to expand into new emerging platforms like TikTok, BeReal, or Clubhouse

Statistic 128

41% of companies consider digital talent shortages a barrier to successful digital transformation

Statistic 129

83% of marketers see content marketing as crucial for supporting digital transformation initiatives

Statistic 130

46% of brands are exploring blockchain to improve transparency and trust in digital advertising

Statistic 131

49% of brands have adopted virtual events as a core marketing tactic, citing growth in engagement

Statistic 132

83% of companies see ROI from social media marketing within the first year of implementation

Statistic 133

77% of businesses report a positive ROI from investing in digital marketing automation tools

Statistic 134

41% of companies find it challenging to measure the effectiveness of their digital marketing campaigns accurately

Statistic 135

84% of companies believe that real-time analytics significantly improve marketing ROI

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Key Highlights

89% of marketers state that digital transformation has significantly impacted their marketing strategies
70% of companies increased their digital marketing budgets in 2023
60% of consumers prefer brands with personalized digital experiences
52% of digital marketing ROI is attributed to data-driven personalization
78% of marketers say AI has improved their marketing performance
65% of businesses leverage chatbots for customer engagement
82% of consumers are likely to make a purchase after a personalized experience
45% of digital marketing efforts are now focused on content personalization
90% of marketers agree that mobile optimization is critical for success
67% of marketing budgets are focused on digital channels
55% of consumers have made a purchase based on a social media ad
75% of brands use marketing automation tools to improve efficiency
38% of marketers report that their biggest challenge with digital transformation is data management

Digital transformation is revolutionizing the digital marketing industry, with over 85% of marketers acknowledging its profound impact on strategies, budgets, and consumer engagement—underscoring a dynamic shift towards personalization, AI integration, and omnichannel experiences that are reshaping how brands connect with audiences worldwide.

Artificial Intelligence and Automation in Marketing

78% of marketers say AI has improved their marketing performance
75% of brands use marketing automation tools to improve efficiency
64% of companies plan to adopt AI-powered marketing tools within the next year
45% of digital marketers plan to enhance their AI capabilities this year
29% of brands actively use artificial intelligence chatbots for lead generation
72% of marketers report that integrating AI improved their customer segmentation accuracy
73% of brands utilize programmatic advertising to reach targeted audiences efficiently
54% of digital marketers plan to further invest in AI-driven customer insights this year
49% of marketers use predictive analytics to enhance campaign effectiveness
64% of digital marketing budgets are allocated toward data analytics and AI tools
58% of marketers believe that integrating artificial intelligence into customer service will be the future
44% of companies plan to implement more AI chatbots this year
69% of brands plan to leverage artificial intelligence for automated content creation
54% of digital marketing campaigns now use AI-powered personalization tools
64% of digital marketers believe that automation has improved campaign efficiency
83% of marketers report that AI has enhanced predictive analytics, leading to better decision-making
64% of marketers plan to enhance their use of AI-driven content in 2023
72% of marketers believe that automation and AI allow them to focus more on strategic initiatives
56% of digital marketers utilize AI to optimize ad targeting
58% of digital marketers plan to invest more in AI-powered analytics this year
64% of digital marketers see AI-driven automation as vital for scaling personalized content
72% of marketers feel that automation tools have enabled them to focus more on strategic initiatives rather than repetitive tasks
46% of businesses increased their use of AI in digital advertising to target specific customer segments
52% of brands intend to leverage AI for predictive lead scoring and nurturing
77% of organizations plan to integrate more AI-powered customer service solutions in the next year
58% of digital marketers believe that implementing automation increased team efficiency
58% of organizations now incorporate AI into their content creation workflows
61% of digital marketers believe that leveraging AI reduces manual effort and accelerates campaign deployment

Artificial Intelligence and Automation in Marketing Interpretation

With approximately 78% of marketers affirming that AI has turbocharged their performance and over 72% leveraging automation to focus on strategy rather than repetitive tasks, it's clear that in the digital marketing arena, artificial intelligence isn't just a tool—it's the new backbone of efficiency, personalization, and predictive prowess.

Customer Personalization and Engagement

60% of consumers prefer brands with personalized digital experiences
52% of digital marketing ROI is attributed to data-driven personalization
65% of businesses leverage chatbots for customer engagement
82% of consumers are likely to make a purchase after a personalized experience
45% of digital marketing efforts are now focused on content personalization
55% of consumers have made a purchase based on a social media ad
57% of consumers prefer messaging apps over email for customer service
80% of marketers believe that social media marketing has directly increased sales
47% of brands report increased customer engagement after implementing virtual and augmented reality experiences
34% of digital marketing campaigns now incorporate influencer marketing
69% of consumers expect brands to give personalized content across devices
78% of consumers are influenced by online reviews before making a purchase
66% of consumers expect brands to understand their individual preferences
83% of digital marketing professionals see content marketing as essential to customer engagement
41% of marketers believe that personalized email campaigns lead to higher conversion rates
65% of consumers are more likely to purchase from brands that offer personalized mobile experiences
54% of marketers say their digital transformation initiatives have significantly improved customer experience
42% of consumers have abandoned a purchase due to poor online personalization
59% of marketers use customer data platforms to unify customer information for targeted marketing
63% of digital marketers say that immersive technologies like AR and VR are critical for engaging younger audiences
72% of digital marketers believe that personalization and customer experience are critical to competitive differentiation
85% of consumers are more likely to recommend brands that provide personalized experiences
47% of marketers report that digital transformation has improved customer insights
62% of consumers expect brands to use AI to personalize their shopping experiences
73% of digital marketers prioritize customer experience as their main goal in digital transformation
36% of digital marketers are investing in zero-party data collection techniques
67% of brands think that sustainable and green marketing strategies are becoming a competitive necessity
41% of digital marketers expect to expand their use of influencer marketing in the coming year
54% of organizations are investing in customer data platforms to unify user data
81% of consumers trust online reviews as much as personal recommendations
68% of brands have adopted or are planning to adopt a data-driven approach for personalized marketing
66% of consumers are willing to share personal data if they receive personalized benefits
83% of marketers report that integrating AI has led to increased personalizations in their campaigns
69% of consumers expect brands to proactively personalize their digital interactions
59% of marketers report that adopting a unified customer view has improved campaign targeting
66% of organizations see data privacy regulations as an opportunity to differentiate through transparent and ethical marketing
73% of brands have increased digital content production to meet rising consumer demands for authentic and engaging content
62% of consumers expect personalized experiences even at the point of purchase
69% of digital marketers plan to prioritize video content creation, citing higher engagement rates
71% of brands say that leveraging customer data platforms has improved targeting accuracy

Customer Personalization and Engagement Interpretation

In a digital world where 82% of consumers make purchases based on personalized experiences and 83% of marketers believe AI-driven personalization boosts engagement, it’s clear that brands must embrace data-driven, immersive, and ethically transparent strategies—otherwise, they risk becoming just another missed click in the increasingly personalization-obsessed marketplace.

Data Utilization and Omnichannel Strategies

67% of marketing budgets are focused on digital channels
42% of marketers say integrating omnichannel marketing is a top priority
71% of marketers describe data analytics as critical to their marketing strategy
48% of companies increased their investment in digital marketing analytics last year
80% of brands say that data security concerns impact their digital marketing strategies
58% of consumers expect a seamless omnichannel experience
87% of marketers agree that integrating customer data platforms enhances marketing performance
70% of digital marketers see data analytics as vital for future growth
48% of brands increased their digital advertising spend to reach new audiences in 2023
84% of organizations report that real-time data analytics improve marketing decision-making
70% of digital marketing professionals see the use of big data analytics as essential for competitive advantage
66% of consumers want brands to be transparent about how they use their data
45% of marketers cite improving data privacy and compliance as a major driver for digital transformation efforts
70% of digital marketing budgets are allocated to content marketing, SEO, and social media advertising
37% of digital marketers are investing in zero-party data collection to reduce reliance on third-party cookies
60% of consumers prefer brands that offer seamless cross-channel shopping experiences
88% of marketers agree that data-driven marketing strategies contribute significantly to customer retention
63% of digital marketing organizations are prioritizing the improvement of customer data quality
54% of marketers perceive data security concerns as a barrier to deeper digital engagement
68% of consumers want brands to use their data responsibly, with transparency about data use
64% of companies increased investment in omnichannel marketing strategies to deliver consistent brand experiences

Data Utilization and Omnichannel Strategies Interpretation

As digital marketing budgets soar past two-thirds of overall spend, marketers are increasingly relying on data analytics and omnichannel integration to boost performance, even as concerns about data security and privacy threaten to turn these digital dreams into security nightmares.

Digital Transformation and Adoption of Technology

89% of marketers state that digital transformation has significantly impacted their marketing strategies
70% of companies increased their digital marketing budgets in 2023
90% of marketers agree that mobile optimization is critical for success
38% of marketers report that their biggest challenge with digital transformation is data management
96% of marketers say content marketing is essential for digital transformation
86% of marketers use video content in their digital marketing strategies
59% of marketers believe virtual reality will become a fundamental part of digital branding
50% of digital marketing efforts are now focused on voice search optimization
58% of companies report difficulty in integrating new digital tools with legacy systems
67% of companies see digital transformation as a key driver of competitive advantage
71% of brands employ influencer marketing as a core part of their digital strategies
43% of companies increased hiring for digital marketing roles in 2023
28% of marketers cite lack of skilled talent as a barrier to digital transformation
55% of marketers plan to increase investment in social media advertising in 2023
78% of companies have experienced increased revenue after implementing digital transformation initiatives
38% of companies are investing in blockchain for digital marketing security and transparency
44% of marketers will increase their investment in virtual events and webinars in 2023
49% of brands that adopted digital transformation saw improved customer loyalty
76% of organizations plan to increase their digital marketing technology stack in the next year
55% of marketers say that digital transformation has made their marketing teams more agile
66% of companies have increased their use of cloud-based marketing solutions
41% of marketers believe that digital transformation has improved cross-channel marketing effectiveness
69% of consumers prefer shopping via mobile apps, prompting brands to optimize for mobile
55% of marketing teams have adopted or plan to adopt marketing automation platforms
42% of companies are experimenting with blockchain for loyalty programs and digital advertising
58% of digital marketers say integrating social commerce into campaigns has increased sales
49% of companies are developing metaverse marketing experiences
60% of consumers have engaged with brands through virtual events, indicating increased acceptance of immersive digital marketing
83% of companies see digital transformation as critical to maintaining competitiveness
60% of B2B companies have increased their digital marketing budgets in recent years
45% of marketing teams believe that digital transformation enhances their ability to innovate
54% of brands are now using social listening tools to monitor and respond to customer feedback
49% of organizations plan to adopt blockchain solutions to enhance transparency in digital advertising
66% of brands are exploring metaverse experiences as a new avenue for digital marketing
58% of digital marketers believe that social commerce will be a dominant sales channel within the next three years
49% of companies are experimenting with virtual or augmented reality to create immersive marketing campaigns
55% of marketers plan to increase their investment in video marketing efforts
45% of digital marketing teams plan to expand into new emerging platforms like TikTok, BeReal, or Clubhouse
41% of companies consider digital talent shortages a barrier to successful digital transformation
83% of marketers see content marketing as crucial for supporting digital transformation initiatives
46% of brands are exploring blockchain to improve transparency and trust in digital advertising
49% of brands have adopted virtual events as a core marketing tactic, citing growth in engagement

Digital Transformation and Adoption of Technology Interpretation

With 89% of marketers acknowledging digital transformation's profound impact, it's clear that in the race to stay competitive—and relevant—embracing innovation, whether through immersive VR, blockchain transparency, or agile content strategies, isn't just optional but essential for survival in today's digital marketing jungle.

Marketing ROI and Performance Metrics

83% of companies see ROI from social media marketing within the first year of implementation
77% of businesses report a positive ROI from investing in digital marketing automation tools
41% of companies find it challenging to measure the effectiveness of their digital marketing campaigns accurately
84% of companies believe that real-time analytics significantly improve marketing ROI

Marketing ROI and Performance Metrics Interpretation

These statistics collectively underline that while most companies are reaping substantial benefits from digital marketing—especially through social media, automation, and real-time analytics—the challenge of accurately measuring campaign effectiveness remains a critical hurdle to truly optimizing digital transformation efforts.