Gitnux/Report 2026

Cpg Snacks Industry Statistics

See how 2025 brings a sharper squeeze between rising consumer demand for convenient, flavorful snack choices and the cost pressure reshaping CPG snacks operations. The latest industry stats quantify what’s changing and where gains are actually showing up, not just where marketers hope they will.
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November 11, 2026Updated
Cpg Snacks Industry Statistics
Margot VilleneuveWritten by Margot Villeneuve·Edited by Kevin O'Brien·Fact-checked by Katherine Brennan
Published ·Updated
How this report is researched
01Editorial Scope

Before any source is gathered, an editor locks the question, what qualifies, and how the piece will be judged.

02Source Research

Search agents collect the source set and pull each data point out with its provenance attached.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 31 days

01 Industry overview

The cpg snacks industry at a glance

The global CPG snacks industry generated $156 billion in 2025, with growth supported by frequent snacking, better-for-you innovation and continued consolidation among large branded-food companies.

$156B[30]
Global snack sales, 2025
$148.6B[73]
U.S. snacking market, 2025
48.8%[14]
Snack three-plus times daily, 2025
$13B[69]
Frito-Lay North America sales
Market size
SNAC International reported global snack-industry sales of $156 billion in 2025, up 4.8% year over year. In the United States, Conagra and Circana measured the broader snacking market at $148.6 billion for the 52 weeks ended April 20, 2025.[30][73]
Forecast & CAGR
A 2025 industry outlook valued the global snack-food market at $269.5 billion and projected a 6.2% compound annual growth rate from 2025 to 2030. The same outlook identified popcorn as a faster-growing segment, with an 11.1% projected CAGR over that period.[74]
Market share & regions
Mondelēz reported $38.5 billion in global net revenue in 2025 and sold products in more than 150 countries. Its 2025 revenue mix was 20% from Asia, Middle East and Africa, 39% from Europe, 28% from North America and 13% from Latin America.[35]
Segmentation
Mondelēz's 2025 revenue was segmented into biscuits and baked snacks at 48%, chocolate at 33%, gum and candy at 10%, cheese and grocery at 6%, and beverages at 3%. In the U.S., salty snacks represented approximately $42 billion of the broader $148 billion snack-food market at December 28, 2025.[35][14]
Key players & concentration
The market is led by large diversified branded-food companies alongside regional and private-label producers. Frito-Lay North America describes its convenient-foods business as a $13 billion unit, while Mondelēz reported $38.5 billion of global net revenue in 2025.[69][35]
Pricing
U.S. food-at-home prices increased 2.3% in 2025, while cereal and bakery-product prices rose 1.0%. Utz reported that recent category softness was partly associated with industry-wide pricing, indicating that price increases continued to affect snack volumes and demand.[75][14]
Trends, drivers & challenges
Snacking frequency remained high: 48.8% of consumers reported snacking at least three times per day in 2025, up 2.7 percentage points from 2024. Growth opportunities include convenience, bold flavors, health-oriented products and on-the-go formats, while inflation, pricing resistance and competition for shelf space remain constraints.[14][73]
Consumer behavior & competition
SNAC International reported U.S. snack-food dollar sales of $20.2 billion in the second quarter of 2026, up 2.2% from the corresponding quarter of 2025. The category combines high purchase frequency with intense competition between global brands, regional brands and private-label products.[22][14]
M&A
Mars agreed to acquire Kellanova for approximately $35.9 billion, bringing brands such as Pringles, Cheez-It and Pop-Tarts into Mars's portfolio; the transaction received U.S. regulatory clearance in June 2025. In July 2026, Intersnack agreed to acquire Utz Brands in a transaction valued at approximately $2.9 billion including debt.[24][76]
Regulation
The FDA proposed a front-of-package nutrition label in January 2025 covering saturated fat, sodium and added sugars, with the comment period extended to July 15, 2025. In October 2026, the FDA finalized a rule allowing salt substitutes in 139 standardized foods, supporting sodium-reduction reformulation.[77]
Latest news
The most recent major snack-sector transaction identified was Intersnack's July 2026 agreement to take Utz Brands private for approximately $2.9 billion including debt. The deal would expand Intersnack's U.S. presence and reflects continued consolidation in branded salty snacks.[76][78]

02 Ranking

Top 10 Companies in the Cpg Snacks Industry

The leading companies in the cpg snacks industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 11, 2026 · Next review December 11, 2026

Verdict

Mars leads Gitnux's 2026 cpg snacks ranking with an Overall score of 9.7, with combined snacking business generating about $36 billion annually. Intersnack Group is the highest-ranked savory snacks at 9.3, with one of Europe's leading savoury snacks producers.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in sweet packaged snacks

    Mars

    US

    Ranked #1 · 9.7 · Sweet packaged snacks

    Why we picked it: It operates a global snacking portfolio and reports annual combined snacking revenue of about $36 billion.

    See in ranking ↓Visit mars.com ↗

  2. Leader in savory snack manufacturing

    Intersnack Group

    DE

    Ranked #2 · 9.3 · Savory snack manufacturing

    Why we picked it: It focuses on savory snacks and describes itself as one of Europe's leading savoury snacks producers.

    See in ranking ↓Visit intersnackgroup.com ↗

  3. Leader in premium chocolate snacks

    Lindt & Sprüngli

    CH

    Ranked #3 · 9.0 · Premium chocolate snacks

    Why we picked it: It signals profitability and revenue growth within premium chocolate and confectionery snacks.

    See in ranking ↓Visit lindt-spruengli.com ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the cpg snacks industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Mars

Sweet packaged snacks · US

9.7
2

Intersnack Group

Savory snack manufacturing · DE

9.3
3

Lindt & Sprüngli

Premium chocolate snacks · CH

9.0
4

Ferrero

Sweet packaged snacks · IT

9.0
5

Calbee

Potato, corn & cereal snacks · JP

8.7
6

Perfetti Van Melle

Sugar confectionery and gum snacks, global · IT

8.7
7

Blue Diamond Growers

Almond-based snacks, global · US

8.5
8

Parle Products

Biscuits and confectionery snacks, India and global · IN

8.1
9

Meiji Holdings

Chocolate, confectionery and snack foods, Japan and Asia · JP

8.0
10

The Hershey Company

Chocolate, confectionery and salty snacks, global · US

7.9

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 11, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Margot Villeneuve. (2026, February 13). Top 10 companies in the cpg snacks industry. In Cpg Snacks Industry Statistics. Gitnux. https://gitnux.org/cpg-snacks-industry-statistics/#top-companies

report visual · Projection

U.S. snack food manufacturing sales, value of shipments, or revenue

U.S. snack food manufacturing sales, value of shipments, or revenue grew from $39.3B in 2018 to $40.4B in 2021.

$39.3B
Start
+0.92%
CAGR · 3y
$40.4B
Projected
20182021
source-verifieddata.census.gov2021

04 Statistics

Technology & Innovation

Technology use focuses on automation, forecasting, and digital transformation adoption. Disconnected systems and data were the biggest operational barrier for 40% of 423 food and beverage professionals in 2026.

Automation in the cpg snacks industry

  • 75% of snack manufacturers use technology to automate tasks to mitigate labor shortages, based on a Q3 2023 survey of snack businesses.[1]
  • 85% of snack brands make at least a significant effort to be sustainable, based on a Q3 2023 survey of snack businesses.[1]
  • 69% of snack operations are improving demand-forecasting capabilities to prepare for supply-chain disruptions, based on a Q3 2023 survey.[1]

Digital Transformation in the food and beverage sector (sector benchmark)

  • 40% of 423 food and beverage professionals worldwide identified disconnected systems and data as their organization’s biggest operational barrier in 2026.[2]
  • 28% of food, beverage, and ingredient professionals reported positive effects from digital transformation technologies on food-safety preventive controls in 2024.[3]
  • 82% of food and beverage leaders said technology adoption was a strategic priority, while 6% reported fully integrated digital systems, in a 2025 survey.[2]
  • 34% of food, beverage, and ingredient professionals said manufacturing process or assembly had been positively affected by digital transformation technologies in 2024.[3]

Technology Adoption in the food and beverage sector (sector benchmark)

  • 50% of food, beverage, and ingredient companies anticipated investing in artificial intelligence as part of their 2025 digital-transformation strategies.[3]
  • 31% of food, beverage, and ingredient companies anticipated investing in robotics or robotic process automation in 2025.[3]
  • 22% of food, beverage, and ingredient companies anticipated investing in machine-learning software in 2025.[3]
  • 23% of food, beverage, and ingredient companies anticipated investing in mobile-app technologies in 2025.[3]

Cloud Computing in the food and beverage sector (sector benchmark)

  • 39.5% of EU enterprises in accommodation and food-service activities used paid cloud-computing services in 2025.[4]
  • 18% of food manufacturers were already using cloud-based manufacturing-execution systems, while 51% planned implementation, according to a 2025 industry survey.[5]
  • 52% of food processors and manufacturers were considering cloud technology, while 45% reported no cloud use, in a 2023 industry survey.[6]
  • 30% of food, beverage, and ingredient companies anticipated investing in cloud computing or enterprise resource-planning software and systems in 2025.[3]

Big Data in the food and beverage sector (sector benchmark)

  • 24% of food-manufacturing respondents were very familiar with advanced analytics, while 34% were moderately familiar, in CRB’s 2025 survey.[7]
  • 47% of food, beverage, and ingredient professionals identified gathering, analyzing, and leveraging data for data-driven decisions as a digital-transformation investment driver in 2024.[3]
  • 35% of food, beverage, and ingredient companies anticipated investing in big data and real-time analytics in 2025.[3]
  • 13% of food manufacturers were already using advanced-analytics or big-data platforms, while 44% planned implementation, in a 2025 industry survey.[5]

IoT in the food and beverage sector (sector benchmark)

  • 31% of food-manufacturing respondents were very familiar with the Internet of Things, while 35% were moderately familiar, in CRB’s 2025 survey.[7]
  • 33% of UK manufacturing companies had adopted IoT technologies in a 2024 national survey, with manufacturing among the sectors reporting comparatively high adoption.[8]
  • 26% of food manufacturers were already using IoT sensors or equipment monitoring, while 37% planned implementation, in a 2025 industry survey.[5]
  • 16% of food, beverage, and ingredient companies anticipated investing in Internet-of-Things devices or sensors in 2025.[3]

Innovation in the cpg snacks industry

  • 26% of new global CPG products came from food and beverage in January–May 2024, down from 50% in 2007, according to Mintel’s innovation tracking.[9]
  • 82% of food and beverage growth in the 52 weeks ending April 21, 2024, came from brands dedicated to a specific cuisine type, creating an innovation opportunity for snack brands.[10]
  • 28% of overall store growth came from Circana’s 2024 New Product Pacesetters across food, beverage and nonfood CPG categories, including snack launches, worldwide, 2024.[11]
  • $8.4 billion in first-year sales was generated by Circana’s 2024 New Product Pacesetters across food, beverage and nonfood CPG categories, including snack launches, worldwide, 2024.[11]
  • 1% of total MULO+ dollar sales came from the 2024 New Product Pacesetters across food, beverage and nonfood CPG categories, including snack launches, worldwide, 2024.[12]
  • 35% of global CPG launches were genuinely new products in January–May 2024, while the remainder were renovations such as line extensions, reformulations or packaging changes.[13]

05 Statistics

Data & Analytics

Analytics shows up in predictive forecasting and data-governance priorities. Data governance necessity was agreed or strongly agreed by 90% of supply-management organizations in 2024.

Business intelligence in the cpg snacks industry

  • 20% of Mondelēz International’s revenues are targeted to come from digital channels by 2030 under its digital-snacks strategy.[14]
  • 94% was the accuracy of Nestlé Brazil’s 12-week product sell-out prediction using predictive sales analytics in 2024.[15]

Data analytics in the cpg snacks industry

  • 104,569 consumer responses were analyzed in Deloitte’s U.S. snack-brand value study covering the six months ending March 2026.[16]
  • 7 global State of Snacking studies had been produced by Mondelēz International by 2026 using consumer surveys, AI-powered social listening and predictive analytics.[17]
  • 105 snack brands were included in Deloitte’s U.S. value analysis using 104,569 consumer responses for the six months ending March 2026.[16]
  • 94% was Nestlé Brazil’s predictive-analytics accuracy for forecasting product sell-out over a 12-week period in 2024.[15]

Data Quality in the food and beverage sector (sector benchmark)

  • 22% of consumer-products companies reported that businesses lacked trust in data quality and validity in 2024.[18]
  • 6.6 out of 10: Food, beverage and agriculture respondents rated data consistency as important in 2018.[19]
  • 6.4 out of 10: Food, beverage and agriculture respondents rated data timeliness as important in 2018.[19]
  • 7.0 out of 10: Food, beverage and agriculture respondents rated data completeness as important in 2018.[19]
  • 77% of retail and consumer-products companies identified improving data quality as a priority in 2023.[20]
  • 6.4 out of 10: Food, beverage and agriculture respondents rated data accuracy as important in 2018.[19]

Data Governance in the food and beverage sector (sector benchmark)

  • 22% of consumer-products companies planned to increase investment in data infrastructure and governance over the following 12 months in 2024.[18]
  • 90% of supply-management organizations agreed or strongly agreed that data governance was necessary in 2024.[21]
  • 61% of supply-management organizations had a dedicated data-governance function in 2024.[21]
  • 81% of supply-management organizations found their data-governance program useful in 2024.[21]
  • 43% of consumer-products companies reported struggling to establish the right level of data governance in 2024.[18]
  • 47% of supply-management data-governance functions were housed in a center of excellence in 2024.[21]

KPIs in the cpg snacks industry

  • 4.6% was the 2023 sales growth of the broader U.S. snack aisle including cookies and crackers.[22]
  • $51.7 billion was sales across the broader U.S. snack aisle, including cookies and crackers, in 2023.[22]
  • 6% was Prataap Snacks’ year-over-year revenue growth in fiscal 2024/25, reaching ₹1,707.70 crore.[23]
  • $156 billion was the U.S. snack industry’s reported sales value in SNAC International’s 2025 State of the Industry report.[22]
  • 1% was PepsiCo’s global snack-food volume growth in the fourth quarter of 2024.[24]
  • 2.4% was the global snack market’s retail-sales growth in 2024, according to Euromonitor International.[25]

06 Statistics

Strategy & Growth

Growth narratives concentrate on category share gains, product launches, and acquisitions tied to branded snack portfolios. Hershey reported 35.9% year-over-year growth in its North America Salty Snacks segment in fourth-quarter 2024.

Growth in the cpg snacks industry

  • 15.6% growth in U.S. salty-snack retail takeaway was reported by Hershey for the 12-week period ending December 28, 2025, excluding LesserEvil.[26]
  • $240 million in 2024 net sales was estimated for Simple Mills before its planned acquisition by Flowers Foods.[27]
  • 9.8% year-over-year growth was recorded by Hershey’s International segment in fourth-quarter 2024.[26]
  • Around 3% growth in Pirate’s Booty retail sales was reported by Hershey in fourth-quarter 2025.[26]
  • 35.9% year-over-year growth was recorded by Hershey’s North America Salty Snacks segment in fourth-quarter 2024.[26]
  • 7.1% growth in U.S. salty-snack retail takeaway was reported by Hershey for the 12-week period ending December 29, 2024.[26]

Differentiation in the cpg snacks industry

  • Three ingredients were used in Santana Snacks’ first USDA-certified organic corn-chip line launched in 2025.[28]
  • Two new Pop’ums products combined pretzel form with popcorn-style eating in Snack Factory’s 2024 innovation launch.[29]
  • Two flavors differentiated Beeyond Snacks’ U.S. launch of Greek Pasteli bars in 2024.[28]
  • Three product attributes—gluten-free, protein-based and no refined sugar—defined Breakin Snacks’ 2024 launch proposition.[28]
  • One allergen-free positioning defined LesserEvil, the organic snack brand Hershey agreed to acquire in 2025.[30]
  • One better-for-you snack portfolio was added to Flowers Foods through the planned acquisition of Simple Mills in 2025.[27]

Mergers and acquisitions in the cpg snacks industry

  • $894 million was the reported acquisition value when Hershey acquired Dot’s Pretzels.[31]
  • $5 billion was the reported acquisition value when Mars acquired KIND North America.[31]
  • $180 million was the reported value of Conagra Brands’ 2024 acquisition of Sweetwood Smokehouse.[32]
  • $75 million was the reported value of Our Home’s acquisition of Pop Secret in 2024.[32]
  • $305 million was the reported transaction value for Voortman’s acquisition by Second Nature Brands in 2024.[31]
  • $480 million was the reported value of Citation Capital’s majority investment in Cibo Vita in 2024.[31]

Strategic partnerships in the cpg snacks industry

  • One distribution partnership with Dot Foods was scheduled to begin in November 2024 for Stryve Foods’ protein snacks.[33]
  • One technology partnership between Foodberry and Bel US was announced in January 2026 to develop fruit-and-protein snacks.[34]
  • One strategic partnership was announced between Mondelēz International and Lotus Bakeries in 2024 to expand Biscoff in India and develop co-branded chocolate products.[35]
  • One partnership with local retailers and coffee shops supported Breakin Snacks’ initial Northern California launch in 2024.[28]
  • One strategic distribution-rights acquisition expanded Utz Brands’ presence in Florida in 2024.[36]
  • One licensing agreement was signed between SNAX-Sational Brands and D’Amelio Brands for Be Happy Snacks in 2025.[9]

07 Statistics

People & Workforce

Workforce constraints and change-management execution appear as recurring themes. Across U.S. food and beverage businesses, 26% let employees choose in-person or remotely in 2025, while 73% require in-person work.

Remote Work in the food and beverage sector (sector benchmark)

  • U.S. accommodation and food-services firms averaged 0.1 work-from-home days per week from November 2024 through January 2025.[37]
  • In U.S. accommodation and food services, 1.7% of employees were able to work fully remotely in 2024.[38]
  • Across U.S. food and beverage businesses, 26% let employees choose to work in-person or remotely in 2025, while 73% require in-person work.[39]
  • Among food-sector career starters globally, 36% were fully site-based during their first two years of work, according to a 2024 survey.[40]

Hybrid Work in the food and beverage sector (sector benchmark)

  • Among food-sector career starters globally, 27% worked in a hybrid arrangement during their first two years, according to a 2024 survey.[40]
  • In U.S. restaurant and bar businesses, 12% offered employees a choice between in-person and remote work in 2025.[39]
  • Across U.S. food and beverage businesses, 26% offered employees the option to work in-person or remotely in 2025.[39]
  • In 2025, 80% of hospitality and food-services employers said they were still struggling to get the balance right with hybrid working.[41]

Employee Engagement in the food and beverage sector (sector benchmark)

  • Food-service employees recorded 72.6% engagement in 2026, up 9.1 percentage points from the prior measurement.[42]
  • Globally, 21% of employees were engaged in 2025, providing an economy-wide benchmark relevant where food-and-beverage-specific engagement data are limited.[43]
  • Food-and-beverage organizations scored 7.91 out of 10 for employee engagement in the latest 2026 benchmark dataset.[44]
  • Among U.S. and Canadian frontline employees surveyed in 2024, 52% worked in foodservice, in a sample of 46,250 employees used to assess workplace engagement.[45]

Change Management in the food and beverage sector (sector benchmark)

  • Among foodservice organizations surveyed in 2024, 46% identified siloed data and inaccessible specialists as barriers to systematic menu optimization.[46]
  • In the 2024–2025 HR Systems Survey, 39% of organizations applied change management sporadically and 9% reported using no change management.[47]
  • Among foodservice organizations surveyed in 2024, 44% cited a lack of internal expertise to execute analyses as a menu-optimization barrier.[46]
  • In a 2024 survey of foodservice organizations, 49% ranked resistance to change as a top barrier to evolving menu strategy.[46]
  • In the 2024–2025 HR Systems Survey, 28% of organizations used adaptive or agile change management, while 24% used a project-based approach.[47]

08 Statistics

Customer & Sales

Retail channels and purchase triggers show up as measurable behaviors. In 2024, 85% of U.S. snack shoppers purchased snacks at grocery stores.

Customer experience in the cpg snacks industry

  • 85% of U.S. snack shoppers purchased snacks at grocery stores in 2024.[1]
  • 18% of U.S. snack shoppers purchased snacks at drug stores in 2024.[1]
  • 27% of U.S. snack shoppers purchased snacks at convenience stores in 2024.[1]
  • 28% of U.S. snack shoppers purchased snacks at dollar stores in 2024.[1]
  • 7% of U.S. snack shoppers purchased snacks from vending machines in 2024.[1]

Customer retention in the cpg snacks industry

  • 70% of millennial parents were more likely to shop with advertisers offering personalized loyalty offers or coupons in 2024.[48]
  • 65% of parents were more likely to shop with advertisers offering personalized loyalty offers or coupons in 2024.[48]
  • 57% of consumers were more likely to shop with advertisers offering personalized loyalty offers or coupons in 2024.[48]
  • 20% of consumers shopped with brands offering points or loyalty rewards in 2024.[48]
  • 36% of consumers said they were less loyal to stores and brands in 2024, down four percentage points from 2023.[48]

Customer acquisition in the cpg snacks industry

  • 89% of U.S. adults were aware of Hershey in the March 2024–February 2025 YouGov measurement period.[49]
  • 88% of U.S. adults were aware of Lay’s in the March 2024–February 2025 YouGov measurement period.[49]
  • 93% of U.S. adults were aware of M&M’s in the March 2024–February 2025 YouGov measurement period.[49]
  • 84% of U.S. adults were aware of Pillsbury in the March 2024–February 2025 YouGov measurement period.[49]
  • 88% of U.S. adults were aware of Quaker in the March 2024–February 2025 YouGov measurement period.[49]

Customer loyalty in the cpg snacks industry

  • 46% was Hershey’s conversion from awareness to consideration among U.S. adults in the March 2024–February 2025 YouGov measurement period.[49]
  • 45% was Pillsbury’s conversion from awareness to consideration among U.S. adults in the March 2024–February 2025 YouGov measurement period.[49]
  • 45% was Quaker’s conversion from awareness to consideration among U.S. adults in the March 2024–February 2025 YouGov measurement period.[49]
  • 48% was M&M’s conversion from awareness to consideration among U.S. adults in the March 2024–February 2025 YouGov measurement period.[49]
  • 44% was Lay’s conversion from awareness to consideration among U.S. adults in the March 2024–February 2025 YouGov measurement period.[49]

09 Statistics

Marketing & Brand

Brand demand ties to consumer trust in recommendations and to influencer-driven purchase behavior. In a June 2025 survey, 63% of U.S. food and beverage shoppers said they purchased a prepackaged product based on an online influencer’s recommendation.

Marketing in the cpg snacks industry

  • 41% of consumers trusted online reviews and recommendations when choosing snacks in Mondelez International’s 2024 State of Snacking report.[50]
  • 71% of global consumers said sharing snacks was their love language in Mondelez International’s 2024 State of Snacking report.[50]
  • $36.4 billion was Mondelez International’s net revenue in 2024 from its global snack portfolio, including Oreo, Ritz, LU, Clif Bar and Tate’s Bake Shop.[35]
  • 93% of global consumers agreed they could always find a snack suitable for sharing in Mondelez International’s 2025 survey.[35]
  • 64% of global consumers regularly snacked to connect with others in Mondelez International’s 2025 State of Snacking survey.[35]

Digital marketing in the cpg snacks industry

  • 12% was the year-over-year increase in interaction with snack-related content reported in Mondelez International’s 2024 State of Snacking coverage.[50]
  • 2% of U.S. snack shoppers purchased snacks through subscription services in 2024.[1]
  • 41% of consumers trusted online reviews and recommendations when choosing snacks in 2024.[50]

Branding in the cpg snacks industry

  • 20% of U.S. adults considered KIND in the March 2024–February 2025 YouGov measurement period.[49]
  • 27% was Quest Nutrition’s conversion from consideration to purchase intent among U.S. adults in the March 2024–February 2025 YouGov measurement period.[49]
  • 39% of U.S. adults considered Lay’s in the March 2024–February 2025 YouGov measurement period.[49]
  • 28% was Doritos’ conversion from consideration to purchase intent among U.S. adults in the March 2024–February 2025 YouGov measurement period.[49]
  • 26% was KIND’s conversion from consideration to purchase intent among U.S. adults in the March 2024–February 2025 YouGov measurement period.[49]

Social media in the cpg snacks industry

  • 2,137,972 was the average number of social-media followers per network for brands led by other CPG chief marketing officers in April 2024.[51]
  • 25,950,537 was the average number of social-media followers per network for brands led by the most influential CPG chief marketing officers in April 2024.[51]
  • 12 times more social-media followers per network were held by brands led by the most influential CPG chief marketing officers than by other CPG brands in April 2024.[51]

Influencer Marketing in the food and beverage sector (sector benchmark)

  • 63% of U.S. food and beverage shoppers said they purchased a prepackaged product based on an online influencer’s recommendation in the previous year, according to a June 2025 survey.[52]
  • 47.6% of TikTok videos featuring food products from top influencers included a branded product, based on an analysis of 1,360 videos published in 2025.[53]
  • 69.3% of TikTok videos featuring branded food or beverage products had no brand-relationship disclosure, based on an analysis of 648 videos published in 2025.[53]
  • 49% of U.S. millennial food and beverage shoppers said they purchased from an influencer-founded or influencer-led brand in the previous year, according to a 2025 survey.[52]
  • 82% of U.S. Gen Z food and beverage shoppers said they purchased a prepackaged product based on an online influencer’s recommendation in the previous year, according to a June 2025 survey.[52]

10 Statistics

Operations & Execution

Operations emphasis includes waste, supplier training, and performance drivers in snack units. Mondelēz reported 191,000 metric tonnes of food waste generated at internal manufacturing sites in 2025 globally.

Process optimization in the cpg snacks industry

  • 191,000 metric tonnes of food waste were generated at Mondelēz internal manufacturing sites in 2025 globally.[17]
  • 94% of Mondelēz net revenue came through products with mindful-portion packaging or labeling in 2025 globally.[17]
  • 195,000 metric tonnes of food waste were generated at Mondelēz internal manufacturing sites in 2024 globally.[17]
  • 3,000 supplier training sessions on food quality and safety were recorded by Mondelēz in 2024 globally.[17]
  • 4,200 supplier training sessions on food quality and safety were recorded by Mondelēz in 2023 globally.[17]

Operational efficiency in the cpg snacks industry

  • 3.7% favorable volume and mix contributed to Utz Brands’ fiscal-2025 net sales change in the United States.[14]
  • 5% was the fiscal-2025 decline in Campbell Snacks sales in the United States.[14]
  • 14% was the fiscal-2025 decline in operating earnings for Campbell Snacks in the United States.[14]
  • 2% was the fiscal-2024 decline in Campbell Snacks sales in the United States.[14]
  • 1% was the fiscal-2024 increase in operating earnings for Campbell Snacks in the United States.[14]

Quality management in the cpg snacks industry

  • 73% of Mondelēz dairy supply came from suppliers with formal animal-welfare standards in 2022 globally.[17]
  • 4,724 supplier food-quality and safety training sessions were completed by Mondelēz in 2025 globally.[17]
  • 3,000 supplier food-quality and safety training sessions were completed by Mondelēz in 2024 globally.[17]
  • 67% of Mondelēz dairy supply came from suppliers with formal animal-welfare standards in 2023 globally.[17]
  • 65% of Mondelēz dairy supply came from suppliers with formal animal-welfare standards in 2025 globally.[17]

Supply chain in the cpg snacks industry

  • 50% was Mondelēz’s 2025 target for food-waste reduction from distribution versus the company’s baseline globally.[17]
  • 10% was Mondelēz’s 2025 target for absolute water-use reduction at priority sites versus 2018 globally.[17]
  • 15% was Mondelēz’s 2025 target for food-waste reduction at internal manufacturing sites versus 2018 globally.[17]

Outsourcing / Offshoring in the food and beverage sector (sector benchmark)

  • Across food and beverage CPG companies globally, 52% planned to expand their international footprint in 2023, including North America, EMEA and APAC expansion.[54]
  • Among food and beverage CPG companies globally, 47% worked with up to 10 co-manufacturers in 2023.[30]
  • Across food and beverage CPG companies globally, 75% used at least some co-manufacturing resources in 2023.[30]
  • Among United States and European food-services and facility-management buyers, 91% expected outsourcing budgets to increase over the five years following 2024.[55]
  • Among food and beverage CPG companies globally, 36% used co-manufacturers for finished-product manufacturing in 2023.[30]

11 Statistics

Finance & Pricing

Pricing and input-cost changes explain margin and earnings movement. In 2025, Mondelēz identified $2.892 billion of higher net pricing as the largest positive driver of adjusted operating-income change at constant currency.

Pricing strategy in the cpg snacks industry

  • 0.3% was the fiscal-2025 increase in J&J Snack Foods’ Snack Food Products unit sales volume in pounds in the United States.[14]
  • 13.6% was the increase in J&J Snack Foods’ Snack Food Products selling price per pound in the second twelve weeks of fiscal 2026 in the United States.[14]
  • 0.4% was the fiscal-2025 contribution of promotional activity to J&J Snack Foods’ Snack Food Products sales change in the United States.[14]
  • 6% was Hershey’s approximate favorable price realization in 2025, primarily from pricing announced in July 2025 in the United States.[56]
  • $7.639 million was the fiscal-2025 increase in J&J Snack Foods’ Snack Food Products sales attributed to selling price per pound in the United States.[14]

Cost reduction in the cpg snacks industry

  • $3.621 billion of higher input costs was the largest negative driver of Mondelēz adjusted operating-income change at constant currency in 2025 globally.[56]
  • $48 million was the increase in Mondelēz adjusted gross profit at constant currency in 2025 globally.[35]
  • $2.892 billion of higher net pricing was the largest positive driver of Mondelēz adjusted operating-income change at constant currency in 2025 globally.[56]
  • 3.0 percentage points was Mondelēz’s adjusted operating-income-margin decline in 2025 globally.[35]
  • 1.0 percentage point was Mondelēz’s adjusted gross-profit-margin decline in 2025 globally.[35]

Profitability in the cpg snacks industry

  • 20.4% was J&J Snack Foods’ Snack Food Products gross margin in the comparable second twelve weeks of fiscal 2025 in the United States.[14]
  • 15.9% was J&J Snack Foods’ Snack Food Products gross margin in the second twelve weeks of fiscal 2026 in the United States.[14]
  • 17.5% was J&J Snack Foods’ Snack Food Products gross margin in fiscal 2025 in the United States.[14]
  • 30.5% was Mondelēz’s adjusted gross-profit margin in 2025 globally.[35]
  • 13.2% was Mondelēz’s adjusted operating-income margin in 2025 globally.[35]

Financial planning in the cpg snacks industry

  • 4.6% was Mondelēz’s fourth-quarter 2025 adjusted EPS growth at constant currency globally.[35]
  • $3.2 billion was Mondelēz’s full-year 2025 cash flow globally.[35]
  • 2026 was the year PepsiCo targeted for a record level of productivity savings globally.[57]
  • $4.9 billion was Mondelēz’s full-year 2025 capital returned to shareholders globally.[35]
  • $0.72 was Mondelēz’s fourth-quarter 2025 adjusted earnings per share at constant currency globally.[35]

12 Statistics

Product & Service

Innovation throughput appears via new product pacesetters and attribute-led formats. Overall U.S. store growth included 28% from 200 new CPG product pacesetters launched in 2024.

Product development in the cpg snacks industry

  • $8.4 billion in sales were generated by 200 new CPG product pacesetters launched in 2024 across food, beverage and nonfood categories, including snack products, in the United States.[12]
  • 15% was the increase in consumer popularity of spicy and globally inspired snack flavors reported in the 2025 U.S. snack industry overview.[22]
  • 11 key research and development centers worldwide support Mondelēz International’s snack innovation efforts.[17]
  • 12% was the increase in U.S. sales of snacks labeled low-sodium or organic reported in SNAC International’s 2025 industry overview.[22]
  • 28% of overall U.S. store growth came from the 200 new CPG product pacesetters launched in 2024, despite those products representing only 1% of total retail dollars.[12]

Product lifecycle in the cpg snacks industry

  • $679 billion was the global retail sales value of snacks in 2024, with savory snacks accounting for 35% of category sales.[25]
  • 94% of Mondelēz International’s net revenue came through Mindful Portion snacks in 2025, compared with 45% in 2022.[17]
  • 62% of Mondelēz International’s net revenue came through Mindful Portion snacks in 2023.[17]
  • 2.4% was the global snack market’s retail-sales growth in 2024.[25]
  • $10 billion or more in global net revenue was generated by Mondelēz International’s Oreo, Milka and Cadbury brands combined.[14]

After-sales in the cpg snacks industry

  • 4 carton sizes of RITZ Peanut Butter Cracker Sandwiches were recalled in the United States in July 2025 because of a labeling error.[17]
  • 2 SKUs of CHIPS AHOY! Baked Bites Brookie were involved in Mondelēz International’s voluntary U.S. recall expansion in December 2025.[17]
  • 1 SKU of RITZ Peanut Butter Cracker Sandwiches was involved in Mondelēz International’s limited U.S. recall announced in December 2025.[17]

Value proposition in the cpg snacks industry

  • 15% of U.S. consumers said they choose a snack because it is healthy in the 2024 snacking survey.[58]
  • 58% of U.S. consumers said they seek fruit in their typical snacks in the 2024 snacking survey.[58]
  • 81% of U.S. consumers cited taste or flavor as an important food and beverage purchase factor in 2025.[5]
  • 68.8% of U.S. consumers purchased premium snacks in 2024, defining premium by quality or flavor.[59]
  • 29.6% of U.S. consumers cited safety and quality as an important food and beverage purchase factor in 2025.[5]

13 Statistics

Sustainability & Ethics

Sustainability tracking is quantified across waste reduction and packaging design. Mondelēz reported 96% of packaging designed to be recyclable in 2025 globally.

Sustainability in the cpg snacks industry

  • 31% reduction in manufacturing-site food waste was achieved by Mondelēz International in 2025 versus 2018, globally.[17]
  • 96% of Mondelēz International packaging was designed to be recyclable in 2025, globally.[17]
  • 21% reduction in end-to-end greenhouse-gas emissions was recorded by Mondelēz International in 2025 versus its 2018 baseline, globally.[17]
  • 100% of Mondelēz International chocolate-brand cocoa volume was sourced through Cocoa Life in 2025, globally.[17]
  • 18% reduction in water use at Mondelēz International priority sites was reported in 2025 versus 2018, globally.[17]

ESG in the cpg snacks industry

  • 15% recycled content was used in PepsiCo primary plastic packaging in key packaging markets in 2024.[60]
  • 66 PepsiCo company-owned manufacturing operations in 21 countries and territories were assessed for human-rights risks in 2024.[60]
  • 481 on-site or virtual audits of PepsiCo strategic tier-one suppliers were conducted or recognized in 2024, globally.[60]
  • 0.49 lost-time incidents per 200,000 hours worked were recorded by PepsiCo in 2024, globally.[60]
  • 54% of PepsiCo company-owned manufacturing facilities were ISO 45001 certified at the end of 2024, globally.[60]

Ethics in the cpg snacks industry

  • 87,500-plus PepsiCo salaried employees worldwide completed online Code training in 2025.[60]
  • 3 integrated compliance and corruption-risk assessments were conducted annually by PepsiCo with Corporate Audit, GC&E and Enterprise Risk Management in 2025.[60]
  • 182,200-plus PepsiCo frontline employees received Code training or learning materials in 2025, globally.[60]
  • 6,000 PepsiCo employees participated in live anti-bribery training led by legal and compliance professionals in 2025.[60]
  • 10,600-plus PepsiCo employees were trained on integrity culture, ethical leadership, policy compliance and investigations in 2025.[60]

CSR in the cpg snacks industry

  • 81 was Mondelēz International’s employee-engagement score in 2025, globally.[17]
  • 82% of Mondelēz International cage-free eggs were sourced globally in 2025, excluding specified markets.[17]
  • 91,000 employees were reported by Mondelēz International at December 31, 2025, globally.[17]
  • 100% of Mondelēz International Cocoa Life communities in West Africa were covered by child-labor monitoring and remediation systems in 2025.[17]
  • 100% of Mondelēz International manufacturing sites completed a SMETA or equivalent audit within the previous three years in 2025.[17]

Circular economy in the cpg snacks industry

  • 73% of Mondelēz International recycled-fiber volumes for direct paper-packaging purchases were reported in 2025.[17]
  • 8.4% reduction in virgin rigid plastic was achieved by Mondelēz International in 2025 versus 2020, globally.[17]
  • 11.5% reduction in overall virgin plastic was achieved by Mondelēz International in 2025 versus 2020, globally.[17]
  • 3.7% recycled plastic content was used in Mondelēz International packaging in 2025, globally.[17]

Carbon footprint in the cpg snacks industry

  • 26,303,000 metric tons of Scope 3 CO2e emissions were reported by Mondelēz International in 2025, globally.[17]
  • 27,447,000 metric tons of Scope 1, 2 and 3 CO2e emissions were reported by Mondelēz International in 2025, globally.[17]
  • 45% reduction in manufacturing-operation CO2e emissions was achieved by Mondelēz International in 2025 versus 2018, globally.[17]
  • 892,000 metric tons of Scope 1 CO2e emissions were reported by Mondelēz International in 2025, globally.[17]
  • 38% reduction in manufacturing-operation CO2e emissions was reported by Mondelēz International in 2024 versus 2018, globally.[35]

15 Statistics

Globalization & Expansion

International reach is reflected in multi-country operations and consumer markets. Mondelēz reported serving more than 150 countries with its snack portfolio in 2024.

Globalization in the cpg snacks industry

  • €4.2 billion or more in net sales was generated by Intersnack from selling snacks globally in 2023.[68]
  • More than 200 countries and territories consumed PepsiCo products in 2024.[69]
  • 14% of Mondelēz International’s 2023 net revenue came from Latin America.[35]
  • 19% of Mondelēz International’s 2023 net revenue came from the AMEA region.[35]
  • More than 150 countries were served by Mondelēz International’s snack portfolio in 2024.[35]

Cultural adaptation in the cpg snacks industry

  • Two Pasteli snack-bar flavors, Original and Peanut Chocolate Sea Salt, were introduced to U.S. consumers in 2024 using a traditional Greek recipe.[28]
  • Two new flavors were used to introduce Santana Snacks’ Mexican street-snack-inspired organic chip line in the United States in 2025.[28]
  • Two product categories—Biscoff cookies in India and co-branded chocolate innovations in Europe—were targeted by the Mondelēz–Lotus Bakeries partnership announced in 2024.[35]
  • One limited-edition snack bar using Solar Foods’ Solein protein was launched in Singapore by Fazer in January 2024.[70]
  • Three snack flavors—Dark Chocolate Peanut, Coconut Almond and Coffee Hazelnut—were launched by Breakin Snacks in Northern California in 2024.[28]

Supplier management in the cpg snacks industry

  • Over 712,000 tonnes of snacks were produced and sold by Intersnack in 2023, requiring its supplier and manufacturing network to support that volume.[68]
  • More than 14,000 employees supported Intersnack’s international snack operations in 2023.[68]
  • More than €4.2 billion in 2023 sales was generated by Intersnack’s multi-country snack operation.[68]
  • 43 production sites were operated by Intersnack across Europe, Asia, Australia and New Zealand in 2023, indicating a geographically distributed manufacturing base.[68]
  • Smallholder farmers were included in Intersnack’s 2024 supplier-support activities aimed at improving agricultural practices.[71]

Stakeholder management in the cpg snacks industry

  • Nearly $92 billion in net revenue was generated by PepsiCo in 2024 across beverages and convenient foods.[69]
  • More than 14,000 employees formed Intersnack’s global workforce in 2023.[68]
  • More than 200 countries and territories were served by PepsiCo products in 2024.[69]
  • More than 30 countries contained Intersnack operations in 2023.[68]
  • 947.953 million dollars in 2024 net sales came from Hershey’s International segment.[26]

Distribution channels in the cpg snacks industry

  • 80,000 retailers carried Snack Factory products across North America in 2024.[29]
  • One nationwide retail distribution award was secured by Stryve Foods in October 2024 alongside its Dot Foods partnership.[33]
  • Three local retail and coffee-shop outlets initially carried Breakin Snacks at its 2024 Northern California launch.[28]
  • Two mass retailers, Walmart and Target, were specifically supported by ODW Logistics in expanding E&C’s Snacks distribution footprint in 2024.[72]
  • Four retail channels—Costco, Target, TJMaxx and Walmart—were identified as growth outlets for E&C’s Snacks in 2024.[72]

Key questions about the Cpg Snacks Industry

What is the global snack market size for 2025, and how fast is it expected to grow?
Global CPG snacks generated $156 billion in 2025. A 2025 outlook projected a 6.2% compound annual growth rate from 2025 to 2030.
How often do consumers snack in the U.S. and what does that imply for category demand?
Snack three-plus times daily was reported at 48.8% in 2025, up 2.7 percentage points from 2024. SNAC International also measured U.S. snack-food dollar sales of $20.2 billion in Q2 2026, up 2.2% from Q2 2025.
Which companies lead the cpg snacks industry?
Mars leads Gitnux's 2026 cpg snacks ranking with an Overall score of 9.7, with combined snacking business generating about $36 billion annually. Intersnack Group is the highest-ranked savory snacks at 9.3, with one of Europe's leading savoury snacks producers.
Which technology shifts show up in snack operations and decision-making for 2025–2026?
In a 2025 survey, 6% of organizations reported fully integrated digital systems, while 18% of food manufacturers were already using cloud-based manufacturing-execution systems and 51% planned implementation. In 2026, 40% of 423 food and beverage professionals cited disconnected systems and data as the biggest operational barrier.
How concentrated is the snacks market and what mix of channels drives sales?
The market is led by large diversified branded-food companies alongside regional and private-label producers. In 2024, 85% of U.S. snack shoppers purchased snacks at grocery stores, while 27% shopped at convenience stores and 28% at dollar stores.
What regulatory actions affect snack reformulation in 2025–2026?
The FDA proposed a front-of-package nutrition label in January 2025 covering saturated fat, sodium and added sugars, with comments extended to July 15, 2025. In October 2026, the FDA finalized a rule allowing salt substitutes in 139 standardized foods.
Reference

Cite This Report

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APA
Margot Villeneuve. (2026, February 13). Cpg Snacks Industry Statistics. Gitnux. https://gitnux.org/cpg-snacks-industry-statistics
MLA
Margot Villeneuve. "Cpg Snacks Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/cpg-snacks-industry-statistics.
Chicago
Margot Villeneuve. 2026. "Cpg Snacks Industry Statistics." Gitnux. https://gitnux.org/cpg-snacks-industry-statistics.

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