GITNUXREPORT 2025

Sustainability In The Cpg Industry Statistics

Majority of consumers prefer sustainable products, driving CPG industry initiatives.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

57% of consumers say they have changed their purchase preference based on a product’s sustainability efforts

Statistic 2

69% of consumers are willing to pay more for products made with environmentally friendly ingredients

Statistic 3

60% of Millennial and Gen Z consumers actively avoid brands that lack sustainability policies

Statistic 4

73% of consumers are willing to pay more for sustainable products in the CPG industry

Statistic 5

81% of global consumers feel strongly that companies should help improve the environment

Statistic 6

41% of shoppers actively seek out products with eco-labels

Statistic 7

35% of consumers are willing to switch brands to one that is more sustainable

Statistic 8

65% of consumers prefer brands with clear sustainability commitments

Statistic 9

52% of CPG companies report that sustainability initiatives have positively impacted their revenue

Statistic 10

48% of consumers think companies aren’t doing enough to be environmentally responsible

Statistic 11

78% of Millennials prefer to buy from brands that demonstrate sustainability

Statistic 12

30% of new product launches in the CPG industry include sustainability claims

Statistic 13

46% of CPG executives say consumer demand drives their sustainability initiatives

Statistic 14

38% of consumers are willing to pay a premium for plastic-free packaging

Statistic 15

40% of shoppers say transparency about sustainability efforts influences their purchase decisions

Statistic 16

55% of consumers prefer to buy from brands with social and environmental sustainability programs

Statistic 17

43% of consumers have purchased more environmentally friendly products over the last year

Statistic 18

32% of consumers say sustainable packaging influences their purchase decisions more than price

Statistic 19

77% of consumers are more loyal to brands committed to sustainability

Statistic 20

53% of consumers prefer products with eco-friendly packaging

Statistic 21

36% of consumers prefer products made with ethically sourced ingredients

Statistic 22

66% of CPG industry professionals believe sustainability will be a key driver of future growth

Statistic 23

44% of consumers are willing to pay more for products that incorporate renewable materials

Statistic 24

39% of consumers report that they actively seek out brands with sustainability certifications

Statistic 25

64% of CPG companies are investing in biodegradable ingredients and packaging

Statistic 26

53% of consumers say they are more likely to buy from a company that is transparent about its social and environmental impact

Statistic 27

69% of consumers support legislation that promotes sustainability in packaging

Statistic 28

55% of CPG companies report that sustainability initiatives have improved their brand image

Statistic 29

31% of consumers are influenced by social media campaigns promoting sustainability

Statistic 30

71% of consumers believe that sustainable packaging should be the industry standard

Statistic 31

46% of CPG executives see sustainability as a key opportunity for innovation

Statistic 32

34% of consumers would pay a premium for products with refillable packaging options

Statistic 33

58% of consumers actively look for brands with sustainable supply chains

Statistic 34

49% of consumers prefer products made with plant-based ingredients

Statistic 35

44% of CPG companies have set specific sustainability targets for their supply chain

Statistic 36

About 60% of CPG companies have adopted some form of renewable energy in their operations

Statistic 37

28% of CPG brands have achieved a significant reduction in carbon footprint over the past 5 years

Statistic 38

42% of CPG companies are prioritizing water conservation efforts in their production processes

Statistic 39

54% of CPG companies report that sustainability is integrated into their corporate strategy

Statistic 40

58% of CPG companies are investing in sustainable sourcing directly from farmers and suppliers

Statistic 41

33% of CPG brands have committed to achieving net-zero emissions by 2030 or earlier

Statistic 42

24% of CPG companies report an increase in supply chain complexity due to sustainability requirements

Statistic 43

70% of CPG companies are working toward reducing packaging waste

Statistic 44

47% of CPG companies have adopted circular economy principles

Statistic 45

65% of CPG companies are investing in renewable energy solutions to reduce operational emissions

Statistic 46

29% of CPG companies track and report their sustainability progress publicly

Statistic 47

49% of CPG companies have increased their investment in sustainable innovation over the last three years

Statistic 48

61% of companies in the CPG industry have sustainability key performance indicators (KPIs) integrated into their corporate goals

Statistic 49

42% of CPG firms have integrated renewable energy into their manufacturing processes

Statistic 50

26% of CPG companies are working towards achieving carbon neutrality

Statistic 51

50% of CPG companies plan to increase their use of recycled materials in packaging within the next two years

Statistic 52

67% of CPG companies have initiated sustainable procurement policies

Statistic 53

The global sustainable packaging market is projected to reach $460 billion by 2027

Statistic 54

The use of biodegradable packaging increased by 30% in the last 3 years within the CPG industry

Statistic 55

69% of CPG executives anticipate increased regulatory pressure on sustainability in the coming years

Statistic 56

45% of CPG companies are collaborating with NGOs and environmental groups for sustainability projects

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Key Highlights

73% of consumers are willing to pay more for sustainable products in the CPG industry
81% of global consumers feel strongly that companies should help improve the environment
The global sustainable packaging market is projected to reach $460 billion by 2027
57% of consumers say they have changed their purchase preference based on a product’s sustainability efforts
44% of CPG companies have set specific sustainability targets for their supply chain
41% of shoppers actively seek out products with eco-labels
35% of consumers are willing to switch brands to one that is more sustainable
About 60% of CPG companies have adopted some form of renewable energy in their operations
The use of biodegradable packaging increased by 30% in the last 3 years within the CPG industry
65% of consumers prefer brands with clear sustainability commitments
52% of CPG companies report that sustainability initiatives have positively impacted their revenue
48% of consumers think companies aren’t doing enough to be environmentally responsible
28% of CPG brands have achieved a significant reduction in carbon footprint over the past 5 years

As consumers increasingly demand eco-friendly products, the CPG industry is racing to embrace sustainability, with over 73% willing to pay more for greener options and the global sustainable packaging market projected to reach $460 billion by 2027, signaling a transformative shift toward environmentally conscious practices across the sector.

Consumer Behavior and Attitudes towards Eco-Friendly Products

57% of consumers say they have changed their purchase preference based on a product’s sustainability efforts
69% of consumers are willing to pay more for products made with environmentally friendly ingredients
60% of Millennial and Gen Z consumers actively avoid brands that lack sustainability policies

Consumer Behavior and Attitudes towards Eco-Friendly Products Interpretation

These statistics reveal that today’s consumers are not only demanding greater sustainability from brands—but are also willing to pay a premium and penalize those that ignore it, signaling that environmentally conscious business practices are no longer optional but essential for thriving in the modern CPG landscape.

Consumer Willingness and Preferences towards Sustainability

73% of consumers are willing to pay more for sustainable products in the CPG industry
81% of global consumers feel strongly that companies should help improve the environment
41% of shoppers actively seek out products with eco-labels
35% of consumers are willing to switch brands to one that is more sustainable
65% of consumers prefer brands with clear sustainability commitments
52% of CPG companies report that sustainability initiatives have positively impacted their revenue
48% of consumers think companies aren’t doing enough to be environmentally responsible
78% of Millennials prefer to buy from brands that demonstrate sustainability
30% of new product launches in the CPG industry include sustainability claims
46% of CPG executives say consumer demand drives their sustainability initiatives
38% of consumers are willing to pay a premium for plastic-free packaging
40% of shoppers say transparency about sustainability efforts influences their purchase decisions
55% of consumers prefer to buy from brands with social and environmental sustainability programs
43% of consumers have purchased more environmentally friendly products over the last year
32% of consumers say sustainable packaging influences their purchase decisions more than price
77% of consumers are more loyal to brands committed to sustainability
53% of consumers prefer products with eco-friendly packaging
36% of consumers prefer products made with ethically sourced ingredients
66% of CPG industry professionals believe sustainability will be a key driver of future growth
44% of consumers are willing to pay more for products that incorporate renewable materials
39% of consumers report that they actively seek out brands with sustainability certifications
64% of CPG companies are investing in biodegradable ingredients and packaging
53% of consumers say they are more likely to buy from a company that is transparent about its social and environmental impact
69% of consumers support legislation that promotes sustainability in packaging
55% of CPG companies report that sustainability initiatives have improved their brand image
31% of consumers are influenced by social media campaigns promoting sustainability
71% of consumers believe that sustainable packaging should be the industry standard
46% of CPG executives see sustainability as a key opportunity for innovation
34% of consumers would pay a premium for products with refillable packaging options
58% of consumers actively look for brands with sustainable supply chains
49% of consumers prefer products made with plant-based ingredients

Consumer Willingness and Preferences towards Sustainability Interpretation

With a resounding 73% of consumers ready to pay more for sustainability and 81% insisting companies should improve the environment, the burgeoning green tide leaves no doubt: in the CPG industry, ethical commitments are now the currency of consumer loyalty and future growth.

Corporate Sustainability Initiatives and Investments

44% of CPG companies have set specific sustainability targets for their supply chain
About 60% of CPG companies have adopted some form of renewable energy in their operations
28% of CPG brands have achieved a significant reduction in carbon footprint over the past 5 years
42% of CPG companies are prioritizing water conservation efforts in their production processes
54% of CPG companies report that sustainability is integrated into their corporate strategy
58% of CPG companies are investing in sustainable sourcing directly from farmers and suppliers
33% of CPG brands have committed to achieving net-zero emissions by 2030 or earlier
24% of CPG companies report an increase in supply chain complexity due to sustainability requirements
70% of CPG companies are working toward reducing packaging waste
47% of CPG companies have adopted circular economy principles
65% of CPG companies are investing in renewable energy solutions to reduce operational emissions
29% of CPG companies track and report their sustainability progress publicly
49% of CPG companies have increased their investment in sustainable innovation over the last three years
61% of companies in the CPG industry have sustainability key performance indicators (KPIs) integrated into their corporate goals
42% of CPG firms have integrated renewable energy into their manufacturing processes
26% of CPG companies are working towards achieving carbon neutrality
50% of CPG companies plan to increase their use of recycled materials in packaging within the next two years
67% of CPG companies have initiated sustainable procurement policies

Corporate Sustainability Initiatives and Investments Interpretation

While over half of CPG companies weave sustainability into their strategic fabric and nearly as many invest in renewable energies, only a quarter can boast measurable progress in transparency or carbon neutrality, suggesting that amidst ambitious commitments, the supply chain's green transformation remains a work in progress—proof that in sustainability, momentum is high, but meaningful impact still requires catching up.

Industry Trends and Market Growth in Sustainable Packaging

The global sustainable packaging market is projected to reach $460 billion by 2027
The use of biodegradable packaging increased by 30% in the last 3 years within the CPG industry

Industry Trends and Market Growth in Sustainable Packaging Interpretation

With the global sustainable packaging market poised to hit $460 billion by 2027 and biodegradable options booming with a 30% surge over three years, the CPG industry is clearly packaging its future with a greener, more responsible lid.

Regulatory Policies, Legislation, and Industry Collaboration

69% of CPG executives anticipate increased regulatory pressure on sustainability in the coming years
45% of CPG companies are collaborating with NGOs and environmental groups for sustainability projects

Regulatory Policies, Legislation, and Industry Collaboration Interpretation

With nearly seven out of ten CPG executives bracing for stricter sustainability regulations and nearly half teaming up with NGOs, the industry is clearly evolving from greenwashing to green partnering—as if the planet's survival depends on it.