The CPG beverage industry is being reshaped by shifting consumer priorities, from low-sugar choices to functional claims and new formats. This page maps demand signals across the U.S. and global markets, including which groups are driving growth and what they’re buying—such as sparkling water and energy drinks. You’ll also see how category performance and sustainability factors like packaging and water efficiency connect to those trends.
Key Takeaways
- 62% of U.S. consumers aged 18-34 prefer low-sugar or sugar-free beverages as of 2023 survey.
- 45% of global consumers increased sparkling water consumption in the past year due to health focus (2024).
- In 2023, 71% of Gen Z shoppers sought functional benefits like immunity boost in beverages.
- Coca-Cola holds 19.2% global market share in carbonated soft drinks as of 2023.
- PepsiCo's beverage segment generated $29.7 billion in revenue in 2023, 42% of total sales.
- Keurig Dr Pepper commands 25% U.S. carbonated soft drink market share in 2023.
- The global non-alcoholic beverage market size was valued at USD 1.05 trillion in 2022 and is projected to reach USD 1.62 trillion by 2030, growing at a CAGR of 5.6% from 2023 to 2030.
- U.S. beverage market revenue reached $484 billion in 2023, with carbonated soft drinks accounting for 24% of total sales.
- The bottled water segment in the CPG beverage industry grew by 5.2% in volume sales in 2023, reaching 15.9 billion cases globally.
- New launches in functional beverages reached 1,200 SKUs in 2023 globally.
- Adaptogen-infused drinks saw 250 new products launched in U.S. in 2023.
- Collagen protein beverages introduced 180 new variants worldwide in 2023.
- 78% of beverage companies committed to 100% recyclable packaging by 2025.
- Plastic beverage bottle recycling rate in EU reached 58% in 2023.
- Coca-Cola pledged to use 50% recycled content in bottles by 2030, achieving 25% in 2023.
In 2023, U.S. and global consumers drove growth with low sugar, functional, and sustainable beverage choices.
Related reading
01 · Category
Consumer Trends27 stats
01
62% of U.S. consumers aged 18-34 prefer low-sugar or sugar-free beverages as of 2023 survey.
02
45% of global consumers increased sparkling water consumption in the past year due to health focus (2024).
03
In 2023, 71% of Gen Z shoppers sought functional benefits like immunity boost in beverages.
04
U.S. adult consumption of energy drinks rose 18% among women from 2020-2023.
05
55% of European consumers prefer plant-based milk over dairy, up from 42% in 2021.
06
38% of U.S. consumers reported switching to low/no calorie sodas in 2023.
07
Global survey shows 67% of consumers prioritize natural ingredients in non-alcoholic beverages (2023).
08
In Asia, 52% of urban millennials consume RTD coffee daily as of 2023.
09
49% of U.K. consumers aged 25-34 avoid sugary drinks entirely (2024).
10
U.S. Hispanic consumers beverage spend up 12% YoY, favoring tropical flavors (2023).
11
73% of parents choose beverages with no artificial colors for kids in 2023 U.S. poll.
12
Global trend: 41% increase in searches for 'adaptogen drinks' from 2022-2023.
13
58% of Brazilian consumers prefer coconut water for hydration post-2023 surveys.
14
In India, 65% of consumers under 30 favor flavored milkshakes over sodas (2023).
15
44% of Australian consumers report higher kombucha intake for gut health in 2023.
16
U.S. seniors (65+) energy drink trial up 25% in 2023.
17
69% of French consumers seek low-alcohol alternatives to beer/wine (2024).
18
China urban consumers: 56% daily herbal tea drinkers for wellness (2023).
19
37% of global consumers willing to pay premium for sustainable packaging (2023).
20
Canada: 61% of millennials prefer zero-sugar sports drinks (2023).
21
Mexico: 48% consumers shifted to agua fresca over sodas in 2023.
22
54% U.S. women prioritize collagen-added beverages (2024 trend).
23
Japan: 70% consumers choose low-caffeine green tea variants (2023).
24
South Africa: 46% youth prefer energy drinks with natural caffeine.
25
63% German consumers buy organic juices weekly (2023).
26
U.S. vegan consumers: 82% beverage choices plant-based (2023).
27
Italy: 51% opt for aperitivo non-alcoholic alternatives (2024).
Interpretation
Consumer Trends Interpretation
Consumer Trends in the CPG beverage industry are being driven by a clear shift toward healthier options, with 62% of U.S. consumers aged 18 to 34 preferring low sugar or sugar free drinks as of 2023.
03 · Category
Market Size And Growth30 stats
01
The global non-alcoholic beverage market size was valued at USD 1.05 trillion in 2022 and is projected to reach USD 1.62 trillion by 2030, growing at a CAGR of 5.6% from 2023 to 2030.
02
U.S. beverage market revenue reached $484 billion in 2023, with carbonated soft drinks accounting for 24% of total sales.
03
The bottled water segment in the CPG beverage industry grew by 5.2% in volume sales in 2023, reaching 15.9 billion cases globally.
04
Energy drinks market in North America expanded to $19.8 billion in 2023, with a forecasted CAGR of 8.1% through 2028.
05
Global RTD tea and coffee market was valued at $52.4 billion in 2023, expected to grow at 6.7% CAGR to $82.1 billion by 2030.
06
Functional beverages segment hit $128.6 billion globally in 2022, projected CAGR of 7.2% to 2030.
07
U.S. sports drink sales increased 7.3% to $8.2 billion in 2023.
08
Asia-Pacific non-alcoholic beverages market grew 4.8% in 2023, valued at $450 billion.
09
Global juice market size stood at $142.5 billion in 2023, with organic juices up 12% YoY.
10
Carbonated soft drinks global sales volume reached 260 billion liters in 2023.
11
U.S. non-alcoholic beverage e-commerce sales surged 15% to $12.4 billion in 2023.
12
European beverage market revenue was €320 billion in 2023, with water leading at 30% share.
13
Plant-based milk alternatives market grew to $29.4 billion globally in 2023, CAGR 11.2% forecast.
14
Global sparkling water market valued at $38.2 billion in 2023, expected to hit $62.5 billion by 2031.
15
U.S. ready-to-drink (RTD) alcohol alternatives reached $1.2 billion in 2023 sales.
16
Latin America soft drinks market expanded 3.5% in volume to 120 billion liters in 2023.
17
Global beverage packaging market size was $28.7 billion in 2023, growing at 4.2% CAGR.
18
India beverage market revenue hit $15.8 billion in 2023, with 9% YoY growth.
19
Middle East & Africa non-alc beverages up 6.1% to $45 billion in 2023.
20
U.S. kids' beverage market declined 2.1% in volume but revenue up 4% to $6.5 billion in 2023.
21
Global low/no alcohol beer market reached $10.2 billion in 2023, CAGR 9.8% to 2030.
22
China RTD tea market sales volume 45 billion liters in 2023.
23
Australian beverage market grew 3.2% to AUD 20 billion in 2023.
24
Brazil juice market valued at BRL 25 billion in 2023, up 5%.
25
Global energy shot market $4.1 billion in 2023, forecast CAGR 7.5%.
26
U.K. soft drinks market revenue £18.5 billion in 2023.
27
Canada bottled water sales up 4.7% to CAD 2.8 billion in 2023.
28
Mexico carbonated drinks consumption 180 liters per capita in 2023.
29
Global kombucha market $4.3 billion in 2023, CAGR 22.5% projected.
30
U.S. premium bottled water segment grew 8.9% to $7.2 billion in 2023.
Interpretation
Market Size And Growth Interpretation
The Market Size and Growth outlook for CPG beverages looks strongly upward as major categories expand simultaneously, from the global non-alcoholic beverage market rising from USD 1.05 trillion in 2022 to a projected USD 1.62 trillion by 2030 and functional beverages reaching USD 128.6 billion in 2022 with a 7.2% CAGR through 2030.
More related reading
04 · Category
Product Innovation26 stats
01
New launches in functional beverages reached 1,200 SKUs in 2023 globally.
02
Adaptogen-infused drinks saw 250 new products launched in U.S. in 2023.
03
Collagen protein beverages introduced 180 new variants worldwide in 2023.
04
Zero-sugar energy drinks with natural sweeteners launched 320 SKUs in 2023.
05
Mushroom coffee RTDs hit market with 95 launches in North America 2023.
06
Probiotic sodas debuted 142 new flavors globally in 2023.
07
Plant-based protein shakes grew with 210 new products in Europe 2023.
08
CBD-infused non-alcoholic beverages saw 75 U.S. launches before regulations tightened.
09
Electrolyte waters with vitamins launched 155 SKUs in Asia 2023.
10
Alcoholic kombucha hybrids introduced 45 products in U.S. craft segment 2023.
11
Nootropic energy drinks with lion's mane launched 88 variants globally.
12
Sparkling hydration drinks mimicking beer taste: 60 launches in 2023.
13
Dairy-free lattes RTD: 120 new coffee shop collaborations 2023.
14
Gut health shots with prebiotics: 95 launches in pharmacies 2023.
15
Mood-boosting teas with ashwagandha: 110 new SKUs in wellness channels.
16
Recyclable pouch-packaged kids juices: 75 eco-launches 2023.
17
High-pressure processed (HPP) fresh juices expanded with 200 U.S. products.
18
Fermented kefir waters: 50 innovative flavors in Europe 2023.
19
Personalized hydration pods via apps: 30 tech-integrated launches.
20
Sorghum-based sodas for gluten-free: 40 craft launches U.S.
21
Beauty-from-within drinks with hyaluronic acid: 85 launches Asia.
22
Low-acid coffee RTDs for sensitive stomachs: 55 products 2023.
23
Turmeric golden milk lattes: 70 vegan variants North America.
24
Nano-emulsified CBD waters: 40 stable formulation launches.
25
Beetroot energy shots: 65 athletic performance boosters 2023.
26
Sea moss gel-infused smoothies RTD: 35 Caribbean-inspired U.S. launches.
Interpretation
Product Innovation Interpretation
In 2023, product innovation in the CPG beverage space was driven by a surge in specialized functional formats, from 1,200 new functional beverage SKUs globally and 320 zero-sugar energy drink SKUs to 250 adaptogen and 180 collagen protein beverage launches worldwide.
05 · Category
Sustainability And Regulation25 stats
01
78% of beverage companies committed to 100% recyclable packaging by 2025.
02
Plastic beverage bottle recycling rate in EU reached 58% in 2023.
03
Coca-Cola pledged to use 50% recycled content in bottles by 2030, achieving 25% in 2023.
04
U.S. beverage industry reduced water usage by 22% per liter produced since 2005 (2023 data).
05
Global ban on single-use plastics affected 40% of beverage packaging in 15 countries by 2023.
06
PepsiCo's sustainable sourcing covered 96% of its key crops for beverages in 2023.
07
EU sugar tax implemented in 12 countries reduced sugary drink sales by 11% average (2023).
08
Bottled water industry invested $1.2 billion in recycling infrastructure globally 2023.
09
65% reduction in GHG emissions targeted by Nestle Waters by 2025, 30% achieved 2023.
10
Aluminum can recycling rate hit 82% in U.S. for beverages in 2023.
11
California flavor ban law reduced artificial flavors in 25% of beverages sold 2023.
12
Global beverage water footprint down 15% industry-wide since 2015 (2023 audit).
13
UK plastic packaging tax added £250 million cost to beverage firms 2023.
14
Danone achieved 100% renewable electricity for beverage plants in Europe 2023.
15
Brazil's eco-labeling regulation mandated for 70% of beverage packs by 2024.
16
Beverage carton recycling up 20% to 26% globally in 2023.
17
India BIS standards enforced 95% compliance for bottled water safety 2023.
18
Carbon pricing affected $500 million in beverage supply chains in 2023.
19
45% of U.S. beverages now in rPET bottles as of 2023.
20
Australia deposit return scheme boosted return rates to 78% for beverage containers 2023.
21
China banned 30 micron plastic straws, impacting 15% beverage sales 2023.
22
Keurig Dr Pepper hit 25% recycled plastic in bottles target early 2023.
23
WHO recommended front-of-pack nutrition labels adopted by 10 countries for beverages 2023.
24
Beverage industry solar power adoption up 35% to 2.5 GW capacity 2023.
25
Mexico soda tax increased 10%, reducing volume 8% in 2023.
Interpretation
Sustainability And Regulation Interpretation
Across sustainability and regulation, beverage companies are steadily turning policy pressure into measurable progress, with 78% targeting 100% recyclable packaging by 2025 and EU plastic bottle recycling reaching 58% in 2023 while water use in the US has dropped 22% per liter since 2005.
Reference
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Priyanka Sharma. (2026, February 13). Cpg Beverage Industry Statistics. Gitnux. https://gitnux.org/cpg-beverage-industry-statistics
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Priyanka Sharma. "Cpg Beverage Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/cpg-beverage-industry-statistics.
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Priyanka Sharma. 2026. "Cpg Beverage Industry Statistics." Gitnux. https://gitnux.org/cpg-beverage-industry-statistics.
Sources & references
100 datasets cited across this report · attribution is report-level