Gitnux/Report 2026

Cpg Beverage Industry Statistics

Gen Z is chasing functional benefits: in 2023, 71% sought immunity-boosting claims—see the CPG beverage trends shaping demand.
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November 11, 2026Updated
Cpg Beverage Industry Statistics
Priyanka SharmaWritten by Priyanka Sharma·Edited by Abigail Foster·Fact-checked by Sarah Mitchell
Published ·Updated
How this report is researched
01Editorial Scope

Gitnux editors write the brief first: the topic, the inclusion rules, and the frame for what belongs.

02Source Research

Agents search the published record and log every extracted figure back to the passage it came from.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 31 days

01 Industry overview

The cpg beverage industry at a glance

U.S. retail beverages generated nearly $295 billion in 2025, with growth shifting toward functional, energy, hydration and wellness-led products while consumers remained highly price- and value-conscious.

$295B[41]
U.S. retail beverages, 2025
4.0%[79]
Packaged drinks CAGR, 2023–2028
36.5%[15]
Sparkling soft drink share, 2025
2.1M[80]
Food and beverage manufacturing jobs, 2024
Market size
U.S. shoppers spent nearly $295 billion on retail beverages in 2025, according to Circana data reported by FMI. A narrower NielsenIQ measure put U.S. non-alcoholic ready-to-drink retail sales at $122 billion for the 52 weeks ending November 15, 2025.[41][15]
Forecast & CAGR
U.S. packaged-drinks retail sales reached $361.9 billion in 2024 and are forecast to reach $423.3 billion in 2028, implying a 4.0% CAGR from 2023 to 2028. Ready-to-drink beverages are forecast to grow faster at 10.6% over the same period, while soft drinks are projected to grow at 3.7%.[79]
Market share & regions
The available comparable regional data show Asia-Pacific leading global soft-drink volume, with 2024 volume of 241,245 million liters and a forecast of 294,478 million liters by 2029. In the United States, soft drinks generated $171.8 billion in 2024 packaged-drinks retail sales, ahead of alcoholic drinks at $166.3 billion and hot drinks at $23.8 billion.[81][79]
Segmentation
Within U.S. non-alcoholic ready-to-drink beverages, sparkling soft drinks held 36.5% of dollar sales in the latest 52 weeks ending November 15, 2025, followed by water at 21.4% and energy drinks at 18.7%. By unit volume, sparkling soft drinks held 33.1%, water 22.9% and energy drinks 19.2%.[15]
Key players & concentration
Competition is concentrated in several major branded platforms, but category leadership varies. In U.S. energy drinks during the latest 13 weeks ending November 15, 2025, Monster held 28.8% of dollar sales, Red Bull 32.6% and Celsius 9.2%; the source reports the category leader as the combined TNA Energy segment at 100%.[15]
Pricing
U.S. consumer prices for nonalcoholic beverages and beverage materials rose 2.9% year over year in December 2025. Beverage materials including coffee and tea increased 7.6%, while juices and nonalcoholic drinks rose 0.9%, indicating materially different pricing pressure across beverage subcategories.[82]
Trends, drivers & challenges
Growth is being driven by functional benefits including hydration, energy, protein, digestive health and mood support, alongside digital and social-commerce discovery. The main challenges are moderating volume in mature categories, price sensitivity and input-cost pressure; in the latest 52 weeks, non-alcoholic beverage dollar sales rose 3.4% while unit volume rose only 0.3%.[41][15]
Consumer behavior & competition
In FMI's 2026 survey of 2,003 U.S. grocery shoppers, 61% said low price defines good beverage value, followed by taste at 46%, trusted quality at 40% and a trusted brand at 39%. Nearly half of Gen Z respondents, 45%, said a beverage becomes more appealing when discovered through a creator or influencer; EY found functional-beverage consumption at least fortnightly among 80% of U.S. Gen Z and 75% of millennials, versus 65% overall.[41][83]
M&A
Keurig Dr Pepper agreed in August 2025 to acquire JDE Peet's for €15.7 billion of equity consideration, with the transaction intended to create a global coffee company and a separate North American refreshment-beverage company. KDP estimated approximately $400 million in cost synergies over three years; PepsiCo also acquired prebiotic-soda brand Poppi in 2025, highlighting strategic interest in functional beverages.[42][66]
Regulation
U.S. packaged beverages must disclose added sugars in grams and as a percent Daily Value on the Nutrition Facts label; the FDA Daily Value for added sugars is 50 grams based on a 2,000-calorie diet. The FDA also announced a final rule in December 2024 updating the voluntary “healthy” claim, with criteria involving added sugar, sodium and saturated fat.[84]
Latest news
The latest broad industry research available for this overview is FMI's Power of Beverage 2026 report, released July 28, 2026, which reported nearly $295 billion in U.S. retail beverage spending in 2025 and identified functional benefits, digital discovery and value perception as central industry themes. BLS also reported that beverage manufacturing is projected to add 37,800 jobs between 2024 and 2034, the largest projected increase among food and beverage manufacturing subsectors.[41][80]
report visual · Projection

U.S. consumer spending on alcoholic beverages purchased for off-premises consumption

U.S. consumer spending on alcoholic beverages purchased for off-premises consumption grew from $189.3B in 2020 to $232.9B in 2025.

$189.3B
Start
+4.23%
CAGR · 5y
$232.9B
Projected
20202025
source-verifiedapps.bea.gov2025

02 Ranking

Top 10 Companies in the Cpg Beverage Industry

The leading companies in the cpg beverage industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 11, 2026 · Next review December 11, 2026

Verdict

Carlsberg Group and The Coca-Cola Company are tied at the top of Gitnux's 2026 cpg beverage ranking with an Overall score of 9.0 each.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in beer & cider brewing

    Carlsberg Group

    DK

    Ranked #1 · 9.0 · Beer & cider brewing

    Why we picked it: Its global beer and soft-drink footprint provides scale for hydration and energy-oriented formats.

    See in ranking ↓Visit carlsberggroup.com ↗

  2. Leader in soft drinks & concentrates

    The Coca-Cola Company

    US

    Ranked #2 · 9.0 · Soft drinks & concentrates

    Why we picked it: Its global non-alcoholic system matches the category’s value pressure and functional demand shifts.

    See in ranking ↓Visit coca-colacompany.com ↗

  3. Leader in coffee & refreshment beverages

    Keurig Dr Pepper

    US

    Ranked #3 · 8.9 · Coffee & refreshment beverages

    Why we picked it: Its North American refreshment portfolio aligns with ready-to-drink growth and energy and hydration needs.

    See in ranking ↓Visit keurigdrpepper.com ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the cpg beverage industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Carlsberg Group

Beer & cider brewing · DK

9.0
2

The Coca-Cola Company

Soft drinks & concentrates · US

9.0
3

Keurig Dr Pepper

Coffee & refreshment beverages · US

8.9
4

Monster Beverage

Energy drinks · US

8.9
5

Kirin Holdings

Health beverages · JP

8.8
6

PepsiCo

Global beverages and convenient foods · US

8.5
7

Nongfu Spring

Bottled water, tea and soft drinks · CN

8.4
8

Pernod Ricard

Global spirits and ready-to-drink · FR

8.1
9

Asahi Group Holdings

Beer, spirits and soft drinks · JP

7.9
10

Danone

Dairy, plant-based and bottled water · FR

7.7

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 11, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Priyanka Sharma. (2026, February 13). Top 10 companies in the cpg beverage industry. In Cpg Beverage Industry Statistics. Gitnux. https://gitnux.org/cpg-beverage-industry-statistics/#top-companies

04 Statistics

Technology & Innovation

Automation and traceability remain the stated focus, with 48% of organizations relying partly or completely on manual processes to trace products in 2023.

AI in the cpg beverage industry

  • Hundreds of millions of dollars were being invested by PepsiCo in artificial intelligence by 2023, according to the company’s chief strategy and transformation officer in the United States.[1]
  • 71% of beverage-industry leaders said their route to market was already very or completely digitalized in 2024, with digitalization identified as a leading strategic priority.[2]

Automation in the cpg beverage industry

  • 40% was the maximum efficiency improvement that Aptean’s research associated with automation in food and beverage operations.[3]
  • 34% of North American food and beverage organizations planned to increase automation in 2024.[3]
  • 60% of North American food and beverage processors, manufacturers and distributors were using technology to automate more tasks in 2023.[3]
  • 48% of North American food and beverage organizations still partly or completely relied on manual processes to trace products in 2023.[3]
  • 56% of North American food and beverage organizations wanted to increase traceability through automation and technology in 2024.[3]
  • 56% of North American food and beverage organizations planned to invest in technology to overcome supply-chain disruption in 2024.[3]

Digital Transformation in the food and beverage sector (sector benchmark)

  • 28% of food, beverage, and ingredient professionals reported positive effects from digital transformation technologies on food-safety preventive controls in 2024.[4]
  • 34% of food, beverage, and ingredient professionals said manufacturing process or assembly had been positively affected by digital transformation technologies in 2024.[4]
  • 40% of 423 food and beverage professionals worldwide identified disconnected systems and data as their organization’s biggest operational barrier in 2026.[5]
  • 82% of food and beverage leaders said technology adoption was a strategic priority, while 6% reported fully integrated digital systems, in a 2025 survey.[5]

Technology Adoption in the food and beverage sector (sector benchmark)

  • 23% of food, beverage, and ingredient companies anticipated investing in mobile-app technologies in 2025.[4]
  • 22% of food, beverage, and ingredient companies anticipated investing in machine-learning software in 2025.[4]
  • 31% of food, beverage, and ingredient companies anticipated investing in robotics or robotic process automation in 2025.[4]
  • 50% of food, beverage, and ingredient companies anticipated investing in artificial intelligence as part of their 2025 digital-transformation strategies.[4]

Cloud Computing in the food and beverage sector (sector benchmark)

  • 39.5% of EU enterprises in accommodation and food-service activities used paid cloud-computing services in 2025.[6]
  • 18% of food manufacturers were already using cloud-based manufacturing-execution systems, while 51% planned implementation, according to a 2025 industry survey.[7]
  • 52% of food processors and manufacturers were considering cloud technology, while 45% reported no cloud use, in a 2023 industry survey.[8]
  • 30% of food, beverage, and ingredient companies anticipated investing in cloud computing or enterprise resource-planning software and systems in 2025.[4]

Big Data in the food and beverage sector (sector benchmark)

  • 47% of food, beverage, and ingredient professionals identified gathering, analyzing, and leveraging data for data-driven decisions as a digital-transformation investment driver in 2024.[4]
  • 35% of food, beverage, and ingredient companies anticipated investing in big data and real-time analytics in 2025.[4]
  • 13% of food manufacturers were already using advanced-analytics or big-data platforms, while 44% planned implementation, in a 2025 industry survey.[7]
  • 24% of food-manufacturing respondents were very familiar with advanced analytics, while 34% were moderately familiar, in CRB’s 2025 survey.[9]

IoT in the food and beverage sector (sector benchmark)

  • 31% of food-manufacturing respondents were very familiar with the Internet of Things, while 35% were moderately familiar, in CRB’s 2025 survey.[9]
  • 33% of UK manufacturing companies had adopted IoT technologies in a 2024 national survey, with manufacturing among the sectors reporting comparatively high adoption.[10]
  • 26% of food manufacturers were already using IoT sensors or equipment monitoring, while 37% planned implementation, in a 2025 industry survey.[7]
  • 16% of food, beverage, and ingredient companies anticipated investing in Internet-of-Things devices or sensors in 2025.[4]

Innovation in the cpg beverage industry

  • 72% of beverage-alcohol innovation items were line extensions in the 52 weeks ending November 29, 2025.[11]
  • Approximately 300 new beverage and other FMCG brand launches were tracked each month by Euromonitor’s innovation platform in 2024.[12]

05 Statistics

Data & Analytics

Route-to-market and ordering via digital platforms show measurable commerce throughput, including 3.5 billion U.S. dollars processed through AB InBev’s BEES third-party-product orders in 2025.

Business intelligence in the cpg beverage industry

  • 83% of Paraguay’s B2B direct and indirect beverage sales were made through AB InBev’s BEES platform in 2025.[13]
  • 500 brands and distributors partnered with AB InBev’s BEES platform in 2025.[14]
  • 82% of Paraguay’s BEES customers were fully digital buyers in 2025.[13]
  • 61% was the year-over-year increase in BEES third-party-product gross merchandise value in 2025.[14]
  • 11,900 commercial employees served Coca-Cola Europacific Partners’ customers across local shops, global retailers, restaurants and stadiums in 2025.[15]
  • 3.5 billion U.S. dollars in gross merchandise value was processed through BEES third-party-product orders in 2025.[14]

Data analytics in the cpg beverage industry

  • 28.3% was Coca-Cola HBC’s energy-volume growth in 2025, its tenth consecutive year of double-digit growth.[16]
  • 8% was the year-over-year growth in AB InBev’s direct-to-consumer e-commerce revenue in 2025.[14]
  • 550 cities in Brazil offered Zé Delivery’s 15-minute Modo Turbo service in 2025.[14]
  • 27% was Coca-Cola HBC’s beverage-attachment rate on food-delivery platforms in 2024 after using digital route-to-market capabilities.[14]
  • 42% more retailer-facing time was enabled for AB InBev field employees by BEES Force from 2023 onward.[14]
  • 130 million additional transactions were generated year to date by Coca-Cola’s revenue-growth-management focus on lower-cost single-serve juice offerings in Latin America and India in 2025.[15]

Data Quality in the food and beverage sector (sector benchmark)

  • 77% of retail and consumer-products companies identified improving data quality as a priority in 2023.[17]
  • 22% of consumer-products companies reported that businesses lacked trust in data quality and validity in 2024.[18]
  • 7.0 out of 10: Food, beverage and agriculture respondents rated data completeness as important in 2018.[19]
  • 6.4 out of 10: Food, beverage and agriculture respondents rated data accuracy as important in 2018.[19]
  • 6.4 out of 10: Food, beverage and agriculture respondents rated data timeliness as important in 2018.[19]
  • 6.6 out of 10: Food, beverage and agriculture respondents rated data consistency as important in 2018.[19]

Data Governance in the food and beverage sector (sector benchmark)

  • 90% of supply-management organizations agreed or strongly agreed that data governance was necessary in 2024.[20]
  • 47% of supply-management data-governance functions were housed in a center of excellence in 2024.[20]
  • 81% of supply-management organizations found their data-governance program useful in 2024.[20]
  • 22% of consumer-products companies planned to increase investment in data infrastructure and governance over the following 12 months in 2024.[18]
  • 43% of consumer-products companies reported struggling to establish the right level of data governance in 2024.[18]
  • 61% of supply-management organizations had a dedicated data-governance function in 2024.[20]

KPIs in the cpg beverage industry

  • 5.1% was Coca-Cola HBC’s 2025 organic net-sales-revenue-per-case growth.[16]
  • 19% was AB InBev’s adjusted free-cash-flow margin in 2025.[14]
  • 21.5% of Coca-Cola Europacific Partners’ 2025 adjusted comparable volume came from flavours and mixers.[15]
  • 35.8% was AB InBev’s EBITDA margin in 2025.[14]
  • 7.6% of Coca-Cola Europacific Partners’ 2025 adjusted comparable volume came from other beverages, including energy drinks.[15]
  • 59.2% of Coca-Cola Europacific Partners’ 2025 adjusted comparable volume came from Coca-Cola trademark beverages.[15]

06 Statistics

Strategy & Growth

Portfolio actions and channel dynamics dominate, with non-alcoholic sparkling-water online sales rising 18.4% to $885 million in 2025.

Growth in the cpg beverage industry

  • 33.8 billion unit cases represented Coca-Cola’s FY2025 unit-case volume.[21]
  • 5% of Coca-Cola’s 2024 net operating-revenue growth came from price, product and geographic mix.[21]
  • 11% was Coca-Cola’s 2024 organic revenue growth in North America.[21]
  • 4% of Coca-Cola’s 2024 net operating-revenue impact came from acquisitions and divestitures.[21]
  • $48.1 billion was Coca-Cola’s FY2025 comparable net revenue.[21]

Differentiation in the cpg beverage industry

  • 60.3% of Coca-Cola FEMSA’s 2025 sales volume came from Coca-Cola and reduced- or no-sugar Coca-Cola products.[15]
  • 18.4% was the year-over-year increase in U.S. online sparkling-water sales reported by NielsenIQ for 2025.[22]
  • $885 million was U.S. online sparkling-water sales reported by NielsenIQ for 2025.[22]
  • 4 in 10 beverage-shopping trips were unplanned in the 2025 channel analysis, highlighting impulse-led differentiation opportunities.[23]
  • 4% was Coca-Cola’s 2024 growth in water, sports, coffee and tea beverages in Europe, Middle East and Africa.[21]
  • 2% was the approximate increase in drink sales associated with checkout coolers facing aisles in a 2025 retail study.[23]

Mergers and acquisitions in the cpg beverage industry

  • $47.1 billion was Coca-Cola’s 2024 net operating revenue after portfolio changes and other growth actions.[21]
  • 13% of Coca-Cola’s property, plant and equipment was located in India in 2024, versus 17% in 2025 after investment changes.[21]
  • $47.9 billion was Coca-Cola’s 2025 consolidated net operating revenue after portfolio transactions and international expansion.[21]
  • 1% was Coca-Cola’s 2024 worldwide unit-case-volume growth following its portfolio and geographic actions.[21]
  • 10% of Coca-Cola’s 2025 net operating revenue came from one bottler, reflecting channel concentration after portfolio restructuring.[21]
  • 4% was the impact of Coca-Cola’s acquisitions and divestitures on 2024 net operating-revenue growth.[21]

Strategic partnerships in the cpg beverage industry

  • Over 50 partner breweries and beverage-packaging facilities supplied more than 3 million hectolitres of Diageo beer and ready-to-drink products in 2024.[15]
  • 3 delivery-service providers supplied most customer deliveries for Luckin Coffee in 2024, alongside 3 warehouse and fulfillment providers.[15]
  • 200 tonnes of carbon dioxide per year was the planned output of ECCBC’s 2026 Cosumar collaboration for local beverage production.[24]
  • 52% of ECCBC’s top suppliers had completed EcoVadis assessments in 2024.[24]
  • 4 coffee-bean suppliers provided most of Luckin Coffee’s beans in 2024, while dairy and plant-based raw materials were mainly sourced from 4 suppliers.[15]

07 Statistics

People & Workforce

Workforce churn and hiring pressure sit alongside technology-driven knowledge retention; food and beverage managers cited recruitment, retention and training challenges at 47% in 2024.

Hiring in the cpg beverage industry

  • Nearly 60% of CPG companies expected hiring issues to become more demanding in the future, according to PMMI research reported in 2025.[25]
  • 312,976 people worked in the U.S. beverage-manufacturing industry in 2024.[26]
  • 47% of U.S. food and beverage managers identified recruitment, retention and training as primary challenges in 2024.[27]
  • 82% of U.S. food and beverage businesses were actively hiring in 2024, according to an Expert Market study cited by Food Logistics.[27]

Employee retention in the cpg beverage industry

  • 41.5% was the average turnover rate for low-skilled manufacturing jobs in the U.S. food-and-beverage sector, according to McKinsey’s cited industry data.[28]
  • 54% of North American food and beverage organizations had created or planned to create more hybrid or remote roles in 2023.[8]
  • 5.02% was the reported 2024 employee-turnover rate for the food-and-drink manufacturing sector in the United Kingdom.[29]
  • 59% of North American food and beverage organizations had increased labor wages or planned to do so within 12 months in 2023.[8]
  • 59% of North American food and beverage organizations had restructured or reduced working days or weeks to retain staff in 2023.[8]

Remote Work in the food and beverage sector (sector benchmark)

  • Among food-sector career starters globally, 36% were fully site-based during their first two years of work, according to a 2024 survey.[30]
  • U.S. accommodation and food-services firms averaged 0.1 work-from-home days per week from November 2024 through January 2025.[31]
  • Across U.S. food and beverage businesses, 26% let employees choose to work in-person or remotely in 2025, while 73% require in-person work.[32]
  • In U.S. accommodation and food services, 1.7% of employees were able to work fully remotely in 2024.[33]

Hybrid Work in the food and beverage sector (sector benchmark)

  • Among food-sector career starters globally, 27% worked in a hybrid arrangement during their first two years, according to a 2024 survey.[30]
  • In U.S. restaurant and bar businesses, 12% offered employees a choice between in-person and remote work in 2025.[32]
  • In 2025, 80% of hospitality and food-services employers said they were still struggling to get the balance right with hybrid working.[34]
  • Across U.S. food and beverage businesses, 26% offered employees the option to work in-person or remotely in 2025.[32]

Upskilling in the cpg beverage industry

  • 24% of North American food and beverage organizations planned to reskill or upskill existing employees within the next 12 months in 2023.[8]
  • 60% of North American food and beverage organizations were using technology to prevent knowledge loss in 2023.[8]
  • Reskilling or upskilling existing employees was associated with a 0.6-percentage-point revenue-growth advantage for surveyed food and beverage organizations.[8]
  • 35% of North American food and beverage organizations planned to use technology to prevent knowledge loss within the next 12 months in 2023.[8]
  • 71% of North American food and beverage organizations had upskilled existing employees to reduce recruitment pressure in 2023.[8]

Employee Engagement in the food and beverage sector (sector benchmark)

  • Food-service employees recorded 72.6% engagement in 2026, up 9.1 percentage points from the prior measurement.[35]
  • Globally, 21% of employees were engaged in 2025, providing an economy-wide benchmark relevant where food-and-beverage-specific engagement data are limited.[36]
  • Food-and-beverage organizations scored 7.91 out of 10 for employee engagement in the latest 2026 benchmark dataset.[37]
  • Among U.S. and Canadian frontline employees surveyed in 2024, 52% worked in foodservice, in a sample of 46,250 employees used to assess workplace engagement.[38]

DEI in the cpg beverage industry

  • 28.8% of the U.S. beverage-manufacturing workforce was women in 2024.[26]
  • 71.2% of the U.S. beverage-manufacturing workforce was men in 2024.[26]

Change Management in the food and beverage sector (sector benchmark)

  • In the 2024–2025 HR Systems Survey, 28% of organizations used adaptive or agile change management, while 24% used a project-based approach.[39]
  • In a 2024 survey of foodservice organizations, 49% ranked resistance to change as a top barrier to evolving menu strategy.[40]

08 Statistics

Customer & Sales

Loyalty and perceived value align with low-price and trusted attributes: in 2026, 84% said loyalty programs influence continuation of shopping.

Customer experience in the cpg beverage industry

  • 39% of U.S. beverage shoppers said a trusted brand defines good value in beverages in 2026.[41]
  • 46% of U.S. consumers said taste defines good value in beverages in 2026.[41]
  • 61% of U.S. beverage shoppers said low price defines good value in beverages in 2026.[41]
  • 40% of U.S. beverage shoppers said trusted quality defines good value in beverages in 2026.[41]
  • 46% of consumers said they would pay more for beverages they consider premium in 2025.[42]

Customer retention in the cpg beverage industry

  • 84% of consumers said loyalty programs influence whether they continue shopping with a brand in 2026.[43]
  • 85% was the average monthly retention rate for top-performing convenience-store loyalty programs in 2024.[44]
  • 72% of shoppers said they would join a loyalty program before making their first purchase in 2026.[43]
  • 12% to 18% more was spent by loyalty-program customers than by unenrolled customers in 2026.[43]
  • 80% or more of convenience-store loyalty members returned each month at programs in the upper half of loyalty transaction share in 2024.[45]

Customer acquisition in the cpg beverage industry

  • 110 new loyalty members per store per month were acquired by top-performing quick-service restaurants in 2024.[44]
  • 70 new loyalty members per location per month were acquired by top-performing full-service restaurants in 2024.[44]
  • 1.56 billion active loyalty-program memberships were estimated for U.S. consumers in 2025.[43]
  • 20.3 loyalty-program memberships, including inactive accounts, were held by the average consumer in 2025.[43]
  • 72% of shoppers said they would join a loyalty program before their first purchase in 2026.[43]

Customer loyalty in the cpg beverage industry

  • 46% of U.S. CPG shoppers said they demonstrate loyalty by having a brand app on their phone in 2024.[46]
  • 54% of U.S. CPG shoppers said brand longevity positively affects their loyalty in 2024.[46]
  • 69% of U.S. CPG shoppers said they demonstrate loyalty by recommending brands to friends and family in 2024.[46]
  • 61% of U.S. CPG shoppers expected reduced prices or better deals in exchange for loyalty in 2024.[46]
  • 53% of U.S. CPG shoppers said they demonstrate loyalty by shopping with a brand frequently in 2024.[46]

09 Statistics

Marketing & Brand

Discovery through digital channels is quantified, including 66% of global consumers buying after seeing items on social media or online in 2024.

Marketing in the cpg beverage industry

  • 46% of U.S. beverage shoppers said taste defines good value in beverages in 2026.[41]
  • $295 billion was the estimated U.S. beverage-category value highlighted in FMI’s 2026 Power of Beverage report.[41]
  • 18.4% was the year-over-year increase in U.S. online sparkling-water sales, reaching $885 million in 2025.[22]
  • 51% of U.S. consumers used an AI tool to help them shop in the month referenced by a 2026 beverage-industry report.[47]

Digital marketing in the cpg beverage industry

  • 38% of global consumers said documenting eating and drinking out on social media is very important in 2024.[48]
  • 205.6 thousand average video views per post were recorded for food and beverage brands on TikTok in the first half of 2025.[49]
  • 3.7% was the average TikTok engagement rate for food and beverage brands in the first half of 2025.[49]
  • 66% of global consumers said they had purchased a specific drink or food item after seeing it on social media or online in 2024.[48]
  • 39% of global consumers said they base their drink choice on what will look good on social media in 2024.[48]

Branding in the cpg beverage industry

  • 56% of consumers associated premium beverages with better ingredients and better quality in 2025.[42]
  • 59.6% of surveyed U.S. consumers reported no supply issues on CPG products in April 2024.[50]
  • 53% of U.S. CPG shoppers said consistent branding positively affects loyalty in 2024.[46]
  • 54% of U.S. CPG shoppers said brand longevity positively affects loyalty in 2024.[46]
  • 50.3% of surveyed U.S. hard-seltzer consumers had tried White Claw in April 2024.[50]

Social media in the cpg beverage industry

  • 62 median interactions were earned by Instagram carousel posts from worldwide beverage brands in Q3 2026.[51]
  • 52,030,500 Instagram interactions were generated by Red Bull’s worldwide beverage profile in Q3 2026.[51]
  • 2.21% was the highest median Instagram engagement rate for worldwide beverage brands in Q3 2026.[51]
  • 41 median interactions were earned by worldwide beverage-brand Instagram posts in September 2026.[51]
  • 8 median interactions were earned by worldwide beverage-brand Facebook posts in September 2026.[51]

Influencer Marketing in the food and beverage sector (sector benchmark)

  • 69.3% of TikTok videos featuring branded food or beverage products had no brand-relationship disclosure, based on an analysis of 648 videos published in 2025.[52]
  • 47.6% of TikTok videos featuring food products from top influencers included a branded product, based on an analysis of 1,360 videos published in 2025.[52]
  • 33% of U.S. food and beverage shoppers said they purchased a product from an influencer-founded or influencer-led brand such as Prime or Feastables in the previous year, in 2025.[53]
  • 63% of U.S. food and beverage shoppers said they purchased a prepackaged product based on an online influencer’s recommendation in the previous year, according to a June 2025 survey.[53]
  • 82% of U.S. Gen Z food and beverage shoppers said they purchased a prepackaged product based on an online influencer’s recommendation in the previous year, according to a June 2025 survey.[53]

10 Statistics

Operations & Execution

Operational efficiency and cost discipline track with execution metrics, including HEINEKEN gross savings of more than €500 million in 2025.

Process optimization in the cpg beverage industry

  • Coca-Cola FEMSA increased productivity and flexibility by improving line performance and asset utilization across its manufacturing footprint in 2025.[54]
  • 20% of HEINEKEN’s 2025 gross savings came from other cost-reduction initiatives worldwide in 2025.[55]
  • Coca-Cola HBC installed two new high-speed PET lines to improve service, efficiency and cost performance in 2025.[56]
  • Coca-Cola HBC’s operational-efficiency initiative saved more than 3,420 units across its operations and supply chain in 2025.[56]
  • 30% of HEINEKEN’s 2025 gross savings came from digitally enabled supply-chain productivity and transport-network optimization worldwide in 2025.[55]

Operational efficiency in the cpg beverage industry

  • Coca-Cola Company’s 2024 Latin America operating margin was 58.6%.[21]
  • Coca-Cola Company’s 2024 consolidated operating margin was 21.2%, compared with 24.7% in 2023.[21]
  • Coca-Cola FEMSA reduced costs and expenses through productivity initiatives, route optimization and logistics improvements in 2025.[54]
  • Approximately 50% of HEINEKEN’s 2025 gross savings came from supplier collaboration and new procurement initiatives worldwide.[55]
  • HEINEKEN achieved more than €500 million in gross savings in 2025 through productivity, procurement and other efficiency initiatives worldwide.[55]

Quality management in the cpg beverage industry

  • 91% of U.S. food-and-beverage recalls from 2002–2023 were attributed to product contaminants rather than processing issues.[57]
  • 28% of U.S. food-and-beverage recalls from 2002–2023 involved allergens.[57]
  • 48% of U.S. food-and-beverage recalls from 2002–2023 involved biological contamination.[57]
  • 1% of U.S. food-and-beverage recalls from 2002–2023 involved under-processing.[57]
  • 3% of U.S. food-and-beverage recalls from 2002–2023 involved current good manufacturing practice issues.[57]

Supply chain in the cpg beverage industry

  • Approximately 30% of HEINEKEN’s 2025 gross savings came from supply-chain productivity and transport-network optimization worldwide.[55]
  • Coca-Cola HBC reported operational-efficiency savings across its operations and supply chain in 2025.[56]
  • HEINEKEN completed the closure of several European breweries and further refined its inter-market sourcing model in 2025.[55]
  • J.P. Morgan’s 2025 CPG working-capital study found alcoholic beverages had a 21.3-day deterioration in cash-conversion-cycle performance in 2024 versus 2023.[58]
  • Diageo incurred $225 million of restructuring costs in fiscal 2025 related to its Accelerate and supply-chain-agility programs.[59]

Outsourcing / Offshoring in the food and beverage sector (sector benchmark)

  • Among food and beverage CPG companies globally, 47% worked with up to 10 co-manufacturers in 2023.[60]
  • Across food and beverage CPG companies globally, 75% used at least some co-manufacturing resources in 2023.[60]
  • Across food and beverage CPG companies globally, 55% outsourced more manufacturing in 2023 than three years earlier, according to a survey of 287 industry leaders.[60]
  • Among United States and European food-services and facility-management buyers, 91% expected outsourcing budgets to increase over the five years following 2024.[61]
  • Among food and beverage CPG companies globally, 36% used co-manufacturers for finished-product manufacturing in 2023.[60]

11 Statistics

Finance & Pricing

Pricing and input-cost effects show up across major players, while U.S. consumer prices for nonalcoholic beverages rose 2.9% year over year in December 2025.

Pricing strategy in the cpg beverage industry

  • Coca-Cola’s 2024 global unit-case volume grew 1% for the full year.[21]
  • Nestlé’s food-and-beverage working-capital report identified rising input costs and supply-chain disruptions among the leading CPG priorities for 2025.[58]
  • Diageo’s fiscal 2025 Africa organic net sales grew 10.5%, including 6.9% price/mix growth driven mainly by pricing and premiumisation in East Africa.[59]
  • Diageo’s fiscal 2025 Brazil net sales grew 18.0%, supported by premiumisation and strategic pricing actions.[59]
  • Coca-Cola Bottling Consolidated reported that 2025 net-sales growth was primarily driven by annual pricing actions executed during the first quarter.[62]

Cost reduction in the cpg beverage industry

  • HEINEKEN generated approximately 50% of its 2025 gross savings through supplier collaboration and procurement initiatives.[55]
  • HEINEKEN delivered more than €500 million in gross savings in 2025.[55]
  • Diageo recorded $225 million of fiscal-2025 restructuring costs for its Accelerate and supply-chain-agility programs.[59]
  • HEINEKEN generated approximately 30% of its 2025 gross savings through digitally enabled supply-chain productivity and transport-network optimization.[55]
  • HEINEKEN reduced aluminium-can supply costs by approximately 20% in Vietnam and Cambodia in 2025 without additional capital expenditure.[55]

Profitability in the cpg beverage industry

  • AB InBev reported $59.3 billion in net revenue for fiscal 2025 worldwide.[63]
  • Coca-Cola Company’s 2024 North America operating margin was 24.1%.[21]
  • AB InBev reported $21.2 billion in normalized EBITDA for fiscal 2025 worldwide.[63]
  • Diageo’s fiscal 2025 organic operating margin was 28.0%.[59]
  • Coca-Cola Company’s 2024 Europe, Middle East and Africa operating margin was 41.4%.[21]

Financial planning in the cpg beverage industry

  • Diageo invested $4,297 million in net cash from operating activities during fiscal 2025.[59]
  • Coca-Cola Company’s 2024 operating income declined 12% from 2023, primarily because of higher commodity costs, selling and administrative expenses and other operating charges.[21]
  • Coca-Cola Company reported $9,992 million of operating income in 2024.[21]
  • Diageo guided to approximately $625 million of cost savings over three years in fiscal 2025, up from its previous $500 million target.[59]
  • Diageo’s fiscal 2025 recommended full-year dividend was 103.48 cents per share.[59]

12 Statistics

Product & Service

Innovation counts and sustainability execution coexist, including Keurig Dr Pepper converting 96% of packaging to recyclable or compostable formats in 2025.

Product development in the cpg beverage industry

  • 72% of beverage-alcohol innovation items were line extensions in the United States in the 52 weeks ending November 29, 2025.[11]
  • 4,205 beverage-alcohol innovation items were launched in the United States in the 52 weeks ending November 29, 2025.[11]
  • $8.4 billion in first-year sales were generated by 2024’s 200 CPG New Product Pacesetters across food, beverage and nonfood in the United States.[64]
  • 45% of food and beverage companies cited healthier products as a top driver of innovation in 2025.[5]
  • $194 million was spent on research and development by AB InBev in 2025.[15]

Product lifecycle in the cpg beverage industry

  • 99% of Coca-Cola’s packaging sustainability strategy covered company operations, bottling partners, suppliers and other partners in 2024.[21]
  • 24 million additional unit cases were sold in reusable packaging by Coca-Cola in 2024 compared with 2023.[21]
  • 55% of the 107 billion aluminum beverage containers sold in the United States in 2021 were wasted rather than recycled.[65]
  • 10 U.S. states operated beverage-container deposit-return systems when the Container Recycling Institute reported its recycling data.[65]
  • 14% of Coca-Cola’s global beverage volume was sold in reusable packaging in 2024.[21]

After-sales in the cpg beverage industry

  • 78 was Coca-Cola HBC’s customer Net Promoter Score in 2025, up from 66 in 2024.[16]
  • $550 million in revenue was generated by AB InBev’s Zé Delivery, TaDa Delivery and PerfectDraft e-commerce solutions in 2025.[14]
  • $3.5 billion in gross merchandise value was processed through BEES third-party orders in 2025.[14]
  • 27% was Coca-Cola HBC’s beverage-attachment rate on food-delivery platforms in 2024, up from 26% in 2023.[14]
  • 42% more time with retailers was enabled for AB InBev frontline employees by BEES Force in 2025 compared with before the tool’s use.[14]

Value proposition in the cpg beverage industry

  • 75% of Starbucks’ U.S. beverage sales came from cold drinks in 2024, compared with 37% in 2013.[66]
  • 48% of beverage-industry leaders planned to place greater emphasis on convenience in 2024.[2]
  • 16% was the reported increase in consumer spending on seltzers and sparkling non-alcoholic beverages in the 2024 U.S. beverage study.[2]
  • 59% of beverage-industry leaders planned to emphasize innovative and unique products in 2024.[2]
  • 66 million orders were delivered by Zé Delivery in Brazil in 2025.[13]

13 Statistics

Sustainability & Ethics

Packaging and water efficiency metrics are operationalized, with Coca-Cola designing 99% of packaging to be recycled globally in 2025.

Sustainability in the cpg beverage industry

  • Keurig Dr Pepper converted 96% of its packaging to recyclable or compostable formats in 2025.[42]
  • 85% of Diageo’s electricity came from renewable sources in fiscal 2025.[59]
  • 99% of Coca-Cola’s packaging was designed to be recycled globally in 2025.[67]
  • Diageo improved water efficiency by 20.6% from its fiscal 2020 baseline by fiscal 2025.[59]
  • 30% of Coca-Cola’s primary packaging material was recycled globally in 2025.[67]

ESG in the cpg beverage industry

  • Keurig Dr Pepper reported that 89% of its directors were independent under Nasdaq listing rules as of June 2025.[42]
  • Diageo reported that ethically diverse leaders represented 46% of its global leadership population in fiscal 2025.[59]
  • Diageo reported that female leaders represented 43% of its global leadership population in fiscal 2025.[59]
  • Diageo educated 2.0 million people about the dangers of underage drinking through supported programs in fiscal 2025.[59]

Ethics in the cpg beverage industry

  • More than 7,100 newly hired PepsiCo salaried employees completed online New Hire Code training in 2025.[68]
  • More than 87,500 PepsiCo salaried employees completed anti-bribery training and certified compliance with the policy in 2025.[68]
  • PepsiCo’s most recent independent assessment of its Global Compliance & Ethics program was completed in 2024.[68]
  • More than 87,500 PepsiCo salaried employees worldwide completed online Code of Conduct training in 2025.[68]
  • More than 10,600 PepsiCo employees received training on integrity, ethical leadership, policy compliance or investigation skills in 2025.[68]

CSR in the cpg beverage industry

  • More than 96 million people had gained access to safe water through PepsiCo programs by 2024.[68]
  • Nearly 800 food-and-beverage-industry representatives were trained through an AIM-Progress forced-labor and child-labor initiative supported by PepsiCo by 2024.[68]
  • More than 62 million people were reached through PepsiCo food-security and nutritious-food initiatives in 2024.[68]
  • PepsiCo’s lost-time incident rate declined to 0.45 per 200,000 hours worked in 2025.[68]
  • PepsiCo’s lost-time incident rate was 0.49 per 200,000 hours worked in 2024.[68]

Circular economy in the cpg beverage industry

  • 96% of Keurig Dr Pepper’s packaging was recyclable or compostable in 2025.[42]
  • Keurig Dr Pepper committed more than $51 million to circular-economy support since 2014.[42]
  • Keurig Dr Pepper reduced virgin plastic across its packaging portfolio by 21% from 2019 to 2025.[42]
  • Diageo reached 43% recycled content in PET bottles in fiscal 2025.[59]
  • A Keurig Dr Pepper carbonated-soft-drink facility reduced landfill waste by 35% in 2024 versus 2023.[42]

Carbon footprint in the cpg beverage industry

  • PepsiCo reported 12 million metric tons of Scope 3 forest, land and agriculture emissions in 2025.[68]
  • PepsiCo reported 3.1 million metric tons of Scope 1 market-based emissions in 2025.[68]
  • PepsiCo’s total market-based greenhouse-gas emissions were 45 million metric tons in 2022.[68]
  • Diageo reduced total direct and indirect greenhouse-gas emissions by 18.8% against its fiscal 2022 baseline by fiscal 2025.[59]
  • PepsiCo used approximately 77 million gigajoules of energy including fleet operations in 2024.[68]

15 Statistics

Globalization & Expansion

Local production and supplier spend are tracked at scale, including Coca-Cola Europacific Partners coverage of 31 markets in 2024.

Globalization in the cpg beverage industry

  • €14.971 billion was Coca-Cola Europacific Partners’ 2024 revenue from Europe.[15]
  • $47.941 billion was The Coca-Cola Company’s consolidated net operating revenue in 2025.[21]
  • More than 200 countries were served by The Coca-Cola Company in 2024, according to its annual-report business description.[21]
  • 90% of Coca-Cola Europacific Partners’ drinks were produced in the country where they were consumed in 2024.[15]
  • 31 markets were covered by Coca-Cola Europacific Partners in 2024, making it the company’s largest independent Coca-Cola bottling partner by territory.[15]

Cultural adaptation in the cpg beverage industry

  • 27% of Taiwan’s 2024 retail food-and-drink market was held by small local grocers, the largest listed channel share.[76]
  • 17% of Coca-Cola’s net property, plant and equipment was located in India at December 31, 2025, reflecting local operating capacity.[21]
  • 4% was Coca-Cola’s 2024 volume growth in Europe, Middle East and Africa for water, sports drinks, coffee and tea.[21]
  • 1% was Coca-Cola’s 2024 decline in Europe, Middle East and Africa Trademark Coca-Cola unit-case volume.[21]
  • 60.3% of Coca-Cola FEMSA’s 2025 sales volume came from Coca-Cola products and reduced- or no-sugar variants.[15]

Supplier management in the cpg beverage industry

  • 84% of Coca-Cola Europacific Partners’ supplier spend was with suppliers based in its countries of operation in 2024.[15]
  • About 80% of Coca-Cola Europacific Partners’ addressable spend was represented by strategic suppliers in 2024.[15]
  • Nearly 40% of Boston Beer’s direct and indirect suppliers had signed its Supplier Code of Conduct by year-end 2024.[14]
  • €5.6 billion was Coca-Cola HBC’s 2025 procurement-addressable supplier spend.[77]
  • 94.6% of Coca-Cola HBC’s unique significant suppliers participated in capacity-building or development measures in 2025.[77]

Stakeholder management in the cpg beverage industry

  • 85% of Coca-Cola bottler Coca-Cola Consolidated’s retail bottle-and-can sales volume consisted of Coca-Cola products in 2024.[15]
  • 99.7% of Coca-Cola Europacific Partners’ bottles and cans were recyclable in 2024, according to the company’s sustainability reporting.[15]
  • 13,000 commercial employees worked with Coca-Cola Europacific Partners’ customers, wholesalers, restaurants and other stakeholders in 2024.[15]
  • 452 important supplier non-compliances were identified through Suntory Beverage & Food’s Sedex-related review in the first half of 2022.[78]
  • More than 1,000 manufacturing sites belonging to 600 major suppliers had joined Sedex by December 2024 for Suntory Beverage & Food’s supply-chain oversight.[78]

Distribution channels in the cpg beverage industry

  • 17% of Taiwan’s 2024 retail food-and-drink market was held by supermarkets.[76]
  • 19% of Taiwan’s 2024 retail food-and-drink market was held by convenience retailers.[76]
  • $150.0 billion was U.S. forecourt-retailer grocery sales in 2023.[79]
  • $31.9 billion was U.S. convenience-store grocery retail sales in 2023.[79]
  • $686.2 billion was U.S. supermarket grocery retail sales in 2023.[79]

Key questions about the Cpg Beverage Industry

How large is the U.S. retail beverages market in 2025?
U.S. retail beverages generated nearly $295 billion in 2025, with FMI data reported by the 2026 industry overview.
What growth rate do packaged drinks show for 2023–2028?
U.S. packaged-drinks retail sales are forecast to reach $423.3 billion in 2028, implying a 4.0% CAGR from 2023 to 2028.
Which companies lead the cpg beverage industry?
Carlsberg Group and The Coca-Cola Company are tied at the top of Gitnux's 2026 cpg beverage ranking with an Overall score of 9.0 each.
How is technology adoption showing up in beverage operations and data work?
In food and beverage, 40% of 2026 respondents cited disconnected systems and data as the biggest operational barrier. In 2023–2024 surveys, many organizations also planned more automation and wanted increased traceability through technology.
How concentrated is competition in key beverage subcategories like energy drinks?
In U.S. energy drinks, Red Bull held 32.6% of dollar sales and Monster held 28.8% during the latest 13 weeks ending November 15, 2025. The source also reports the category leader as the combined TNA Energy segment at 100%.
What consumer value signals shape beverage purchase decisions?
In FMI’s 2026 survey of 2,003 U.S. grocery shoppers, 61% said low price defines good beverage value, followed by taste at 46% and trusted quality at 40%.
Reference

Cite This Report

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APA
Priyanka Sharma. (2026, February 13). Cpg Beverage Industry Statistics. Gitnux. https://gitnux.org/cpg-beverage-industry-statistics
MLA
Priyanka Sharma. "Cpg Beverage Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/cpg-beverage-industry-statistics.
Chicago
Priyanka Sharma. 2026. "Cpg Beverage Industry Statistics." Gitnux. https://gitnux.org/cpg-beverage-industry-statistics.

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