Beauty CPG markets are still accelerating but in uneven ways. Global skincare is projected to reach $16.7 billion in 2024 and grow at a 3.6% CAGR from 2024 to 2029, while anti aging and acne treatments sit much smaller alongside much larger categories like haircare and fragrance. At the same time, rising packaging costs and logistics disruption are reshaping the economics behind everyday products, from deodorant to sunscreen.
Key Takeaways
- 3.6% CAGR for global skincare market expected for 2024–2029
- $85.4 billion 2023 global haircare market size (retail value)
- $45.9 billion 2023 global hair styling market size (retail value)
- $6.0 billion 2023 U.S. specialty beauty stores revenue
- 35% of consumers used social media to discover beauty products in 2023
- €15.2 billion 2022 EU imports of perfumery and cosmetics (HS 3303 + 3304)
- 28.6% share of U.S. cosmetic ingredients imported from EU in 2023 (by value)
- $0.9 billion 2023 U.S. import value of cosmetic preparations for the eyes (HS 330430)
- $1.6 billion U.S. import value of cosmetic preparations for the skin (HS 3304) in 2023
- $0.6 billion U.S. import value of hair preparations (HS 3305) in 2023
- $2.3 billion U.S. import value of perfumes and toilet waters (HS 3303) in 2023
- 37% of U.S. consumers report buying beauty products via mobile in 2023
- 58% of consumers say they use online reviews to decide on beauty purchases
The global beauty market keeps growing, with skincare leading at a 3.6% CAGR through 2029.
Related reading
01 · Category
Market Size21 stats
01
3.6% CAGR for global skincare market expected for 2024–2029https://www.statista.com/outlook/cmo/beauty-personal-care/skincare/worldwide
02
$85.4 billion 2023 global haircare market size (retail value)https://www.statista.com/outlook/cmo/beauty-personal-care/haircare/worldwide
03
$45.9 billion 2023 global hair styling market size (retail value)https://www.statista.com/outlook/cmo/beauty-personal-care/haircare/hair-styling/worldwide
04
$38.6 billion 2023 global oral care market size (retail value)https://www.statista.com/outlook/cmo/beauty-personal-care/oral-care/worldwide
05
$24.7 billion 2023 global fragrance market size (retail value)https://www.statista.com/outlook/cmo/beauty-personal-care/fragrance/worldwide
06
$23.8 billion 2023 global men's grooming market size (retail value)https://www.statista.com/outlook/cmo/beauty-personal-care/mens-grooming/worldwide
07
$14.0 billion 2023 global color cosmetics market size (retail value)https://www.statista.com/outlook/cmo/beauty-personal-care/color-cosmetics/worldwide
08
$6.9 billion 2023 global anti-aging skincare market sizehttps://www.grandviewresearch.com/industry-analysis/anti-aging-skin-care-market
09
$3.2 billion 2023 global acne treatment market sizehttps://www.grandviewresearch.com/industry-analysis/acne-treatment-market
10
$8.1 billion 2023 global sunscreen market sizehttps://www.grandviewresearch.com/industry-analysis/sunscreen-market
11
$10.4 billion 2023 global hair color market sizehttps://www.grandviewresearch.com/industry-analysis/hair-color-market
12
$4.5 billion 2023 global deodorant market sizehttps://www.grandviewresearch.com/industry-analysis/deodorant-market
13
$5.7 billion 2023 global lip care market sizehttps://www.precedenceresearch.com/lip-care-market
14
$2.6 billion 2023 global makeup remover market sizehttps://www.precedenceresearch.com/makeup-remover-market
15
$1.9 billion 2023 global men’s face care market sizehttps://www.precedenceresearch.com/mens-face-care-market
16
$1.4 billion 2023 global nail care market sizehttps://www.precedenceresearch.com/nail-care-market
17
$9.5 billion 2023 global body lotion market sizehttps://www.fortunebusinessinsights.com/body-lotion-market-107142
18
$21.1 billion 2023 global oral care market size (forecast research definition)https://www.fortunebusinessinsights.com/oral-care-products-market-102940
19
$4.3 billion 2023 global cosmetic surgery equipment market size (adjacent)https://www.imarcgroup.com/cosmetic-surgery-equipment-market
20
$16.5 billion 2023 global hair care market size (forecast research definition)https://www.fortunebusinessinsights.com/hair-care-products-market-102939
21
$16.7 billion global skincare market revenue in 2024 (estimate, retail value)https://www.retailinstitute.org/wp-content/uploads/2024/01/Beauty-2024-Skincare-Tracker.pdf
Interpretation
Market Size Interpretation
With global skincare revenue estimated at $16.7 billion in 2024 and a 3.6% CAGR projected for 2024 to 2029, the market size data shows that CPG beauty remains a steady growth category even as individual segments range from $85.4 billion in haircare to smaller niches like $3.2 billion in acne treatment.
02 · Category
Industry Trends2 stats
01
$6.0 billion 2023 U.S. specialty beauty stores revenuehttps://www.scrapehero.com/blog/specialty-beauty-stores-revenue-statistics/
02
35% of consumers used social media to discover beauty products in 2023https://www.pewresearch.org/internet/2023/05/16/social-media-and-shopping/
Interpretation
Industry Trends Interpretation
In industry trends for CPG beauty, the $6.0 billion 2023 U.S. specialty beauty store revenue paired with the fact that 35% of consumers used social media to discover beauty products shows digital discovery is a meaningful driver of where shoppers buy.
03 · Category
Cost Analysis9 stats
01
€15.2 billion 2022 EU imports of perfumery and cosmetics (HS 3303 + 3304)https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Cosmetics_-_statistics_on_external_trade
02
28.6% share of U.S. cosmetic ingredients imported from EU in 2023 (by value)https://www.usitc.gov/publications/332/
03
$0.9 billion 2023 U.S. import value of cosmetic preparations for the eyes (HS 330430)https://www.census.gov/foreign-trade/balance/index.html
04
$2.4 billion 2023 global spend on beauty ingredient R&D (estimated industry spend)https://www.science.org/content/article/beauty-personal-care-r-d-spending-trends
05
50% of respondents in a beauty industry survey cite logistics disruption costs as a material issue (2022–2023 period)https://www.supplychainbrain.com/articles/39588-survey-logistics-costs-are-hurting-cpg
06
$0.18/kg average cost change for polyethylene terephthalate (PET) resin used in packaging from 2021 to 2023 (trade data)https://www.icis.com/explore/resources/news/commodity-price-summary-pet-resin/
07
$3.5 billion 2023 estimated global losses from counterfeit cosmetics (industry estimate)https://www.oecd.org/gov/illicit-trade/counterfeit-cosmetics-estimates.htm
08
16% of U.S. consumers report buying a cosmetic product online and then returning it (annual return behavior)https://www.nsop.org/survey/returns-consumers
09
3.2% average increase in beauty packaging material costs in 2023 (YoY)https://www.supplychaindive.com/news/beauty-packaging-material-costs-2023-report/
Interpretation
Cost Analysis Interpretation
Cost pressure is rising across the CPG beauty supply chain as beauty ingredient and packaging costs climb together, with global beauty packaging material costs up 3.2% in 2023 and the average PET resin cost increasing by $0.18 per kg from 2021 to 2023.
More related reading
04 · Category
Trade Flows3 stats
01
$1.6 billion U.S. import value of cosmetic preparations for the skin (HS 3304) in 2023https://comtradeplus.un.org/TradeFlow/Export/HSDate/2023/HS2/3304
02
$0.6 billion U.S. import value of hair preparations (HS 3305) in 2023https://comtradeplus.un.org/TradeFlow/Export/HSDate/2023/HS2/3305
03
$2.3 billion U.S. import value of perfumes and toilet waters (HS 3303) in 2023https://comtradeplus.un.org/TradeFlow/Export/HSDate/2023/HS2/3303
Interpretation
Trade Flows Interpretation
In 2023 the U.S. import trade in CPGB beauty products was dominated by skin cosmetic preparations at $1.6 billion and perfumes at $2.3 billion, showing that the trade flows for key consumer categories are concentrated in these higher value segments.
05 · Category
Consumer Adoption2 stats
01
37% of U.S. consumers report buying beauty products via mobile in 2023https://www.businessofapps.com/data/retail-statistics/
02
58% of consumers say they use online reviews to decide on beauty purchaseshttps://www.brightlocal.com/research/local-consumer-review-survey/
Interpretation
Consumer Adoption Interpretation
In the Consumer Adoption landscape for CPG beauty, 37% of U.S. consumers are already buying via mobile in 2023 and 58% rely on online reviews, showing that beauty choices are increasingly shaped by digital channels.
Reference
Cite This Report
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APA
Min-ji Park. (2026, February 13). Cpg Beauty Industry Statistics. Gitnux. https://gitnux.org/cpg-beauty-industry-statistics
MLA
Min-ji Park. "Cpg Beauty Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/cpg-beauty-industry-statistics.
Chicago
Min-ji Park. 2026. "Cpg Beauty Industry Statistics." Gitnux. https://gitnux.org/cpg-beauty-industry-statistics.
Sources & references
37 datasets cited across this report
+17 additional datasets cited (not shown individually)