Key Highlights
- The global personal care market was valued at approximately $481 billion in 2022
- The skincare segment accounted for around 36% of the total personal care market in 2022
- Millennials spend an average of $135 annually on personal care products
- The hair care market size was valued at $87.9 billion in 2021
- Organic personal care products accounted for 17.4% of the global market in 2022
- The men's grooming market is projected to reach $81.2 billion by 2027
- The global deodorant market was valued at $25.2 billion in 2022
- The global hair color market was valued at $18.8 billion in 2021
- Natural and organic personal care products have grown at a CAGR of 8.7% over the past five years
- Asia-Pacific region dominates the personal care market, accounting for over 40% of global sales in 2022
- The global anti-aging skincare market was valued at $54.6 billion in 2022
- Women's personal care products hold approximately 70% of the global market share
- The average consumer owns 16 personal care products
The personal care industry is experiencing explosive growth and innovation, driven by shifting consumer preferences toward natural, eco-friendly, and personalized products, with the global market valued at over $481 billion in 2022 and rapidly expanding through e-commerce, sustainability initiatives, and multicultural trends.
Market Size and Valuation
- The global personal care market was valued at approximately $481 billion in 2022
- The skincare segment accounted for around 36% of the total personal care market in 2022
- The hair care market size was valued at $87.9 billion in 2021
- Organic personal care products accounted for 17.4% of the global market in 2022
- The men's grooming market is projected to reach $81.2 billion by 2027
- The global deodorant market was valued at $25.2 billion in 2022
- The global hair color market was valued at $18.8 billion in 2021
- Natural and organic personal care products have grown at a CAGR of 8.7% over the past five years
- Asia-Pacific region dominates the personal care market, accounting for over 40% of global sales in 2022
- The global anti-aging skincare market was valued at $54.6 billion in 2022
- The global fragrance market was valued at $52.7 billion in 2022
- Online sales of personal care products globally increased by 25% in 2022
- The U.S. personal care market was valued at approximately $78 billion in 2022
- Natural deodorants witnessed a market value of $1.4 billion in 2021, and are expected to grow further
- The global oral care market is projected to reach $49.5 billion by 2027
- The anti-acne market is expected to grow at a CAGR of 5.3% from 2022 to 2030
- The beauty supplement market grew by 7.8% in 2022, reaching a value of $12 billion globally
- The global bath and shower segment is valued at approximately $70 billion in 2021
- The facial mask market was valued at $3.4 billion in 2021, expected to grow at a CAGR of 8.3% through 2028
- The global lip care products market is projected to grow at a CAGR of 5.4% from 2022 to 2028
- The organic beauty products market is expected to reach $25 billion by 2027, with a CAGR of 9.6%
- The global vegan personal care market is projected to reach $25 billion by 2025, with a CAGR of 6.5%
- The global male grooming market is expected to grow at a CAGR of 6.8% from 2022 to 2030
- The face serum market contributed approximately $3 billion in revenue globally in 2022
- The organic shampoo segment is forecast to grow at a CAGR of 9.2% through 2028
- The global anti-dandruff shampoo market is projected to reach $4.3 billion by 2028
- The global deodorant market had a compound annual growth rate (CAGR) of 4.5% from 2017 to 2022
- The beauty devices market is expected to reach $24.1 billion globally by 2027
- The global men's skincare market is projected to reach $15.7 billion by 2025, with a CAGR of 8.4%
- The global exfoliating product market is anticipated to grow at a CAGR of 7.1% from 2022 to 2030
- The demand for halal-certified personal care products is rising, with the market expected to reach $30 billion by 2029
- The global eyelash extension market size was valued at $1.2 billion in 2022 and is projected to grow at a CAGR of 6.2% through 2030
- The herbal and traditional personal care segment is growing at a CAGR of 11.4% globally
- The global market for facial cleansers is projected to reach $12 billion by 2028, with a CAGR of 7.9%
- The global eye care market is expected to reach $16.7 billion by 2028, CAGR of 5.2%
- The global market for body lotions is projected to grow at a CAGR of 4.3% from 2022 to 2028
- The global mineral sunscreen market is projected to reach $4.5 billion by 2027, with a CAGR of 7.8%
- The demand for sustainable and biodegradable packaging in the personal care industry is expected to reach $12 billion by 2025
- The global segment of men's grooming appliances (like trimmers and shavers) is valued at $6.7 billion in 2022
Market Size and Valuation Interpretation
Product Trends and Innovations
- The popularization of multi-functional products is driven by consumer demand for convenience, with 58% of buyers preferring multi-use personal care products
- Waterless and solid formulations gained significant popularity in 2022, representing 12% of new product launches
- The average shelf life of mass-market personal care products is approximately 2.5 years
- Consumers are increasingly interested in products with minimal or no synthetic fragrances, accounting for 65% of new launches in 2022
- The trend toward gender-neutral personal care products is growing, with sales increasing by 9% in 2022
- The popularity of multifunctional skincare products led to a 14% increase in market share in 2022
- The presence of probiotics in personal care products is expected to grow at a CAGR of 10.2% through 2028
- The rise of "skinifi" — skin-focused fitness trends — contributed to a 20% increase in targeted skincare routines in 2022
- The use of augmented reality (AR) for virtual try-ons in personal care increased by 40% during 2022
Product Trends and Innovations Interpretation
Segmentation and Consumer Spending
- Millennials spend an average of $135 annually on personal care products
- Women's personal care products hold approximately 70% of the global market share
- The average consumer owns 16 personal care products
- Millennials are the fastest-growing demographic segment for organic skincare products
- Cleansing products dominate the face care segment, making up 45% of total face care sales
- The e-commerce share of cosmetics and personal care sales is projected to reach 25% in 2024
- Sunscreen products constitute 15% of global sun protection market sales
- Men’s personal care product sales growth rate is approximately 6% per year globally
- The penetration of personal care products in emerging markets has grown by over 15% in the past five years
- Consumers in North America spend an average of $160 annually on skincare
- The use of social media influencers has increased brand engagement for personal care brands by 35%
- The women's hair care segment accounts for around 60% of the total hair care market
- The use of personalized skincare products grew by 12% in 2022 among consumers seeking targeted solutions
- The percentage of consumers using sunscreen daily increased from 19% in 2018 to 27% in 2022
Segmentation and Consumer Spending Interpretation
Sustainability and Natural Products
- The trend toward clean label products is increasing, with 63% of consumers willing to pay more for natural ingredients
- The demand for eco-friendly packaging in personal care is expected to grow at a CAGR of 5.6% through 2027
- In 2022, 42% of consumers preferred products with biodegradable packaging
- The preference for cruelty-free personal care products has increased by 20% over the past three years
Sustainability and Natural Products Interpretation
Sources & References
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