GITNUXREPORT 2025

Personal Care Industry Statistics

Global personal care market reached $481 billion in 2022, driven by organic, men's, and online sales.

Jannik Lindner

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Key Statistics

Statistic 1

The global personal care market was valued at approximately $481 billion in 2022

Statistic 2

The skincare segment accounted for around 36% of the total personal care market in 2022

Statistic 3

The hair care market size was valued at $87.9 billion in 2021

Statistic 4

Organic personal care products accounted for 17.4% of the global market in 2022

Statistic 5

The men's grooming market is projected to reach $81.2 billion by 2027

Statistic 6

The global deodorant market was valued at $25.2 billion in 2022

Statistic 7

The global hair color market was valued at $18.8 billion in 2021

Statistic 8

Natural and organic personal care products have grown at a CAGR of 8.7% over the past five years

Statistic 9

Asia-Pacific region dominates the personal care market, accounting for over 40% of global sales in 2022

Statistic 10

The global anti-aging skincare market was valued at $54.6 billion in 2022

Statistic 11

The global fragrance market was valued at $52.7 billion in 2022

Statistic 12

Online sales of personal care products globally increased by 25% in 2022

Statistic 13

The U.S. personal care market was valued at approximately $78 billion in 2022

Statistic 14

Natural deodorants witnessed a market value of $1.4 billion in 2021, and are expected to grow further

Statistic 15

The global oral care market is projected to reach $49.5 billion by 2027

Statistic 16

The anti-acne market is expected to grow at a CAGR of 5.3% from 2022 to 2030

Statistic 17

The beauty supplement market grew by 7.8% in 2022, reaching a value of $12 billion globally

Statistic 18

The global bath and shower segment is valued at approximately $70 billion in 2021

Statistic 19

The facial mask market was valued at $3.4 billion in 2021, expected to grow at a CAGR of 8.3% through 2028

Statistic 20

The global lip care products market is projected to grow at a CAGR of 5.4% from 2022 to 2028

Statistic 21

The organic beauty products market is expected to reach $25 billion by 2027, with a CAGR of 9.6%

Statistic 22

The global vegan personal care market is projected to reach $25 billion by 2025, with a CAGR of 6.5%

Statistic 23

The global male grooming market is expected to grow at a CAGR of 6.8% from 2022 to 2030

Statistic 24

The face serum market contributed approximately $3 billion in revenue globally in 2022

Statistic 25

The organic shampoo segment is forecast to grow at a CAGR of 9.2% through 2028

Statistic 26

The global anti-dandruff shampoo market is projected to reach $4.3 billion by 2028

Statistic 27

The global deodorant market had a compound annual growth rate (CAGR) of 4.5% from 2017 to 2022

Statistic 28

The beauty devices market is expected to reach $24.1 billion globally by 2027

Statistic 29

The global men's skincare market is projected to reach $15.7 billion by 2025, with a CAGR of 8.4%

Statistic 30

The global exfoliating product market is anticipated to grow at a CAGR of 7.1% from 2022 to 2030

Statistic 31

The demand for halal-certified personal care products is rising, with the market expected to reach $30 billion by 2029

Statistic 32

The global eyelash extension market size was valued at $1.2 billion in 2022 and is projected to grow at a CAGR of 6.2% through 2030

Statistic 33

The herbal and traditional personal care segment is growing at a CAGR of 11.4% globally

Statistic 34

The global market for facial cleansers is projected to reach $12 billion by 2028, with a CAGR of 7.9%

Statistic 35

The global eye care market is expected to reach $16.7 billion by 2028, CAGR of 5.2%

Statistic 36

The global market for body lotions is projected to grow at a CAGR of 4.3% from 2022 to 2028

Statistic 37

The global mineral sunscreen market is projected to reach $4.5 billion by 2027, with a CAGR of 7.8%

Statistic 38

The demand for sustainable and biodegradable packaging in the personal care industry is expected to reach $12 billion by 2025

Statistic 39

The global segment of men's grooming appliances (like trimmers and shavers) is valued at $6.7 billion in 2022

Statistic 40

The popularization of multi-functional products is driven by consumer demand for convenience, with 58% of buyers preferring multi-use personal care products

Statistic 41

Waterless and solid formulations gained significant popularity in 2022, representing 12% of new product launches

Statistic 42

The average shelf life of mass-market personal care products is approximately 2.5 years

Statistic 43

Consumers are increasingly interested in products with minimal or no synthetic fragrances, accounting for 65% of new launches in 2022

Statistic 44

The trend toward gender-neutral personal care products is growing, with sales increasing by 9% in 2022

Statistic 45

The popularity of multifunctional skincare products led to a 14% increase in market share in 2022

Statistic 46

The presence of probiotics in personal care products is expected to grow at a CAGR of 10.2% through 2028

Statistic 47

The rise of "skinifi" — skin-focused fitness trends — contributed to a 20% increase in targeted skincare routines in 2022

Statistic 48

The use of augmented reality (AR) for virtual try-ons in personal care increased by 40% during 2022

Statistic 49

Millennials spend an average of $135 annually on personal care products

Statistic 50

Women's personal care products hold approximately 70% of the global market share

Statistic 51

The average consumer owns 16 personal care products

Statistic 52

Millennials are the fastest-growing demographic segment for organic skincare products

Statistic 53

Cleansing products dominate the face care segment, making up 45% of total face care sales

Statistic 54

The e-commerce share of cosmetics and personal care sales is projected to reach 25% in 2024

Statistic 55

Sunscreen products constitute 15% of global sun protection market sales

Statistic 56

Men’s personal care product sales growth rate is approximately 6% per year globally

Statistic 57

The penetration of personal care products in emerging markets has grown by over 15% in the past five years

Statistic 58

Consumers in North America spend an average of $160 annually on skincare

Statistic 59

The use of social media influencers has increased brand engagement for personal care brands by 35%

Statistic 60

The women's hair care segment accounts for around 60% of the total hair care market

Statistic 61

The use of personalized skincare products grew by 12% in 2022 among consumers seeking targeted solutions

Statistic 62

The percentage of consumers using sunscreen daily increased from 19% in 2018 to 27% in 2022

Statistic 63

The trend toward clean label products is increasing, with 63% of consumers willing to pay more for natural ingredients

Statistic 64

The demand for eco-friendly packaging in personal care is expected to grow at a CAGR of 5.6% through 2027

Statistic 65

In 2022, 42% of consumers preferred products with biodegradable packaging

Statistic 66

The preference for cruelty-free personal care products has increased by 20% over the past three years

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Key Highlights

  • The global personal care market was valued at approximately $481 billion in 2022
  • The skincare segment accounted for around 36% of the total personal care market in 2022
  • Millennials spend an average of $135 annually on personal care products
  • The hair care market size was valued at $87.9 billion in 2021
  • Organic personal care products accounted for 17.4% of the global market in 2022
  • The men's grooming market is projected to reach $81.2 billion by 2027
  • The global deodorant market was valued at $25.2 billion in 2022
  • The global hair color market was valued at $18.8 billion in 2021
  • Natural and organic personal care products have grown at a CAGR of 8.7% over the past five years
  • Asia-Pacific region dominates the personal care market, accounting for over 40% of global sales in 2022
  • The global anti-aging skincare market was valued at $54.6 billion in 2022
  • Women's personal care products hold approximately 70% of the global market share
  • The average consumer owns 16 personal care products

The personal care industry is experiencing explosive growth and innovation, driven by shifting consumer preferences toward natural, eco-friendly, and personalized products, with the global market valued at over $481 billion in 2022 and rapidly expanding through e-commerce, sustainability initiatives, and multicultural trends.

Market Size and Valuation

  • The global personal care market was valued at approximately $481 billion in 2022
  • The skincare segment accounted for around 36% of the total personal care market in 2022
  • The hair care market size was valued at $87.9 billion in 2021
  • Organic personal care products accounted for 17.4% of the global market in 2022
  • The men's grooming market is projected to reach $81.2 billion by 2027
  • The global deodorant market was valued at $25.2 billion in 2022
  • The global hair color market was valued at $18.8 billion in 2021
  • Natural and organic personal care products have grown at a CAGR of 8.7% over the past five years
  • Asia-Pacific region dominates the personal care market, accounting for over 40% of global sales in 2022
  • The global anti-aging skincare market was valued at $54.6 billion in 2022
  • The global fragrance market was valued at $52.7 billion in 2022
  • Online sales of personal care products globally increased by 25% in 2022
  • The U.S. personal care market was valued at approximately $78 billion in 2022
  • Natural deodorants witnessed a market value of $1.4 billion in 2021, and are expected to grow further
  • The global oral care market is projected to reach $49.5 billion by 2027
  • The anti-acne market is expected to grow at a CAGR of 5.3% from 2022 to 2030
  • The beauty supplement market grew by 7.8% in 2022, reaching a value of $12 billion globally
  • The global bath and shower segment is valued at approximately $70 billion in 2021
  • The facial mask market was valued at $3.4 billion in 2021, expected to grow at a CAGR of 8.3% through 2028
  • The global lip care products market is projected to grow at a CAGR of 5.4% from 2022 to 2028
  • The organic beauty products market is expected to reach $25 billion by 2027, with a CAGR of 9.6%
  • The global vegan personal care market is projected to reach $25 billion by 2025, with a CAGR of 6.5%
  • The global male grooming market is expected to grow at a CAGR of 6.8% from 2022 to 2030
  • The face serum market contributed approximately $3 billion in revenue globally in 2022
  • The organic shampoo segment is forecast to grow at a CAGR of 9.2% through 2028
  • The global anti-dandruff shampoo market is projected to reach $4.3 billion by 2028
  • The global deodorant market had a compound annual growth rate (CAGR) of 4.5% from 2017 to 2022
  • The beauty devices market is expected to reach $24.1 billion globally by 2027
  • The global men's skincare market is projected to reach $15.7 billion by 2025, with a CAGR of 8.4%
  • The global exfoliating product market is anticipated to grow at a CAGR of 7.1% from 2022 to 2030
  • The demand for halal-certified personal care products is rising, with the market expected to reach $30 billion by 2029
  • The global eyelash extension market size was valued at $1.2 billion in 2022 and is projected to grow at a CAGR of 6.2% through 2030
  • The herbal and traditional personal care segment is growing at a CAGR of 11.4% globally
  • The global market for facial cleansers is projected to reach $12 billion by 2028, with a CAGR of 7.9%
  • The global eye care market is expected to reach $16.7 billion by 2028, CAGR of 5.2%
  • The global market for body lotions is projected to grow at a CAGR of 4.3% from 2022 to 2028
  • The global mineral sunscreen market is projected to reach $4.5 billion by 2027, with a CAGR of 7.8%
  • The demand for sustainable and biodegradable packaging in the personal care industry is expected to reach $12 billion by 2025
  • The global segment of men's grooming appliances (like trimmers and shavers) is valued at $6.7 billion in 2022

Market Size and Valuation Interpretation

The booming personal care industry, valued at nearly half a trillion dollars and increasingly driven by organic, men’s, and regional trends, reveals that while we spend more than ever on looking and feeling good—often online—our obsession with youthful, natural, and sustainable beauty products signals a market as diverse and dynamic as the faces it aims to enhance.

Product Trends and Innovations

  • The popularization of multi-functional products is driven by consumer demand for convenience, with 58% of buyers preferring multi-use personal care products
  • Waterless and solid formulations gained significant popularity in 2022, representing 12% of new product launches
  • The average shelf life of mass-market personal care products is approximately 2.5 years
  • Consumers are increasingly interested in products with minimal or no synthetic fragrances, accounting for 65% of new launches in 2022
  • The trend toward gender-neutral personal care products is growing, with sales increasing by 9% in 2022
  • The popularity of multifunctional skincare products led to a 14% increase in market share in 2022
  • The presence of probiotics in personal care products is expected to grow at a CAGR of 10.2% through 2028
  • The rise of "skinifi" — skin-focused fitness trends — contributed to a 20% increase in targeted skincare routines in 2022
  • The use of augmented reality (AR) for virtual try-ons in personal care increased by 40% during 2022

Product Trends and Innovations Interpretation

As consumers demand more convenience and sustainability, the personal care industry is evolving rapidly, with multifunctional, gender-neutral, and probiotic-infused products gaining ground, yet the shifting focus towards minimalism and tech-driven experiences underscores a market balancing innovation with longevity.

Segmentation and Consumer Spending

  • Millennials spend an average of $135 annually on personal care products
  • Women's personal care products hold approximately 70% of the global market share
  • The average consumer owns 16 personal care products
  • Millennials are the fastest-growing demographic segment for organic skincare products
  • Cleansing products dominate the face care segment, making up 45% of total face care sales
  • The e-commerce share of cosmetics and personal care sales is projected to reach 25% in 2024
  • Sunscreen products constitute 15% of global sun protection market sales
  • Men’s personal care product sales growth rate is approximately 6% per year globally
  • The penetration of personal care products in emerging markets has grown by over 15% in the past five years
  • Consumers in North America spend an average of $160 annually on skincare
  • The use of social media influencers has increased brand engagement for personal care brands by 35%
  • The women's hair care segment accounts for around 60% of the total hair care market
  • The use of personalized skincare products grew by 12% in 2022 among consumers seeking targeted solutions
  • The percentage of consumers using sunscreen daily increased from 19% in 2018 to 27% in 2022

Segmentation and Consumer Spending Interpretation

As Millennials lead the charge with their eco-conscious quest for personalized beauty, they fuel a booming industry where women own 16 products on average, men’s grooming grows at 6% annually, and social media influencers boost engagement by 35%, all while e-commerce inches towards a quarter of total sales—making personal care not just about looking good but about strategic market dominance, especially as emerging markets embrace a 15% surge in product penetration.

Sustainability and Natural Products

  • The trend toward clean label products is increasing, with 63% of consumers willing to pay more for natural ingredients
  • The demand for eco-friendly packaging in personal care is expected to grow at a CAGR of 5.6% through 2027
  • In 2022, 42% of consumers preferred products with biodegradable packaging
  • The preference for cruelty-free personal care products has increased by 20% over the past three years

Sustainability and Natural Products Interpretation

As consumers increasingly prioritize transparency, sustainability, and ethics in their personal care choices—willing to pay a premium for natural ingredients, biodegradable and cruelty-free products, and eco-friendly packaging—the industry must sharpen its game to align with this eco-conscious wave or risk losing their loyalty amidst growing green and ethical awareness.