Beauty is set to keep accelerating, with the global cosmetics market projected to grow at a 9.6% CAGR from 2024 to 2032. At the same time, consumer behavior is moving fast, with 58% of shoppers reporting brand switching in the last 12 months for beauty or personal care. From skincare’s scale to EU regulation and RAPEX notifications, the figures reveal a market where innovation, compliance, and influence collide.
Key Takeaways
- 9.6% CAGR projected for the global cosmetics market from 2024 to 2032
- $135.9 billion global skincare market size forecast for 2032
- $85.1 billion global makeup market size forecast for 2030
- United States cosmetics product retail sales reached about $21.0 billion in 2023
- In the UK, cosmetics sales were about £5.8 billion in 2023
- China accounted for about 31% of global beauty and personal care sales in 2023
- EU cosmetics regulation requires GMP compliance for cosmetic product manufacturing under Article 8
- The EU Rapid Alert System (RAPEX) reported 1,047 cosmetic notifications in 2023
- In the EU, animal testing for cosmetic ingredients/products is banned since 2013
- 45% of beauty consumers said social media influences their makeup/skincare purchases in 2023
- In 2023, 41% of consumers used a QR code to view product information on-pack (beauty/CPG survey)
- Women accounted for 46% of US discretionary spending growth on beauty categories in 2023
- In 2023, the US made up 19% of global cosmetics and personal care value sales
- In 2023, the UK accounted for 2.8% of global beauty and personal care value sales
- In 2023, the European cosmetics market exceeded €90 billion in retail value sales
Global cosmetics are projected to grow fast, driven by skincare demand, influencer-led choices, and stricter EU rules.
Related reading
01 · Category
Market Size10 stats
01
9.6% CAGR projected for the global cosmetics market from 2024 to 2032
02
$135.9 billion global skincare market size forecast for 2032
03
$85.1 billion global makeup market size forecast for 2030
04
$12.3 billion global hair care market size in 2023
05
$20.2 billion global fragrance market size in 2023
06
$94.4 billion global body care market size forecast for 2032
07
$8.1 billion global nail products market size in 2023
08
$7.5 billion global deodorants market size in 2023
09
$5.5 billion global sunscreen market size in 2023
10
$11.4 billion global personal care color cosmetics market size forecast for 2032
Interpretation
Market Size Interpretation
With the global cosmetics market forecast to grow at a 9.6% CAGR from 2024 to 2032 and skincare alone reaching $135.9 billion by 2032, the market size outlook signals sustained large-scale expansion across core beauty categories.
02 · Category
Industry Trends7 stats
01
United States cosmetics product retail sales reached about $21.0 billion in 2023
02
In the UK, cosmetics sales were about £5.8 billion in 2023
03
China accounted for about 31% of global beauty and personal care sales in 2023
04
Consumers in the US spent $1.9 billion on hair styling products in 2023
05
Anti-pollution skincare product launches increased by 12% globally from 2022 to 2023
06
Clinique, Estée Lauder, and L’Oréal collectively held about 21% of US prestige skincare sales in 2023
07
In 2023, the number of RAPEX notifications for cosmetics increased year over year
Interpretation
Industry Trends Interpretation
Industry Trends are increasingly shaped by rising demand for advanced protection and brand consolidation, with anti-pollution skincare launches up 12% globally from 2022 to 2023 and leading players like Clinique, Estée Lauder, and L’Oréal together taking about 21% of US prestige skincare sales in 2023.
03 · Category
Regulation & Safety5 stats
01
EU cosmetics regulation requires GMP compliance for cosmetic product manufacturing under Article 8
02
The EU Rapid Alert System (RAPEX) reported 1,047 cosmetic notifications in 2023
03
In the EU, animal testing for cosmetic ingredients/products is banned since 2013
04
EU REACH requires registration of substances manufactured/imported above 1 tonne per year
05
EU CMR and endocrine disruptor restrictions can limit use of certain substances in cosmetics under CLP/REACH frameworks
Interpretation
Regulation & Safety Interpretation
As regulation tightens across Europe, especially with EU GMP compliance under Article 8 and RAPEX recording 1,047 cosmetic notifications in 2023, the Regulation & Safety landscape is increasingly driven by active oversight while bans like the 2013 end to animal testing and substance controls under REACH and CLP restrict what can be used.
More related reading
04 · Category
Consumer Behavior5 stats
01
45% of beauty consumers said social media influences their makeup/skincare purchases in 2023
02
In 2023, 41% of consumers used a QR code to view product information on-pack (beauty/CPG survey)
03
Women accounted for 46% of US discretionary spending growth on beauty categories in 2023
04
In 2024, 58% of consumers reported switching to a different brand in the last 12 months for beauty or personal care
05
In 2024, 44% of consumers stated they trust recommendations from creators/influencers for beauty products
Interpretation
Consumer Behavior Interpretation
Consumer behavior in beauty is being heavily shaped by digital influence and rapid brand switching, with 45% of shoppers saying social media affects purchases and 58% switching brands in the last 12 months in 2024.
05 · Category
Market Performance3 stats
01
In 2023, the US made up 19% of global cosmetics and personal care value sales
02
In 2023, the UK accounted for 2.8% of global beauty and personal care value sales
03
In 2023, the European cosmetics market exceeded €90 billion in retail value sales
Interpretation
Market Performance Interpretation
In 2023, the US led global market performance with 19% of cosmetics and personal care value sales while the UK contributed 2.8%, and Europe’s retail value topped €90 billion, showing a highly concentrated but strongly expanding regional momentum in the beauty cosmetics market.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Christopher Morgan. (2026, February 13). Beauty Cosmetics Industry Statistics. Gitnux. https://gitnux.org/beauty-cosmetics-industry-statistics
MLA
Christopher Morgan. "Beauty Cosmetics Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/beauty-cosmetics-industry-statistics.
Chicago
Christopher Morgan. 2026. "Beauty Cosmetics Industry Statistics." Gitnux. https://gitnux.org/beauty-cosmetics-industry-statistics.
Sources & references
30 datasets cited across this report · attribution is report-level
+17 additional datasets cited (not shown individually)