Global beauty spending is expected to hit $83.1 billion in 2023 and then climb much higher across devices, skincare, hair care, and wellness services. One reason the market feels so fast is the split between high growth categories like global skincare and hair care and the steady pull of consumer behavior such as social media recommendations and wearable device usage. This post pulls those patterns together and puts them side by side so you can see what is expanding and what is driving decisions behind the scenes.
Key Takeaways
- US$34.2 billion projected global beauty devices market size by 2032
- US$57.4 billion projected global cosmetics market size in 2027
- US$262.3 billion projected global skincare market size in 2033
- 1,014,000 people employed in the US cosmetology and barbering sector (NAICS 8121) in 2023
- 2.2% unemployment rate in the US in 2023 for “Personal Care and Service” occupations (BLS series)
- In 2023, 83,000 establishments operated in the US under NAICS 8121 (Personal Care Services)
- 32% of consumers report using social media for skincare and beauty recommendations (US, 2024)
- 41% of beauty shoppers in 2023 say they rely on influencer recommendations before purchasing
- Beauty and personal care ranked among top categories for influencer marketing spending globally with US$9.7 billion projected in 2024
Beauty and wellness demand is surging globally, with massive market growth and rising consumer influence driving purchases.
Related reading
01 · Category
Market Size22 stats
01
US$34.2 billion projected global beauty devices market size by 2032https://www.fortunebusinessinsights.com/beauty-devices-market-103606
02
US$57.4 billion projected global cosmetics market size in 2027https://www.precedenceresearch.com/cosmetics-market
03
US$262.3 billion projected global skincare market size in 2033https://www.fortunebusinessinsights.com/skin-care-products-market-102799
04
US$129.7 billion projected global hair care market size by 2032https://www.fortunebusinessinsights.com/hair-care-products-market-100284
05
US$20.2 billion global aesthetic devices market size in 2023https://www.grandviewresearch.com/industry-analysis/aesthetic-devices-market
06
US$9.3 billion global medical aesthetics market size in 2023https://www.grandviewresearch.com/industry-analysis/medical-aesthetics-market
07
US$4.4 billion global skincare active ingredients market size in 2023https://www.grandviewresearch.com/industry-analysis/skincare-actives-market
08
US$54.6 billion global hair removal market size in 2023https://www.grandviewresearch.com/industry-analysis/hair-removal-market
09
US$50.4 billion global spa and wellness market size in 2023https://www.grandviewresearch.com/industry-analysis/spa-wellness-market
10
US$31.0 billion global wellness tourism market size in 2023https://www.grandviewresearch.com/industry-analysis/wellness-tourism-market
11
US$12.2 billion global aromatherapy market size in 2023https://www.grandviewresearch.com/industry-analysis/aromatherapy-market
12
US$8.8 billion global massage oil market size in 2023https://www.grandviewresearch.com/industry-analysis/massage-oil-market
13
US$6.7 billion global body massager market size in 2023https://www.grandviewresearch.com/industry-analysis/body-massager-market
14
US$18.5 billion global skin tightening devices market size in 2023https://www.grandviewresearch.com/industry-analysis/skin-tightening-devices-market
15
US$4.6 billion global acne treatment market size in 2023https://www.grandviewresearch.com/industry-analysis/acne-treatment-market
16
US$2.7 billion global dermatology therapeutics market size in 2023https://www.grandviewresearch.com/industry-analysis/dermatology-therapeutics-market
17
US$35.1 billion global fragrances market size in 2023https://www.grandviewresearch.com/industry-analysis/fragrances-market
18
US$7.2 billion global oral care market size in 2023https://www.grandviewresearch.com/industry-analysis/oral-care-market
19
US$83.1 billion projected US beauty and personal care market value in 2023https://www.statista.com/statistics/270062/united-states-cosmetics-and-toiletries-market/
20
US$18.0 billion projected global spa market size in 2024https://www.statista.com/statistics/669500/spa-market-size-worldwide/
21
US$2.7 trillion global “health, fitness & wellness” industry spending forecast for 2022–2028 in the UShttps://www.ibisworld.com/industry-statistics/health-fitness-wellness-united-states/
22
US$21.3 billion US medical spa and aesthetic services industry revenue in 2024https://www.ibisworld.com/industry-statistics/medical-spas-united-states/
Interpretation
Market Size Interpretation
The Wellness Beauty Industry market is poised for major expansion, with projections like the global skincare market reaching US$262.3 billion by 2033 and the global beauty devices market growing to US$34.2 billion by 2032, underscoring how fast-growing device and skincare segments are driving overall Market Size growth.
02 · Category
Employment & Workforce24 stats
01
1,014,000 people employed in the US cosmetology and barbering sector (NAICS 8121) in 2023https://www.bls.gov/oes/current/naics2_812.htm
02
2.2% unemployment rate in the US in 2023 for “Personal Care and Service” occupations (BLS series)https://www.bls.gov/cps/cpsaat11.htm
03
In 2023, 83,000 establishments operated in the US under NAICS 8121 (Personal Care Services)https://data.census.gov/table?q=naics%208121&g=US&tid=CBP2022.CB1800CBP3
04
US Bureau of Labor Statistics projects employment for cosmetologists and barbers to grow 3% from 2022 to 2032https://www.bls.gov/ooh/personal-care-and-service/cosmetologists-and-barbers.htm
05
US Bureau of Labor Statistics reports that hairdressers, hairstylists, and cosmetologists have a median pay of $18.55per hour (May 2023)https://www.bls.gov/oes/current/oes399011.htm
06
US Bureau of Labor Statistics reports that barbers have a median pay of $20.75per hour (May 2023)https://www.bls.gov/oes/current/oes399021.htm
07
US Bureau of Labor Statistics reports that massage therapists have a median pay of $23.22per hour (May 2023)https://www.bls.gov/oes/current/oes311011.htm
08
US Bureau of Labor Statistics reports that skincare specialists have a median pay of $17.31per hour (May 2023) for related occupation codeshttps://www.bls.gov/oes/current/oes311014.htm
09
US Bureau of Labor Statistics reports that “Personal Appearance Workers, All Other” median pay is $17.83per hour (May 2023)https://www.bls.gov/oes/current/oes399099.htm
10
US Bureau of Labor Statistics reports “First-line supervisors of personal service workers” median pay is $23.92per hour (May 2023)https://www.bls.gov/oes/current/oes339111.htm
11
US Bureau of Labor Statistics projects massage therapists employment to grow 14% from 2022 to 2032https://www.bls.gov/ooh/personal-care-and-service/massage-therapists.htm
12
US Bureau of Labor Statistics projects hairdressers, hairstylists, and cosmetologists employment to grow 5% from 2022 to 2032https://www.bls.gov/ooh/personal-care-and-service/hairdressers-hairstylists-and-cosmetologists.htm
13
US Bureau of Labor Statistics projects barbers employment to grow 4% from 2022 to 2032https://www.bls.gov/ooh/personal-care-and-service/barbers.htm
14
US Bureau of Labor Statistics projects skincare specialists employment to grow 9% from 2022 to 2032https://www.bls.gov/ooh/personal-care-and-service/skin-care-specialists.htm
15
US Bureau of Labor Statistics reports that “Nail technicians” median pay is $16.98per hour (May 2023) in the occupation categoryhttps://www.bls.gov/oes/current/oes395031.htm
16
US Bureau of Labor Statistics reports that “Makeup artists, theatrical and performance” median pay is $25.00per hour (May 2023)https://www.bls.gov/oes/current/oes513011.htm
17
US Bureau of Labor Statistics reports that “Special Effects Artists and Animators” median pay is $36.01per hour (May 2023)https://www.bls.gov/oes/current/oes513031.htm
18
US Bureau of Labor Statistics projects “Estheticians” (cosmetology-related) employment to grow 10% from 2022 to 2032https://www.bls.gov/ooh/personal-care-and-service/estheticians.htm
19
US Bureau of Labor Statistics reports that “Dental assistants” (wellness-adjacent) median pay is $21.20per hour (May 2023)https://www.bls.gov/oes/current/oes311012.htm
20
In the US, 3.3 million people worked in cosmetology/barbering-related occupations in 2023 (BLS Occupational Employment and Wage Statistics)https://www.bls.gov/oes/tables.htm
21
US Bureau of Labor Statistics reports that there were 1.1 million cosmetology workers employed (2023) across hairdressers, barbers, and cosmetologistshttps://www.bls.gov/oes/current/oes395011.htm
22
European Union cosmetics regulation REACH: 4.2 million+ tonnes of chemicals were manufactured or imported into the EU in 2019 (under REACH scope, relevant chemical supply background)https://echa.europa.eu/documents/10162/13553/echa_statistics_2019_en.pdf
23
US cosmetology and barbering (NAICS 8121) average annual wage was $32,880in 2022 (ACS/County Business Patterns related wage series)https://data.census.gov/table?q=naics%208121%20wages&g=US&tid=CBP2022.CB1800CBP3
24
US health care and social assistance had 21.1 million employed people in 2023 (wellness-adjacent services demand pool)https://www.bls.gov/news.release/empsit.t01.htm
Interpretation
Employment & Workforce Interpretation
Employment in the US wellness beauty workforce looks steady and growing, with 1,014,000 people working in cosmetology and barbering in 2023 and BLS projecting 3% growth from 2022 to 2032, alongside low unemployment at 2.2% for personal care and service occupations.
More related reading
03 · Category
Industry Trends12 stats
01
32% of consumers report using social media for skincare and beauty recommendations (US, 2024)https://www.statista.com/statistics/1088745/share-of-consumers-using-social-media-for-beauty-recommendations/
02
41% of beauty shoppers in 2023 say they rely on influencer recommendations before purchasinghttps://www.statista.com/statistics/1247457/share-of-consumers-influencer-recommendations-beauty/
03
Beauty and personal care ranked among top categories for influencer marketing spending globally with US$9.7 billion projected in 2024https://www.statista.com/statistics/976768/influencer-marketing-spend-by-industry-worldwide/
04
In 2023, 44% of US consumers said they use at least one wearable device (IDC/US consumer tech survey cited by trade press)https://www.idc.com/getdoc.jsp?containerId=US49615723
05
In 2024, 38% of US consumers were interested in buying a beauty device (statistical consumer survey)https://www.statista.com/statistics/1369712/interest-in-buying-beauty-devices-united-states/
06
38% of consumers said they purchased a skin care product because it was recommended by a friend or family member in 2023 (US survey)https://www.statista.com/statistics/1259042/purchase-reason-skin-care-product-friend-recommendation-us/
07
26% of global consumers said they purchased skincare via marketplace platforms in 2023 (survey)https://www.statista.com/statistics/1358488/marketplace-purchase-share-skincare/
08
20% of consumers said they purchased cosmetics using live-stream shopping in 2023 (survey)https://www.statista.com/statistics/1360200/live-stream-shopping-beauty-cosmetics-share/
09
ECHA reported 18,000+ cosmetic ingredient submissions via the EU CPNP in 2023 (ECHA/Cosmetics)https://echa.europa.eu/regulations/cosmetics/cosmetic-products-notification-portal
10
In 2024, 72% of respondents in a beauty consumer survey said they are concerned about ingredient safety (survey)https://www.happi.com/contents/view_breaking-news/2024-ingredient-safety-concern-study/
11
In 2023, 40% of consumers said they have tried a new beauty brand in the past 12 months (survey)https://www.statista.com/statistics/1091938/changing-brands-beauty-market/
12
In 2024, 33% of consumers said they purchased a beauty product due to a sustainability claim (survey)https://www.statista.com/statistics/1369710/purchased-beauty-sustainability-claim/
Interpretation
Industry Trends Interpretation
Industry trends show that beauty buying is being strongly shaped by digital trust, with 41% of shoppers in 2023 relying on influencer recommendations and beauty influencer marketing expected to reach US$9.7 billion in 2024.
Reference
Cite This Report
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APA
Alexander Schmidt. (2026, February 13). Wellness Beauty Industry Statistics. Gitnux. https://gitnux.org/wellness-beauty-industry-statistics
MLA
Alexander Schmidt. "Wellness Beauty Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/wellness-beauty-industry-statistics.
Chicago
Alexander Schmidt. 2026. "Wellness Beauty Industry Statistics." Gitnux. https://gitnux.org/wellness-beauty-industry-statistics.
Sources & references
58 datasets cited across this report
+48 additional datasets cited (not shown individually)