The global wellness economy reached $5.6 trillion recently. This article examines the consumer trends and market shifts behind that figure.
Key Takeaways
- 74% of US consumers prioritize wellness in purchasing decisions as of 2023
- Global fitness and gym memberships reached 184 million in 2023
- The global wellness economy reached $5.6 trillion in 2022, growing at 12% annually since 2019
- Global mental health apps market $5.2 billion in 2023
- Global spa economy $124 billion in 2022
Health and wellness is growing fast, with rising consumer spending showing strong demand for preventive care.
Related reading
01 · Category
Consumer Trends23 stats
01
74% of US consumers prioritize wellness in purchasing decisions as of 2023
02
42% of global consumers increased wellness spending post-COVID, per 2023 McKinsey survey
03
Millennials spend 23% more on wellness products than Boomers, according to 2022 GWI data
04
81% of consumers want more personalized wellness recommendations, NielsenIQ 2023 report
05
Women account for 60% of wellness product purchases globally in 2023
06
65% of Gen Z uses wellness apps daily, up from 45% in 2020, App Annie 2023
07
50% of consumers willing to pay premium for sustainable wellness products, Mintel 2023
08
Average American spends 9.6 hours weekly on wellness activities in 2023
09
70% of Europeans prioritize mental wellness over physical in 2023 surveys
10
28% increase in home wellness routines since 2020, GWI 2023
11
55% of high-income consumers invest in preventive wellness, BCG 2023
12
Plant-based wellness foods consumption up 27% among US adults 2022-2023
13
63% of parents prioritize children's wellness products, Kantar 2023
14
Subscription-based wellness services grew 35% in user base 2022-2023
15
48% of US consumers bought functional foods for wellness in 2023
16
67% of global consumers seek stress-relief products, 2023 IRI data
17
Boomers wellness spend up 15% post-pandemic
18
76% of consumers read wellness labels carefully, 2023 Label Insight
19
Urban consumers 2x more likely to use wellness trackers
20
59% of parents use wellness apps for family health, 2023
21
Vegan wellness diets adopted by 12% globally 2023
22
Sleep aids purchases up 36% among 25-34 age group
23
82% prefer wellness brands with purpose, 2023 Edelman
Interpretation
Consumer Trends Interpretation
The wellness industry has graduated from a niche interest to a ubiquitous, data-driven lifestyle where everyone from stressed Gen Z to spendy Boomers is trying to buy their way to a better self, but they want it personalized, sustainable, and delivered on a subscription.
02 · Category
Fitness and Nutrition23 stats
01
Global fitness and gym memberships reached 184 million in 2023
02
Protein supplements market valued at $24.5 billion globally in 2023
03
Wearable fitness trackers shipments hit 171 million units in 2023, IDC data
04
Functional beverages market size $158.1 billion in 2023, projected to $463 billion by 2032
05
Yoga participation in US: 34.4 million adults in 2022
06
Sports nutrition market to grow from $45.2 billion in 2023 to $81.3 billion by 2030
07
Home fitness equipment market $12.5 billion in 2023 US
08
Meal kit delivery services for nutrition reached $11.6 billion globally 2023
09
Probiotics market size $84.2 billion in 2023, CAGR 8.2% to 2030
10
Running participation: 50.3 million US adults in 2022
11
Vitamin D supplements sales up 42% since 2020
12
Plant-based protein market $13.4 billion in 2023
13
HIIT workouts popularity: 25% of gym-goers prefer, 2023 survey
14
Gym class bookings via apps up 50% 2023
15
Collagen supplements market $5.8 billion 2023
16
Cycling participation 21 million US adults 2022
17
Gut health products sales $53 billion globally 2023
18
Pickleball players reached 36.5 million in US 2023
19
Omega-3 supplements market $3.5 billion 2023
20
Virtual fitness classes revenue $30 billion 2023
21
Keto diet followers 12% of US adults 2023
22
Resistance training 40% of fitness routines 2023
23
Hydration supplements market $2.1 billion 2023
Interpretation
Fitness and Nutrition Interpretation
We’ve built a sprawling, multi-billion dollar ecosystem of gadgets, supplements, and boutique classes dedicated to a singular goal: convincing our bodies to forgive us for our modern lifestyles.
03 · Category
Market Size and Growth17 stats
01
The global wellness economy reached $5.6 trillion in 2022, growing at 12% annually since 2019
02
Wellness market in the US generated $1.8 trillion in 2022, representing 32% of the global total
03
Personalized nutrition segment expected to grow from $14.5 billion in 2022 to $37.3 billion by 2030 at CAGR 12.6%
04
Global fitness app market valued at $4.4 billion in 2023, projected to reach $15.4 billion by 2030
05
Wellness tourism market size was $814 billion in 2022, expected to hit $1.3 trillion by 2027
06
US wellness spending per capita was $5,909in 2022, up from $4,887 in 2019
07
Global sleep economy valued at $432 billion in 2022, growing 6-8% annually
08
Beauty and personal care wellness market hit $511 billion globally in 2022
09
Corporate wellness market projected to grow from $67.5 billion in 2023 to $127.7 billion by 2032 at CAGR 7.2%
10
Global weight loss market size was $224.9 billion in 2023, expected to reach $881.6 billion by 2033
11
Wellness real estate market valued at $477 billion in 2022
12
The global wellness economy reached $5.6 trillion in 2022, representing 6.3% of global GDP
13
Wellness market projected to grow to $8.5 trillion by 2027 at 9.9% CAGR
14
Preventive health solutions market $285 billion in 2023
15
Digital wellness market $104 billion in 2023, CAGR 28.8% to 2030
16
Europe wellness market $1.3 trillion in 2022
17
Asia-Pacific wellness growth at 14% annually 2019-2022
Interpretation
Market Size and Growth Interpretation
The world is now frantically spending $5.6 trillion to prove we're not slowly dying.
More related reading
04 · Category
Mental Health and Mindfulness22 stats
01
Global mental health apps market $5.2 billion in 2023
02
Meditation app downloads reached 105 million in 2023
03
1 in 5 US adults experienced mental illness in 2022, NIMH data
04
Corporate mindfulness programs adopted by 58% of Fortune 500 companies in 2023
05
Global mindfulness market projected to $9 billion by 2027 from $2.6 billion in 2022
06
Burnout rates: 77% of employees in 2023, Gallup survey
07
Therapy usage via telehealth up 300% since 2019
08
Breathwork apps users grew 45% in 2023
09
Anxiety disorders affect 301 million people globally in 2023, WHO
10
Journaling apps market $1.2 billion in 2023
11
Gratitude practice daily by 40% of wellness enthusiasts, 2023 survey
12
Digital detox retreats bookings up 60% in 2023
13
Depression affects 280 million people worldwide 2023, WHO
14
Headspace app 70 million downloads lifetime 2023
15
Workplace wellness for mental health: 94% employee demand 2023
16
ASMR content views 2.5 million daily on YouTube 2023
17
Biofeedback devices market $2.4 billion 2023
18
41% of adults sought mental health support 2023 US
19
Sound bath sessions bookings up 70% 2023
20
Neurofeedback therapy clinics grew 25% 2022-2023
21
Positive affirmations apps users 15 million 2023
22
Resilience training programs in 62% schools 2023
Interpretation
Mental Health and Mindfulness Interpretation
The irony is palpable as we've built a booming nine-billion-dollar serenity industry to combat a global mental health crisis that our own burnout culture and digital deluge helped create.
05 · Category
Spa and Beauty Wellness21 stats
01
Global spa economy $124 billion in 2022
02
Medical spa market $18.5 billion US in 2023, projected $49 billion by 2030
03
Organic skincare market $11.7 billion globally 2023
04
Wellness retreats attendance: 178 million trips in 2022
05
Anti-aging cosmetics market $62.7 billion in 2023
06
Thermal/mineral springs spa visits 1.2 billion globally 2022
07
CBD beauty products sales $1.5 billion in 2023 US
08
Massage therapy industry $19.4 billion US 2023
09
Clean beauty market $22 billion globally 2023
10
Ayurvedic spa services grew 15% annually, Asia-Pacific 2023
11
Hair wellness products market $102 billion 2023
12
Global wellness tourism generated $814 billion revenue in 2022
13
Onsen/hot springs wellness visits 500 million Asia 2022
14
Microneedling treatments up 55% 2023 US
15
Natural hair care market $12.5 billion 2023
16
Sauna market $4.2 billion globally 2023
17
Facial wellness devices $8.7 billion 2023
18
Aromatherapy market $2.8 billion 2023, CAGR 11.4%
19
Body contouring treatments 15 million annually global 2023
20
Wellness hotels 25% increase bookings 2023
21
Peptide skincare products sales doubled 2022-2023
Interpretation
Spa and Beauty Wellness Interpretation
We are collectively spending a fortune to look and feel better, proving that the modern human's quest for wellness has become a trillion-dollar game of fighting time, stress, and our own reflections with every tool from ancient springs to futuristic needles.
Reference
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APA
Lars Eriksen. (2026, February 13). Health Wellness Industry Statistics. Gitnux. https://gitnux.org/health-wellness-industry-statistics
MLA
Lars Eriksen. "Health Wellness Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/health-wellness-industry-statistics.
Chicago
Lars Eriksen. 2026. "Health Wellness Industry Statistics." Gitnux. https://gitnux.org/health-wellness-industry-statistics.
Sources & references
56 datasets cited across this report