GITNUXREPORT 2025

Cosmetic Industry Statistics

Cosmetic industry valued over $507.8 billion, driven by natural, sustainable, and digital trends.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

Millennials represent the largest consumer group in the cosmetics industry, making up about 35% of global spending in 2023

Statistic 2

Approximately 67% of consumers prefer natural or organic ingredients in their cosmetic products in 2023

Statistic 3

In 2023, the largest age group purchasing cosmetics is 25-34 years old, representing about 40% of sales

Statistic 4

52% of women and 37% of men in the US used at least one skin care product daily in 2023

Statistic 5

Around 30% of cosmetic consumers are willing to pay a premium for products with proven sustainability credentials in 2023

Statistic 6

The growth in men's grooming products has outpaced women’s in regions such as North America and Europe in 2023

Statistic 7

The penetration rate of online cosmetic shopping among young adults (18-24) reached 72% in 2023

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The share of male consumers using skincare products in 2023 reached 54%, up from 42% in 2019

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In 2023, about 41% of consumers purchased cosmetics based on social media recommendations

Statistic 10

The average consumer in the US owns approximately 22 cosmetic products in 2023

Statistic 11

The online penetration rate for facial skincare products reached 67% among Millennials in 2023

Statistic 12

85% of consumers in 2023 expressed concern over ingredient transparency in cosmetics, leading brands to highlight ingredient lists more prominently

Statistic 13

The use of green beauty products increased by over 30% in 2023, driven by environmental awareness

Statistic 14

The percent of consumers purchasing from indie beauty brands increased to 42% in 2023, indicating a shift towards smaller, independent brands

Statistic 15

The growth of ingredient-conscious consumers prompted brands to increase transparency with labelling, leading to 70% of products having detailed ingredient lists in 2023

Statistic 16

The global cosmetic market was valued at approximately $507.8 billion in 2023

Statistic 17

The skincare segment accounted for over 39% of the total cosmetics market in 2023

Statistic 18

The male grooming segment is projected to grow at a CAGR of 6.4% from 2023 to 2028

Statistic 19

Asia-Pacific remains the largest market for cosmetics, accounting for over 35% of global sales in 2023

Statistic 20

The global anti-aging market is valued at approximately $58 billion in 2023, with a CAGR of 8.5%

Statistic 21

Color cosmetics accounted for nearly 45% of the global cosmetics market in 2023

Statistic 22

The global perfume and fragrances market was valued at $52.7 billion in 2023, with a CAGR of 4%

Statistic 23

The influencer marketing spend on cosmetics reached approximately $3.6 billion in 2023, representing a significant part of marketing strategies

Statistic 24

Organic and natural products comprise about 20% of total cosmetic sales in developed markets in 2023

Statistic 25

The global haircare market was valued at around $87 billion in 2023, growing at a CAGR of 4% since 2020

Statistic 26

The global lip product market was valued at around $8 billion in 2023, growing at a CAGR of 4.1%

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The global anti-pollution skincare market was valued at $13 billion in 2023, with a CAGR of 7%

Statistic 28

The global eyelash extension market size was valued at $1.2 billion in 2023 and is expected to grow at a CAGR of 7%

Statistic 29

The global pigmentation market for cosmetics was valued at $4.5 billion in 2023, with an expected CAGR of 5%

Statistic 30

The vegan cosmetic segment's revenue is projected to reach $22 billion globally by 2028, with a CAGR of 6%

Statistic 31

The market for cosmetic serums is expected to reach $10.6 billion globally by 2025, growing at a CAGR of 12%

Statistic 32

The global exfoliants market was valued at $4.2 billion in 2023, growing at a CAGR of 5.2%, driven by consumer demand for smoother skin

Statistic 33

The rise of e-commerce has led to a 25% increase in online cosmetic sales in 2023 compared to 2022

Statistic 34

The vegan cosmetic segment is expected to grow at a CAGR of 6.7% from 2023 to 2028

Statistic 35

The fastest-growing category within cosmetics in 2023 was CBD-infused products, with over 15% annual growth

Statistic 36

In 2023, Japan held approximately 10% of the global cosmetics market share with a focus on skincare technology

Statistic 37

The demand for mineral-based cosmetics increased by 18% in 2023, driven by consumer interest in safety and natural ingredients

Statistic 38

Cosmetic product innovation led to a 15% increase in product launches in 2023 compared to the previous year

Statistic 39

Preservative-free and hypoallergenic products gained 20% market share in 2023 in the US, reflecting consumer health concerns

Statistic 40

Sustainable packaging is a priority for 78% of cosmetic brands in 2023

Statistic 41

About 60% of consumers prefer cruelty-free cosmetics in 2023

Statistic 42

Environmental concerns have led to a 22% rise in demand for biodegradable cleansers and exfoliants in 2023

Statistic 43

In 2023, approximately 60% of consumers preferred eco-friendly packaging over traditional packaging in cosmetics

Statistic 44

The number of cruelty-free certified products increased by 25% in 2023, reflecting heightened consumer demand for ethically produced cosmetics

Statistic 45

Online beauty consultations increased by 40% in 2023, driven by advances in augmented reality and AI

Statistic 46

The use of personalized cosmetics, enabled by AI and big data, grew by 25% in 2023

Statistic 47

The integration of augmented reality (AR) in virtual try-on tools has increased engagement rates by 50% in 2023

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Key Highlights

The global cosmetic market was valued at approximately $507.8 billion in 2023
The skincare segment accounted for over 39% of the total cosmetics market in 2023
Millennials represent the largest consumer group in the cosmetics industry, making up about 35% of global spending in 2023
The male grooming segment is projected to grow at a CAGR of 6.4% from 2023 to 2028
Approximately 67% of consumers prefer natural or organic ingredients in their cosmetic products in 2023
The rise of e-commerce has led to a 25% increase in online cosmetic sales in 2023 compared to 2022
Asia-Pacific remains the largest market for cosmetics, accounting for over 35% of global sales in 2023
The global anti-aging market is valued at approximately $58 billion in 2023, with a CAGR of 8.5%
The vegan cosmetic segment is expected to grow at a CAGR of 6.7% from 2023 to 2028
Sustainable packaging is a priority for 78% of cosmetic brands in 2023
In 2023, the largest age group purchasing cosmetics is 25-34 years old, representing about 40% of sales
52% of women and 37% of men in the US used at least one skin care product daily in 2023
Around 30% of cosmetic consumers are willing to pay a premium for products with proven sustainability credentials in 2023

The cosmetic industry is booming in 2023, driven by a surge in natural and organic products, a thriving e-commerce landscape, and increasingly conscious consumers shaping a market worth over half a trillion dollars globally.

Consumer Demographics and Behavior

Millennials represent the largest consumer group in the cosmetics industry, making up about 35% of global spending in 2023
Approximately 67% of consumers prefer natural or organic ingredients in their cosmetic products in 2023
In 2023, the largest age group purchasing cosmetics is 25-34 years old, representing about 40% of sales
52% of women and 37% of men in the US used at least one skin care product daily in 2023
Around 30% of cosmetic consumers are willing to pay a premium for products with proven sustainability credentials in 2023
The growth in men's grooming products has outpaced women’s in regions such as North America and Europe in 2023
The penetration rate of online cosmetic shopping among young adults (18-24) reached 72% in 2023
The share of male consumers using skincare products in 2023 reached 54%, up from 42% in 2019
In 2023, about 41% of consumers purchased cosmetics based on social media recommendations
The average consumer in the US owns approximately 22 cosmetic products in 2023
The online penetration rate for facial skincare products reached 67% among Millennials in 2023
85% of consumers in 2023 expressed concern over ingredient transparency in cosmetics, leading brands to highlight ingredient lists more prominently
The use of green beauty products increased by over 30% in 2023, driven by environmental awareness
The percent of consumers purchasing from indie beauty brands increased to 42% in 2023, indicating a shift towards smaller, independent brands
The growth of ingredient-conscious consumers prompted brands to increase transparency with labelling, leading to 70% of products having detailed ingredient lists in 2023

Consumer Demographics and Behavior Interpretation

In 2023, Millennials, comprising the largest consumer chunk fueling almost half of all sales and online shopping surges, are championing natural, transparent, and sustainability-driven cosmetics, prompting a dynamic industry shift where men, social media, and indie brands now wield significant influence—proving that beauty is increasingly about authenticity, eco-consciousness, and digital savvy.

Market Size and Valuation

The global cosmetic market was valued at approximately $507.8 billion in 2023
The skincare segment accounted for over 39% of the total cosmetics market in 2023
The male grooming segment is projected to grow at a CAGR of 6.4% from 2023 to 2028
Asia-Pacific remains the largest market for cosmetics, accounting for over 35% of global sales in 2023
The global anti-aging market is valued at approximately $58 billion in 2023, with a CAGR of 8.5%
Color cosmetics accounted for nearly 45% of the global cosmetics market in 2023
The global perfume and fragrances market was valued at $52.7 billion in 2023, with a CAGR of 4%
The influencer marketing spend on cosmetics reached approximately $3.6 billion in 2023, representing a significant part of marketing strategies
Organic and natural products comprise about 20% of total cosmetic sales in developed markets in 2023
The global haircare market was valued at around $87 billion in 2023, growing at a CAGR of 4% since 2020
The global lip product market was valued at around $8 billion in 2023, growing at a CAGR of 4.1%
The global anti-pollution skincare market was valued at $13 billion in 2023, with a CAGR of 7%
The global eyelash extension market size was valued at $1.2 billion in 2023 and is expected to grow at a CAGR of 7%
The global pigmentation market for cosmetics was valued at $4.5 billion in 2023, with an expected CAGR of 5%
The vegan cosmetic segment's revenue is projected to reach $22 billion globally by 2028, with a CAGR of 6%
The market for cosmetic serums is expected to reach $10.6 billion globally by 2025, growing at a CAGR of 12%
The global exfoliants market was valued at $4.2 billion in 2023, growing at a CAGR of 5.2%, driven by consumer demand for smoother skin

Market Size and Valuation Interpretation

With a staggering $507.8 billion valuation in 2023—where skincare claims nearly 40% of the market, Asia-Pacific dominates with over a third, and influencer marketing steps into a $3.6 billion spotlight—it's clear the beauty industry is not just about looking good but also about investing heavily in innovation, sustainability, and social influence, proving that whether you're into organic serums or celebrity fragrances, everyone’s got a stake in the glow-up.

Product Segments and Trends

The rise of e-commerce has led to a 25% increase in online cosmetic sales in 2023 compared to 2022
The vegan cosmetic segment is expected to grow at a CAGR of 6.7% from 2023 to 2028
The fastest-growing category within cosmetics in 2023 was CBD-infused products, with over 15% annual growth
In 2023, Japan held approximately 10% of the global cosmetics market share with a focus on skincare technology
The demand for mineral-based cosmetics increased by 18% in 2023, driven by consumer interest in safety and natural ingredients
Cosmetic product innovation led to a 15% increase in product launches in 2023 compared to the previous year
Preservative-free and hypoallergenic products gained 20% market share in 2023 in the US, reflecting consumer health concerns

Product Segments and Trends Interpretation

As the cosmetic industry markets a blend of classic safety and cutting-edge innovation—ranging from a booming online space and vegan growth to CBD craze and Japan’s tech-driven skincare—2023 underscores beauty’s evolution amidst a shifting landscape prioritizing natural, health-conscious products.

Sustainability and Ethical Practices

Sustainable packaging is a priority for 78% of cosmetic brands in 2023
About 60% of consumers prefer cruelty-free cosmetics in 2023
Environmental concerns have led to a 22% rise in demand for biodegradable cleansers and exfoliants in 2023
In 2023, approximately 60% of consumers preferred eco-friendly packaging over traditional packaging in cosmetics
The number of cruelty-free certified products increased by 25% in 2023, reflecting heightened consumer demand for ethically produced cosmetics

Sustainability and Ethical Practices Interpretation

In 2023, the cosmetic industry is plainly putting its eco-friendly and cruelty-free cards on the table—recognizing that beauty isn't just skin deep but also a matter of conscience and sustainability.

Technological Innovations and Channel Growth

Online beauty consultations increased by 40% in 2023, driven by advances in augmented reality and AI
The use of personalized cosmetics, enabled by AI and big data, grew by 25% in 2023
The integration of augmented reality (AR) in virtual try-on tools has increased engagement rates by 50% in 2023

Technological Innovations and Channel Growth Interpretation

As the beauty industry leverages AI and augmented reality to revolutionize personalization and virtual experiences, the surge in online consultations and try-on engagement signals that digital innovation is not just enhancing our appearances but fundamentally transforming how we perceive and choose beauty products.