Conversational marketing is reshaping how people discover, get support, and buy across channels—where chat and messaging increasingly replace phone and wait time. On this page, explore why consumers favor quick responses, how human handover options build trust, and how businesses scale with chatbots and conversational AI. You’ll also find market growth signals, from the expanding conversational AI space to rising messaging-focused customer service.
Key Takeaways
- 67% of consumer internet users in the US use chatbots for customer service as of 2023
- 64% of B2B and 42% of B2C companies use chatbots, according to 2023 HubSpot report
- 80% of businesses plan to use chatbots by end of 2024, per Drift's 2023 State of Conversational Marketing
- 79% of consumers say quick chat responses make them more likely to buy, Podium 2023
- 53% of customers prefer messaging over phone for support, Salsify 2023
- 69% of millennials interact with bots weekly, Statista 2023
- Conversational marketing to dominate 70% of customer interactions by 2025, Gartner forecast
- 85% of customer interactions will be AI-handled by 2025, Gartner 2023
- Conversational AI market to quintuple by 2030, McKinsey projection
- The conversational marketing software market is projected to grow from $12.4 billion in 2023 to $49.8 billion by 2030 at a CAGR of 22.1%
- Global conversational AI market reached $9.5 billion in 2022 and is expected to hit $32.6 billion by 2028 with a CAGR of 22.8%
- Conversational commerce market size was valued at $10.26 billion in 2022 and anticipated to expand at a CAGR of 20.5% from 2023 to 2030
- Conversational interfaces boost lead conversion by 20% on average, Drift 2023 study
- Chatbots reduce customer service costs by 30% per interaction, Juniper Research 2023
- Live chat increases conversion rates by 40% for e-commerce sites, Forrester 2023
Chatbots and conversational AI are rapidly winning customer preferences, driving faster buying and major cost savings.
Related reading
01 · Category
Adoption Rates20 stats
01
67% of consumer internet users in the US use chatbots for customer service as of 2023
02
64% of B2B and 42% of B2C companies use chatbots, according to 2023 HubSpot report
03
80% of businesses plan to use chatbots by end of 2024, per Drift's 2023 State of Conversational Marketing
04
57% of internet users prefer chatbots over waiting on hold, Gartner 2023 survey
05
Intercom reports 70% of SaaS companies adopted conversational marketing tools in 2023
06
45% of e-commerce sites integrated live chat by 2023, Statista data
07
62% of financial services firms use messaging apps for customer engagement, 2023 Forrester
08
53% of marketers use WhatsApp Business for conversational campaigns, HubSpot 2023
09
71% of retail brands adopted chatbots in 2023, per Aberdeen Group
10
Salesforce State of Service 2023: 68% of service orgs use digital messaging channels
11
55% of global enterprises implemented conversational AI by Q4 2023, IDC report
12
49% of small businesses use Facebook Messenger for marketing, 2023 Sprout Social
13
Zendesk 2023: 74% of customer service teams use live chat
14
61% of B2B marketers prioritize conversational tools, Content Marketing Institute 2023
15
67% of travel industry adopted chatbots post-2022, Phocuswright 2023
16
LivePerson 2023 survey: 59% of brands use SMS for conversations
17
52% of healthcare providers use chat for patient engagement, 2023 HIMSS
18
66% of telecom companies deployed messaging bots by 2023, TM Forum
19
Podium 2023: 48% of local businesses use web chat
20
73% increase in chatbot adoption among enterprises from 2020-2023, Juniper Research
Interpretation
Adoption Rates Interpretation
The Adoption Rates data shows chatbots are rapidly becoming mainstream, with 80% of businesses planning to use them by the end of 2024 and 67% of US consumer internet users already using chatbots for customer service in 2023.
02 · Category
Customer Engagement18 stats
01
79% of consumers say quick chat responses make them more likely to buy, Podium 2023
02
53% of customers prefer messaging over phone for support, Salsify 2023
03
69% of millennials interact with bots weekly, Statista 2023
04
64% of users want human handover option in chats, Forrester 2023
05
73% of buyers prefer conversational buying experiences, Drift 2023
06
Live chat preferred by 57% over email for queries, LiveChat 2023
07
81% of consumers want brands to understand their unique needs via chat, Salesforce 2023
08
42% of customers engage more with personalized messages, Twilio 2023
09
76% of shoppers abandon sites without chat support, Forrester 2023
10
Gen Z uses messaging apps 27 hours/week, more than social media, Emarketer 2023
11
91% of executives say customers expect cross-channel consistency, Gartner 2023
12
68% of customers switch brands after poor chat experience, PwC 2023
13
55% prefer self-service chat over calling, Harris Poll 2023 for Uberall
14
83% of users satisfied with chatbot interactions when effective, Capgemini 2023
15
Women 15% more likely to use chat for shopping, Insider Intelligence 2023
16
62% of users share positive chat experiences on social, Sprout Social 2023
17
Mobile users 3x more likely to engage via chat, Google 2023
18
71% expect instant responses in chats, Expectations Report 2023
Interpretation
Customer Engagement Interpretation
For Customer Engagement, the clearest trend is that fast and convenient chat experiences drive behavior, with 79% of consumers more likely to buy when they get quick responses and 57% preferring live chat over email for queries.
03 · Category
Future Trends15 stats
01
Conversational marketing to dominate 70% of customer interactions by 2025, Gartner forecast
02
85% of customer interactions will be AI-handled by 2025, Gartner 2023
03
Conversational AI market to quintuple by 2030, McKinsey projection
04
95% of customer service will shift to messaging by 2027, Juniper Research 2023
05
Generative AI in chats to boost productivity by 40% by 2026, Forrester forecast
06
WhatsApp Business users to reach 500 million by 2025, Meta projection
07
Voice commerce via conversational AI to hit $80 billion by 2025, eMarketer
08
75% of enterprises to use multimodal conversations by 2028, IDC 2023
09
Conversational agents to replace 30% of call center jobs by 2026, HfS Research
10
AR/VR integrated chats to grow 50% annually through 2030, ABI Research
11
Zero-party data from conversations to drive 60% of personalization by 2027, Gartner
12
Conversational retail sales to $140 billion by 2024, Publicis Sapient
13
90% of B2B sales interactions to be conversational by 2025, SiriusDecisions
14
Emotion AI in marketing chats to be standard by 2028, Frost & Sullivan
15
Blockchain-secured conversations to rise 300% by 2027, Deloitte forecast
Interpretation
Future Trends Interpretation
Under future trends, conversational marketing is set to become the main customer touchpoint as Gartner predicts 70% of customer interactions will be conversational by 2025, driven by AI-handling of 85% of interactions and accelerating messaging adoption through 2027.
More related reading
04 · Category
Market Growth20 stats
01
The conversational marketing software market is projected to grow from $12.4 billion in 2023 to $49.8 billion by 2030 at a CAGR of 22.1%
02
Global conversational AI market reached $9.5 billion in 2022 and is expected to hit $32.6 billion by 2028 with a CAGR of 22.8%
03
Conversational commerce market size was valued at $10.26 billion in 2022 and anticipated to expand at a CAGR of 20.5% from 2023 to 2030
04
The chatbots market is estimated to grow from $5.4 billion in 2022 to $15.5 billion by 2028 at a CAGR of 23.3%
05
Conversational marketing platform market projected to reach $14.6 billion by 2027 growing at 24.5% CAGR from 2020 base
06
Live chat software market valued at $1.2 billion in 2023, expected to reach $3.8 billion by 2031 at 15.8% CAGR
07
Messaging-based marketing market to grow from $7.8 billion in 2022 to $25.4 billion by 2030 at 18.7% CAGR
08
Conversational analytics market size was $2.8 billion in 2023, forecasted to $12.1 billion by 2030 at 23.4% CAGR
09
AI-powered chatbots market expected to expand from $4.6 billion in 2022 to $14.5 billion by 2028, CAGR 20.8%
10
Digital customer engagement market to hit $18.9 billion by 2027 from $10.2 billion in 2022 at 13.1% CAGR
11
Omnichannel engagement platform market valued at $1.65 billion in 2023, projected to $5.2 billion by 2030 at 17.8% CAGR
12
Conversational UI market to grow from $8.9 billion in 2022 to $28.4 billion by 2030 at 18.2% CAGR
13
Customer interaction management market size reached $45.3 billion in 2023, expected $82.7 billion by 2030 at 9.1% CAGR
14
Voice of customer software market from $14.2 billion in 2022 to $37.5 billion by 2029, CAGR 15.1%
15
Personalized marketing automation market to reach $12.8 billion by 2028 from $6.5 billion in 2023 at 14.4% CAGR
16
Conversational AI in retail market valued at $1.9 billion in 2023, projected to $7.4 billion by 2030 at 21.3% CAGR
17
Engagement banking platform market from $2.1 billion in 2022 to $6.8 billion by 2027 at 25.9% CAGR
18
Chatbot analytics market expected to grow to $3.2 billion by 2028 from $1.1 billion in 2023, CAGR 23.7%
19
Conversational marketing in e-commerce to expand from $4.3 billion in 2023 to $16.7 billion by 2030 at 21.5% CAGR
20
Interactive voice response market size $5.1 billion in 2022, to $10.8 billion by 2030 at 9.8% CAGR
Interpretation
Market Growth Interpretation
The Market Growth picture for conversational marketing looks especially strong because major segments are scaling rapidly, with the conversational marketing software market expected to jump from $12.4 billion in 2023 to $49.8 billion by 2030 at a 22.1% CAGR.
05 · Category
Performance Metrics19 stats
01
Conversational interfaces boost lead conversion by 20% on average, Drift 2023 study
02
Chatbots reduce customer service costs by 30% per interaction, Juniper Research 2023
03
Live chat increases conversion rates by 40% for e-commerce sites, Forrester 2023
04
Personalized conversations via bots improve sales by 15-25%, McKinsey 2023
05
82% of companies using chatbots report ROI within 6 months, Intercom 2023
06
Messaging apps yield 88% open rates vs 20% for email, State of Messaging 2023
07
Chatbots handle 80% of routine queries, reducing agent workload by 45%, Gartner 2023
08
Conversational landing pages convert 11x better than forms, Drift experiment 2023
09
Live chat response time under 1 min boosts satisfaction by 25%, Zendesk 2023
10
WhatsApp campaigns achieve 98% open rates and 45-60% click rates, WhatsApp Business 2023
11
AI chats increase average order value by 12%, BigCommerce 2023
12
67% faster resolution times with bots vs traditional support, HubSpot 2023
13
Conversational marketing shortens sales cycles by 20%, Sales Benchmark Index 2023
14
Chat increases site session duration by 48%, Invoca 2023
15
35% uplift in customer retention from proactive messaging, Braze 2023
16
Bots reduce cart abandonment by 25% in retail, Aberdeen 2023
17
Email response rates 6% vs 90% for chat, LivePerson 2023
18
40% higher engagement rates with conversational ads, Facebook IQ 2023
19
Conversational tools improve CSAT by 18%, Qualtrics 2023
Interpretation
Performance Metrics Interpretation
Performance metrics show that conversational marketing is delivering strong, measurable gains, with lead conversion up 20% on average and conversion rates rising 40% for e-commerce through live chat, while chatbots also cut customer service costs by 30% per interaction.
Reference
Cite This Report
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APA
Leah Kessler. (2026, February 13). Conversational Marketing Statistics. Gitnux. https://gitnux.org/conversational-marketing-statistics
MLA
Leah Kessler. "Conversational Marketing Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/conversational-marketing-statistics.
Chicago
Leah Kessler. 2026. "Conversational Marketing Statistics." Gitnux. https://gitnux.org/conversational-marketing-statistics.
Sources & references
51 datasets cited across this report