GITNUX MARKETDATA REPORT 2024

Hard Seltzer Industry Statistics

The hard seltzer industry has experienced rapid growth in recent years, with sales increasing significantly and new brands entering the market to meet consumer demand.

With sources from: businessinsider.com, forbes.com, grandviewresearch.com, theguardian.com and many more

Statistic 1

The popularity of hard seltzer has led to a positive impact on the packaging industry, with a 25% rise in aluminum can orders in 2020.

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Hard seltzers generally contain 100 calories per 12 oz can.

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Hard seltzer production in the U.S. is expected to hit 281 million gallons by 2023.

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In 2019, hard seltzers made up 2.5% of the total U.S. beer market.

Statistic 5

Canned format contributes to over 90% of hard seltzer sales.

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By 2020, hard seltzer sales accounted for 10% of all beverage alcohol dollar sales in the U.S.

Statistic 7

Brand loyalty is high, with 40% of consumers sticking to one hard seltzer brand.

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In 2020, hard seltzer sales surpassed craft beer sales during the summer.

Statistic 9

Hard seltzer drinkers tend to be health-conscious, with 65% looking for low-calorie options.

Statistic 10

Hard seltzer sales grew by over 300% between 2018 and 2019.

Statistic 11

The hard seltzer market in the U.S. grew by nearly 200% in 2020.

Statistic 12

55% of hard seltzer consumers are female.

Statistic 13

The number of hard seltzer brands in the market increased by over 100% from 2019 to 2020.

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Flavored hard seltzers accounted for 75% of total sales in 2021.

Statistic 15

White Claw dominates the U.S. hard seltzer market with a 60% share.

Statistic 16

The global hard seltzer market is projected to reach $14.5 billion by 2027.

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The popularity of hard seltzers surged among millennials and Gen Z consumers.

Statistic 18

The top three hard seltzer brands account for over 80% of the market share.

Statistic 19

Hard seltzers typically contain between 4% and 6% alcohol by volume.

Statistic 20

The Asia-Pacific hard seltzer market is expected to grow at a CAGR of 16.2% from 2021 to 2027.

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In the following post, we will explore the robust statistics underpinning the hard seltzer industry, highlighting its meteoric rise and impact on various sectors. From the surge in sales and market share domination to consumer demographics and projected growth, the data paints a vivid picture of the booming hard seltzer market both in the U.S. and globally. Let’s dive into the numbers that define this thriving industry.

Statistic 1

"The popularity of hard seltzer has led to a positive impact on the packaging industry, with a 25% rise in aluminum can orders in 2020."

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Statistic 2

"Hard seltzers generally contain 100 calories per 12 oz can."

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Statistic 3

"Hard seltzer production in the U.S. is expected to hit 281 million gallons by 2023."

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Statistic 4

"In 2019, hard seltzers made up 2.5% of the total U.S. beer market."

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Statistic 5

"Canned format contributes to over 90% of hard seltzer sales."

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Statistic 6

"By 2020, hard seltzer sales accounted for 10% of all beverage alcohol dollar sales in the U.S."

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Statistic 7

"Brand loyalty is high, with 40% of consumers sticking to one hard seltzer brand."

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Statistic 8

"In 2020, hard seltzer sales surpassed craft beer sales during the summer."

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Statistic 9

"Hard seltzer drinkers tend to be health-conscious, with 65% looking for low-calorie options."

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Statistic 10

"Hard seltzer sales grew by over 300% between 2018 and 2019."

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Statistic 11

"The hard seltzer market in the U.S. grew by nearly 200% in 2020."

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Statistic 12

"55% of hard seltzer consumers are female."

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Statistic 13

"The number of hard seltzer brands in the market increased by over 100% from 2019 to 2020."

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Statistic 14

"Flavored hard seltzers accounted for 75% of total sales in 2021."

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Statistic 15

"White Claw dominates the U.S. hard seltzer market with a 60% share."

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Statistic 16

"The global hard seltzer market is projected to reach $14.5 billion by 2027."

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Statistic 17

"The popularity of hard seltzers surged among millennials and Gen Z consumers."

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Statistic 18

"The top three hard seltzer brands account for over 80% of the market share."

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Statistic 19

"Hard seltzers typically contain between 4% and 6% alcohol by volume."

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Statistic 20

"The Asia-Pacific hard seltzer market is expected to grow at a CAGR of 16.2% from 2021 to 2027."

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Interpretation

The hard seltzer industry has experienced remarkable growth and transformation in recent years, driven by shifting consumer preferences towards low-calorie, flavored alcoholic beverages. This trend is evidenced by the surge in hard seltzer sales, the rise in production volumes, and the dominance of canned formats in the market. The industry's rapid expansion has not only impacted the beverage sector but also influenced ancillary industries like packaging, as seen in the significant increase in aluminum can orders. With a strong emphasis on health-conscious choices and brand loyalty, coupled with the anticipation of further market growth both domestically and globally, the hard seltzer industry is poised to continue its upward trajectory and solidify its position as a key player in the alcoholic beverage market.

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