The Latest Hard Seltzer Industry Statistics Explained
In 2020, the global hard seltzer market size was valued at USD 4.4 billion.
This statistic indicates that the global hard seltzer market had a total value of USD 4.4 billion in the year 2020. This suggests that there is a significant demand for hard seltzer products worldwide, leading to a substantial market size. The value reflects the total revenue generated from the sales of hard seltzer products across various regions and countries. The substantial market size further implies that the hard seltzer market is a lucrative industry with potential growth opportunities for manufacturers, distributors, and investors looking to capitalize on the consumer trend towards low-calorie, refreshing alcoholic beverages.
The hard seltzer industry is expected to grow at a compound annual growth rate (CAGR) of 16.2% from 2021 to 2028.
The statement indicates that the hard seltzer industry is forecasted to experience a consistent and steady growth trajectory over the period from 2021 to 2028, with a compound annual growth rate (CAGR) of 16.2%. This means that on average, the industry is expected to expand by 16.2% each year during this timeframe. Such a high CAGR suggests a strong upward trend in consumer demand for hard seltzer products, likely driven by factors such as changing consumer preferences towards healthier and low-calorie beverage options, increased marketing efforts by key industry players, and evolving drinking trends. This projected growth rate highlights significant opportunities for businesses operating within the hard seltzer market to capitalize on this burgeoning industry and potentially achieve substantial financial gains in the coming years.
The number of hard seltzer brands in the U.S. increased from 26 in 2018 to 65 in 2019.
The statistic indicates a significant growth in the hard seltzer market in the U.S. between 2018 and 2019. The number of brands more than doubled during this period, rising from 26 brands in 2018 to 65 brands in 2019. This increase suggests a surge in consumer demand for hard seltzer, leading to new brands entering the market to capitalize on this trend. The expansion of choices in the market reflects the popularity and competitiveness of the hard seltzer industry, as well as the opportunities for growth and innovation within the beverage market.
By the end of 2021, off-premise hard seltzer annual sales reached more than $4.14 billion.
The statistic “By the end of 2021, off-premise hard seltzer annual sales reached more than $4.14 billion” indicates that the total sales revenue generated from off-premise (retail) sales of hard seltzer products for the entire year of 2021 exceeded $4.14 billion. This figure reflects the substantial growth and popularity of hard seltzers as a beverage choice, particularly consumed outside of bars and restaurants. The significant sales volume suggests a strong consumer demand for this alcoholic beverage category, likely driven by factors such as convenience, low calorie content, and diverse flavor options. The data underscores the economic importance and market dominance of hard seltzers within the broader alcoholic beverage industry.
As of 2021, White Claw and Truly account for 75% of all hard seltzer sales.
The statistic indicates that as of 2021, the brands White Claw and Truly jointly make up 75% of all sales within the hard seltzer market. This means that these two brands are dominating the industry, surpassing all other competitors in terms of market share. This high percentage suggests that consumers have a strong preference for these two brands over others, possibly due to factors such as taste, marketing strategies, or brand loyalty. The statistic underscores the significant impact that White Claw and Truly have on the hard seltzer market, highlighting their position as key players within the industry and potentially influencing trends and developments within the category.
Since July 2021, hard seltzer sales have slowed, and many brands have started to exit the industry.
The statistic indicates that since July 2021, there has been a noticeable decline in the sales of hard seltzers, leading to many brands deciding to leave the industry. This slowdown in sales could be attributed to various factors such as market saturation, changes in consumer preferences, increased competition, or even shifting trends within the beverage industry. The decision by multiple brands to exit the industry suggests that the market conditions for hard seltzers may have become less favorable, prompting companies to reevaluate their position and investments in this particular product category. Overall, the statistic highlights a significant shift in the market dynamics of the hard seltzer industry since mid-2021.
Hard seltzer consumption in the U.S. increased by nearly 200% in 2020.
The statistic that hard seltzer consumption in the U.S. increased by nearly 200% in 2020 indicates a significant and rapid growth in the popularity of this beverage category within a one-year timeframe. Hard seltzer, a flavored alcoholic sparkling water, has gained widespread appeal due to its lower calorie content and refreshing taste compared to traditional alcoholic beverages. The substantial increase in consumption suggests that consumers are increasingly choosing hard seltzer as their preferred alcoholic drink, possibly due to changing preferences, marketing efforts, or a shift towards healthier options. This statistic highlights the evolving trends in the beverage industry and the growing demand for innovative and trendy alcoholic beverages.
The shortage of aluminium cans impacted the hard seltzer industry in 2020, creating supply chain delays.
This statistic suggests that there was a shortage of aluminium cans in 2020, which had a significant impact on the hard seltzer industry. The shortage likely led to delays in the supply chain for producing hard seltzer products, which could have resulted in limited availability of these beverages for consumers. Given that aluminium cans are a common packaging choice for beverages like hard seltzers, the shortage likely disrupted production and distribution processes, causing challenges for companies within the industry to meet consumer demand.
Around 80% of hard seltzer consumers purchase it regularly, more than any other alcoholic beverage category.
The statistic suggests that approximately 80% of consumers of hard seltzer consistently purchase this beverage, higher than any other alcoholic beverage category. This high rate of regular consumption indicates a strong and loyal customer base for hard seltzer products. The popularity of hard seltzer may be attributed to its perceived health benefits, low calorie content, and refreshing taste profile, which appeal to a wide range of consumers. The statistic highlights the significant market share and growth potential within the hard seltzer industry, making it a competitive force in the alcoholic beverage market.
Asia Pacific is anticipated to be the fastest-growing regional market for hard seltzers with a CAGR of 18.2% from 2021 to 2028.
The statistic indicates that the Asia Pacific region is forecasted to experience the highest growth rate in the market for hard seltzers, a popular alcoholic beverage, with a Compound Annual Growth Rate (CAGR) of 18.2% over the period from 2021 to 2028. This suggests that the demand and consumption of hard seltzers in the Asia Pacific region are expected to significantly increase at a rapid pace compared to other regions during this time frame. Factors such as changing consumer preferences towards lower-calorie and innovative alcoholic beverages, increasing disposable incomes, and expanding market presence of global brands in the region could contribute to this robust growth projection for hard seltzers in Asia Pacific.
Convenience stores account for the largest market share of hard seltzer sales at 60%.
This statistic indicates that among various types of retail outlets where hard seltzer products are sold, convenience stores hold the largest market share, accounting for 60% of total sales. This suggests that consumers prefer to purchase hard seltzers from convenience stores over other types of stores such as supermarkets, liquor stores, or online retailers. The dominance of convenience stores in this market highlights the importance of accessibility and convenience for consumers when it comes to purchasing alcoholic beverages like hard seltzer. This information could be valuable for beverage companies and retailers looking to maximize their sales and marketing strategies in the competitive hard seltzer market.
In 2020, flavored hard seltzers accounted for more than 66.7% of the hard seltzer market.
In 2020, the fact that flavored hard seltzers represented over 66.7% of the hard seltzer market indicates a significant dominance of flavored varieties within the overall hard seltzer industry. This statistic suggests that consumer preferences heavily favor flavored options over unflavored ones, with a clear majority of the market share captured by flavored variants. Companies that produce hard seltzers may find it beneficial to focus resources on developing and marketing a diverse range of appealing flavors to cater to this strong demand for flavored options and maintain a competitive edge in the market.
Lemon and lime are predicted to be the most popular flavors in the hard seltzer industry from 2021 to 2028.
The statistic implies that based on trend analysis and predictive modeling, lemon and lime flavors are forecasted to dominate the hard seltzer market in the years 2021 to 2028. This prediction likely stems from a combination of current consumer preferences, sales data, and industry forecasts. Lemon and lime flavors have been popular choices in the beverage industry due to their refreshing and versatile profiles, making them appealing options for a wide range of consumers. The forecast suggests that these flavors are expected to continue gaining traction and holding a significant market share over the specified timeframe, indicating the potential for continued growth and demand in the hard seltzer sector.
The alcoholic content range of 3.5% to 4.9% is currently leading the hard seltzer market.
The statistic indicates that the range of alcoholic content between 3.5% to 4.9% is the most popular among hard seltzer products in the current market. This suggests that consumers prefer hard seltzers with a moderate level of alcohol content, as it strikes a balance between the refreshing qualities of seltzer and the buzz associated with alcoholic beverages. This finding is valuable for both producers and marketers in understanding consumer preferences and tailoring their product offerings to meet the demands of the market. Additionally, it highlights the importance of product differentiation and innovation within the increasingly competitive hard seltzer industry to maintain a competitive edge in capturing consumer interest and loyalty.
Over 55% of Americans choose hard seltzer due to its low sugar content.
The statistic “Over 55% of Americans choose hard seltzer due to its low sugar content” indicates that a majority of American consumers are drawn to hard seltzer primarily because of its low sugar content. This suggests that for a significant portion of the population, the desire to consume a beverage with reduced sugar levels is a key factor in selecting hard seltzer over other alcoholic beverages. The statistic reflects a growing trend towards healthier beverage choices and an increasing awareness of the potential health impacts of consuming high-sugar drinks. It underscores the importance of product attributes such as low sugar content in influencing consumer preferences and purchase decisions in the alcoholic beverage market.
Hard seltzer sales in off-premise U.S. retail stores topped $1 billion in just the first half of 2020.
The statistic that hard seltzer sales in off-premise U.S. retail stores exceeded $1 billion in the first half of 2020 indicates a significant and rapid growth in the popularity of this alcoholic beverage category. Hard seltzers, which are typically lower in calories and sugar compared to traditional alcoholic drinks, have gained traction among consumers looking for lighter and more refreshing options. The $1 billion in sales in just half a year highlights the strong demand for hard seltzers and suggests that they have become a mainstream choice for many consumers. This data also points towards a shift in consumer preferences towards healthier and more innovative alcohol options, impacting the overall alcoholic beverage market.
The hard seltzer market in Europe is expected to grow by about 300% in value in 2021.
This statistic suggests a significant and rapid expansion of the hard seltzer market within Europe, with an anticipated growth rate of 300% in value by the end of 2021. This substantial increase indicates a strong demand for hard seltzers among consumers in the region, potentially driven by factors such as changing preferences towards lower-calorie alcoholic beverages, increased availability of different flavor options, and successful marketing strategies by key players in the industry. The projected growth underscores a notable shift in the alcoholic beverage market towards alternative options and highlights the potential for further market expansion and investment opportunities within this segment.
Hard seltzers are winning 10% of all beer category dollars in the US.
This statistic indicates that hard seltzers, a category of alcoholic beverages, are capturing 10% of total consumer spending within the broader beer category in the United States. The data suggests that hard seltzers have gained significant market share and are competitively positioned against traditional beer products. This trend reflects changing consumer preferences towards lighter, lower-calorie alcoholic drinks, as well as the increasing popularity of hard seltzers among a wide range of consumers. The statistic implies that hard seltzers are a major player in the alcoholic beverage market and are likely to continue growing in popularity and market share in the future.
References
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