GITNUX REPORT 2024

10 Cold Email Statistics That Will Transform Your Marketing Strategy

Cold E-Mail Insights: Boost Engagement with Personalization and Timing, Statistics Reveal Surprising Trends and Tips.

Author: Jannik Lindner

First published: 7/17/2024

Statistic 1

Automated email messages average 70.5% higher open rates and 152% higher click-through rates than other marketing messages

Statistic 2

The average click-through rate for cold emails is 2.5%

Statistic 3

Including a CTA button instead of a text link can increase clicks by 28%

Statistic 4

Emails with social sharing buttons increase click-through rates by 158%

Statistic 5

Emails with social media sharing buttons have a 158% higher click-through rate

Statistic 6

The average click-to-open rate for email campaigns is 14.1%

Statistic 7

Personalized emails improve click-through rates by 14%

Statistic 8

Personalized email messages improve click-through rates by an average of 14%

Statistic 9

Emails with social sharing buttons increase click-through rates by 158%

Statistic 10

The average click-to-open rate for email campaigns is 14.1%

Statistic 11

Adding videos to your email can increase click rates by 300%

Statistic 12

Emails with a single call-to-action increased clicks 371% and sales 1617%

Statistic 13

Adding videos to your email can increase click rates by 300%

Statistic 14

Emails with a single call-to-action increased clicks 371% and sales 1617%

Statistic 15

44% of email recipients made at least one purchase based on a promotional email

Statistic 16

59% of respondents say marketing emails influence their purchase decisions

Statistic 17

Personalized emails deliver 6x higher transaction rates

Statistic 18

Emails with a single call-to-action increased clicks 371% and sales 1617%

Statistic 19

78% of marketers have seen an increase in email engagement over the last 12 months

Statistic 20

49% of consumers said that they would like to receive promotional emails from their favorite brands on a weekly basis

Statistic 21

35% of business professionals check email on a mobile device

Statistic 22

Mobile-friendly email is the second most-used tactic email marketers to improve their performance

Statistic 23

Emails that display incorrectly on mobile may be deleted within three seconds

Statistic 24

35% of business professionals check email on a mobile device

Statistic 25

Mobile-friendly email is the second most-used tactic email marketers to improve their performance

Statistic 26

Emails that display incorrectly on mobile may be deleted within three seconds

Statistic 27

The average open rate for cold emails is 21.33%

Statistic 28

Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns

Statistic 29

Welcome emails have an average open rate of 82%

Statistic 30

The average email open rate across all industries is 21.33%

Statistic 31

Emails with personalized subject lines generate 50% higher open rates

Statistic 32

Segmented email campaigns have 14.31% higher open rates than non-segmented campaigns

Statistic 33

Emails with personalized subject lines are 26% more likely to be opened

Statistic 34

The average email open rate for the software and technology industry is 21.29%

Statistic 35

Personalized emails deliver 6x higher transaction rates

Statistic 36

Personalized email messages improve click-through rates by an average of 14% and conversions by 10%

Statistic 37

74% of marketers say targeted personalization increases customer engagement

Statistic 38

Emails with personalized message content have an open rate of 18.8%, compared to 13.1% without personalization

Statistic 39

Emails that include the first name of the recipient in their subject line have higher click-through rates than emails that don't

Statistic 40

74% of marketers say targeted personalization increases customer engagement

Statistic 41

Personalized emails deliver 6x higher transaction rates

Statistic 42

Emails with personalized message content have an open rate of 18.8%, compared to 13.1% without personalization

Statistic 43

The average ROI for email marketing is $42 for every $1 spent

Statistic 44

Segmented email campaigns drive a 760% increase in revenue

Statistic 45

Segmented and targeted emails generate 58% of all revenue

Statistic 46

Email marketing has an ROI of 4400%

Statistic 47

Segmented email campaigns drive a 760% increase in revenue

Statistic 48

Email marketing has an ROI of 4400%

Statistic 49

The average ROI for email marketing is $42 for every $1 spent

Statistic 50

Personalized email subject lines increase open rates by 26%

Statistic 51

47% of email recipients open an email based on the subject line alone

Statistic 52

Emails with personalized subject lines are 26% more likely to be opened

Statistic 53

Email subject lines with 6-10 words have the highest open rates

Statistic 54

Emails with personalized subject lines generate 50% higher open rates

Statistic 55

33% of email recipients open emails based on subject line alone

Statistic 56

35% of email recipients open email based on the subject line alone

Statistic 57

Personalized subject lines are 26% more likely to be opened

Statistic 58

Email subject lines with 6-10 words have the highest open rates

Statistic 59

The best time to send cold emails is between 9 AM and 11 AM

Statistic 60

Tuesday is the best day to send cold emails

Statistic 61

Emails sent on Monday have the highest ROI

Statistic 62

23% of email opens occur during the first hour after delivery

Statistic 63

Emails sent on Tuesday have the highest open rates

Statistic 64

The best time to send emails is between 10 AM and 11 AM

Statistic 65

Emails sent between 10-11 AM have the highest open rates

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Summary

  • 44% of email recipients made at least one purchase based on a promotional email
  • Personalized email subject lines increase open rates by 26%
  • The average open rate for cold emails is 21.33%
  • 47% of email recipients open an email based on the subject line alone
  • The best time to send cold emails is between 9 AM and 11 AM
  • Emails with personalized subject lines are 26% more likely to be opened
  • Tuesday is the best day to send cold emails
  • The average click-through rate for cold emails is 2.5%
  • Including a CTA button instead of a text link can increase clicks by 28%
  • Emails with social sharing buttons increase click-through rates by 158%
  • 78% of marketers have seen an increase in email engagement over the last 12 months
  • Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns
  • 35% of business professionals check email on a mobile device
  • Mobile-friendly email is the second most-used tactic email marketers to improve their performance
  • Emails that display incorrectly on mobile may be deleted within three seconds

Did you know that 44% of email recipients have been swayed by a well-crafted promotional email? Well, if youre looking to up your email game, buckle up for a ride through the fascinating world of cold email statistics. From the magic of personalized subject lines that boost open rates by 26% to the sweet spot for sending those chilly emails between 9 AM and 11 AM, weve got the numbers that will make your inbox strategy sizzle. So, grab your coffee and lets dive into the data-driven drama of the email universe!

Automation

  • Automated email messages average 70.5% higher open rates and 152% higher click-through rates than other marketing messages

Interpretation

In a digital landscape crowded with countless promotional emails vying for attention, the stark truth of the matter is clear: the cold efficiency of automated email messages reigns supreme. With open rates soaring 70.5% higher and click-through rates reaching an impressive 152% spike compared to their non-automated counterparts, one can't help but marvel at the power of a well-crafted algorithm over a haphazardly composed marketing missive. Perhaps in this case, letting the machine take the wheel proves to be the smarter move after all.

Click-Through Rates

  • The average click-through rate for cold emails is 2.5%
  • Including a CTA button instead of a text link can increase clicks by 28%
  • Emails with social sharing buttons increase click-through rates by 158%
  • Emails with social media sharing buttons have a 158% higher click-through rate
  • The average click-to-open rate for email campaigns is 14.1%
  • Personalized emails improve click-through rates by 14%
  • Personalized email messages improve click-through rates by an average of 14%
  • Emails with social sharing buttons increase click-through rates by 158%
  • The average click-to-open rate for email campaigns is 14.1%

Interpretation

In the world of cold emails, statistics are the currency of success. With an average click-through rate of 2.5%, it's clear that getting noticed in a cluttered inbox is no easy feat. But fear not, for the savvy marketer knows the power of a well-placed CTA button, which can boost clicks by a cheeky 28%. And if you really want to see those numbers soar, slap on some social sharing buttons and watch your click-through rates skyrocket by a staggering 158%. Personalization is key, with tailored messages improving click-through rates by a solid 14%. So remember, in the cutthroat world of email campaigns, it's not just about sending, it's about engaging.

Content

  • Adding videos to your email can increase click rates by 300%
  • Emails with a single call-to-action increased clicks 371% and sales 1617%
  • Adding videos to your email can increase click rates by 300%
  • Emails with a single call-to-action increased clicks 371% and sales 1617%

Interpretation

With the staggering statistics on the impact of video and clear call-to-action in Cold E Mails, one thing is certain: nothing gets the finger clicking quite like an engaging video and a direct, concise message. In a digital world bombarded with countless emails vying for attention, the power of multimedia and a focused call-to-action cannot be underestimated. So, next time you hit send on that Cold E Mail, remember to spice it up with a video and a single, compelling directive - your click rates will thank you, and your sales might just skyrocket to the moon and beyond.

Conversion Rates

  • 44% of email recipients made at least one purchase based on a promotional email
  • 59% of respondents say marketing emails influence their purchase decisions
  • Personalized emails deliver 6x higher transaction rates
  • Emails with a single call-to-action increased clicks 371% and sales 1617%

Interpretation

In a world where inboxes are as crowded as rush hour in a Tokyo subway, these statistics illuminate the power of a well-crafted email in cutting through the noise. With numbers as sharp as a freshly honed email subject line, businesses are reminded of the potential goldmine that exists within those virtual envelopes. From the allure of personalized content to the seduction of a singular call-to-action, it's clear that the humble email can wield the influence of a silver-tongued salesperson, whispering directly into the ear of your target audience. So, next time you hit send, remember that your promotional email might just be the purchase catalyst your recipients have been waiting for.

Engagement

  • 78% of marketers have seen an increase in email engagement over the last 12 months

Interpretation

In the world of digital marketing, where the inbox is the new battleground for attention, the statistics speak volumes. With 78% of marketers witnessing a surge in email engagement over the past year, it's clear that amidst the sea of cold emails and spam, there are still shining beacons of communication that manage to captivate their audience. In a landscape where the delete button is just a click away, achieving such growth in engagement is no small feat. It seems that in the age of fleeting online interactions, crafting a compelling email message that resonates with the receiver is the true art form that separates the rookies from the pros.

Frequency

  • 49% of consumers said that they would like to receive promotional emails from their favorite brands on a weekly basis

Interpretation

In a world overflowing with digital noise and endless promotions, it seems that nearly half of consumers have a soft spot for well-crafted emails from their favorite brands. Perhaps it's a modern-day form of romance – a weekly love letter from the brands that make their hearts skip a beat. Or maybe it's just a gentle reminder that amidst the clutter of our inboxes, a well-timed offer or update can still make a customer's day. Either way, it appears that the good ol' email newsletter still holds a special place in our hearts – or at least in our cluttered inboxes.

Mobile Optimization

  • 35% of business professionals check email on a mobile device
  • Mobile-friendly email is the second most-used tactic email marketers to improve their performance
  • Emails that display incorrectly on mobile may be deleted within three seconds
  • 35% of business professionals check email on a mobile device
  • Mobile-friendly email is the second most-used tactic email marketers to improve their performance
  • Emails that display incorrectly on mobile may be deleted within three seconds

Interpretation

In a world where attention spans are as fleeting as a swipe on a mobile screen, the Cold E Mail statistics paint a picture of the email's evolution into a delicate dance of digital dexterity. With 35% of business professionals checking their emails on mobile devices, it's clear that responsiveness is key. Email marketers have caught on, making mobile-friendly designs the second most-used tactic to wow their audience. But beware, for in this fast-paced realm, a mere three seconds is all it takes for an email to meet its digital demise if it fails to display correctly. So, as we tap away on our tiny screens, let us remember: in the battle of the inbox, the thumb rules all.

Open Rates

  • The average open rate for cold emails is 21.33%
  • Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns
  • Welcome emails have an average open rate of 82%
  • The average email open rate across all industries is 21.33%
  • Emails with personalized subject lines generate 50% higher open rates
  • Segmented email campaigns have 14.31% higher open rates than non-segmented campaigns
  • Emails with personalized subject lines are 26% more likely to be opened
  • The average email open rate for the software and technology industry is 21.29%

Interpretation

In the vast and often crowded landscape of email marketing, statistics paint a fascinating picture of our digital interactions. From the surprisingly high open rate of welcome emails at 82%, to the subtle yet significant impact of personalization on open rates—whether through segmented campaigns or customized subject lines—it's clear that the key to cutting through the noise lies in understanding your audience and tailoring your approach accordingly. In this realm where every percentage point matters, the data reveals not just numbers, but the art of engagement in the age of the inbox, where strategy, relevance, and a touch of personalization can make all the difference. It seems that in the virtual realm, personal touch still reigns supreme amidst the algorithms and automation.

Personalization

  • Personalized emails deliver 6x higher transaction rates
  • Personalized email messages improve click-through rates by an average of 14% and conversions by 10%
  • 74% of marketers say targeted personalization increases customer engagement
  • Emails with personalized message content have an open rate of 18.8%, compared to 13.1% without personalization
  • Emails that include the first name of the recipient in their subject line have higher click-through rates than emails that don't
  • 74% of marketers say targeted personalization increases customer engagement
  • Personalized emails deliver 6x higher transaction rates
  • Emails with personalized message content have an open rate of 18.8%, compared to 13.1% without personalization

Interpretation

In the world of email marketing, personalization is the like the secret sauce that turns a bland message into a gourmet feast for the reader's eyes. Statistics don't lie: personalized emails are the high-performing thoroughbreds of the digital race, galloping ahead with 6 times higher transaction rates and a 14% boost in click-through rates. It's like adding a dash of spice to your grandma's secret recipe—suddenly everyone wants a taste. So, next time you hit send on that generic email blast, remember: a little personal touch goes a long way in the vast, crowded market of inboxes.

ROI

  • The average ROI for email marketing is $42 for every $1 spent
  • Segmented email campaigns drive a 760% increase in revenue
  • Segmented and targeted emails generate 58% of all revenue
  • Email marketing has an ROI of 4400%
  • Segmented email campaigns drive a 760% increase in revenue
  • Email marketing has an ROI of 4400%
  • The average ROI for email marketing is $42 for every $1 spent

Interpretation

In the world of digital communication, email marketing speaks volumes - literally. With an average ROI of $42 for every $1 spent, it's no surprise that businesses are investing heavily in this cost-effective channel. Segmented email campaigns are the secret sauce, driving a whopping 760% increase in revenue and generating a lion's share of 58% of overall income. Let's face it, in the email marketing game, the numbers don't lie - they just keep stacking up in favor of this high-impact communication tool with an ROI of a mind-boggling 4400%. So, if you thought emails were just electronic letters in your inbox, think again - they're the money-making magicians of the digital era!

Subject Lines

  • Personalized email subject lines increase open rates by 26%
  • 47% of email recipients open an email based on the subject line alone
  • Emails with personalized subject lines are 26% more likely to be opened
  • Email subject lines with 6-10 words have the highest open rates
  • Emails with personalized subject lines generate 50% higher open rates
  • 33% of email recipients open emails based on subject line alone
  • 35% of email recipients open email based on the subject line alone
  • Personalized subject lines are 26% more likely to be opened
  • Email subject lines with 6-10 words have the highest open rates

Interpretation

In a world where our inboxes are overflowing with a deluge of emails vying for our attention, the statistics speak volumes: personalized subject lines are the unsung heroes that hold the key to unlocking higher open rates. From the tantalizing allure of a personalized touch to the strategic brevity of a succinct 6-10 word subject line, it's clear that the battle for attention begins and ends with that first glimpse of text. So, the next time you craft an email subject line, remember this: a sprinkle of personalization, a dash of wit, and just the right amount of words can make all the difference in capturing your audience's wandering eyes amidst the sea of digital noise.

Timing

  • The best time to send cold emails is between 9 AM and 11 AM
  • Tuesday is the best day to send cold emails
  • Emails sent on Monday have the highest ROI
  • 23% of email opens occur during the first hour after delivery
  • Emails sent on Tuesday have the highest open rates
  • The best time to send emails is between 10 AM and 11 AM
  • Emails sent between 10-11 AM have the highest open rates

Interpretation

In the high-stakes world of email marketing, timing truly is everything. According to the latest Cold E Mail statistics, the ideal window to hit send on that cold email is between 9 AM and 11 AM on a Tuesday, when the stars align for maximum impact. If you're looking to maximize your return on investment, don't sleep on those Monday emails – they may just be your golden ticket. And if you're craving that sweet, sweet feeling of seeing your inbox light up, aim for that magical 10-11 AM timeframe. Remember, in the fast-paced realm of digital communication, success favors the well-timed and the bold.

References