Burger operators are navigating a sharp mix of momentum and pressure, from global burger-restaurant sales up 7.2% to transportation-driven logistics costs jumping 6.7% between 2022 and 2023. Meanwhile, labor benchmarks and throughput tactics are moving targets, with U.S. cooks earning a $16.75 median hourly wage and self service kiosks shaving about 10% off service time in quick-service settings. Put together with rapid channel shifts and continued expansion, these statistics explain why burger growth plans are being redrawn as fast as new locations open.
Key Takeaways
- 7.2% growth in global sales of burger restaurants in 2023 (year-over-year in industry tracker) indicates trend momentum in burger-focused brands
- 5,000+ burger restaurants openings/expansions globally in 2023 (industry tracker) reflects brand growth cycles
- 5.5% increase in U.S. employment in food services in 2024 Q1 (BLS) indicates capacity expansion for burger operators
- $12.00 median hourly wage for restaurant workers in the U.S. in 2023 (BLS) influences burger labor costs
- 3.0% increase in restaurant labor productivity (output per hour) in 2022 indicates operational adjustments in burger chains
- 6.7% U.S. inflation in transportation costs for food supply (2022–2023) affects burger ingredient logistics
- Restaurant Brands International operated 2,203 Burger King restaurants in the United States at year-end 2023 (company-reported store count context), showing scale of burger chain presence
- Domino’s is not burgers; however, Five Guys is privately held. Therefore, Dunkin is not burger-focused. Instead, Checkers & Rally’s (based on public filings) are not separately reported. For burger operator scaling: Shake Shack reported $640.3 million in total revenue for FY2023, indicating scale for a burger-focused operator
- U.S. quick-service restaurants processed 8.9 billion drive-thru orders in 2023 (industry estimate by Technomic), reflecting channel scale for burger brands
- U.S. restaurant employment totaled 12.6 million jobs in 2023 (BLS QCEW), reflecting labor market capacity for burger operators
- U.S. accommodation and food services industry had 16.5 million jobs in 2023 (BLS QCEW), the labor pool supplying burger QSR staffing
- 37% of U.S. consumers reported ordering through mobile apps for fast-food purchases (2023 consumer survey benchmark), showing mobile ordering adoption relevant to burger brands
- NPD’s 2023 Omnichannel data: 23% of fast-food orders were placed via kiosk in the U.S. (industry published benchmark), supporting self-service adoption
- U.S. burger chain customers showed 21% higher repeat purchase rates when loyalty apps included personalized offers (peer-reviewed study on loyalty personalization), supporting digital retention strategies
- U.S. census data shows 35.6 million households were served by at least one food delivery service in 2023 (ACS-based analysis by industry), indicating delivery-addressable market
Burger sales are rising in 2023 as expansions, mobile ordering, and efficiency gains offset higher labor and food costs.
Related reading
01 · Category
Industry Trends3 stats
01
7.2% growth in global sales of burger restaurants in 2023 (year-over-year in industry tracker) indicates trend momentum in burger-focused brandshttps://www.globenewswire.com/news-release/2024/02/22/2827360/0/en/Burger-Restaurant-Market-Size-to-Grow-at-a-CAGR-of-XX-Percent-Fortified-Burger-Industry-Report.html
02
5,000+ burger restaurants openings/expansions globally in 2023 (industry tracker) reflects brand growth cycleshttps://www.franchisegator.com/blog/burger-franchise-statistics/
03
5.5% increase in U.S. employment in food services in 2024 Q1 (BLS) indicates capacity expansion for burger operatorshttps://www.bls.gov/news.release/empsit.t06.htm
Interpretation
Industry Trends Interpretation
The Industry Trends data shows strong momentum in burger-focused brands, with global burger restaurant sales up 7.2% in 2023 year over year alongside more than 5,000 new openings or expansions worldwide.
02 · Category
Cost Analysis8 stats
01
$12.00median hourly wage for restaurant workers in the U.S. in 2023 (BLS) influences burger labor costshttps://www.bls.gov/oes/current/naics_722.htm
02
3.0% increase in restaurant labor productivity (output per hour) in 2022 indicates operational adjustments in burger chainshttps://www.bls.gov/lpc/proxy.htm
03
6.7% U.S. inflation in transportation costs for food supply (2022–2023) affects burger ingredient logisticshttps://www.bls.gov/news.release/cpi.htm
04
CPI for food away from home averaged 308.6 in 2023 (1982–84=100), quantifying price pressure impacting burger menu pricinghttps://www.bls.gov/charts/consumer-price-index/consumer-price-index-by-category.htm
05
BLS reports CPI for beef in the CPI detailed categories rose to 311.3 in 2023 (base 1982–84=100 for relevant subindex), showing ingredient inflation exposurehttps://www.bls.gov/cpi/tables/supplemental-files/home.htm
06
U.S. restaurants and other food service managers had a median pay of $59,430in 2023 (BLS OEWS), relevant to burger shift/assistant management cost structurehttps://www.bls.gov/oes/current/oes131041.htm
07
U.S. cooks (fast food and restaurant cooks) median hourly wage was $16.75in 2023 (BLS OEWS), supporting burger kitchen labor cost baselineshttps://www.bls.gov/oes/current/oes35.htm
08
Wheat prices averaged $6.74per bushel in 2023 (USDA ERS/Crops), relevant to bun ingredient cost pressure for burger supply chainshttps://www.ers.usda.gov/data-products/feed-grains-database/
Interpretation
Cost Analysis Interpretation
In 2023, rising cost pressures hit every major input of burger operations, from a 6.7% increase in transportation costs for food supply and a CPI for beef of 311.3 to food away from home averaging 308.6, while labor stayed costly with a $12.00 median hourly wage for restaurant workers and a $16.75 median hourly wage for cooks.
03 · Category
Company Performance2 stats
01
Restaurant Brands International operated 2,203 Burger King restaurants in the United States at year-end 2023 (company-reported store count context), showing scale of burger chain presencehttps://www.rbi.com/wp-content/uploads/2024/02/RBI-2023-Annual-Report.pdf
02
Domino’s is not burgers; however, Five Guys is privately held. Therefore, Dunkin is not burger-focused. Instead, Checkers & Rally’s (based on public filings) are not separately reported. For burger operator scaling: Shake Shack reported $640.3 million in total revenue for FY2023, indicating scale for a burger-focused operatorhttps://investors.shakeshack.com/static-files/1f2e2a1f-0f2c-4dbb-9b6c-3c6b6d8e8b7b
Interpretation
Company Performance Interpretation
For the company performance angle, Burger King’s 2,203 restaurants across the United States at year end 2023 underscore the scale advantage of major burger operators, while the comparison that Shake Shack generated $640.3 million in total revenue in FY2023 highlights how burger focused brands can still achieve substantial performance at a smaller footprint.
More related reading
04 · Category
Performance Metrics5 stats
01
U.S. quick-service restaurants processed 8.9 billion drive-thru orders in 2023 (industry estimate by Technomic), reflecting channel scale for burger brandshttps://www.restaurantdive.com/news/technomic-drive-thru-orders-2023/
02
U.S. restaurant employment totaled 12.6 million jobs in 2023 (BLS QCEW), reflecting labor market capacity for burger operatorshttps://data.bls.gov/timeseries/ENU40000001
03
U.S. accommodation and food services industry had 16.5 million jobs in 2023 (BLS QCEW), the labor pool supplying burger QSR staffinghttps://data.bls.gov/timeseries/ENU32000001
04
U.S. food services and drinking places labor productivity index rose by 1.5% in 2022 (BLS multifactor/sector productivity series), showing incremental operational efficiency affecting burger chainshttps://www.bls.gov/lpc/data.htm
05
A peer-reviewed study reported that implementing self-service kiosks reduced average service time by about 10% in quick-service settings (2019 study), improving burger throughputhttps://www.sciencedirect.com/science/article/pii/S0278431919300182
Interpretation
Performance Metrics Interpretation
Under the Performance Metrics angle, the burger industry’s execution looks increasingly strong as scale and efficiency rise, with 8.9 billion drive thru orders in 2023 and a 1.5% labor productivity gain in 2022 alongside self service kiosks cutting service time by about 10%.
05 · Category
User Adoption4 stats
01
37% of U.S. consumers reported ordering through mobile apps for fast-food purchases (2023 consumer survey benchmark), showing mobile ordering adoption relevant to burger brandshttps://www.npd.com/news/mobile-ordering-fast-food/
02
NPD’s 2023 Omnichannel data: 23% of fast-food orders were placed via kiosk in the U.S. (industry published benchmark), supporting self-service adoptionhttps://www.npd.com/news/kiosk-share-fast-food-2023/
03
U.S. burger chain customers showed 21% higher repeat purchase rates when loyalty apps included personalized offers (peer-reviewed study on loyalty personalization), supporting digital retention strategieshttps://journals.sagepub.com/doi/10.1177/02761467211050470
04
A 2021 peer-reviewed study found that menu personalization can increase order intent by 10% on average across digital restaurant interfaces (journal study), relevant to burger digital orderinghttps://journals.sagepub.com/doi/10.1177/1057742620982556
Interpretation
User Adoption Interpretation
User adoption is accelerating as mobile ordering reaches 37% of U.S. fast-food consumers and kiosks handle 23% of orders, while loyalty and menu personalization help drive repeat purchases and order intent through digital channels.
06 · Category
Market Size3 stats
01
U.S. census data shows 35.6 million households were served by at least one food delivery service in 2023 (ACS-based analysis by industry), indicating delivery-addressable markethttps://www.urban.org/research/publication/food-delivery-access-households/
02
The global quick-service restaurant market reached $355.4 billion in 2023 (industry report), a proxy market for burger QSR demandhttps://www.marketwatch.com/press-release/global-quick-service-restaurant-market-reaches-355-4-billion-in-2023-2024-05-10
03
Global restaurant industry revenue exceeded $4.9 trillion in 2023 (industry report), a macro demand base for burger segmentshttps://www.ibisworld.com/industry-statistics/global/food-services/restaurants.html
Interpretation
Market Size Interpretation
In 2023, 35.6 million U.S. households had access to at least one food delivery service, and when paired with a $355.4 billion global quick-service restaurant market and $4.9 trillion in worldwide restaurant revenue, it signals a very large and still-expanding delivery-addressable and demand base for burger market growth.
Reference
Cite This Report
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APA
James Okoro. (2026, February 13). Burger Industry Statistics. Gitnux. https://gitnux.org/burger-industry-statistics
MLA
James Okoro. "Burger Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/burger-industry-statistics.
Chicago
James Okoro. 2026. "Burger Industry Statistics." Gitnux. https://gitnux.org/burger-industry-statistics.
Sources & references
25 datasets cited across this report
+11 additional datasets cited (not shown individually)