GITNUXREPORT 2025

Pizza Industry Statistics

Global pizza market hits $176 billion; delivery and online sales booming.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

The average American spends about $41 per year on pizza

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The most popular day for pizza sales in the US is Friday, with a 20% increase compared to other days

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Over 60% of pizza orders are influenced by online reviews

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The average price of a large pizza in the US is around $15

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Approximately 25% of pizza restaurants offer gluten-free options

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The percentage of households that consider pizza a staple food is about 55%

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The average calorie count of a typical large pepperoni pizza is about 1,200 calories

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The largest pizza delivery day in the US is Super Bowl Sunday, accounting for about 20% of all pizza sales that day

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The busiest hours for pizza orders are between 5 pm and 9 pm, with a 40% spike in orders

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The average size of a pizza ordered in the US is about 14 inches in diameter

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About 10% of all pizzas sold in the US are considered "gourmet" or artisanal, reflecting a premium segment

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The most popular pizza crust type in the US is hand-tossed, followed by thin crust and deep-dish

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About 45% of pizza slices are sold with a side or dipping sauce, mainly ranch and garlic

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The country with the highest per capita pizza consumption is Sweden, with an average of over 50 slices per person annually

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The average number of toppings on a pizza ordered in the US is 3.5, indicating a trend toward customized pizzas

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The typical calorie count for a personal-sized pizza (6-inch) is approximately 600 calories

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The global pizza market is valued at approximately $176 billion as of 2023

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Americans ate 3 billion pizzas in 2022, averaging about 46 slices per person annually

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The number of pizzerias in the United States exceeds 70,000

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Domino’s Pizza is the largest pizza chain in the world by global retail sales

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The fastest-growing pizza chain in 2023 is Little Caesars, with a growth rate of over 8%

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Vegan pizza sales have increased by 20% in the past year

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Gluten-free pizza options now constitute approximately 10% of the overall pizza market

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E-commerce sales of pizza have grown by 25% annually over the past three years

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Italy is home to over 50,000 pizzerias, accounting for 20% of global pizza outlets

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Vegan pizza sales have increased by 15% annually over the last five years in North America

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The pizza market in Europe is projected to grow at a CAGR of 4.2% from 2023 to 2028

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The use of artificial intelligence in pizza ordering systems is increasing, with 15% of chains implementing AI-based recommendation engines

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Organic pizza sales now account for roughly 12% of total sales in specialty pizza shops

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The number of vegan and vegetarian pizza options available at major chains increased by 30% over the past two years

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Delivery-only pizzerias grew by over 200% in the last decade, indicating a major shift toward online ordering business models

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The gluten-free pizza market is expected to grow at a CAGR of 9% from 2023 to 2028

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The fastest-growing region for pizza sales globally is Asia-Pacific, with a growth rate of 7% annually

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The average annual growth rate for pizza chain revenues was around 4% over the past five years

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The use of robotic pizza-making machines has increased by 12% annually, with over 200 units in operation worldwide

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The market segment for frozen pizza is expected to reach $10 billion by 2025, growing at a CAGR of 4%

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The top three countries for pizza exports are Italy, the US, and the Netherlands, with Italy leading in volume

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The popularity of stuffed crust pizza has increased by 8% annually in the US, indicating consumer preference for innovative styles

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The average pizza delivery time in the US is about 30 minutes

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The average profit margin for independent pizzerias is approximately 7-10%

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The most popular pizza topping in the US is cheese, followed by pepperoni

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The top three pizza toppings ordered worldwide are cheese, pepperoni, and mushrooms

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Vegan cheese is now a standard offering in over 30% of major pizza chains in the US

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Bush’s Best Selling Pizza in 2022 was pepperoni, followed by margherita and sausage

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Pepperoni remains the top-selling pizza topping in the US, making up about 36% of total pizza topping sales

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Pizza delivery accounts for about 50% of total pizza sales in the US

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Pizzerias offering online orders saw a 40% increase in sales during the COVID-19 pandemic

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Major pizza chain delivery apps saw a revenue increase of 15% in 2023, driven by mobile ordering and promotions

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Online-only pizza brands account for about 20% of the global pizza market, indicating a growing digital presence

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About 70% of pizzerias offer some form of digital payment options, including mobile pay and contactless card payments

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Sources

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Key Highlights

The global pizza market is valued at approximately $176 billion as of 2023
Americans ate 3 billion pizzas in 2022, averaging about 46 slices per person annually
Pizza delivery accounts for about 50% of total pizza sales in the US
The most popular pizza topping in the US is cheese, followed by pepperoni
The number of pizzerias in the United States exceeds 70,000
The average American spends about $41 per year on pizza
Domino’s Pizza is the largest pizza chain in the world by global retail sales
The fastest-growing pizza chain in 2023 is Little Caesars, with a growth rate of over 8%
The average pizza delivery time in the US is about 30 minutes
Vegan pizza sales have increased by 20% in the past year
Gluten-free pizza options now constitute approximately 10% of the overall pizza market
E-commerce sales of pizza have grown by 25% annually over the past three years
Pizzerias offering online orders saw a 40% increase in sales during the COVID-19 pandemic

From mouthwatering cheese and pepperoni to innovative vegan and gluten-free options, the $176 billion global pizza industry is experiencing unprecedented growth driven by digital innovation, changing consumer preferences, and a booming market—making pizza not just a comfort food but a dynamic global phenomenon.

Consumer Behavior and Preferences

The average American spends about $41 per year on pizza
The most popular day for pizza sales in the US is Friday, with a 20% increase compared to other days
Over 60% of pizza orders are influenced by online reviews
The average price of a large pizza in the US is around $15
Approximately 25% of pizza restaurants offer gluten-free options
The percentage of households that consider pizza a staple food is about 55%
The average calorie count of a typical large pepperoni pizza is about 1,200 calories
The largest pizza delivery day in the US is Super Bowl Sunday, accounting for about 20% of all pizza sales that day
The busiest hours for pizza orders are between 5 pm and 9 pm, with a 40% spike in orders
The average size of a pizza ordered in the US is about 14 inches in diameter
About 10% of all pizzas sold in the US are considered "gourmet" or artisanal, reflecting a premium segment
The most popular pizza crust type in the US is hand-tossed, followed by thin crust and deep-dish
About 45% of pizza slices are sold with a side or dipping sauce, mainly ranch and garlic
The country with the highest per capita pizza consumption is Sweden, with an average of over 50 slices per person annually
The average number of toppings on a pizza ordered in the US is 3.5, indicating a trend toward customized pizzas
The typical calorie count for a personal-sized pizza (6-inch) is approximately 600 calories

Consumer Behavior and Preferences Interpretation

With Americans spending around $41 annually on pizza—more than half of households claiming it as a staple and ordering an average of 3.5 toppings—it's clear that whether it's a Friday night, Super Bowl Sunday, or a gluten-free craving, pizza remains both a cultural icon and a caloric commitment, with online reviews and artisanal options fueling its evolution from simple comfort food to gourmet indulgence.

Market Size and Growth Trends

The global pizza market is valued at approximately $176 billion as of 2023
Americans ate 3 billion pizzas in 2022, averaging about 46 slices per person annually
The number of pizzerias in the United States exceeds 70,000
Domino’s Pizza is the largest pizza chain in the world by global retail sales
The fastest-growing pizza chain in 2023 is Little Caesars, with a growth rate of over 8%
Vegan pizza sales have increased by 20% in the past year
Gluten-free pizza options now constitute approximately 10% of the overall pizza market
E-commerce sales of pizza have grown by 25% annually over the past three years
Italy is home to over 50,000 pizzerias, accounting for 20% of global pizza outlets
Vegan pizza sales have increased by 15% annually over the last five years in North America
The pizza market in Europe is projected to grow at a CAGR of 4.2% from 2023 to 2028
The use of artificial intelligence in pizza ordering systems is increasing, with 15% of chains implementing AI-based recommendation engines
Organic pizza sales now account for roughly 12% of total sales in specialty pizza shops
The number of vegan and vegetarian pizza options available at major chains increased by 30% over the past two years
Delivery-only pizzerias grew by over 200% in the last decade, indicating a major shift toward online ordering business models
The gluten-free pizza market is expected to grow at a CAGR of 9% from 2023 to 2028
The fastest-growing region for pizza sales globally is Asia-Pacific, with a growth rate of 7% annually
The average annual growth rate for pizza chain revenues was around 4% over the past five years
The use of robotic pizza-making machines has increased by 12% annually, with over 200 units in operation worldwide
The market segment for frozen pizza is expected to reach $10 billion by 2025, growing at a CAGR of 4%
The top three countries for pizza exports are Italy, the US, and the Netherlands, with Italy leading in volume
The popularity of stuffed crust pizza has increased by 8% annually in the US, indicating consumer preference for innovative styles

Market Size and Growth Trends Interpretation

With a staggering $176 billion global valuation and Americans devouring three billion slices annually, the pizza industry is proving that whether it's AI-driven recommendations, vegan and gluten-free innovations, or robotic chefs, the future of pizza isn’t just about tradition—it's about slicing into technological and dietary trends with a sauce of growth that shows no signs of stopping.

Operational Data and Industry Insights

The average pizza delivery time in the US is about 30 minutes
The average profit margin for independent pizzerias is approximately 7-10%

Operational Data and Industry Insights Interpretation

While Americans wait a tantalizing half-hour for their pizza, savvy independent pizzerias are slicing a modest yet hardy profit margin—proof that patience and quality can deliver a tasty slice of success.

Popular Toppings and Product Offerings

The most popular pizza topping in the US is cheese, followed by pepperoni
The top three pizza toppings ordered worldwide are cheese, pepperoni, and mushrooms
Vegan cheese is now a standard offering in over 30% of major pizza chains in the US
Bush’s Best Selling Pizza in 2022 was pepperoni, followed by margherita and sausage
Pepperoni remains the top-selling pizza topping in the US, making up about 36% of total pizza topping sales

Popular Toppings and Product Offerings Interpretation

Despite the cheese-loving nation’s obsession with pepperoni, which accounts for over a third of topping sales, the growing presence of vegan cheese in major chains hints at a shift from tradition to a more inclusive slice of pizza culture.

Sales Channels and Digital Transformation

Pizza delivery accounts for about 50% of total pizza sales in the US
Pizzerias offering online orders saw a 40% increase in sales during the COVID-19 pandemic
Major pizza chain delivery apps saw a revenue increase of 15% in 2023, driven by mobile ordering and promotions
Online-only pizza brands account for about 20% of the global pizza market, indicating a growing digital presence
About 70% of pizzerias offer some form of digital payment options, including mobile pay and contactless card payments

Sales Channels and Digital Transformation Interpretation

As pizza ovens blaze brighter with each slice of digital innovation, the industry’s shift toward online orders and contactless payments underscores that in the game of dough, staying pie-eyed on tech is the recipe for hot success.