Gitnux/Report 2026

Bathroom Remodeling Industry Statistics

Bathroom remodels are being reshaped by hard demand shifts and rising costs, with 2025 and 2026 signals that make last decade’s playbooks feel outdated. If you want to understand why budgets, timelines, and material choices are changing at the same time, these key statistics will tell you where the market is headed next.
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November 11, 2026Updated
Bathroom Remodeling Industry Statistics
Nathan CaldwellWritten by Nathan Caldwell·Edited by Elif Demirci·Fact-checked by Nicholas Chambers
Published ·Updated
How this report is researched
01Editorial Scope

An editor sets the topic, the inclusion criteria, and the evaluation framework before research starts.

02Source Research

AI search agents locate sources and extract each figure together with the document it came from.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 31 days

01 Industry overview

The bathroom remodeling industry at a glance

U.S. bathroom remodeling generated $33.7 billion in homeowner spending in 2023, with demand supported by aging housing stock, accessibility needs and rising investment in larger, professionally installed projects.

$33.7B[62]
Bath remodel spending, 2023
$56.1B[61]
North America market, 2025
3.3%[61]
North America CAGR, 2026–2035
84%
Projects using professionals, 2025
Market size
U.S. homeowners spent $33.7 billion on bath remodels in 2023, including $21.8 billion on major projects and $11.9 billion on minor projects. The 2023 total covered 3.734 million bath-remodeling projects, with average spending of $9,032.[62]
Forecast & CAGR
Global Market Insights estimates that the North American bathroom-remodeling market reached $56.1 billion in 2025 and projects a 3.3% compound annual growth rate from 2026 through 2035. This commercial market estimate is broader than Harvard’s owner-reported U.S. expenditure measure, so the figures are not directly interchangeable.[61]
Market share & regions
Regional spending varies materially across U.S. metropolitan areas. Harvard JCHS reports average annual owner-improvement spending of at least $6,000 in Boston, San Francisco and Washington, D.C., versus less than $4,000 in Detroit, Atlanta and Las Vegas during 2015–2023.[62]
Segmentation
Harvard’s 2023 data divide bathroom remodeling into minor and major work: minor projects represented 2.873 million projects and $11.9 billion of spending, while major projects represented 861,000 projects and $21.8 billion. Houzz separately reports that 24% of renovating homeowners upgraded a bathroom in 2024, equal to the share upgrading a kitchen.[62]
Key players & concentration
Reliable public data identifying the leading bathroom-remodeling companies and their market shares were not found. Available evidence indicates a service-led market in which 84% of surveyed bathroom renovations used professionals; general contractors were hired by 45% of respondents, bathroom remodelers by 20% and cabinetmakers by 16%.
Pricing
The national median bathroom-project spend reached $15,000 in 2025, up from $13,000 in 2024. Major remodels had a $25,000 median, while the top 10% of projects approached $70,000; primary-bathroom spending rose 15.4% in 2025 to $15,000 and guest-bathroom spending rose 16.7% to $7,000.[1][63]
Trends, drivers & challenges
Accessibility and aging-in-place are important demand drivers: wet rooms accounted for 18% of renovated bathrooms in 2025, with better space use cited by 41% of respondents and accessibility or universal design by 40%. The main challenges are project affordability and financing sensitivity, while professionally installed work accounted for 84.1% of owner-occupied-home improvement expenditures in 2023.[1][62]
Consumer behavior & competition
In Houzz’s 2025 bathroom study, 84% of homeowners hired professionals, making contractor execution central to competition. In the broader 2026 Houzz & Home survey, 54% of homeowners renovated in 2025; 25% renovated a guest bathroom and 23% renovated a primary bathroom, while Baby Boomers accounted for 54% of renovating homeowners.[63]
Latest news
The latest available Houzz findings, published in 2026 and covering 2025 activity, show primary-bathroom median spending rising 15.4% to $15,000 and guest-bathroom spending rising 16.7% to $7,000. The same survey found that 50% of homeowners planned renovation projects in 2026, with planned median spending of $15,000.[63]

02 Ranking

Top 10 Companies in the Bathroom Remodeling Industry

The leading companies in the bathroom remodeling industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 10, 2026 · Next review December 10, 2026

Verdict

Kohler leads Gitnux's 2026 bathroom remodeling ranking with an Overall score of 9.1, with bathroom fixtures, fittings, cabinetry, smart-bathroom products, and remodeling services. TOTO is the runner-up at 8.8, driven by revenue growth 1.8% and operating margin 7.3% for sanitaryware and bidet systems.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in sanitaryware and fixtures

    Kohler

    US

    Ranked #1 · 9.1 · Sanitaryware and fixtures

    Why we picked it: It combines fixture and smart-bathroom product lines with remodeling services in the same segment.

    See in ranking ↓Visit kohler.com ↗

  2. Leader in bathroom remodeling services

    West Shore Home

    US

    Ranked #3 · 8.7 · Bathroom remodeling services

    Why we picked it: Its service-led execution model matches the 84% professional-use share for bathroom renovations.

    See in ranking ↓Visit westshorehome.com ↗

  3. Leader in plumbing brands portfolio

    LIXIL

    JP

    Ranked #4 · 8.6 · Plumbing brands portfolio

    Why we picked it: Its multi-brand portfolio in sanitaryware and bathroom systems connects remodelers to fixture selection.

    See in ranking ↓Visit lixil.com ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the bathroom remodeling industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Kohler

Sanitaryware and fixtures · US

9.1
2

TOTO

Sanitaryware and fixtures · JP

8.8
3

West Shore Home

Bathroom remodeling services · US

8.7
4

LIXIL

Plumbing brands portfolio · JP

8.6
5

Geberit

Sanitaryware and fixtures · CH

8.3
6

Masco

Faucets, showers and plumbing products worldwide · US

8.3
7

Re-Bath

Residential bathroom remodeling and installation in the US · US

8.2
8

Fortune Brands Innovations

Faucets, showers and bath plumbing products · US

7.9
9

Villeroy & Boch

Bathroom ceramics, furniture, wellness and fittings · DE

7.8
10

Duravit

Designer sanitaryware, furniture, showers and bathtubs · DE

7.7

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 10, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Nathan Caldwell. (2026, February 13). Top 10 companies in the bathroom remodeling industry. In Bathroom Remodeling Industry Statistics. Gitnux. https://gitnux.org/bathroom-remodeling-industry-statistics/#top-companies

report visual · Comparison

Revenue of the largest bathroom remodeling companies

LIXIL leads with $10.1B in annual revenue (group level, converted to USD).

LIXIL$10.1B
Masco$7.6B
Fortune Brands Innovations$4.5B
Geberit$3.6B
Villeroy & Boch$974M
Duravit$682M
source-verifiedlixil.com · fortune.com · reports.geberit.com · pro.villeroy-boch.com · duravit.com2025

04 Statistics

Technology & Innovation

AI use shows measurable homeowner impacts: 76% cited better project visualization in 2026. Skilled-labor constraints also show up, alongside 80% of homeowners hiring professionals.

AI in the bathroom remodeling industry

  • 76% of U.S. homeowners whose renovation professional used AI said it improved project visualization in 2026.[1]
  • 35% of U.S. homeowners whose renovation professional used AI said the professional seemed better prepared as a result in 2026.[1]
  • 41% of U.S. construction and design firms used AI for everyday business tasks in 2026, up 7 percentage points year over year.[1]
  • 80% of U.S. homeowners undertaking renovation projects hired professionals to execute their vision in 2026.[1]
  • 22% of U.S. homeowners undertaking renovation projects experimented with AI in 2026.[1]
  • 38% of U.S. homeowners who did not use AI during renovation preferred professional expertise as their reason in 2026.[1]

Automation in the bathroom remodeling industry

  • 58% of North American kitchen-and-bath businesses reported a moderate or severe skilled-labor shortage in 2025.[2]
  • 35% of North American kitchen-and-bath businesses invested in digital tools and software to reduce strain on existing staff in 2025.[2]

Digital Transformation in the construction and real estate sector (sector benchmark)

  • Among 933 engineering and construction businesses surveyed, 41% were already using mobile apps in 2024.[3]
  • Across Australia’s building and construction industry, 64% of organisations invested in data and digitalisation during the 12 months before the 2025 survey.[4]
  • Among 933 engineering and construction businesses surveyed, 38% were already using building information modelling in 2024.[3]
  • Among 933 engineering and construction businesses surveyed, 47% were already using data analytics in 2024.[3]

Technology Adoption in the construction and real estate sector (sector benchmark)

  • Among ICI contractors surveyed in 2024, 11% reported experience using artificial intelligence.[5]
  • Among ICI contractors surveyed in 2024, 44% reported experience using building information modelling.[5]
  • Among ICI contractors surveyed in 2024, 35% reported experience using advanced building materials.[5]
  • Among ICI contractors surveyed in 2024, 43% reported experience using jobsite data-collection applications.[5]

Cloud Computing in the construction and real estate sector (sector benchmark)

  • Among capital-projects and infrastructure organisations surveyed globally, 2% neither used cloud technology nor planned to use it within 12 months in 2025.[6]
  • Across capital-projects and infrastructure organisations surveyed globally, 9% planned to adopt cloud technology within the next 12 months in 2025.[6]
  • Among 933 engineering and construction businesses surveyed, 43% were already using construction-management cloud software in 2024.[3]
  • Across capital-projects and infrastructure organisations surveyed globally, 89% were currently using cloud technology in 2025.[6]

Big Data in the construction and real estate sector (sector benchmark)

  • Across construction businesses, 33% analyze financial data and use it to inform business decisions, while 86% capture it, in 2023.[7]
  • Across capital-projects and infrastructure organisations surveyed globally, 48% were currently using big data and Internet-of-Things technologies in 2025.[6]
  • Across capital-projects and infrastructure organisations surveyed globally, 30% planned to adopt big data and Internet-of-Things technologies within 12 months in 2025.[6]
  • Across real estate companies, 13% have access to real-time business intelligence and analytics, according to the 2024 commercial real estate outlook.[8]
  • Across real estate investors, 60% report that a formal data initiative is underway at their firm, based on an EY survey of more than 50 executives.[9]
  • Across European enterprises, big-data analytics adoption in construction was 4% in the latest Eurostat-based data reported by the OECD.[10]

IoT in the construction and real estate sector (sector benchmark)

  • Across U.S. construction SMBs, 30% identified connecting sensors or devices to analyze data as an investment priority for the next 12 months in early 2025.[11]
  • Among ICI contractors surveyed in 2024, 38% reported experience using smart sensors.[5]
  • Across U.S. construction SMBs, 28.6% identified IoT as a technology investment priority for the next 12 months in an early-2025 survey.[11]
  • Across smart-building technology adopters, 39% use cloud-based building-management or automation systems, while 20% use hybrid systems, in 2024.[12]

05 Statistics

Data & Analytics

Marketing and listing data indicate high fragmentation among small operators: 81.6% of companies had fewer than five employees in 2026. Lead completeness is inconsistent, with 34.2% of listings lacking a website.

Business intelligence in the bathroom remodeling industry

  • 9,566 distinct company websites were associated with U.S. bathroom remodelers in October 2026.[13]
  • 1,918 U.S. bathroom remodeling companies bought Google Ads in October 2026.[13]
  • 14,316 U.S. bathroom remodeling companies were tracked by Home Service Base in October 2026.[13]
  • 15,913 Google Business Profiles represented U.S. bathroom remodelers in October 2026.[13]
  • 23 franchise brands accounted for 598 U.S. bathroom remodeling business profiles in October 2026.[13]
  • 3,267 U.S. bathroom remodeling listings belonged to companies with two or more business profiles in October 2026.[13]

Data analytics in the bathroom remodeling industry

  • 24,362 bathroom remodeling businesses were listed in Florida in Leadity’s third-quarter 2026 data.[14]
  • 34.2% of U.S. bathroom remodeling listings lacked a website in Leadity’s third-quarter 2026 data.[14]
  • 39.3% of U.S. bathroom remodeling listings included a mobile number in Leadity’s third-quarter 2026 data.[14]
  • 9.0% of U.S. bathroom remodeling listings had no phone number in Leadity’s third-quarter 2026 data.[14]
  • 81.6% of bathroom remodeling businesses in Leadity’s U.S. dataset had fewer than five employees in 2026.[14]
  • 425,907 bathroom remodeling businesses appeared in Leadity’s U.S. Google Maps data for the third quarter of 2026.[14]

Data Quality in the construction and real estate sector (sector benchmark)

  • Across UK housing providers, only 23% were confident in tenant or customer data in 2022, the lowest confidence level among the data categories surveyed.[15]
  • Across construction professionals, 76% said departments frequently or occasionally work from different systems and data sources in a 2026 survey.[16]
  • Across UK housing providers, 48% were totally confident in their real-estate asset data in 2022, compared with 34% confident in management and maintenance data.[15]
  • Across institutional real estate, data quality received an average self-rating of 6.2 out of 10 in 2026, based on 72 professionals across 38 firms.[17]
  • Across construction professionals, 72% said they spend more than three hours gathering and preparing data before it is ready for analysis in a 2026 survey.[16]
  • Across construction companies, 38% rated their ability to share and use data with internal and external collaborators as strong in the report’s construction sample.[18]

Data Governance in the construction and real estate sector (sector benchmark)

  • Across institutional real estate, governance readiness for AI received an average self-rating of 5.1 out of 10 in 2026, based on 72 professionals across 38 firms.[17]
  • Across US construction owners, 45% did not provide regular data training in the 2024–2025 survey period, limiting governance capability and consistent data use.[19]
  • Across US construction owners requiring data governance plans, 19% required them on a majority of projects in the 2024–2025 survey period.[19]
  • Across construction businesses, 10% reported in 2023 that they did not have a well-defined data governance policy.[20]
  • Across US construction owners, 11% required project teams to use data standards on all projects in the 2024–2025 survey period.[19]
  • Across US construction owners, 45% required project teams to define a data governance plan in the 2024–2025 survey period.[19]

KPIs in the bathroom remodeling industry

  • 14.7% of U.S. bathroom remodeling companies ran at least one paid advertising channel in October 2026.[13]
  • 620 U.S. bathroom remodeling companies used GoHighLevel in October 2026.[13]
  • 27.3% of U.S. bathroom remodeling companies had no Google reviews in October 2026.[13]
  • 127 U.S. bathroom remodeling companies used HubSpot in October 2026.[13]
  • The average U.S. bathroom remodeling company had 38 Google reviews in October 2026.[13]
  • 146 U.S. bathroom remodeling companies used Zoho in October 2026.[13]

06 Statistics

Strategy & Growth

Demand planning signals persistence: 50% of homeowners planned renovation projects in 2026 with planned median spending of $15,000. Accessibility and special needs remain central, with 68% addressing special needs in 2025.

Growth in the bathroom remodeling industry

  • 21% of U.S. homeowners planned a medium-to-large bathroom remodel in 2026.[21]
  • 30% of renovated U.S. bathrooms included upgraded lighting as a wellness feature in 2025.[22]
  • 73% of U.S. homeowners upgraded sinks during a bathroom remodel in 2025.[22]
  • 50% of U.S. wet-room adopters cited better use of space as the reason in 2025.[22]
  • 16% of renovated U.S. bathrooms included wet rooms in 2025.[22]
  • 47% of U.S. homeowners reported double sinks in their renovated bathroom in 2025.[22]

Differentiation in the bathroom remodeling industry

  • 31% of U.S. homeowners expected special bathroom needs to arise within the next 12 months in 2025.[22]
  • 68% of U.S. bathroom-renovating homeowners addressed special needs in 2025.[22]
  • 41% of U.S. homeowners addressing current special needs focused on aging household members in 2025.[22]
  • 47% of U.S. homeowners addressing future bathroom needs expected them five or more years ahead in 2025.[22]
  • 57% of U.S. wet-room projects used freestanding flat-bottom bathtubs in 2025.[22]
  • 49% of U.S. homeowners planning for future special needs addressed aging household members in 2025.[22]

Mergers and acquisitions in the bathroom remodeling industry

  • 1 acquisition was announced when SageHome acquired Safe Showers in October 2023.[23]
  • 1 acquisition was announced when SageHome acquired New Bath Today in 2022.[24]
  • 4 times was SageHome’s growth relative to its original acquisition after acquiring Safe Showers in 2023.[23]
  • 1 acquisition was announced when Titan acquired Pacific Bath Company in 2023.[25]
  • 1 acquisition was announced when PJ Fitzpatrick acquired Bathroom Buddy Remodeling in May 2025.[26]
  • USD 35.4 million was New Bath Today’s revenue in 2021 before its acquisition by SageHome.[24]

Strategic partnerships in the bathroom remodeling industry

  • 1 exclusive partnership was announced between ProEdge Remodeling and Kohler for bath and shower remodeling in 2026.[27]
  • Nearly 700 bath-industry experts participated in the NKBA 2026 Bath Trends survey in 2025.[2]
  • 1 strategic partnership was announced between Re-Bath and HGTV hosts Jenny and Dave Marrs in 2024.[28]
  • 1 partnership linked SageHome and Cairngorm Capital Partners in the acquisition of New Bath Today in 2022.[24]

07 Statistics

People & Workforce

Workforce tightness constrains delivery capacity. In 2026, 51% of kitchen-and-bath firms expected skilled-labor shortages to limit project capacity during the next 12 months.

Hiring in the bathroom remodeling industry

  • 84% of U.S. construction firms with salaried-worker openings said those positions were as hard or harder to fill than a year earlier in 2025.[29]
  • 51% of North American kitchen-and-bath firms expected skilled-labor shortages to limit project capacity during the next 12 months in 2026.[30]
  • 58% of North American kitchen-and-bath businesses experienced a moderate or severe skilled-labor shortage in 2025, compared with 41% five years earlier.[2]
  • 88% of U.S. construction firms directly employing craft workers reported craft-worker openings in 2025.[29]
  • 83% of U.S. construction firms with craft-worker openings said those positions were as hard or harder to fill than a year earlier in 2025.[29]

Remote Work in the construction and real estate sector (sector benchmark)

  • In January 2024, 33.63% of U.S. real-estate wage and salary employees worked from home, based on the Survey of Working Arrangements and Attitudes.[31]
  • In 2024, 23.7% of finance, insurance and real-estate positions were fully remote in the U.S., according to employers surveyed by NACE.[32]
  • About 9% of U.S. construction workers worked remotely at least sometimes during October 2023–September 2024, including hybrid and fully remote work.[33]
  • In 2024, 2.7% of construction positions were fully remote in the U.S., according to employers surveyed by NACE.[32]

Hybrid Work in the construction and real estate sector (sector benchmark)

  • In 2024, 43% of surveyed real-estate executives identified flexible workday schedules as a leading talent-acquisition and retention action.[8]
  • In 2024, 15.0% of construction positions were fully hybrid in the U.S., according to employers surveyed by NACE.[32]
  • In 2024, 55.8% of finance, insurance and real-estate positions were fully hybrid in the U.S., according to employers surveyed by NACE.[32]
  • Forty-two percent of real-estate investment managers expected employees to be in the office four days per week within six to 12 months, according to a 2025 NAREIM survey.[17]

Employee Engagement in the construction and real estate sector (sector benchmark)

  • Fifty-nine percent of construction employers lacked a strategy to improve employee engagement in the 2018 U.S. construction benefits benchmarking survey.[34]
  • Forty-seven percent of construction employers said their workforce was highly engaged in the 2018 U.S. construction benefits benchmarking survey.[34]
  • Across construction and heavy industry, the average employee eNPS was +24 in the 2026 benchmark.[35]
  • In North American construction and heavy industry, employees scored 8.67 out of 10 for engagement in the 2026 benchmark.[35]
  • Across construction and heavy industry, Meaningful Work received the highest driver score at 8.45 out of 10 in 2026.[35]

Change Management in the construction and real estate sector (sector benchmark)

  • Fifty-eight percent of U.S. specialty contractors reported rising change-order volume over the previous five years in 2026.[36]
  • Ninety-two percent of U.S. specialty contractors said their change orders were not always paid in full in 2026.[36]
  • Forty-two percent of U.S. specialty contractors reported cash-flow issues caused by untimely change-order processing in 2026.[36]
  • Eighty-three percent of U.S. general contractors still tracked change-order exposure on spreadsheets in 2026, even when financial software was available.[36]
  • Forty-eight percent of U.S. general contractors reported increased change-order frequency in 2026, according to a survey of nearly 200 contractors.[36]

08 Statistics

Customer & Sales

Execution quality shows up in satisfaction rates: 80% of California respondents were highly satisfied. Professional assistance is dominant, and Houzz-style hiring patterns continue to distribute work across contractor types.

Customer experience in the bathroom remodeling industry

  • 80% of California bathroom remodeling respondents were highly satisfied with their project overall in the study year.[37]
  • 74% of California bathroom remodeling do-it-yourselfers were highly satisfied with their project overall in the study year.[37]
  • 89% of California bathroom remodeling respondents in the value-adding segment were highly satisfied with their project overall in the study year.[37]
  • 75% of California bathroom remodeling information seekers were highly satisfied with their project overall in the study year.[37]
  • 89% of California bathroom remodeling take-care-of-it respondents were highly satisfied with their project overall in the study year.[37]

Customer retention in the bathroom remodeling industry

  • Less than 6% of online bathroom renovation spending by Home Decorators Collection customers went to Delta in the United States in 2022.[38]
  • Over 50% of online bathroom renovation spending by Home Decorators Collection customers went to that brand in the United States in 2022.[38]
  • 32% of in-store bathroom renovation spending by Glacier Bay customers went to Glacier Bay in the United States in 2022.[38]

Customer acquisition in the bathroom remodeling industry

  • 46% of U.S. homeowners undertaking bathroom renovations hired a general contractor in the 2024 study.[22]
  • 11% of U.S. homeowners undertaking bathroom renovations hired a bathroom designer in the 2024 study.[22]
  • 11% of U.S. homeowners undertaking bathroom renovations hired specialty service providers without a project manager in the 2024 study.[22]
  • 83% of U.S. homeowners undertaking bathroom renovations relied on professionals for assistance in the 2024 study.[22]
  • 17% of U.S. homeowners undertaking bathroom renovations hired a cabinetmaker in the 2024 study.[22]

Customer loyalty in the bathroom remodeling industry

  • 9.1% was Home Decorators Collection’s share of online bathroom renovation gross merchandise value in the United States in 2022.[38]
  • 8.4% was Glacier Bay’s share of brick-and-mortar bathroom renovation gross merchandise value in the United States in 2022.[38]
  • Home Decorators Collection was the leading online bathroom renovation brand among the analyzed U.S. retailers in 2022.[38]
  • Glacier Bay was the leading brick-and-mortar bathroom renovation brand among the analyzed U.S. retailers in 2022.[38]

Lead generation in the bathroom remodeling industry

  • 1,920 average monthly U.S. Google searches were recorded for remodeling marketing and lead-generation terms in October 2026.[39]
  • 320 average monthly U.S. Google searches were recorded for “marketing for remodeling” in October 2026.[39]
  • 170 average monthly U.S. Google searches were recorded for “remodeling SEO” in October 2026.[39]
  • $47.78 was the estimated average U.S. cost per click for “remodeling leads” in October 2026.[39]
  • 210 average monthly U.S. Google searches were recorded for “remodeling leads” in October 2026.[39]

09 Statistics

Marketing & Brand

Ad-funded acquisition exists in parallel with organic presence signals. In October 2026, 14.7% of companies ran at least one paid advertising channel and the average company had 38 Google reviews.

Marketing in the bathroom remodeling industry

  • 140 average monthly U.S. Google searches were recorded for “remodeling advertising” in October 2026.[39]
  • $56.67 was the highest estimated U.S. average cost per click among listed remodeling marketing terms in October 2026.[39]
  • 260 average monthly U.S. Google searches were recorded for “marketing for remodelers” in October 2026.[39]
  • 210 average monthly U.S. Google searches were recorded for “home remodeling marketing” in October 2026.[39]
  • 140 average monthly U.S. Google searches were recorded for “remodeling contractor marketing” in October 2026.[39]

Digital marketing in the bathroom remodeling industry

  • 3.2% of analyzed U.S. bathroom remodeling businesses advertised on social media in the 2025 market analysis.[13]
  • 170 average monthly U.S. Google searches were recorded for “remodeling digital marketing agency” in October 2026.[39]
  • 13.5% of analyzed U.S. bathroom remodeling businesses used paid search advertising in the 2025 market analysis.[13]
  • 70 average monthly U.S. Google searches were recorded for “remodeling digital marketing agency” in October 2026.[39]
  • 10.0% of analyzed U.S. bathroom remodeling businesses advertised through Local Services Ads in the 2025 market analysis.[13]

Branding in the bathroom remodeling industry

  • 16% was the share of U.S. renovating homeowners choosing contemporary bathroom style in the 2024 study.[22]
  • 23% was the share of U.S. renovating homeowners choosing transitional bathroom style in the 2024 study.[22]
  • 15% was the share of U.S. renovating homeowners choosing modern bathroom style in the 2024 study.[22]

Social media in the bathroom remodeling industry

  • 18.20% of surveyed U.S. homeowners used YouTube for home-improvement ideas, inspiration and research in 2024.[40]
  • 7.88% of surveyed U.S. homeowners used Pinterest for home-improvement ideas, inspiration and research in 2024.[40]
  • 5.99% of surveyed U.S. homeowners preferred social media platforms for receiving home-product and service information in 2024.[40]
  • 39.43% of surveyed U.S. homeowners used Facebook for home-improvement ideas, inspiration and research in 2024.[40]
  • 6.09% of surveyed U.S. homeowners used Instagram for home-improvement ideas, inspiration and research in 2024.[40]

Influencer Marketing in the construction and real estate sector (sector benchmark)

  • Across U.S. prospective home buyers, 42% preferred Instagram for communication with a real estate agent in 2025, compared with 47% preferring Facebook.[41]
  • Among residential construction workers surveyed in 2024, 47% regularly used Instagram, 52% used YouTube and 73% used Facebook.[42]
  • Among U.S. real estate professionals, 52% said social media generated the highest number of quality leads in the previous 12 months in 2024.[43]
  • Across U.S. prospective home buyers, 41% said in 2025 they were more likely to hire a real estate agent with a social media presence.[41]
  • Among U.S. real estate professionals, 62% used Instagram for business in 2024, alongside 87% using Facebook and 25% using YouTube.[43]

10 Statistics

Operations & Execution

Project timelines separate planning and construction: 8.4 months planning and 4.8 months construction for primary baths in 2025. Cabinetmakers and general contractors appear frequently across the contractor mix.

Process optimization in the bathroom remodeling industry

  • 4.8 months was the average construction period for primary bathroom renovations in the United States in 2025.[22]
  • 16% of United States bathroom renovators hired cabinetmakers in the 2025 Houzz study.[22]
  • 20% of United States bathroom renovators hired bathroom remodelers in the 2025 Houzz study.[22]
  • 8.4 months was the average planning period for primary bathroom renovations in the United States in 2025.[22]
  • 45% of United States bathroom renovators hired general contractors in the 2025 Houzz study.[22]

Operational efficiency in the bathroom remodeling industry

  • 22.7 product categories were purchased on average by kitchen-and-bath specialists in 2024, according to HIRI.[21]
  • 69% of mid-to-large bathroom project spending went to paid contractors in 2025, according to HIRI.[21]
  • 27.5 product categories were purchased on average by remodelers in 2024, according to HIRI's 2025 contractor study.[21]
  • 55% of bathroom product purchases used in-store purchasing and delivery in 2025, according to HIRI.[21]
  • 28% of mid-to-large bathroom project spending went to materials and products in 2025, according to HIRI.[21]

Quality management in the bathroom remodeling industry

  • 49% of United States homeowners planning for future bathroom accessibility needs focused on aging household members in the 2025 Houzz study.[22]
  • 68% of United States homeowners considered special needs in their bathroom projects in the 2025 Houzz study.[1]
  • 50% of United States homeowners who created wet rooms cited better use of space as a reason in 2025.[22]
  • 16% of renovated United States bathrooms included wet rooms in the 2025 Houzz study.[1]
  • 31% of United States homeowners renovated bathrooms to address current household accessibility needs in the 2025 Houzz study.[22]

Supply chain in the bathroom remodeling industry

  • 71% of United States bathroom-remodel customers bought products from big-box retailers in 2025.[21]
  • 38% of United States bathroom-remodel customers bought products from specialty suppliers in 2025.[21]
  • 99% of professional remodelers purchased building materials and structural systems in the 2025 HIRI study.[21]
  • 17% of United States bathroom-remodel customers bought products from lumber yards or building-material dealers in 2025.[21]
  • 19% of United States bathroom-remodel customers bought products directly from manufacturers in 2025.[21]

Outsourcing / Offshoring in the construction and real estate sector (sector benchmark)

  • $5.66 per agent per month was the average outsourced accounting-labor price for U.S. real-estate brokerages with more than 500 agents, based on an August 2024 survey.[44]
  • 41% of Australian infrastructure construction was completed by subcontractors in 2025, according to Infrastructure Australia’s analysis of Australian Bureau of Statistics data.[4]
  • 30% of costs in Australian infrastructure construction flowed to external construction services in 2025.[4]
  • 11% of income in Australian civil engineering, non-residential building and related construction came from subcontracting in 2025.[4]
  • 46.5% of Australian construction-industry input costs came from outsourced services in 2024, including labour hire, consultants and capital rentals.[4]

11 Statistics

Finance & Pricing

Pricing dispersion is visible through median and percentile spends. Major remodels show a $22,000 median spend in 2024, with the 90th percentile at $60,000 in the 2025 Houzz study.

Pricing strategy in the bathroom remodeling industry

  • $22,000 was the 2024 United States median spend for a major bathroom remodel in the 2025 Houzz study.[22]
  • $60,000 was the 2024 United States 90th-percentile spend for major bathroom remodels.[22]
  • $18,000 was the mean cost of a designer-involved United States guest-bath project in NKBA's 2019 study.[45]
  • $70,000 was the 2024 United States 90th-percentile spend for major bathroom remodels of at least 100 square feet.[22]
  • $32,000 was the mean cost of a designer-involved United States master-bath project in NKBA's 2019 study.[45]

Cost reduction in the bathroom remodeling industry

  • 69.9% of industry-norm revenue represented direct job costs in the 2020 NAHB remodeler comparison cited by Re-Bath.[46]
  • 52.2% of Re-Bath franchise owners' revenue represented direct job costs in 2022 for territories opened before 2020.[46]
  • 30% of revenue was spent on trade contractors by United States remodelers in 2024, down from 36% in 2021.[47]
  • 24.9% was the average gross profit margin for United States remodelers in 2021.[47]
  • 47.8% was Re-Bath franchise owners' average gross profit margin in 2022 for territories opened before 2020.[46]

Profitability in the bathroom remodeling industry

  • 47.5% was the median gross profit margin for Re-Bath franchise owners in 2022 for territories opened before 2020.[46]
  • 4.7% was the average net profit margin for United States remodelers in 2021.[47]
  • 50% of United States remodelers' assets were financed through debt in 2024.[47]
  • 30.1% was the industry-norm gross margin in the 2020 remodeler comparison cited by Re-Bath.[46]
  • $668,000 was the average total assets of United States remodelers in 2024.[47]

Financial planning in the bathroom remodeling industry

  • 36% of United States bathroom projects cost between $10,000 and $24,900 in HIRI's 2025 study.[21]
  • $12,061 was the average United States bathroom-remodel spend in HIRI's 2025 Project Decision Study.[21]
  • 3% of United States bathroom projects cost $50,000 or more in HIRI's 2025 study.[21]
  • 11% of United States bathroom projects cost between $25,000 and $49,900 in HIRI's 2025 study.[21]
  • Nearly 50% of United States bathroom projects cost between $5,000 and $9,900 in HIRI's 2025 study.[21]

12 Statistics

Product & Service

Feature upgrades concentrate on showers, lighting, faucets, and wellness-oriented elements. In 2025, 75% upgraded showers and 82% upgraded lighting.

Product development in the bathroom remodeling industry

  • 76% of U.S. bathroom renovations upgraded countertops in 2025.[1]
  • 75% of U.S. bathroom renovations upgraded showers in 2025.[1]
  • 36% of U.S. renovated bathrooms included wellness-oriented features in 2025.[22]
  • 82% of U.S. bathroom renovations upgraded lighting in 2025, the second-most common feature improvement.[1]
  • 87% of U.S. homeowners renovating bathrooms replaced faucets in 2025, making them the most frequently upgraded bathroom product.[1]

Product lifecycle in the bathroom remodeling industry

  • 72% of UK bathroom renovations added LED lighting in 2025.[22]
  • 51% of UK bathroom renovations in 2025 were motivated by deterioration or breakdowns, down from 59% the prior year.[22]
  • 49% of U.S. bathroom renovators in 2025 anticipated accessibility needs arising for household members within five or more years.[22]
  • 42% of UK bathroom renovations added water-efficient fixtures in 2025.[22]
  • 52% of UK bathroom renovations used pre-manufactured vanity units in 2025.[22]

Value proposition in the bathroom remodeling industry

  • 25% of U.S. homeowners used their primary bathroom for rest and relaxation in 2025.[22]
  • 45% of U.S. bathroom renovators hired general contractors in 2025.[22]
  • 68% of U.S. bathroom renovators considered special needs in their projects in 2025.[22]
  • 24% of U.S. homeowners used their primary bathroom for beauty and pampering routines in 2025.[22]
  • 29% of U.S. homeowners with wet rooms cited aesthetic appeal as a reason in 2025.[22]

13 Statistics

Sustainability & Ethics

Water efficiency stays a repeated selection driver: 46% chose water-efficient fixtures in 2023. In fiscal 2026 reporting, LIXIL reported 1.6 billion cubic meters of water savings from water-saving products.

Sustainability in the bathroom remodeling industry

  • 46% of U.S. bathroom renovators selected water-efficient fixtures in the 2023 study.[1]
  • 41% of U.S. bathroom renovators selected water-efficient fixtures in 2024.[22]
  • 6% of U.S. bathroom renovators hired an eco-focused professional in 2024.[22]
  • 35% of U.S. bathroom renovators selected timeless design elements as a sustainable option in 2024.[22]
  • 28% of U.S. bathroom renovators selected energy-efficient fixtures in 2024.[22]

ESG in the bathroom remodeling industry

  • 38.7% improvement in LIXIL water-use efficiency versus fiscal 2019 was reported for fiscal 2026.[48]
  • 86% was LIXIL’s share of recycled aluminum used in fiscal 2026.[48]
  • 96.4% of LIXIL energy- and water-saving faucets sold in Japan met the company’s specified category in fiscal 2026.[48]
  • 99.4% of LIXIL water-saving toilets sold in Japan met the company’s specified category in fiscal 2026.[48]
  • 1.6 billion cubic meters of water savings from LIXIL water-saving products were reported for fiscal 2026.[48]

CSR in the bathroom remodeling industry

  • More than $315,000 had been donated to community causes through Delta Faucet’s Recertified program since its inception, as reported in 2023.[49]
  • Approximately 10 million SATO sanitation products had been shipped cumulatively by the end of December 2025.[48]
  • 103 million people had their lives improved through LIXIL sanitation and hygiene initiatives by the end of December 2025.[48]
  • 68 million people had been reached through LIXIL’s improved sanitation-impact methodology by the close of fiscal 2024.[50]
  • 59 countries received LIXIL SATO sanitation products by the end of December 2025.[48]

Circular economy in the bathroom remodeling industry

  • 97.1% of LIXIL waste was recycled in Europe in fiscal 2026.[48]
  • 92.8% of LIXIL business-site waste was recycled in fiscal 2024.[48]
  • 83.8% of LIXIL waste was recycled in North America in fiscal 2026.[48]
  • 99% or more of waste generated at a LIXIL plant, including sludge, was recycled from fiscal 2024 onward.[48]
  • 98.6% of LIXIL waste was recycled in Asia excluding Japan in fiscal 2026.[48]

Carbon footprint in the bathroom remodeling industry

  • 49.7% was LIXIL’s reduction in Scope 1 and 2 CO₂ emissions versus fiscal 2019 in fiscal 2026.[48]
  • 560 thousand tonnes of CO₂ was LIXIL’s reported Scope 1 and 2 emissions in fiscal 2026.[48]
  • 7,012 thousand tonnes of CO₂e was LIXIL’s reported Scope 3 emissions in fiscal 2026.[48]
  • 34.7% was LIXIL’s Scope 1 and 2 CO₂ reduction versus fiscal 2019 in fiscal 2024.[48]
  • 21.6% was LIXIL’s Scope 3 CO₂ reduction versus fiscal 2019 in fiscal 2024.[48]

15 Statistics

Globalization & Expansion

The U.S. measure is narrower than broader commercial estimates, and the forward view stays international. Global bathroom remodeling is projected at a 4.7% CAGR for 2026–2035 with a 2035 value of $315.9 billion.

Globalization in the bathroom remodeling industry

  • Asia-Pacific was identified as the largest regional bathroom remodeling market in 2025.[61]
  • 4.7% is the projected global bathroom remodeling market CAGR for 2026–2035.[61]
  • 16.3% was the combined estimated market share of the five leading bathroom remodeling companies in 2025.[61]
  • USD 315.9 billion is the projected global bathroom remodeling market value for 2035.[61]
  • USD 46.0 billion was the Europe bathroom remodeling market value in 2025.[61]

Cultural adaptation in the bathroom remodeling industry

  • 23% of U.S. primary bathroom renovations used transitional styling in 2024.[22]
  • 15% of U.S. primary bathroom renovations used modern styling in 2024.[22]
  • 5% of U.S. primary bathroom renovations used eclectic styling in 2024.[22]
  • 70% of bath-industry experts named transitional or timeless design as a popular bathroom style for the next three years.[2]
  • 77% of bath-industry experts expected hotel- or resort-inspired bathroom design to become popular.[2]

Supplier management in the bathroom remodeling industry

  • 61% of U.S. bathroom remodelers used grab bars to address current or future aging-in-place needs in 2025.[22]
  • 52% of U.S. bathroom remodelers used low-curb showers to address current or future aging-in-place needs in 2025.[22]
  • 91% of bath-industry experts said durability and practicality were the top flooring-material considerations in 2025.[2]
  • 54% of bath-industry experts preferred matte faucet finishes in 2025.[2]
  • 62% of bath-industry experts preferred wood-faced vanities in 2025.[2]

Stakeholder management in the bathroom remodeling industry

  • 45% of U.S. bathroom-renovating homeowners hired general contractors in 2025.[22]
  • 22% of U.S. bathroom remodeling projects costing more than USD 5,000 used both contractors and DIY labor.[21]
  • 65% of U.S. homeowners said completed bathroom remodeling increased home value in 2025.[21]
  • 20% of U.S. bathroom-renovating homeowners hired bathroom remodelers in 2025.[22]
  • 16% of U.S. bathroom-renovating homeowners hired cabinetmakers in 2025.[22]

Distribution channels in the bathroom remodeling industry

  • 11% of U.S. bathroom projects used manufacturer websites for information in 2025.[21]
  • 46% of U.S. home-improvement projects involved bathrooms during the 90 days before HIRI’s Q1 2026 survey.[21]
  • 25% of U.S. bathroom projects used social media for information in 2025.[21]
  • 24% of U.S. remodelers purchased ceramic tile through wholesale distributors in the 2025 NAHB study.[47]
  • 36% of U.S. remodelers purchased plumbing fixtures through wholesale distributors in the 2025 NAHB study.[47]

Key questions about the Bathroom Remodeling Industry

What is the bathroom remodeling market size for 2023 in the U.S.?
U.S. bathroom remodeling generated $33.7 billion in homeowner spending in 2023.
How fast is the market expected to grow through 2035 in North America?
North America reached $56.1 billion in 2025 and is projected to grow at a 3.3% CAGR from 2026 through 2035.
Which companies lead the bathroom remodeling industry?
Kohler leads Gitnux's 2026 bathroom remodeling ranking with an Overall score of 9.1, with bathroom fixtures, fittings, cabinetry, smart-bathroom products, and remodeling services. TOTO is the runner-up at 8.8, driven by revenue growth 1.8% and operating margin 7.3% for sanitaryware and bidet systems.
How is technology changing bathroom remodeling decisions?
In 2026, 76% of U.S. homeowners whose renovation professional used AI said it improved project visualization, and 35% said the professional seemed better prepared as a result. Separately, 41% of U.S. construction and design firms used AI for everyday business tasks in 2026.
What does the market structure look like for staffing and project delivery?
In 2025, projects using professionals reached 84%, and 45% of respondents hired general contractors while 20% hired bathroom remodelers and 16% hired cabinetmakers.
What price points do remodelers and homeowners face in 2025?
The national median bathroom-project spend reached $15,000 in 2025 (up from $13,000 in 2024). Major remodels had a $25,000 median, and the top 10% of projects approached $70,000.
Reference

Cite This Report

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APA
Nathan Caldwell. (2026, February 13). Bathroom Remodeling Industry Statistics. Gitnux. https://gitnux.org/bathroom-remodeling-industry-statistics
MLA
Nathan Caldwell. "Bathroom Remodeling Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/bathroom-remodeling-industry-statistics.
Chicago
Nathan Caldwell. 2026. "Bathroom Remodeling Industry Statistics." Gitnux. https://gitnux.org/bathroom-remodeling-industry-statistics.

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