GITNUX MARKETDATA REPORT 2024

Ads Statistics And Trends in 2024

Statistic 1

"73% of consumers dislike online pop-up ads."

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Statistic 2

"The average click-through rate (CTR) for PPC ads is approximately 2%."

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Statistic 3

"Programmatic ads accounted for 84.5% of all U.S. digital display ad spending in 2020."

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Statistic 4

"68% of marketers say paid ads are "very important" or "extremely important" to their overall marketing strategy."

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Statistic 5

"Facebook had more than 10 million active advertisers as of 2021."

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Statistic 6

"Mobile advertising reached $240 billion in spending globally in 2020."

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Statistic 7

"Email marketing generates $42 for every $1 spent on it."

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Statistic 8

"Google makes $147 billion from ad revenue annually, comprising more than 80% of its total revenue."

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Statistic 9

"By 2023, it is expected that 90% of all content on social media will be video-based."

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Statistic 10

"57% of marketers plan on increasing their influencer marketing budgets over the next 12 months."

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Statistic 11

"The average person is exposed to around 6,000 to 10,000 ads every day."

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Statistic 12

"Remarketing ads can improve conversion rates by up to 150%."

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Statistic 13

"The largest ad spender in the world, Amazon, spent $11 billion on advertising in 2020."

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Statistic 14

"Video ads have an average click-through rate of 1.84%, the highest of all digital ad formats."

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Statistic 15

"91% of consumers say ads are more intrusive today compared to two or three years ago."

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Statistic 16

"Digital advertising is expected to grow by 15.1% in 2022, reaching $526.17 billion."

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Statistic 17

"Global internet advertising revenue was $378.16 billion in 2020."

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Statistic 18

"Online ads are remembered 3% of the time."

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Statistic 19

"72% of brands believe that influencer marketing helps them achieve better customer engagement."

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Statistic 20

"Sponsored articles that appear on third-party sites have an average engagement time of 2 minutes, 34 seconds."

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