Global digital advertising spend is projected to exceed $700 billion, while 76% of people still block or skip ads whenever possible. Sound autoplay pushes even more users away, with 57% saying they do not like ads that play sound automatically. The rest of this report breaks down what consumers resist, what they trust, and what ad formats drive action.
Key Takeaways
- 76% of people block or skip ads whenever possible
- 57% of users do not like it when an ad plays sound automatically
- 83% of consumers say they would like the option to filter out loud or annoying ads
- Email marketing has an average ROI of $36 for every $1 spent
- Global digital advertising spend is projected to exceed $700 billion by 2025
- The average cost-per-acquisition (CPA) on Google Ads search is $48.96
- Google processes over 8.5 billion searches per day, offering massive reach for search ads
- The average click-through rate (CTR) for Google Ads across all industries is 3.17% on the search network
- Mobile advertising spending is projected to reach over $399 billion by 2024
- Facebook ads reach over 2.1 billion people daily
- The average CPC for Facebook ads across all industries is $0.94
- Instagram stories ads see a 0.8% CTR on average
- YouTube is the second most visited website in the world
- Mobile video ad spend is growing at a rate of 25% per year
- Interactive mobile ads generate 3x more conversion than static ads
Most consumers find today’s ads intrusive and annoying, but targeted, trustworthy options still drive clicks and purchases.
Related reading
01 · Category
Consumer Behavior & Trust30 stats
01
76% of people block or skip ads whenever possible
02
57% of users do not like it when an ad plays sound automatically
03
83% of consumers say they would like the option to filter out loud or annoying ads
04
91% of people say ads are more intrusive today than they were 2 years ago
05
Ad blocking on desktop is as high as 43% in certain demographics
06
40% of consumers will leave a site that is too cluttered with ads
07
70% of people prefer to learn about a product via content rather than traditional ads
08
54% of consumers find ads on social media more relevant than ads on TV
09
64% of users find ads on YouTube more trustworthy than ads on other video platforms
10
Trust in online ads has fallen by 15% over the last five years
11
71% of consumers prefer ads that are tailored to their interests or shopping habits
12
44% of users say they find 'creepy' when an ad follows them across devices
13
Customers are 155% more likely to search for brand terms after being exposed to display ads
14
85% of people want to see more humor in ads during difficult times
15
50% of consumers can't tell the difference between paid search and organic results
16
42% of consumers say they find influencer ads "annoying" if they aren't disclosed properly
17
Using 'free' in an ad title can increase CTR by up to 15%
18
Users with ad blockers are 2x more likely to be technically savvy and high-earning
19
Emotional ads perform twice as well as purely rational ones in long-term brand building
20
79% of users say that ads on websites they trust are more credible
21
Brands that use 'social proof' in ads see a 12% increase in trust ratings from users
22
30% of users state they would pay for an ad-free experience on their favorite platforms
23
Ads featuring 'real people' are 25% more effective than ads featuring celebrities for certain products
24
Native ads are trusted by 25% more people than traditional display ads
25
60% of people say they have discovered a brand through an ad on Instagram
26
Mobile users are 2x more likely to share an ad than desktop users
27
45% of consumers will stop engaging with a brand if its ads appear next to low-quality content
28
Trust in health-related ads is 20% higher when placed on reputable medical news sites
29
38% of people say they find retargeted ads helpful as reminders
30
In 2023, the global average of people using ad blockers reached 31%
02 · Category
ROI, Budget & Industry Spend27 stats
01
Email marketing has an average ROI of $36for every $1 spent
02
Global digital advertising spend is projected to exceed $700 billion by 2025
03
The average cost-per-acquisition (CPA) on Google Ads search is $48.96
04
In 2022, Amazon's ad revenue grew to $37.7 billion
05
SMBs spend an average of $9,000to $10,000 per month on Google Ads
06
Financial services companies spend the most on search advertising globally
07
Content marketing generates 3x as many leads as outbound marketing while costing 62% less
08
Personalized ads can increase the efficiency of ad spend by up to 30%
09
On average, a business spends about 11% of its total revenue on marketing/advertising
10
Retail brands spend roughly 20% of their digital budget on Amazon Advertising
11
Automotive industry ad spend is projected to hit $19 billion in digital formats by 2024
12
High-quality landing pages can increase ad conversion rates by over 200%
13
Marketing automation can lead to a 14.5% increase in sales productivity
14
Conversion rates for B2B search ads average 2.23% across the board
15
Global ad fraud is estimated to cost advertisers $100 billion by the end of 2023
16
72% of marketers believe that data-driven marketing is vital for success
17
Podcasts advertising spend is expected to grow to $4 billion by 2024
18
Influencer marketing ROI is estimated at $6.50for every dollar spent on average
19
Direct Mail still offers an ROI of 29% for many local advertisers
20
80% of companies use Google Ads for PPC campaigns
21
The health and medical sector leads Google Ads with a 11.78% conversion rate on search
22
Digital out-of-home (DOOH) advertising spend is expected to grow by 12% annually
23
Spending on AI in marketing is predicted to reach $40 billion by 2025
24
Brands that spend 20% of their budget on experimental ads see a 10% higher ROI
25
Retailers see a 2x higher ROI with dynamic remarketing ads than standard ads
26
Total US ad spend is estimated to exceed $300 billion in 2024
27
Conversion rates for Facebook ads in the education sector average 13.58%
Interpretation
ROI, Budget & Industry Spend Interpretation
Navigating modern advertising feels less like throwing darts and more like high-stakes poker, where the winners are those who know precisely which stats to fold into their strategy and which to bet the house on.
03 · Category
Search & Display Advertising30 stats
01
Google processes over 8.5 billion searches per day, offering massive reach for search ads
02
The average click-through rate (CTR) for Google Ads across all industries is 3.17% on the search network
03
Mobile advertising spending is projected to reach over $399 billion by 2024
04
Display advertising click-through rates average around 0.46% across all industries
05
63% of people said they would click on a Google ad in search results
06
Google Ads’ average cost-per-click (CPC) is $2.69on the search network
07
90% of internet users see Google Display Ads
08
Paid search visitors are 50% more likely to purchase than organic search visitors
09
Businesses generally make an average of $2in revenue for every $1 they spend on Google Ads
10
The legal industry has one of the highest cost-per-clicks, often exceeding $6.75per click on Google Search
11
Microsoft Advertising (Bing) has a 36.2% desktop market share in the US
12
Retargeting ads are 70% more likely to convert visitors into customers compared to standard display ads
13
33% of people click on a paid search ad because it directly answers their search query
14
46% of all clicks go to the top three paid advertising slots on the search results page
15
Global programmatic ad spend reached 82% of all digital advertising in 2021
16
Users who are retargeted are three times more likely to click on your ad than people who haven't seen your ad before
17
65% of high-intent searches result in an ad click
18
Advertisers spend over $140 billion on search ads annually worldwide
19
The e-commerce industry sees an average conversion rate of 2.81% for search ads
20
Programmatic display advertising spend is estimated to exceed $200 billion by 2023
21
Over 70% of search queries come from mobile devices in many categories
22
Search ads can increase brand awareness by as much as 80%
23
On average, the top ad on Google has an 7.11% CTR
24
75% of users say paid search ads make it easier to find the information they are looking for
25
Real Estate has one of the lowest CPCs in search advertising at about $2.37
26
Native advertising is viewed 53% more frequently than traditional display ads
27
Mobile search ads have a higher CTR (4.1%) than desktop search ads (3.17%)
28
Shopping ads generate over 85% of all clicks on Google Ads and Google Shopping campaigns
29
Banner blindness affects 86% of consumers who ignore display ads entirely
30
Responsive display ads can result in 10% more conversions compared to standard image ads
Interpretation
Search & Display Advertising Interpretation
With billions of daily searches, Google Ads offers a land of immense opportunity where you can pay a fortune for a legal click that nobody sees or, if you're shrewd, turn a single smart answer into two dollars for every one you spend.
More related reading
05 · Category
Video & Mobile Advertising30 stats
01
YouTube is the second most visited website in the world
02
Mobile video ad spend is growing at a rate of 25% per year
03
Interactive mobile ads generate 3x more conversion than static ads
04
Non-skippable YouTube ads have a 70% completion rate
05
80% of users can recall a video ad they saw in the last 30 days
06
Mobile ads in gaming apps have a 40% higher engagement rate than other mobile apps
07
Vertical video ads have a 90% higher completion rate than horizontal ones on mobile
08
Video advertisements shorter than 15 seconds have a 37% higher completion rate
09
54% of consumers want to see more video content from brands they support
10
Rewarded video ads (ads for in-game currency) are preferred by 76% of mobile gamers
11
Mobile ad blocking has grown by 10% worldwide as users seek faster loading times
12
Over 70% of YouTube watch time comes from mobile devices
13
In-feed video ads on news sites increase purchase intent by 9%
14
Mobile app ads have a 12% higher CTR than mobile web ads
15
Locations-based mobile ads can increase store foot traffic by up to 24%
16
YouTube Masthead ads increase brand awareness by an average of 38%
17
The average American is exposed to 4,000 to 10,000 ads per day on mobile and other media
18
Users spend 90% of their mobile time in apps, making in-app ads high value
19
Spending on Connected TV (CTV) ads is expected to reach $26 billion in 2023
20
6-second bumper ads on YouTube are effective for brand recall for 61% of brands
21
Mobile video ads are 5x more likely to be clicked than standard mobile banners
22
48% of mobile users have bought a product after watching a branded video
23
Outstream video ads (viewable ads outside a video player) are seen 25% longer than in-stream
24
51% of mobile users are more likely to buy from brands with mobile-optimized sites/ads
25
Interactive video ads increase viewing time by 47% compared to non-interactive ones
26
Short mobile video ads (under 10 seconds) have a 50% better brand lift than longer formats
27
Global mobile ad spending grew by 15.6% during the 2022 calendar year
28
Personalized mobile notifications can increase conversion rates by up to 25%
29
Brands using mobile video ads see an average 20% increase in lead generation
30
Video content is expected to represent 82% of all internet traffic by 2024
Interpretation
Video & Mobile Advertising Interpretation
Advertisers have become masterful stage directors for the tiny theaters in our pockets, expertly crafting fleeting, vertical, and interactive video acts because our attention is the only currency we willingly spend.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Priya Chandrasekaran. (2026, February 13). Ads Statistics. Gitnux. https://gitnux.org/ads-statistics
MLA
Priya Chandrasekaran. "Ads Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/ads-statistics.
Chicago
Priya Chandrasekaran. 2026. "Ads Statistics." Gitnux. https://gitnux.org/ads-statistics.
Sources & references
83 datasets cited across this report · attribution is report-level
business.instagram.com
akamai.com