Summary
- • 86% of consumers say authenticity is important when deciding which brands they like and support
- • 70% of consumers trust online reviews as much as personal recommendations
- • 90% of consumers are more likely to trust and buy from a brand recommended by a friend
- • 57% of consumers think that less than half of brands create content that resonates as authentic
- • 71% of consumers prefer personalized ads
- • The average person is exposed to between 6,000 to 10,000 ads every day
- • Digital ad spending worldwide reached $378.16 billion in 2020
- • Mobile advertising spending is expected to exceed $240 billion by 2022
- • In 2020, digital advertising spending surpassed traditional advertising for the first time
- • Google and Facebook together account for more than 60% of digital ad spending
- • Video ad spending in the US is expected to reach $43.5 billion by 2025
- • Native advertising is expected to drive 74% of all ad revenue by 2021
- • Programmatic advertising accounts for 85% of all digital display ad spending
- • Mobile video ad spending is expected to grow by 30% year-over-year
- • Interactive ads have a 47% higher click-through rate than static ads
From the moment we wake up to the time we drift off to sleep, we are bombarded with a staggering 6,000 to 10,000 ads each day. In a world where authenticity reigns supreme, its no wonder that 86% of consumers prioritize genuine brands, while 57% believe that most brands fall short in creating truly authentic content. As digital ad spending soared past traditional methods in 2020, with mobile advertising set to exceed $240 billion by 2022, the battle for consumer trust and attention rages on. Join us as we delve into the fascinating realm of ad statistics, where friend recommendations hold more weight than ever, personalized ads reign supreme, and the rise of ad blockers threatens a $22 billion loss for publishers annually. Buckle up, because the world of advertising is a wild ride!
Ad Blocking
- Ad blocking usage has increased by 10% year-over-year
- 30% of internet users use ad blockers
- Ad blocking costs publishers an estimated $22 billion annually
- 74% of ad block users leave websites that don't allow ad blockers
- Users aged 18-34 are most likely to use ad blockers
Interpretation
In a world where ad block usage is on the rise faster than avocado toast prices, publishers are feeling the financial squeeze to the tune of $22 billion a year. With 30% of internet users giving ads the virtual cold shoulder, it's no wonder that nearly three-quarters of ad block users will bounce faster than you can say "click here." So, if you're trying to reach the elusive 18-34 demographic, you might want to rethink your ad strategy faster than you can say "viral cat video."
Ad Exposure
- The average person is exposed to between 6,000 to 10,000 ads every day
Interpretation
In a world where we're bombarded with more ads than there are memes on the internet, it comes as no surprise that the average person encounters a mind-boggling 6,000 to 10,000 advertisements daily. We're living in an era where our attention is a coveted currency, and advertisers are like enthusiastic casino owners, constantly vying for a piece of the jackpot. So, while we may not remember all those ads, just know that somewhere out there, a marketing guru is probably doing a victory dance every time you absentmindedly hum a commercial jingle.
Ad Formats
- Native advertising is expected to drive 74% of all ad revenue by 2021
- Programmatic advertising accounts for 85% of all digital display ad spending
- Mobile video ad spending is expected to grow by 30% year-over-year
- Interactive ads have a 47% higher click-through rate than static ads
- Augmented reality ads are expected to reach $2.4 billion in revenue by 2022
Interpretation
In a world where ads are practically as ubiquitous as air, it's no surprise that native advertising is predicted to reign supreme, commanding a whopping 74% of all ad revenue by 2021. With programmatic advertising already dominating 85% of digital display ad spending, it seems the algorithmic overlords are truly running the show. And as mobile video ad spending continues to skyrocket by 30% annually, it's clear that our attention spans are increasingly captivated by moving images. In a sea of static noise, interactive ads emerge victorious with a 47% higher click-through rate, proving that engaging with audiences is key. Brace yourselves for the impending invasion of augmented reality ads, set to rake in a staggering $2.4 billion in revenue by 2022 – because who needs reality when you can have it augmented, right?
Ad Performance
- The average click-through rate for display ads across all formats is 0.05%
- Video ads have an average click-through rate of 1.84%
- The average conversion rate for Google Ads across all industries is 3.75% for search and 0.77% for display
- Retargeted ads have a 10 times higher click-through rate than regular display ads
- Email marketing has an average ROI of 4200%
Interpretation
In the world of digital advertising, numbers tell a compelling story – a tale of triumphs and pitfalls, successes and failures, victories and defeats. The data reveals that while display ads may struggle to capture attention with a paltry 0.05% click-through rate, video ads swoop in with a commanding 1.84%, showcasing the power of moving pictures. Google Ads, on the other hand, prove to be a formidable player with a conversion rate of 3.75% for search, leaving the lackluster 0.77% for display in its shadow. And let's not forget the underdog, retargeted ads, which defy the odds with a staggering 10 times higher click-through rate than their regular display counterparts. Lastly, email marketing emerges as the unsung hero of the digital realm, boasting an awe-inspiring average ROI of 4200%, proving once and for all that sometimes, the oldest trick in the book is still the most effective.
Ad Spending
- Digital ad spending worldwide reached $378.16 billion in 2020
- Mobile advertising spending is expected to exceed $240 billion by 2022
- In 2020, digital advertising spending surpassed traditional advertising for the first time
- Google and Facebook together account for more than 60% of digital ad spending
- Video ad spending in the US is expected to reach $43.5 billion by 2025
Interpretation
In a modern world where attention spans are shorter than TikTok videos and scrolling through feeds has become a national pastime, the numbers speak volumes: digital ad spending is the new heavyweight champ of the advertising arena. With mobile advertising poised to take over as the undisputed king by 2022, it's clear that the days of traditional advertising are as dated as a floppy disk. Google and Facebook might as well be the dynamic duo of the digital realm, flexing their muscles and raking in over 60% of those precious ad dollars. And hey, if you're betting on the future, video ads are the golden ticket, set to be a $43.5 billion industry in the red, white, and blue by 2025. Welcome to the brave new world of marketing, where the only thing traditional about it is yesterday's newspaper ad.
Consumer Perception
- 86% of consumers say authenticity is important when deciding which brands they like and support
- 70% of consumers trust online reviews as much as personal recommendations
- 90% of consumers are more likely to trust and buy from a brand recommended by a friend
- 57% of consumers think that less than half of brands create content that resonates as authentic
- 71% of consumers prefer personalized ads
Interpretation
In a world saturated with advertising noise, it seems the key to cutting through the clutter lies in authenticity and personal touch. Consumers are demanding genuine connections and recommendations from their trusted circles over slick marketing tactics. It's clear that brands need to prioritize creating content that resonates as authentic and personalized, as these are the cornerstones of consumer trust and loyalty in an increasingly digital marketplace. In short, in a sea of ads vying for attention, standing out requires a blend of sincerity, credibility, and a sprinkle of personalization.
