Summary
- • 97% of marketers say ABM delivers higher ROI than other marketing initiatives
- • Companies using ABM generate 208% more revenue for their marketing efforts
- • 91% of companies using ABM increase their average deal size, with 25% reporting an increase of 50% or more
- • 84% of marketers say ABM delivers higher ROI than other marketing approaches
- • 87% of account-based marketers say ABM initiatives outperform other marketing investments
- • 60% of companies that use ABM for at least a year report a revenue increase of at least 10%
- • 80% of marketers measuring ROI say that ABM outperforms other marketing investments
- • 41% of B2B marketers worldwide say they have an ABM strategy in place
- • 70% of marketers report using ABM, up from 15% in 2017
- • 67% of brands leverage account-based marketing
- • 45% of B2B marketers at large companies are using ABM
- • 92% of B2B marketers consider ABM extremely or very important to their overall marketing efforts
- • 62% of companies have a full ABM program in place or are running a pilot program
- • 75% of marketers believe ABM improves customer relationships
- • 85% of marketers who measure ROI describe ABM as delivering higher returns than any other marketing approach
Move over traditional marketing strategies, Account Based Marketing (ABM) is here to steal the spotlight with jaw-dropping statistics that will make you rethink your entire marketing game plan. From sky-high ROI to revenue boosts that make Scrooge McDuck jealous, the data doesnt lie: companies leveraging ABM are laughing all the way to the bank. With 97% of marketers hailing ABM as the golden goose of marketing initiatives and 208% increased revenue as proof, it’s time to jump on the ABM bandwagon and watch your sales soar faster than a SpaceX rocket.
Adoption and Strategy
- 41% of B2B marketers worldwide say they have an ABM strategy in place
- 70% of marketers report using ABM, up from 15% in 2017
- 67% of brands leverage account-based marketing
- 45% of B2B marketers at large companies are using ABM
- 92% of B2B marketers consider ABM extremely or very important to their overall marketing efforts
- 62% of companies have a full ABM program in place or are running a pilot program
- 93% of B2B companies say ABM is extremely or very important to their organizational success
- 42% of marketers say they have been using ABM for more than 6 months
- 50% of B2B marketers say they plan to increase ABM spending
- 73% of B2B marketers plan to increase ABM budgets
- 70% of marketers report using ABM, up from 15% in 2017
Interpretation
Well, it seems like Account Based Marketing (ABM) is the new black in the world of B2B marketing! With percentages flying around like confetti at a celebration, it's clear that ABM is no longer just a buzzword – it's a strategic necessity. Marketers are embracing ABM like a long-lost friend, with a whopping 70% reporting its usage, a significant jump from a measly 15% back in 2017. It's not surprising that 92% of B2B marketers view ABM as crucial to their overall marketing efforts – after all, who doesn't love targeting specific accounts like a marketing ninja? So, if you're not on the ABM bandwagon yet, it might be time to jump aboard before your competitors snag all the VIP passes to success!
Customer Relationships
- 75% of marketers believe ABM improves customer relationships
- 56% of companies use ABM to retain and expand existing client relationships
- 84% of businesses say ABM provides significant benefits to retaining and expanding client relationships
- 71% of companies that use ABM report improved relationships with their target accounts
- 79% of ABM users report improved customer lifetime values
- 80% of marketers say ABM improves customer lifetime values
- 80% of marketers report improved customer lifetime value with ABM
- 84% of B2B marketers say ABM provides significant benefits to retain and expand existing client relationships
- 84% of B2B marketers say ABM provides significant benefits to retain and expand existing client relationships
Interpretation
Account Based Marketing (ABM) seems to be the ultimate matchmaker of the marketing world, with statistics showing that it's like the cupid of customer relationships. With a whopping 84% of businesses swearing by ABM's ability to nurture and grow client connections, it's clear that this strategy is not just a one-night stand in the marketing playbook. In fact, ABM users are reporting improved relationships, higher customer lifetime values, and significant benefits left, right, and center. So, if you're looking to wine and dine your clients in the world of B2B marketing, ABM might just be the perfect wingman to help you seal the deal with those elusive target accounts.
Deal Size and Conversion
- 91% of companies using ABM increase their average deal size, with 25% reporting an increase of 50% or more
- 33% of marketers using ABM have seen a 50% increase in contract value
- 45% of ABM programs result in double the average contract value
- 91% of companies using ABM increase their average deal size
- 86% of marketers report improved win rates with ABM
- 91% of companies using ABM increase their average deal size
- 91% of companies using ABM increase their average deal size, with 25% reporting an increase of 50% or more
- 91% of companies using ABM increase their average deal size
Interpretation
In a world where the hunt for bigger deals is a competitive sport, Account Based Marketing emerges as the MVP with a winning streak that would make even the most seasoned sales veteran envious. With a success rate higher than a cat video's view count, ABM is not just leveling up deal sizes, it's practically sending them into orbit. Marketers using ABM are seeing contract values soar higher than a SpaceX launch, with double the average contract value becoming as common as Monday morning coffee. So, if you're not on the ABM bandwagon yet, you might want to consider jumping on board before your competition leaves you in the dust, chasing after the crumbs of those 91% of companies gleefully increasing their average deal size.
ROI and Performance
- 97% of marketers say ABM delivers higher ROI than other marketing initiatives
- Companies using ABM generate 208% more revenue for their marketing efforts
- 84% of marketers say ABM delivers higher ROI than other marketing approaches
- 87% of account-based marketers say ABM initiatives outperform other marketing investments
- 60% of companies that use ABM for at least a year report a revenue increase of at least 10%
- 80% of marketers measuring ROI say that ABM outperforms other marketing investments
- 85% of marketers who measure ROI describe ABM as delivering higher returns than any other marketing approach
- 87% of B2B marketers say ABM delivers a higher ROI than other marketing activities
- 77% of marketers believe ABM has driven greater success for their target accounts
- 60% of those who have employed ABM for at least a year attribute a revenue increase of 10% or more to its use
- 87% of marketers say ABM delivers better ROI than other types of marketing
- 55% of B2B organizations using ABM for more than a year report over 10% increase in revenue
- 75% of ABM users saw a 10% or greater ROI within 12 months
- 84% of B2B marketers say ABM delivers higher ROI than other types of marketing
- 97% of marketers achieved higher ROI with ABM than with other marketing initiatives
- 85% of marketers who measure ROI say ABM delivers higher returns than any other approach
- 87% of B2B marketers say ABM outperforms other marketing investments
- 87% of account-based marketers say ABM initiatives outperform other marketing investments
- 75% of organizations using ABM for at least one year exceed their revenue goals
- 97% of marketers report ABM has higher ROI than other marketing activities
- 85% of marketers who measure ROI describe ABM as delivering higher returns than any other marketing approach
- 60% of companies that use ABM for at least a year report a revenue increase of at least 10%
- 87% of B2B marketers state that ABM initiatives outperform other marketing investments
- 80% of marketers measuring ROI say that ABM outperforms other marketing investments
- 97% of marketers achieved higher ROI with ABM than with other marketing initiatives
- 75% of organizations using ABM for at least one year exceed their revenue goals
- 87% of account-based marketers say ABM initiatives outperform other marketing investments
Interpretation
It seems like the numbers don't lie when it comes to Account Based Marketing (ABM), with statistics painting a pretty compelling picture of its success. With percentages flying left and right, it's clear that ABM is not just a passing trend but a powerhouse strategy that brings home the bacon in terms of ROI and revenue generation. If these stats were a movie, they'd definitely be the box office hit of the marketing world, leaving traditional approaches eating their dust. It's time to give ABM the gold star it deserves and let those numbers speak for themselves – 97% of the time!
Sales and Marketing Alignment
- 50% of companies piloting ABM report improved sales and marketing alignment
- 82% of B2B marketers say ABM improves sales and marketing alignment
- 66% of marketers report improved coordination with sales through ABM
- 82% of B2B marketers say ABM significantly improves sales and marketing alignment
- 70% of ABM users report better alignment with sales
- 66% of marketers report improved sales and marketing alignment as a result of ABM
- 66% of marketers report improved coordination with sales through ABM
- 82% of B2B marketers say ABM significantly improves sales and marketing alignment
Interpretation
In the world of Account Based Marketing, statistics serve as the compass guiding companies towards the elusive land of improved sales and marketing alignment. With a flurry of impressive numbers, it seems that ABM is the secret sauce for harmonizing these traditionally discordant teams. If these stats were a recipe, they would be seasoned with 82% of B2B marketers' approval and sprinkled with a generous 66% agreement on improved coordination with sales. So, as the ABM bandwagon rolls on, one thing is clear - alignment is no longer just a buzzword but a tangible reality, supported by the overwhelming evidence of those who have tasted the sweet fruits of ABM success.