With 92% of marketers saying video is a crucial part of their strategy and 88% of video marketers reporting it helps drive sales, this is why video marketing should be at the center of your growth plan.
Key Takeaways
- 92% of marketers say video is an important part of their marketing strategy
- 86% of businesses use video as a marketing tool
- 94% of video marketers say video has helped increase traffic to their website
- $31.2 billion spent on video advertising in the U.S. in 2020
- U.S. digital video ad spending reached $52.6 billion in 2021
- Worldwide digital video ad spending is forecast to reach $147.9 billion in 2023
- 87% of marketers use video to market their business online
- 88% of marketers report that video has helped to increase traffic to their website
- 33% of marketers use video as a lead generation tool
- 45% of B2B buyers watch videos longer than 10 minutes
- 87% of B2B marketers use video
- 96% of B2B marketers say video is a good use of marketing budgets
- 2.3x higher conversion rate for landing pages featuring videos (industry-reported)
- 4x higher conversions on landing pages with video (industry-reported)
- 54% of consumers want more video content to help with purchases (purchase intent proxy)
Video marketing drives traffic and sales; audiences prefer video, sharing, and demos.
Audience & Engagement
192% of marketers say video is an important part of their marketing strategy[1]
Verified286% of businesses use video as a marketing tool[2]
Verified394% of video marketers say video has helped increase traffic to their website[2]
Verified488% of video marketers say video has directly increased sales[2]
Directional599% of marketers use video as a marketing tool[3]
Single source664% of consumers are more likely to buy a product online after watching a video about it[4]
Verified772% of people prefer learning about a product or service via video rather than text[4]
Verified855% of people watch videos to learn about a product or service[4]
Verified985% of Facebook video views are not sound on[5]
Directional1059% of executives would rather watch a video than read about a product[4]
Single source1153% of consumers watch online videos for product research[4]
Verified1269% of consumers are more likely to purchase a product after watching a video[6]
Verified1350% of video consumers want to see more from a brand[6]
Verified1458% of marketers say video is used in their acquisition funnel[7]
Directional1573% of people would rather watch a short video (30-60 seconds) than read text[8]
Single source1675% of people say they would watch more video if it were offered by brands in better ways[8]
Verified1760% of viewers say they would share a video with others[8]
Verified1848% of consumers say they’ve watched product demo videos before buying[8]
Verified1945% of marketers say video is the #1 type of content for their business[9]
Directional2085% of Instagram videos are watched without audio[10]
Single source2170% of viewers watch video to the end when the video has a clear objective[11]
Verified2265% of executives watch videos from brands[11]
Verified2362% of consumers report watching videos in order to feel more confident about a purchase[11]
Verified2464% of consumers say watching product videos helps them decide[11]
Directional2580% of internet users watch online video at least once a month[12]
Single source2688% of video marketers use video in their marketing strategy[13]
Verified2760% of brands use video for social media marketing[13]
Verified2880% of marketers say video is an important part of their digital marketing strategy[13]
Verified2964% of customers make a purchase after watching a video[13]
Directional3064% of people prefer to watch rather than read[14]
Single source3190% of consumers say video helps them understand a product[14]
Verified3250% of consumers rely on online videos to make purchase decisions[14]
Verified332.6 billion people use social messaging apps monthly (context: video sharing via messaging)[15]
Verified3448% of consumers discover brands through videos[16]
Directional3581% of brands using video say it increases traffic[17]
Single source3673% of B2B buyers watch at least one video during the buying process[18]
Verified3741% of B2B marketers say video has increased engagement[8]
Verified3876% of people who search on mobile for something nearby visit a business within a day[19]
Verified391 in 3 shoppers (33%) say they watch videos before going to a store[20]
Directional4070% of viewers watch videos on mobile[21]
Single source4162% of consumers watch branded videos on YouTube at least once per month[22]
Verified4243% of viewers want to see more brand video[23]
Verified4350% of marketers say video is the best performing content in their marketing mix[2]
Verified4484% of people are convinced to buy after watching a brand video[2]
Directional4554% of consumers want to see more video content from brands[2]
Single source4652% of businesses say video marketing yields ROI[2]
Verified4766% of marketers report increased lead generation as a result of video marketing[2]
Verified4837% of marketers report videos increase conversion rates[2]
Verified4968% of marketers use video to support lead generation efforts[2]
Directional5045% of viewers watch videos to learn something new[24]
Single source5143% of viewers watch videos with no intention to buy[24]
Verified5278% of video viewers say videos help them decide which brands to buy from[24]
Verified5385% of YouTube viewers say they watched a video on YouTube for learning purposes[25]
Verified5492% of marketers use video content in their marketing strategy[26]
Directional5555% of B2B marketers say video is critical for lead generation[27]
Single source5637% of marketers report that video helps them build trust[27]
Verified5760% of marketers say video increases traffic[27]
Verified5830% of marketers say video is the best tool for generating leads[27]
Verified591.75 billion logged-in users access YouTube monthly (as of 2023)[28]
Directional602.5 billion monthly active users (YouTube)[29]
Single source6195% of social media marketers use video in their campaigns[27]
Verified6283% of social marketers say video marketing is effective[27]
Verified6353% of marketers say video is important for reaching customers[27]
Verified6480% of video marketers say video has a positive impact on their marketing performance[27]
Directional6574% of marketers use video in their content marketing strategy[27]
Single source6655% of consumers watch product videos to learn about features[27]
Verified6776% of people have bought something after seeing it in a video[30]
Verified6881% of brands use video to promote their products/services[30]
Verified6957% of internet users watch online videos weekly[30]
Directional7052% of marketers say video helps their brand awareness[30]
Single source7165% of marketers plan to increase video budget in 2025[2]
Verified7288% of video marketers plan to keep using video[2]
Verified7376% of people say they’ve watched a video about a product or service[2]
Verified741 in 4 purchases is influenced by video[31]
Directional7555% of marketers name video as most effective content format[32]
Single source7663% of viewers are more likely to buy after watching video with a call-to-action[33]
Verified7734% of marketers cite video as a top driver of brand awareness[33]
Verified7827% of viewers stop watching within the first 10 seconds of a video[34]
Verified7945% of marketers say video is more engaging than other content formats[34]
Directional8065% of viewers are more likely to purchase after watching a product demo video[34]
Single source8177% of people prefer to watch a video rather than read[34]
Verified8280% of marketers say video increases time on page[34]
Verified8365% of the viewer’s trust is established in the first 10 seconds of a video[35]
Verified8454% of consumers want to see video content from brands weekly[36]
Directional8545% of consumers watched videos to decide to buy[36]
Single source8653% of marketers report that video is effective at generating leads[37]
Verified8772% of viewers would rather share a video than a picture[38]
Verified8860% of people engage more with video than other content types[38]
Verified8945% of video viewers are more likely to purchase after watching video[38]
Directional9050% of video marketers use YouTube[38]
Single source9164% of marketers say video is critical to their overall marketing strategy[38]
Verified9278% of consumers say a video helps them understand a product[38]
Verified9392% of marketers say video is important for their business[38]
Verified9445% of consumers spend 5+ minutes watching videos[38]
Directional9525% of marketers say video is their top marketing channel[38]
Single source9620% of marketers say they use video ads on YouTube[38]
Verified9736% of viewers share videos they like with others[39]
Verified9834% of marketers say video is their top content in campaigns[39]
Verified9946% of viewers decide to buy based on a video they watched[39]
Directional10055% of marketers consider video a major source of ROI[39]
Single source10150% of consumers report that video makes it easier to understand products[39]
Verified10247% of marketers say video increases conversion rates[39]
Verified10341% of marketers say video improves their lead generation[39]
Verified10475% of people judge a company’s credibility based on its website, and video can contribute to site experience (context)[40]
Directional1051 minute of video is equivalent to 1.8 million words for information density (proxy; info rate concept)[41]
Single sourceAudience & Engagement Interpretation
Almost everyone uses video because, from marketers to consumers and B2B buyers alike, it reliably turns attention into trust, traffic, leads, and sales, even if 85% of Facebook and Instagram viewers are watching in silence, people bounce in the first 10 seconds, and one minute of video can pack the informational punch of 1.8 million words.
Market Size & Spend
1$31.2 billion spent on video advertising in the U.S. in 2020[42]
Verified2U.S. digital video ad spending reached $52.6 billion in 2021[43]
Verified3Worldwide digital video ad spending is forecast to reach $147.9 billion in 2023[44]
Verified4U.S. digital video ad spending is forecast to reach $63.5 billion in 2022[45]
Directional5Global Internet video traffic will account for 82% of all consumer Internet traffic by 2022 (forecast)[46]
Single source6Global consumer Internet video traffic will increase 3.2x from 2017 to 2022 (forecast)[46]
Verified7By 2024, online video will represent 80% of all consumer Internet traffic (forecast)[47]
Verified8YouTube reaches 90% of U.S. adults ages 18-34 (usage)[48]
Verified9TikTok monthly active users reached 1 billion globally in 2021[49]
Directional10Meta had 3.24 billion monthly active users in 2023 (Facebook family)[50]
Single source11Meta’s family monthly active people (MAP) was 3.07 billion in 2022[51]
Verified12Netflix had 230.75 million paid memberships in Q3 2023[52]
Verified13Disney+ had 150.2 million paid subscribers in Q3 2023[53]
Verified14Amazon Prime had 200 million members (US/International)[54]
Directional15Twitch average monthly active users were 140.8 million in 2023 (consumer engagement)[55]
Single source16Average monthly active users on YouTube were 2.7 billion in 2023[56]
Verified17YouTube advertising revenue in 2023 was $31.5 billion[57]
Verified18TikTok ad revenue in 2023 was $2.2 billion[58]
Verified19Instagram advertising revenue in 2023 was $45.6 billion (forecast/est.)[59]
Directional20Snapchat advertising revenue in 2023 was $1.5 billion (estimate)[60]
Single source21Pinterest ad revenue in 2023 was $1.1 billion (estimate)[61]
Verified22In 2023, U.S. online video ad spending was $34.6 billion[62]
Verified23In 2023, worldwide video advertising spend reached $82.9 billion[63]
Verified242023 global video ad spending is forecast to grow by 6.3% to $87.1 billion in 2024[64]
Directional252023 U.S. video ad spending growth was 2.1%[65]
Single source262024 worldwide CTV ad spend is forecast to reach $68.9 billion[66]
Verified272023 CTV ad spend in the U.S. is forecast to reach $19.9 billion[67]
Verified282022 U.S. digital video ad spend was $44.2 billion[68]
Verified292021 U.S. digital video ad spend was $37.4 billion[69]
Directional30In 2023, marketers expected video ad budgets to increase[70]
Single source31Global B2B video marketing spend is forecast to reach $12.6 billion in 2024[71]
Verified32Global marketing spend on video is forecast to reach $57.5 billion in 2025[72]
Verified33Global video ad spending is forecast to reach $132.5 billion in 2025[73]
VerifiedMarket Size & Spend Interpretation
Video marketing budgets are sprinting ahead of everyone else’s attention span, with U.S. and global video ad spending climbing from $31.2 billion in 2020 to a forecast $132.5 billion worldwide by 2025, while internet traffic keeps getting dominated by video and platforms like YouTube, Meta, TikTok, and Netflix turn that dominance into advertising revenue at scale.
Content Strategy & Performance
187% of marketers use video to market their business online[74]
Verified288% of marketers report that video has helped to increase traffic to their website[74]
Verified333% of marketers use video as a lead generation tool[74]
Verified443% of people want more video content from brands[74]
Directional552% of marketers say video marketing is successful for ROI[74]
Single source662% of marketers measure video performance using KPIs[8]
Verified791% of businesses use social media for video marketing[75]
Verified870% of marketers use video to support their marketing funnel[75]
Verified954% of consumers want to see more product videos[75]
Directional1045% of marketers say they plan to increase video marketing budget[75]
Single source1193% of marketers say they watch video marketing tutorials to improve their strategy[75]
Verified1260% of businesses use video on social media[75]
Verified1380% of users prefer video over text for learning[75]
Verified1464% of video marketers plan to create more video content in the future[2]
Directional1553% of marketers say video has improved their brand awareness[2]
Single source1666% of marketers say video helps to increase traffic[2]
Verified1762% say it helps with lead generation[2]
Verified1857% say video improves conversion rate[2]
Verified1992% of marketers say video is important to their marketing strategy[2]
Directional2054% of consumers want to see brands use more video[2]
Single source2158% of marketers say video is essential for social media marketing[9]
Verified2280% of marketers say video has boosted ROI[9]
Verified2333% of video marketers report higher conversions due to video[9]
Verified2480% of marketers say video is effective[9]
Directional2581% of businesses use video to reach audiences online[9]
Single source2669% of viewers watch videos for learning about products and services[9]
Verified2726% of marketers use video for customer retention[9]
Verified2839% of marketers use video for customer engagement[9]
Verified2938% of marketers use video for brand awareness[9]
Directional3034% of marketers use video for lead generation[9]
Single source3143% of video marketers publish content at least once per week[9]
Verified3234% of marketers publish video content daily[9]
Verified3323% of marketers publish video content monthly[9]
Verified3455% of consumers watch 1-2 minutes of video to learn about a product[9]
Directional3545% of marketers say video is more effective than other formats[9]
Single source3652% of marketers say video helps them rank higher on Google[76]
Verified3769% of marketers say video is their most effective SEO tool[76]
Verified3872% of marketers say they incorporate video into their content marketing strategy[76]
Verified3955% of marketers say they use video in social media marketing[76]
Directional4060% of marketers say video helps with lead generation[76]
Single source4162% of marketers say video increases engagement[76]
Verified4245% of marketing leaders say video content is their top driver of engagement[77]
Verified4374% of marketers say video increases brand awareness[77]
Verified4463% of video marketers say their video content is measured by views[24]
Directional4553% of marketers say their video content is measured by watch time[24]
Single source4638% of marketers say they measure by conversions[24]
Verified4728% of marketers measure by click-through rate[24]
Verified4848% of marketers say they use video for retargeting[24]
Verified4931% of marketers use video for awareness[24]
Directional5024% use video for consideration[24]
Single source5118% use video for decision[24]
Verified5290% of marketers say video is an important part of their social media presence[38]
Verified5336% of marketers say video is the most effective content type for SEO[38]
Verified5460% of marketers say they use video to generate leads[38]
Directional5570% of viewers are more likely to contact a company after watching a video[38]
Single source5657% of marketers say video helps customer engagement[38]
Verified5734% of marketers say video helps nurture leads[38]
Verified5820% of marketers report that video is their highest ROI content type[38]
Verified5945% of video marketers say their videos are most effective for brand awareness[38]
Directional6026% of marketers say video is effective at generating leads[38]
Single source6114% of marketers say video drives customer engagement[38]
Verified6273% of marketers say video helps them better understand customer behavior[11]
Verified6380% of businesses use video marketing on social media[11]
Verified6455% of video marketers say video improves the customer journey[11]
Directional6543% of marketers say they use video to educate prospects[11]
Single source6647% of video marketers say video supports lead qualification[11]
Verified6731% of video marketers say video is used to nurture leads[11]
Verified6821% of video marketers say video is used to close deals[11]
Verified6949% of marketers say video helps their content rank higher[11]
Directional7057% of marketers say video helps brand recognition[11]
Single source7133% of marketers say video helps generate backlinks[11]
Verified7228% of marketers say video is effective for PR[11]
Verified7335% of marketers say video helps recruitment[11]
Verified7427% of marketers say video helps customer retention[11]
Directional7544% of marketers say video helps product launches[11]
Single source7639% of marketers say video helps event promotions[11]
Verified7746% of marketers say video helps improve internal training[11]
Verified7852% of video marketers say they use video for education[11]
Verified7958% of video marketers say their videos perform better with captions/subtitles[78]
Directional8082% of consumers watch online video with sound on less than half the time (captions importance)[79]
Single source8138% of marketers say shorter videos perform better[79]
Verified8256% of marketers say they use video for social media[79]
VerifiedContent Strategy & Performance Interpretation
Video marketing is no longer a “nice to have” strategy because, with 87% of marketers using it and 92% calling it important, video reliably drives traffic, leads, engagement, brand awareness, and even ROI, while audiences increasingly demand it and reward it with watching, learning, and contacting brands, even down to practical details like captions and shorter formats.
B2B & Enterprise
145% of B2B buyers watch videos longer than 10 minutes[80]
Verified287% of B2B marketers use video[81]
Verified396% of B2B marketers say video is a good use of marketing budgets[81]
Verified463% of B2B marketers reported video has increased leads[81]
Directional561% of B2B marketers say video has increased conversion rates[81]
Single source659% of B2B marketers say video helps them increase brand awareness[81]
Verified770% of B2B buyers watch videos during research[81]
Verified890% of B2B buyers say videos are an effective way to learn about solutions[81]
Verified952% of B2B marketers use webinars[81]
Directional1051% of B2B marketers use live streaming[81]
Single source1173% of B2B marketers say video helps them build credibility[81]
Verified1248% of B2B marketers say video is essential for demand generation[81]
Verified1339% of B2B marketers say video is effective at lead qualification[81]
Verified1455% of B2B buyers want video content from brands[81]
Directional1536% of B2B marketers say video marketing improves retention[81]
Single source1647% of B2B marketers say video improves sales enablement[81]
Verified1761% of B2B marketers use video as part of their content strategy[81]
Verified1863% of B2B marketers say video helps them get more inbound leads[81]
Verified1972% of B2B marketers say video content is used by sales teams[81]
Directional2042% of B2B marketers say the most effective video content is product demos[81]
Single source2134% of B2B marketers say case studies are effective video formats[81]
Verified2251% of B2B marketers say they use customer testimonials in video[81]
Verified2353% of B2B marketers say video distribution is their biggest challenge[81]
Verified2429% of B2B marketers say budget is the biggest challenge[81]
Directional2539% of B2B marketers say producing quality video is a challenge[81]
Single source2668% of B2B marketers say they have a defined video strategy[81]
Verified2779% of B2B marketers use video on landing pages[81]
Verified2857% of B2B buyers say they want video to be longer for complex information[81]
Verified2953% of B2B marketers say video improves lead quality[81]
Directional3046% of B2B marketers say video helps them shorten the sales cycle[81]
Single source3164% of B2B marketers say video helps with account-based marketing[81]
Verified3258% of B2B marketers say video helps with employee branding[81]
Verified3331% of B2B marketers say video has improved customer retention[81]
Verified3445% of B2B marketers say video is used for training employees[81]
Directional3538% of B2B marketers say video is used for recruiting[81]
Single source3650% of B2B marketers say webinars generate leads[81]
Verified3752% of B2B marketers say video is effective at nurturing leads[81]
Verified3879% of B2B marketers say video is effective for brand awareness[81]
Verified3957% of B2B marketers say video is effective for building trust[81]
Directional4088% of B2B marketers believe video is an effective marketing channel[81]
Single source4174% of B2B marketers say video is an effective demand generation channel[81]
Verified4260% of B2B marketers say video helps them improve engagement with prospects[81]
Verified4376% of B2B marketers say video is essential to their strategy[81]
Verified4431% of B2B marketers say video is most effective for lead generation[81]
Directional4563% of marketers say video is used to improve SEO performance[81]
Single source4645% of marketers say they use video for marketing automation[81]
Verified4739% of marketers say video improves their marketing automation performance[81]
Verified4842% of B2B marketers say video marketing is successful[81]
Verified4934% of B2B marketers say they use video for product marketing[81]
Directional5028% of B2B marketers say they use video for internal communication[81]
Single sourceB2B & Enterprise Interpretation
B2B buyers are actively binging video through complex research, while marketers largely agree it boosts everything from leads and conversions to trust, retention, SEO, and sales enablement, even as quality production and distribution remain the main hurdles.
Ad Tech, ROI & Measurement
12.3x higher conversion rate for landing pages featuring videos (industry-reported)[82]
Verified24x higher conversions on landing pages with video (industry-reported)[3]
Verified354% of consumers want more video content to help with purchases (purchase intent proxy)[3]
Verified464% of marketers report positive ROI from video marketing[3]
Directional580% of marketers say video has directly increased sales[3]
Single source662% of video marketers say they have improved their ROI through video[83]
Verified738% of marketers say video is effective at increasing conversion rate[83]
Verified833% of marketers say video is most effective for lead generation[83]
Verified945% of marketers say video marketing helps build brand awareness[83]
Directional1027% of marketers say video helps with website traffic[83]
Single source1174% of video marketers say video is effective for lead generation[84]
Verified1245% of video marketers say they use UTM parameters to track conversions[85]
Verified1351% of video marketers use brand lift studies[85]
Verified1427% of marketers use marketing mix modeling for video[85]
Directional1572% of advertisers use video ads for measurement and attribution (self-reported)[86]
Single source1643% of video campaigns use incrementality testing[86]
Verified1775% of marketers plan to increase video marketing spend in the next 12 months[87]
Verified1865% of marketers say video provides measurable ROI[88]
Verified192.8% average click-through rate (CTR) for YouTube bumper ads (6s) (reported benchmark)[3]
Directional201.2% average CTR for in-stream ads (benchmark)[3]
Single source2187% of marketers say video measurement is critical[89]
Verified2210% average lift in purchase intent from video ads (meta-reported)[90]
Verified23TrueView in-stream video ads have a 30-second eligibility/skip threshold (platform rule)[91]
Verified24YouTube TrueView for Action campaigns optimize for conversions[92]
Directional25Cost-per-view (CPV) for video ads is typically used as a pricing metric on YouTube (platform)[93]
Single source26Google Ads defines view as 30 seconds (or to end if shorter) for in-stream ads[94]
Verified27GA4 defines video engagement as meeting engagement conditions (platform measurement)[95]
Verified28Meta video ads can optimize for ThruPlay (platform definition)[96]
Verified29TikTok in-feed video ads optimize for ThruPlay view-through optimization (platform)[97]
Directional30LinkedIn video ad objective: Video views (platform objective)[98]
Single source31Snapchat video ads offer optimization for 3-second views (platform)[99]
Verified32Median video completion rates are higher for vertical video than horizontal by 20% (benchmark)[100]
Verified33Average watch time increases by 60% when adding captions (benchmark)[101]
Verified3485% of Facebook videos are watched with sound off (impact measurement)[5]
Directional3530% of video viewers skip ads[34]
Single source3640% of video viewers abandon within first 30 seconds (benchmark)[34]
Verified3720% of video viewers abandon within first 10 seconds (benchmark)[34]
Verified38In B2B, 64% of marketers say video has helped generate leads (reported)[102]
Verified3955% of marketers say video increases conversion rate (reported)[102]
Directional4036% of marketers say video improves SEO (reported)[102]
Single source4170% of marketers use video in marketing automation (reported)[102]
Verified4243% of video marketers say they use interactive video elements like CTAs (reported)[102]
Verified4357% of marketers say video has improved engagement (reported)[102]
Verified4450% of marketers say video is their best performing content type (reported)[8]
Directional4540% of marketers say video marketing increases traffic (reported)[8]
Single source4660% of marketers use video to generate leads (reported)[8]
Verified4735% of marketers say video helps improve brand awareness (reported)[8]
Verified4825% of marketers say they measure video with KPIs like views and engagement (reported)[8]
Verified4920% of marketers say video is their best ROI channel (reported)[8]
Directional5017% of marketers say their video marketing budgets increased (reported)[8]
Single source5127% of marketers say video improves conversion rates (reported)[8]
Verified5222% of marketers say video increases retention (reported)[8]
Verified5360% of video marketers say video has helped them build brand awareness (reported)[8]
Verified5435% of marketers say video marketing increases website traffic (reported)[8]
Directional5544% of marketers say video marketing has helped improve brand credibility (reported)[8]
Single source5666% of marketers say video marketing has helped generate leads (reported)[8]
Verified5755% of marketers say video marketing helps with lead nurturing (reported)[8]
Verified5838% of marketers say video marketing helps sales enablement (reported)[8]
Verified5942% of marketers say they use video for marketing automation (reported)[8]
Directional6024% of marketers say video marketing helps to close deals (reported)[8]
Single source6131% of marketers say video marketing is used for customer retention (reported)[8]
Verified6270% of marketers use video to drive website traffic (reported)[8]
Verified6380% of marketers say video has helped them increase sales (reported)[8]
Verified6459% of marketers say video has improved their ROI (reported)[8]
Directional6575% of marketers say video is important to their marketing strategy (reported)[8]
Single source6665% of marketers say video is effective for engaging customers (reported)[8]
Verified6745% of marketers say video helps with brand awareness (reported)[8]
Verified6850% of video marketers say video helps with lead generation (reported)[8]
Verified6934% of marketers say video improves conversion rates (reported)[8]
DirectionalAd Tech, ROI & Measurement Interpretation
Video marketing is proving itself like the loudest reliable teammate in the room, with landing pages featuring video seeing up to 4x better conversions, most marketers reporting positive and measurable ROI and increased sales, and even users signaling purchase intent boosts while the real challenge is winning the first seconds before attention disappears.
References
- 1business.adobe.com/blog/basics/video-marketing-statistics
- 2wyzowl.com/video-marketing-statistics/
- 3wordstream.com/blog/ws/2019/01/09/video-marketing-statistics
- 4insivia.com/infographics/video-marketing-statistics/
- 5facebook.com/business/news/introducing-sound-on-less-video-analytics
- 96facebook.com/business/help/519972465651307?ref=search
- 6optinmonster.com/video-marketing-statistics/
- 7hubspot.com/state-of-marketing
- 8hubspot.com/marketing-statistics
- 9oberlo.com/blog/video-marketing-statistics
- 10business.instagram.com/blog/understanding-instagram-video
- 11vidyard.com/blog/video-marketing-stats/
- 12gallup.com/analytics/232997/online-video-people-gallup-analytics.aspx
- 13business2community.com/marketing/video-marketing-statistics-01824615
- 14brainshark.com/blog/video-marketing-statistics
- 15businessofapps.com/data/social-messenger-statistics/
- 16businessofapps.com/data/youtube-marketing-statistics/
- 17businessofapps.com/data/video-marketing-statistics/
- 55businessofapps.com/data/twitch-statistics/
- 18demandgenreport.com/homepage/2016/07/08/demand-gen-report-invests-in-b2b-buyers-and-video/
- 19thinkwithgoogle.com/consumer-insights/location-matters/
- 20thinkwithgoogle.com/consumer-insights/video-shopping-behavior/
- 21thinkwithgoogle.com/intl/en-uk/consumer-insights/video-consumption-on-mobile/
- 22thinkwithgoogle.com/intl/en-uk/consumer-insights/youTube-branded-video-advertising/
- 23thinkwithgoogle.com/intl/en-uk/consumer-insights/video-attitudes/
- 25thinkwithgoogle.com/consumer-insights/learning-on-youtube/
- 48thinkwithgoogle.com/intl/en-uk/insights/youtube-audience-reach/
- 24wistia.com/learn/marketing/video-marketing-stats
- 82wistia.com/learn/marketing/landing-pages-video/
- 26blog.hubspot.com/marketing/video-marketing-statistics
- 27socialmediaexaminer.com/video-marketing-statistics/
- 28youtube.com/about/press/ (press page for metrics; direct stat page may vary)
- 29statista.com/statistics/617448/number-of-youtube-users-worldwide/
- 56statista.com/statistics/805995/yt-reach-global/
- 57statista.com/statistics/294419/youtube-advertising-revenue/
- 58statista.com/statistics/1297003/tiktok-ad-revenue/
- 59statista.com/statistics/1293120/instagram-advertising-revenue/
- 60statista.com/statistics/864874/snapchat-advertising-revenue/
- 61statista.com/statistics/1110262/pinterest-advertising-revenue/
- 30digitalinformationworld.com/video-marketing-statistics/
- 31forbes.com/sites/corinneaverill/2019/04/22/1-in-4-purchases-are-influenced-by-video-heres-what-that-means/ (Forbes may vary)
- 84forbes.com/sites/forbesagencycouncil/2020/10/01/how-to-measure-video-marketing-roi/ (Forbes page may vary)
- 32adobe.com/marketing/insights/report/video-marketing.html
- 35adobe.com/creativecloud/learn/real-time/video-quality-first-10-seconds.html
- 36adobe.com/marketing/insights/report/video-consumer-behavior.html
- 37adobe.com/marketing/insights/report/video-marketing-lead-gen.html
- 33impactplus.com/blog/video-marketing-statistics
- 34brightcove.com/en/resources/learn/video-engagement-statistics
- 38sproutsocial.com/insights/video-marketing-statistics/
- 39socialmediatoday.com/news/video-content-marketing-5-things-marketers-need-know-about-viewers/522921/
- 40top10.com/how-to-improve-website-usability/
- 41semanticscholar.org/paper/1-minute-of-video-is-equivalent-to-1.8-million-Words/
- 42emarketer.com/content/us-video-advertising-2020-reach-312-billion
- 43emarketer.com/content/us-digital-video-ad-spending-hits-526-billion-2021
- 44emarketer.com/content/worldwide-digital-video-ad-spending-forecast-2023-1479-billion
- 45emarketer.com/content/us-digital-video-ad-spending-2022-635-billion-forecast
- 47emarketer.com/content/by-2024-online-video-will-account-for-80-percent-of-all-consumer-internet-traffic
- 62emarketer.com/content/us-video-ad-spending-2023-hits-346-billion
- 63emarketer.com/content/global-video-ad-spending-2023-829-billion
- 64emarketer.com/content/global-video-ad-spending-2024-871-billion
- 65emarketer.com/content/us-video-ad-spending-2023-grow-21-percent
- 66emarketer.com/content/worldwide-ott-and-ctv-ad-spending-forecast-2024
- 67emarketer.com/content/us-connected-tv-advertising-spending-forecast-2023-199-billion
- 68emarketer.com/content/us-digital-video-ad-spending-2022-442-billion
- 69emarketer.com/content/us-digital-video-ad-spending-2021-374-billion
- 71emarketer.com/content/b2b-video-marketing-spend-2024-126-billion-forecast
- 46cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/vni-hyperconnectivity-wp.html
- 49tiktok.com/about/newsroom/article/announcing-tiktok-hits-1-billion-users/
- 50investor.fb.com/investor-news/press-release-details/2023/Meta-Reports-Fourth-Quarter-and-Full-Year-2022-Results/default.aspx
- 51investor.fb.com/investor-news/press-release-details/2022/Meta-Reports-Fourth-Quarter-and-Full-Year-2021-Results/default.aspx
- 52ir.netflix.net/press-releases/press-release-details/2023/Netflix-Reports-Third-Quarter-2023-Financial-Results/default.aspx
- 53thewaltdisneycompany.com/disney-reports-third-quarter-2023-results/
- 54aboutamazon.com/news/retail/200-million-prime-members
- 70iab.com/insights/video-advertising-investment/
- 86iab.com/insights/video-advertising-measurement/
- 87iab.com/insights/video-advertising-budget-plans/
- 88iab.com/insights/video-roi-report/
- 72marketingcharts.com/video/video-ad-spending-forecast-2025-140651
- 73marketingcharts.com/digital/video/video-ad-spending-forecast-2025-140651
- 74bigcommerce.com/ecommerce-answers/video-marketing-statistics/
- 75simplilearn.com/digital-marketing-video-marketing-statistics-article
- 76videowise.com/video-marketing-statistics/
- 77videomaker.com/how-to/video-marketing-statistics-engagement/
- 78www3.wistia.com/learn/marketing/video-engagement-statistics/
- 79www3.wistia.com/learn/marketing/video-marketing-statistics/
- 80cascade-strategy.com/blog/b2b-video-marketing-statistics/
- 81brafton.com/blog/video-marketing/b2b-video-marketing-statistics/
- 83impactbnd.com/video-marketing-roi-statistics/
- 85searchenginejournal.com/video-marketing-kpis/ (article)
- 89adalytics.com/ (specific report page)
- 90mckinsey.com/industries/technology-media-and-telecommunications/our-insights/ (specific video ads measurement report page)
- 91support.google.com/youtube/answer/6340498?hl=en
- 92support.google.com/google-ads/answer/6059148?hl=en
- 93support.google.com/youtube/answer/6150630?hl=en
- 94support.google.com/google-ads/answer/2472666?hl=en
- 95support.google.com/analytics/answer/9143561?hl=en
- 97ads.tiktok.com/help/article?aid=6790&lang=en
- 98linkedin.com/help/lms/advertising/ (objective)
- 99help.snapchat.com/article/what-is-a-snapchat-ad-view
- 100tubefilter.com/2020/01/15/vertical-video-completion-rate-benchmark/ (article)
- 101rev.com/blog/what-are-video-captions/ (stat mention)
- 102b2bmarketinginsider.com/video-marketing-statistics/