GITNUX MARKETDATA REPORT 2024

Video Marketing Statistics And Trends in 2024

Statistic 1

"45% of people watch more than an hour of Facebook or YouTube videos a week."

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Statistic 2

"95% of video marketers plan to increase or maintain their spending in 2021."

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Statistic 3

"81% of people have been convinced to buy a product or service by watching a brand’s video."

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Statistic 4

"Video ads have an average click-through rate of 1.84%, the highest of all digital ad formats."

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Statistic 5

"Video will make up 82% of internet traffic by 2022."

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Statistic 6

"66% of consumers prefer watching a short video to learn about a product or service."

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Statistic 7

"Social media posts with video have 48% more views."

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Statistic 8

"Adding video to your emails can increase click rates by 200-300%."

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Statistic 9

"Video marketers get 66% more qualified leads per year."

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Statistic 10

"84% of consumers say that they’ve been convinced to buy a product or service by watching a brand’s video."

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Statistic 11

"73% of marketers believe that their efforts through video marketing have shown positive results."

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Statistic 12

"80% of video marketers say video has directly helped increase sales."

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Statistic 13

"Marketers who use video grow revenue 49% faster than non-video users."

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Statistic 14

"86% of businesses use video as a marketing tool."

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Statistic 15

"59% of executives say they would rather watch a video than read text."

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Statistic 16

"64% of consumers make a purchase after watching branded social videos."

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Statistic 17

"93% of marketers who use video say that it's an important part of their strategy."

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Statistic 18

"Mobile video consumption rises by 100% every year."

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Statistic 19

"Emails with video boost open rates by 6%."

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Statistic 20

"83% of video marketers say video helps them with lead generation."

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