GITNUX MARKETDATA REPORT 2024

Video Marketing Statistics And Trends in 2024

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Video marketing is an increasingly popular tool for businesses to reach their target audiences. With the rise of digital media, video has become a powerful way to engage customers and build brand awareness.

In this statistic report, we will explore some of the most compelling statistics about how effective video can be as a marketing strategy. From increased organic search traffic to higher conversion rates, these stats demonstrate why more and more companies are turning towards video content in order to grow their business.

The Most Important Statistics
86% of businesses use video as a marketing tool.

This statistic is a powerful testament to the effectiveness of video as a marketing tool. It shows that the majority of businesses recognize the potential of video to reach and engage their target audience. This statistic is an important reminder that video should be an integral part of any marketing strategy.

Video marketers achieve a 54% increase in brand awareness.

This statistic is a powerful testament to the effectiveness of video marketing, demonstrating that it can be a highly successful tool for increasing brand awareness. It shows that investing in video marketing can be a great way to get your brand out there and make an impact on potential customers.

Video Marketing Statistics Overview

Mobile video consumption rises by 100% every year.

This statistic is a powerful indicator of the potential of video marketing. It shows that mobile video consumption is growing exponentially, which means that businesses have an ever-increasing opportunity to reach their target audience through video content. As mobile video consumption continues to rise, businesses should take advantage of this trend and invest in video marketing to maximize their reach and engagement.

72% of customers would rather watch a video than read about a product.

This statistic is a powerful reminder of the importance of video marketing in today’s digital landscape. It highlights the fact that customers are more likely to engage with video content than text-based content, making video an invaluable tool for businesses looking to reach their target audience. By including this statistic in a blog post about video marketing statistics, businesses can gain a better understanding of the potential impact of video marketing and how it can be used to effectively reach their customers.

Websites with video content are 53 times more likely to rank on the first page of Google search results.

This statistic is a powerful reminder of the importance of video content when it comes to ranking on the first page of Google search results. It highlights the potential of video marketing to boost visibility and reach a wider audience. It also serves as a reminder that investing in video content can be a great way to increase organic search engine traffic.

85% of Facebook users watch videos with the sound off.

This statistic is a crucial reminder that when creating video content for Facebook, marketers must ensure that their message is conveyed effectively even when the sound is off. Without sound, visuals become even more important, so marketers must ensure that their videos are engaging and informative even without audio.

54% of consumers want to see more video content from a brand or business they support.

This statistic is a powerful reminder of the importance of video content in today’s marketing landscape. It shows that the majority of consumers are looking for more video content from the brands and businesses they support, indicating that video is an essential tool for engaging customers and driving sales. This statistic is a valuable insight for any business looking to maximize their marketing efforts and reach their target audience.

YouTube mobile video consumption grows by 100% every year.

This statistic is a powerful indicator of the potential of video marketing on YouTube. It shows that mobile video consumption is growing exponentially, which means that businesses have an ever-increasing opportunity to reach their target audience through video content. This makes YouTube an invaluable platform for video marketing, and one that should not be overlooked.

93% of marketers say they’ve landed a new customer thanks to a social media video.

This statistic is a powerful testament to the effectiveness of video marketing in social media. It shows that videos can be a powerful tool for marketers to reach new customers and increase their customer base. This statistic is an important reminder that video marketing should be a key part of any marketer’s strategy.

73% of B2B marketers say video has a positive impact on their ROI.

This statistic is a powerful testament to the effectiveness of video marketing, demonstrating that the majority of B2B marketers have seen a positive return on their investment. It serves as a reminder that video marketing is a powerful tool for businesses to reach their target audience and drive ROI. This statistic is an important one to consider when discussing the potential of video marketing and its ability to generate results.

Video campaigns on LinkedIn have a view rate of 50%.

This statistic is a testament to the power of video campaigns on LinkedIn, demonstrating that half of all viewers are engaging with the content. This is a powerful indicator that video marketing on LinkedIn is an effective way to reach and engage with an audience. It is an invaluable statistic for anyone looking to leverage video marketing on LinkedIn to reach their target audience.

Video can increase organic search traffic on a website by 157%.

This statistic is a powerful testament to the power of video marketing, demonstrating that it can be a highly effective tool for driving organic search traffic to a website. It is an invaluable piece of information for anyone looking to maximize their website’s visibility and reach, and is an essential part of any blog post about Video Marketing Statistics.

People retain 95% of a message when they watch it on video, compared to 10% when reading it in text.

This statistic is a powerful reminder of the impact video can have on viewers. It demonstrates that video is an effective way to communicate a message, as viewers are more likely to remember it when they watch it on video than when they read it in text. This makes video an invaluable tool for marketers, as it can help them to ensure their message is remembered and understood.

68% of people say that they’d most prefer to learn about a new product or service by watching a short video.

This statistic is a powerful reminder of the effectiveness of video marketing. It shows that the majority of people prefer to learn about a new product or service through video, making it an invaluable tool for businesses looking to reach their target audience. By leveraging the power of video, businesses can ensure that their message is seen and heard by the people who matter most.

Including a video on a landing page can increase conversion rates by 80%.

This statistic is a powerful testament to the effectiveness of video marketing. It shows that adding a video to a landing page can be an incredibly effective way to increase conversion rates. This is an invaluable insight for any business looking to maximize their marketing efforts and make the most of their video content.

78% of people are watching online videos every week, and 55% watch online videos every day.

This statistic is a powerful indicator of the potential reach of video marketing. It shows that the majority of people are engaging with online videos on a regular basis, making it an ideal platform for businesses to reach their target audience. Furthermore, the fact that a significant portion of people are watching online videos every day suggests that video marketing can be an effective way to reach potential customers quickly and efficiently.

Companies that incorporate video into their content marketing strategy receive 66% more qualified leads per year.

This statistic is a powerful testament to the effectiveness of video in content marketing. It shows that companies that leverage video as part of their content marketing strategy are reaping the rewards in terms of increased qualified leads. This is an invaluable insight for any business looking to maximize their content marketing efforts.

Emails containing a video have a 5.6% higher open rate and a 96% higher click-through rate.

This statistic is a powerful testament to the effectiveness of video in email marketing. It shows that including a video in an email can significantly increase the open rate and click-through rate, making it an invaluable tool for marketers looking to engage their audience.

95% of video viewers retain a message when watched through video, while only 10% when read in text.

This statistic is a powerful testament to the effectiveness of video marketing. It demonstrates that video is a far more effective medium for conveying a message than text, as it is much more likely to be retained by viewers. This makes video an invaluable tool for marketers, as it ensures that their message is more likely to be remembered and understood.

Conclusion

It is clear from the statistics presented that video marketing has become an essential tool for businesses to reach their target audience. Video content can help increase brand awareness, organic search traffic and conversion rates, as well as engage customers in a more meaningful way than text-based content alone. Furthermore, videos are highly effective at helping marketers acquire new customers and retain existing ones through increased engagement with their products or services. With these benefits in mind, it’s no wonder why so many companies have adopted video into their marketing strategies – making it one of the most powerful tools available today.

References

0. – https://www.unbounce.com

1. – https://www.blog.hubspot.com

2. – https://www.business.linkedin.com

3. – https://www.wyzowl.com

4. – https://www.tubularinsights.com

5. – https://www.convinceandconvert.com

6. – https://www.brightcove.com

7. – https://www.digiday.com

8. – https://www.forbes.com

9. – https://www.hubspot.com

10. – https://www.insivia.com

11. – https://www.smartinsights.com

12. – https://www.webfx.com

13. – https://www.oberlo.com

14. – https://www.animoto.com

15. – https://www.optinmonster.com

16. – https://www.thinkwithgoogle.com

ZipDo, cited June 2023: Video Marketing Statistics

FAQs

What percentage of consumers prefer watching video content over reading text when learning about a product or service?

According to a study by HubSpot, 72% of consumers prefer to watch a video to learn about a product or service rather than reading text.

How effective is video marketing in increasing brand awareness?

80% of marketers believe that video marketing has successfully increased brand awareness for their company (Wyzowl, 2021).

What is the average conversion rate for video marketing compared to other content types?

Video marketing has a significantly higher conversion rate compared to other content types, with an average conversion rate of 4.8%, while the average conversion rate for other content types is 2.9% (Aberdeen Group).

What is the rate of increase in demand for video content by consumers?

According to a report by Cisco, global video traffic is predicted to increase at a compound annual growth rate (CAGR) of 26% between 2018 and 2023.

How does including video on a landing page affect conversion rates?

Including a video on a landing page can increase conversion rates by up to 80% (Unbounce).

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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