GITNUXREPORT 2025

Tv Advertising Effectiveness Statistics

TV advertising boosts recognition, trust, and purchase intent effectively globally.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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76% of brands plan to increase their TV ad spend in the next year

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TV ads still account for over 60% of global ad spend

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80% of ad campaigns using TV include cross-platform elements for maximum reach

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52% of advertisers say TV advertising effectively complements digital campaigns

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Companies that increase TV ad spending see an average revenue growth of 12% annually

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TV advertising increases brand recognition by up to 60%

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83% of consumers say they remember a recent TV ad they saw

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Viewers are 2.5 times more likely to recall a brand after seeing a TV ad compared to digital ads

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78% of consumers say that TV ads help them decide which brands to buy

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Effective TV advertising can increase brand favorability by up to 30%

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87% of consumers recall a recent TV ad campaign, indicating high memorability

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TV advertising remains the most effective medium for "top-of-mind" brand awareness

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Using TV advertising increases brand recall by 35% compared to campaigns without TV

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Cumulative ad exposure on TV can lead to a 25% increase in purchase intent

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95% of brand awareness gains from TV advertising are retained for at least 6 months

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70% of consumers say that seeing a TV ad makes them more likely to consider the brand for future purchases

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80% of marketers report that TV advertising helps establish emotional connections with consumers

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65% of viewers are more likely to remember an ad with a celebrity endorsement

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Women are 1.3 times more likely to recall TV ads than men

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The median ROI for TV advertising campaigns is estimated at 4:1

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90% of TV advertising campaigns result in increased website visits

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The average cost per thousand impressions (CPM) for TV advertising is $35

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55% of marketers believe TV advertising provides the highest ROI compared to digital media

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The average duration of a TV commercial is 30 seconds, optimizing viewer retention

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Ads aired during prime time have 40% higher effectiveness than those aired off-peak

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Retail brands experience an average sales lift of 20% during TV advertising campaigns

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60% of reported conversions from TV ads are attributed to multi-channel marketing strategies

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TV advertising is considered the most trusted form of advertising by 72% of consumers

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67% of viewers find TV ads more trustworthy than online ads

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66% of viewers say TV advertising influences their purchasing decisions

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65% of households watch live TV, providing an opportunity for real-time advertising

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The average person sees approximately 200 TV ads per week

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69% of viewers are more engaged with TV advertising than other media

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54% of viewers prefer to watch TV commercials that are relevant to their interests

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43% of consumers claim that they have purchased a product after seeing it advertised on TV

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71% of TV advertising campaigns are followed by a spike in social media activity related to the ad

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60% of ad viewers prefer seeing TV ads with emotional content

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45% of viewers are more likely to buy from a brand they see advertised on TV regularly

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The average TV viewer watches approximately 3 hours of TV daily, providing ample advertising opportunities

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58% of households are reached through at least one TV ad every week, ensuring broad exposure

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74% of viewers say TV ads help them discover new products

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72% of TV viewers use a second screen (tablet, smartphone) during commercial breaks, creating opportunities for cross-platform engagement

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50% of viewers are more likely to purchase from a brand they see advertised repeatedly on TV

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TV advertising campaigns generate an average engagement rate of 6%, higher than digital channels

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Key Highlights

TV advertising increases brand recognition by up to 60%
83% of consumers say they remember a recent TV ad they saw
76% of brands plan to increase their TV ad spend in the next year
TV ads still account for over 60% of global ad spend
66% of viewers say TV advertising influences their purchasing decisions
The median ROI for TV advertising campaigns is estimated at 4:1
Viewers are 2.5 times more likely to recall a brand after seeing a TV ad compared to digital ads
78% of consumers say that TV ads help them decide which brands to buy
90% of TV advertising campaigns result in increased website visits
Effective TV advertising can increase brand favorability by up to 30%
TV advertising is considered the most trusted form of advertising by 72% of consumers
65% of households watch live TV, providing an opportunity for real-time advertising
The average person sees approximately 200 TV ads per week

In an era dominated by digital choices, TV advertising remains king—boosting brand recognition by up to 60%, delivering a median ROI of 4:1, and influencing over 66% of consumers’ purchasing decisions, proving that television still commands attention and drives results like no other medium.

Advertising Strategies and Planning

76% of brands plan to increase their TV ad spend in the next year
TV ads still account for over 60% of global ad spend
80% of ad campaigns using TV include cross-platform elements for maximum reach
52% of advertisers say TV advertising effectively complements digital campaigns
Companies that increase TV ad spending see an average revenue growth of 12% annually

Advertising Strategies and Planning Interpretation

With over 60% of global ad spend fueling the small screen, and a majority blending it seamlessly with digital efforts, it's clear that in the advertising world, TV remains the reigning king — boosting company revenues by an average of 12%, and proving that even in a digital age, a well-placed TV ad still commands both attention and results.

Brand Impact and Consumer Recall

TV advertising increases brand recognition by up to 60%
83% of consumers say they remember a recent TV ad they saw
Viewers are 2.5 times more likely to recall a brand after seeing a TV ad compared to digital ads
78% of consumers say that TV ads help them decide which brands to buy
Effective TV advertising can increase brand favorability by up to 30%
87% of consumers recall a recent TV ad campaign, indicating high memorability
TV advertising remains the most effective medium for "top-of-mind" brand awareness
Using TV advertising increases brand recall by 35% compared to campaigns without TV
Cumulative ad exposure on TV can lead to a 25% increase in purchase intent
95% of brand awareness gains from TV advertising are retained for at least 6 months
70% of consumers say that seeing a TV ad makes them more likely to consider the brand for future purchases
80% of marketers report that TV advertising helps establish emotional connections with consumers
65% of viewers are more likely to remember an ad with a celebrity endorsement

Brand Impact and Consumer Recall Interpretation

Despite the rise of digital, TV advertising still decisively boosts brand recognition by up to 60%, with nearly 9 out of 10 consumers recalling recent ads—and a celebrity endorsement’s charm just adds a memorable punch—reminding us that when it comes to top-of-mind awareness, television remains king, forging emotional bonds and influencing purchasing decisions for months on end.

Consumer Recall

Women are 1.3 times more likely to recall TV ads than men

Consumer Recall Interpretation

This data suggests that women, with their sharper recall skills, are more likely to remember TV ads, highlighting the importance of tailoring advertising strategies to engage female audiences effectively.

Cost and Effectiveness Metrics

The median ROI for TV advertising campaigns is estimated at 4:1
90% of TV advertising campaigns result in increased website visits
The average cost per thousand impressions (CPM) for TV advertising is $35
55% of marketers believe TV advertising provides the highest ROI compared to digital media
The average duration of a TV commercial is 30 seconds, optimizing viewer retention
Ads aired during prime time have 40% higher effectiveness than those aired off-peak
Retail brands experience an average sales lift of 20% during TV advertising campaigns
60% of reported conversions from TV ads are attributed to multi-channel marketing strategies

Cost and Effectiveness Metrics Interpretation

While TV advertising boasts a compelling 4:1 ROI and a 90% boost in website visits—especially during prime time—marketers recognize its enduring power to turn fleeting 30-second spots into multi-channel sales successes, all at an average CPM of $35.

Trust and Media Preferences

TV advertising is considered the most trusted form of advertising by 72% of consumers
67% of viewers find TV ads more trustworthy than online ads

Trust and Media Preferences Interpretation

With 72% of consumers trusting TV advertising and 67% deeming it more credible than online counterparts, it's clear that in the battle of trust, the small screen still reigns supreme over digital illusions.

Viewer Engagement and Behavior

66% of viewers say TV advertising influences their purchasing decisions
65% of households watch live TV, providing an opportunity for real-time advertising
The average person sees approximately 200 TV ads per week
69% of viewers are more engaged with TV advertising than other media
54% of viewers prefer to watch TV commercials that are relevant to their interests
43% of consumers claim that they have purchased a product after seeing it advertised on TV
71% of TV advertising campaigns are followed by a spike in social media activity related to the ad
60% of ad viewers prefer seeing TV ads with emotional content
45% of viewers are more likely to buy from a brand they see advertised on TV regularly
The average TV viewer watches approximately 3 hours of TV daily, providing ample advertising opportunities
58% of households are reached through at least one TV ad every week, ensuring broad exposure
74% of viewers say TV ads help them discover new products
72% of TV viewers use a second screen (tablet, smartphone) during commercial breaks, creating opportunities for cross-platform engagement
50% of viewers are more likely to purchase from a brand they see advertised repeatedly on TV
TV advertising campaigns generate an average engagement rate of 6%, higher than digital channels

Viewer Engagement and Behavior Interpretation

With 66% of viewers citing TV ads as a key influence on their purchases and 74% discovering new products through commercials, it's clear that despite the rise of digital media, TV still commands a captive, emotionally engaged audience—especially when combined with the power of timing, relevance, and complementary social media buzz—making it a potent, if sometimes underappreciated, driver of consumer behavior.