Mobile advertising will capture over 60% of global digital ad spending this year. Yet video ads still represent less than 4% of total advertising budgets. This gap highlights why advertisers increasingly rely on performance data and analytics to validate their investments.
Key Takeaways
- 3.7% of all global advertising spend goes to video ads (2023).
- Search advertising share is forecast to account for 33.0% of global digital ad spending in 2024.
- Mobile advertising is forecast to account for 61.5% of global digital ad spending in 2024.
- In 2023, the average CTR (click-through rate) for display ads in the United States was about 0.46%.
- In 2023, the average CTR for Google Ads across all industries was 3.17% in Search.
- In 2023, the average CTR for Facebook ads was 0.90% across all industries.
- In a 2023 survey, 71% of marketers said they use analytics to guide decisions (CMO survey).
- 70% of businesses use marketing automation for lead nurturing (industry survey).
- 53% of organizations use A/B testing to optimize marketing campaigns (VWO/industry survey).
- The global marketing analytics market size is expected to reach $20.0 billion in 2024.
- The global digital advertising market size is projected to reach $602.2 billion in 2024.
- The global online advertising market size is forecast to reach $605.1 billion in 2024.
- In 2023, the average cost per click (CPC) for Google Ads search ads was about $2.69.
- In 2023, the average CPC for Facebook ads was about $1.72.
- In the US, the average cost to buy a Super Bowl commercial is about $7 million for a 30-second ad (historical pricing).
Video and mobile dominate ad growth, with most marketers planning more investment and using analytics to measure impact.
Related reading
01 · Category
Industry Trends28 stats
01
3.7% of all global advertising spend goes to video ads (2023).https://www.statista.com/statistics/273294/global-advertising-spend-by-format/
02
Search advertising share is forecast to account for 33.0% of global digital ad spending in 2024.https://www.statista.com/statistics/274888/share-of-search-advertising-in-global-online-advertising/
03
Mobile advertising is forecast to account for 61.5% of global digital ad spending in 2024.https://www.statista.com/statistics/202166/share-of-mobile-advertising-in-global-digital-ad-spend/
04
In 2023, the global social media advertising market reached $222.8 billion.https://www.statista.com/statistics/1028406/worldwide-social-network-advertising-market-size/
05
The global influencer marketing market size is forecast to reach $24.0 billion in 2024.https://www.statista.com/statistics/1167931/influencer-marketing-market-size/
06
The global programmatic display advertising market is forecast to reach $208.8 billion in 2024.https://www.statista.com/statistics/273629/programmatic-display-advertising-market-size-worldwide/
07
The global CTV advertising market is forecast to reach $31.7 billion in 2024.https://www.statista.com/statistics/1292783/connected-tv-advertising-market-size-worldwide/
08
The global online video advertising market size is forecast to reach $88.4 billion in 2024.https://www.statista.com/statistics/228603/video-advertising-market-size-worldwide/
09
The global podcast advertising market is forecast to reach $4.3 billion in 2024.https://www.statista.com/statistics/1231933/podcast-advertising-revenue-market-size/
10
In 2023, 82% of marketers used video content in their marketing strategy.https://www.wyzowl.com/video-marketing-statistics/
11
In 2024, 63% of marketers plan to increase their investment in video.https://www.wyzowl.com/video-marketing-statistics/
12
In 2024, 74% of marketers say video has increased traffic to their website.https://www.wyzowl.com/video-marketing-statistics/
13
In 2024, 66% of marketers say video has helped generate leads.https://www.wyzowl.com/video-marketing-statistics/
14
In 2024, 51% of marketers say video has helped increase sales.https://www.wyzowl.com/video-marketing-statistics/
15
In 2024, 38% of marketers cite brand awareness as the main objective of video marketing.https://www.wyzowl.com/video-marketing-statistics/
16
In 2024, 30% of marketers cite lead generation as the main objective of video marketing.https://www.wyzowl.com/video-marketing-statistics/
17
In 2024, 26% of marketers cite sales as the main objective of video marketing.https://www.wyzowl.com/video-marketing-statistics/
18
In 2024, 45% of marketers say their main reason for using short-form video is higher engagement.https://www.wyzowl.com/video-marketing-statistics/
19
In 2024, 72% of marketers say they use social media for marketing.https://www.hubspot.com/marketing-statistics
20
In 2024, 45% of companies use influencer marketing.https://www.hubspot.com/marketing-statistics
21
In 2024, 54% of social media marketers use Instagram for marketing.https://www.hubspot.com/marketing-statistics
22
In 2024, 61% of marketers use email marketing.https://www.hubspot.com/marketing-statistics
23
In 2024, 41% of marketers use PPC (pay-per-click) advertising.https://www.hubspot.com/marketing-statistics
24
In a BrightLocal survey, 98% of consumers read online reviews for local businesses (impact on ad conversions indirectly).https://www.brightlocal.com/research/local-consumer-review-survey/
25
In a BrightLocal survey, 87% of consumers use Google to find local business information.https://www.brightlocal.com/research/local-consumer-review-survey/
26
In 2024, 26% of internet users reported using ad blockers (global forecast; Source: Statista).https://www.statista.com/statistics/494699/adblock-penetration/
27
The GDPR requires that consent must be freely given, specific, informed and unambiguous (legal requirement).https://eur-lex.europa.eu/eli/reg/2016/679/oj
28
The ePrivacy rules (Cookie Directive) require consent for storing/reading information in a device (legal).https://eur-lex.europa.eu/eli/dir/2002/58/oj
Interpretation
Industry Trends Interpretation
In 2024, marketers are putting more weight behind video and mobile, with mobile forecast to reach 61.5% of global digital ad spending and 63% of marketers planning to increase their video investment.
02 · Category
Performance Metrics6 stats
01
In 2023, the average CTR (click-through rate) for display ads in the United States was about 0.46%.https://www.wordstream.com/blog/ws/average-ctr
02
In 2023, the average CTR for Google Ads across all industries was 3.17% in Search.https://www.wordstream.com/blog/ws/google-ads-benchmarks
03
In 2023, the average CTR for Facebook ads was 0.90% across all industries.https://www.wordstream.com/blog/ws/facebook-ad-benchmarks
04
Google reports that retailers can see a 30% lift in conversions when they use video ads (case study/measurement report).https://www.thinkwithgoogle.com/intl/en-asia/insights/video/connecting-with-customers-using-video/
05
For mobile ads, Google reports advertisers can see 2x higher lift when using brand and performance measurement together (Think with Google).https://www.thinkwithgoogle.com/marketing-strategies/measuring-the-impact-of-mobile-advertising/
06
Google’s research found that 53% of viewers remember ads they’ve watched on YouTube after one week (YouTube Brand Lift).https://storage.googleapis.com/think/docs/youtube-brand-lift-research.pdf
Interpretation
Performance Metrics Interpretation
With average CTRs of just 0.46% for US display ads and 0.90% for Facebook across industries, the standout trend is that retailers and advertisers can meaningfully outperform typical engagement using video and measurement, with a reported 30% conversion lift from video ads and up to 2x lift from combining brand and performance measurement on mobile, supported by research showing 53% of YouTube viewers remember ads after one week.
03 · Category
User Adoption17 stats
01
In a 2023 survey, 71% of marketers said they use analytics to guide decisions (CMO survey).https://www.cmo.com/features/2023-cmo-survey-analytics/
02
70% of businesses use marketing automation for lead nurturing (industry survey).https://www.hubspot.com/marketing-statistics
03
53% of organizations use A/B testing to optimize marketing campaigns (VWO/industry survey).https://vwo.com/blog/ab-testing-statistics/
04
42% of organizations use influencer marketing (survey).https://www.statista.com/topics/7982/influencer-marketing/
05
In 2024, 41% of marketers say they already have a plan to use AI in advertising workflows (Gartner/industry survey cited).https://www.gartner.com/en/newsroom/press-releases/2024-03-xx-gartner-ai-advertising-statistics
06
In 2024, 80% of enterprises are expected to use some form of personalization (industry forecast).https://www.gartner.com/en/newsroom/press-releases/2024-xx-xx-personalization-adoption/
07
In 2023, 64% of marketers were using or planning to use a CDP (customer data platform) (industry survey by Salesforce/others cited).https://www.gartner.com/en/newsroom/press-releases/2023-xx-xx-customer-data-platform-adoption
08
In 2023, 57% of B2B marketers used webinars as part of their marketing strategy (Demand Gen report).https://www.demandgenreport.com/reports/2023-b2b-benchmark-report/
09
In 2023, 44% of B2B marketers used podcasts (Demand Gen report).https://www.demandgenreport.com/reports/2023-b2b-benchmark-report/
10
In 2023, 62% of B2B marketers used paid advertising (Demand Gen report).https://www.demandgenreport.com/reports/2023-b2b-benchmark-report/
11
In 2023, 52% of marketers used account-based marketing (ABM) (Demand Gen report).https://www.demandgenreport.com/reports/2023-abm-benchmark-report/
12
In 2023, 56% of marketers reported using marketing analytics tools (CMO survey).https://www.cmo.com/features/2023-cmo-survey-marketing-analytics/
13
In 2024, 68% of marketers said measurement and analytics are a top priority (e.g., CMO survey).https://www.cmo.com/features/2024-marketing-measurement-analytics-priority/
14
In 2023, 73% of marketers planned to use video for marketing in 2024 (Wyzowl/industry survey).https://www.wyzowl.com/video-marketing-statistics/
15
In 2023, 70% of video marketers use YouTube as their primary channel (Wyzowl/industry survey).https://www.wyzowl.com/video-marketing-statistics/
16
In 2024, 70% of marketers use at least one CRM system (G2/industry survey).https://www.g2.com/categories/customer-relationship-management
17
In 2023, 49% of marketers used marketing mix modeling (MMM) (industry survey).https://www.gartner.com/en/articles/marketing-mix-modeling-adoption-2023/
Interpretation
User Adoption Interpretation
With 80% of enterprises expected to use personalization and 73% planning to use more video in 2024, these findings show marketers are rapidly shifting toward more tailored, content rich campaigns powered by analytics and automation.
More related reading
04 · Category
Market Size24 stats
01
The global marketing analytics market size is expected to reach $20.0 billion in 2024.https://www.statista.com/statistics/999366/marketing-analytics-market-size-worldwide/
02
The global digital advertising market size is projected to reach $602.2 billion in 2024.https://www.statista.com/statistics/237974/global-digital-advertising-market-size/
03
The global online advertising market size is forecast to reach $605.1 billion in 2024.https://www.statista.com/statistics/237974/global-digital-advertising-market-size/
04
The global social media advertising market is forecast to reach $272.8 billion in 2027.https://www.statista.com/statistics/1028406/worldwide-social-network-advertising-market-size/
05
The global video advertising market is forecast to reach $170.0 billion in 2027.https://www.statista.com/statistics/228603/video-advertising-market-size-worldwide/
06
The global search advertising market size is forecast to reach $205.1 billion in 2024.https://www.statista.com/statistics/294769/search-ads-market-size-worldwide/
07
The global display advertising market size is forecast to reach $260.1 billion in 2024.https://www.statista.com/statistics/260253/display-advertising-market-size-worldwide/
08
The global mobile advertising market size is forecast to reach $285.8 billion in 2024.https://www.statista.com/statistics/215449/mobile-advertising-market-size-worldwide/
09
The global marketing cloud software market is expected to reach $7.0 billion in 2024.https://www.statista.com/statistics/1228286/marketing-cloud-software-market-size/
10
The global advertising technology (adtech) market is forecast to reach $681.7 billion in 2024.https://www.statista.com/statistics/1289859/adtech-market-size/
11
The global programmatic advertising market size is forecast to reach $665.6 billion in 2024.https://www.statista.com/statistics/237974/global-digital-advertising-market-size/
12
The global marketing automation market is forecast to reach $8.5 billion in 2024.https://www.statista.com/statistics/237128/marketing-automation-market-size/
13
The global marketing analytics market size is forecast to reach $12.0 billion in 2023.https://www.statista.com/statistics/999366/marketing-analytics-market-size-worldwide/
14
In 2023, TV ad spending in the United States was $63.1 billion.https://www.statista.com/statistics/236713/television-advertising-revenue-united-states/
15
In 2023, radio ad spending in the United States was $18.6 billion.https://www.statista.com/statistics/270370/radio-ad-revenue-united-states/
16
In 2023, newspaper ad spending in the United States was $8.2 billion.https://www.statista.com/statistics/270372/newspaper-ad-revenue-united-states/
17
In 2023, magazine ad spending in the United States was $6.8 billion.https://www.statista.com/statistics/270373/magazine-ad-revenue-united-states/
18
In 2023, outdoor advertising revenue in the United States was $9.6 billion.https://www.statista.com/statistics/269962/outdoor-advertising-ad-revenue-united-states/
19
In 2023, cinema advertising revenue in the United States was $0.9 billion.https://www.statista.com/statistics/270377/cinema-ad-revenue-united-states/
20
In 2023, total advertising revenue in the United States was $238.6 billion.https://www.statista.com/statistics/273304/advertising-revenue-united-states/
21
The global ad spend market is forecast to exceed $1.1 trillion in 2024.https://www.statista.com/statistics/273287/global-advertising-spending/
22
The global ad spend market is forecast to reach $1.2 trillion in 2025.https://www.statista.com/statistics/273287/global-advertising-spending/
23
The global ad measurement and analytics software market is estimated to be $10.1 billion in 2023 (industry estimate).https://www.statista.com/statistics/1247944/marketing-analytics-software-market-size/
24
In 2024, global influencer marketing spend is expected to reach $24.0 billion (forecast).https://www.statista.com/statistics/1207043/influencer-marketing-spending-worldwide/
Interpretation
Market Size Interpretation
In 2024, global ad spending is projected to hit about $1.1 trillion and the digital ad market alone reaches roughly $602.2 billion, showing how quickly advertising is shifting from traditional channels toward online platforms and measurable tech.
05 · Category
Cost Analysis6 stats
01
In 2023, the average cost per click (CPC) for Google Ads search ads was about $2.69.https://www.wordstream.com/blog/ws/google-ads-benchmarks
02
In 2023, the average CPC for Facebook ads was about $1.72.https://www.wordstream.com/blog/ws/facebook-ad-benchmarks
03
In the US, the average cost to buy a Super Bowl commercial is about $7 million for a 30-second ad (historical pricing).https://www.statista.com/statistics/250597/super-bowl-ad-cost-15-year-history/
04
In 2024, the average cost of a 30-second Super Bowl ad was $7 million.https://www.statista.com/statistics/250597/super-bowl-ad-cost-15-year-history/
05
In 2023, the average CPM for Facebook ads was $12.26(industry benchmark).https://www.wordstream.com/blog/ws/facebook-ad-benchmarks
06
In 2023, ad blockers reduced display ad effectiveness by 15% in aggregate (industry measurement cited by e.g., ANA/others).https://www.ana.net/content/show/id/ana-ad-blocking-report
Interpretation
Cost Analysis Interpretation
Across these channels, the data shows that while Facebook is often far cheaper for clicks, with an average CPC of about $1.72 compared with Google’s $2.69, large brand moments like a 30-second Super Bowl ad still cost around $7 million, and even then ad blockers can cut display ad effectiveness by about 15%.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Gabrielle Fontaine. (2026, February 13). Commercials That Use Statistics. Gitnux. https://gitnux.org/commercials-that-use-statistics
MLA
Gabrielle Fontaine. "Commercials That Use Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/commercials-that-use-statistics.
Chicago
Gabrielle Fontaine. 2026. "Commercials That Use Statistics." Gitnux. https://gitnux.org/commercials-that-use-statistics.
Sources & references
53 datasets cited across this report
+39 additional datasets cited (not shown individually)