Commercials That Use Statistics

GITNUXREPORT 2026

Commercials That Use Statistics

Mobile now represents 61.5% of global digital ad spending in 2024 and social media ads hit $272.8 billion in 2027 forecast, yet only 3.7% of all global ad spend goes to video ads in 2023. This page tracks the fastest shifting formats and outcomes, from 88.4 billion in online video ad size to 30% higher retailer conversions reported with video, plus the legal and measurement realities that shape what ads can actually achieve.

81 statistics53 sources5 sections9 min readUpdated today

Key Statistics

Statistic 1

3.7% of all global advertising spend goes to video ads (2023).

Statistic 2

Search advertising share is forecast to account for 33.0% of global digital ad spending in 2024.

Statistic 3

Mobile advertising is forecast to account for 61.5% of global digital ad spending in 2024.

Statistic 4

In 2023, the global social media advertising market reached $222.8 billion.

Statistic 5

The global influencer marketing market size is forecast to reach $24.0 billion in 2024.

Statistic 6

The global programmatic display advertising market is forecast to reach $208.8 billion in 2024.

Statistic 7

The global CTV advertising market is forecast to reach $31.7 billion in 2024.

Statistic 8

The global online video advertising market size is forecast to reach $88.4 billion in 2024.

Statistic 9

The global podcast advertising market is forecast to reach $4.3 billion in 2024.

Statistic 10

In 2023, 82% of marketers used video content in their marketing strategy.

Statistic 11

In 2024, 63% of marketers plan to increase their investment in video.

Statistic 12

In 2024, 74% of marketers say video has increased traffic to their website.

Statistic 13

In 2024, 66% of marketers say video has helped generate leads.

Statistic 14

In 2024, 51% of marketers say video has helped increase sales.

Statistic 15

In 2024, 38% of marketers cite brand awareness as the main objective of video marketing.

Statistic 16

In 2024, 30% of marketers cite lead generation as the main objective of video marketing.

Statistic 17

In 2024, 26% of marketers cite sales as the main objective of video marketing.

Statistic 18

In 2024, 45% of marketers say their main reason for using short-form video is higher engagement.

Statistic 19

In 2024, 72% of marketers say they use social media for marketing.

Statistic 20

In 2024, 45% of companies use influencer marketing.

Statistic 21

In 2024, 54% of social media marketers use Instagram for marketing.

Statistic 22

In 2024, 61% of marketers use email marketing.

Statistic 23

In 2024, 41% of marketers use PPC (pay-per-click) advertising.

Statistic 24

In a BrightLocal survey, 98% of consumers read online reviews for local businesses (impact on ad conversions indirectly).

Statistic 25

In a BrightLocal survey, 87% of consumers use Google to find local business information.

Statistic 26

In 2024, 26% of internet users reported using ad blockers (global forecast; Source: Statista).

Statistic 27

The GDPR requires that consent must be freely given, specific, informed and unambiguous (legal requirement).

Statistic 28

The ePrivacy rules (Cookie Directive) require consent for storing/reading information in a device (legal).

Statistic 29

In 2023, the average CTR (click-through rate) for display ads in the United States was about 0.46%.

Statistic 30

In 2023, the average CTR for Google Ads across all industries was 3.17% in Search.

Statistic 31

In 2023, the average CTR for Facebook ads was 0.90% across all industries.

Statistic 32

Google reports that retailers can see a 30% lift in conversions when they use video ads (case study/measurement report).

Statistic 33

For mobile ads, Google reports advertisers can see 2x higher lift when using brand and performance measurement together (Think with Google).

Statistic 34

Google’s research found that 53% of viewers remember ads they’ve watched on YouTube after one week (YouTube Brand Lift).

Statistic 35

In a 2023 survey, 71% of marketers said they use analytics to guide decisions (CMO survey).

Statistic 36

70% of businesses use marketing automation for lead nurturing (industry survey).

Statistic 37

53% of organizations use A/B testing to optimize marketing campaigns (VWO/industry survey).

Statistic 38

42% of organizations use influencer marketing (survey).

Statistic 39

In 2024, 41% of marketers say they already have a plan to use AI in advertising workflows (Gartner/industry survey cited).

Statistic 40

In 2024, 80% of enterprises are expected to use some form of personalization (industry forecast).

Statistic 41

In 2023, 64% of marketers were using or planning to use a CDP (customer data platform) (industry survey by Salesforce/others cited).

Statistic 42

In 2023, 57% of B2B marketers used webinars as part of their marketing strategy (Demand Gen report).

Statistic 43

In 2023, 44% of B2B marketers used podcasts (Demand Gen report).

Statistic 44

In 2023, 62% of B2B marketers used paid advertising (Demand Gen report).

Statistic 45

In 2023, 52% of marketers used account-based marketing (ABM) (Demand Gen report).

Statistic 46

In 2023, 56% of marketers reported using marketing analytics tools (CMO survey).

Statistic 47

In 2024, 68% of marketers said measurement and analytics are a top priority (e.g., CMO survey).

Statistic 48

In 2023, 73% of marketers planned to use video for marketing in 2024 (Wyzowl/industry survey).

Statistic 49

In 2023, 70% of video marketers use YouTube as their primary channel (Wyzowl/industry survey).

Statistic 50

In 2024, 70% of marketers use at least one CRM system (G2/industry survey).

Statistic 51

In 2023, 49% of marketers used marketing mix modeling (MMM) (industry survey).

Statistic 52

The global marketing analytics market size is expected to reach $20.0 billion in 2024.

Statistic 53

The global digital advertising market size is projected to reach $602.2 billion in 2024.

Statistic 54

The global online advertising market size is forecast to reach $605.1 billion in 2024.

Statistic 55

The global social media advertising market is forecast to reach $272.8 billion in 2027.

Statistic 56

The global video advertising market is forecast to reach $170.0 billion in 2027.

Statistic 57

The global search advertising market size is forecast to reach $205.1 billion in 2024.

Statistic 58

The global display advertising market size is forecast to reach $260.1 billion in 2024.

Statistic 59

The global mobile advertising market size is forecast to reach $285.8 billion in 2024.

Statistic 60

The global marketing cloud software market is expected to reach $7.0 billion in 2024.

Statistic 61

The global advertising technology (adtech) market is forecast to reach $681.7 billion in 2024.

Statistic 62

The global programmatic advertising market size is forecast to reach $665.6 billion in 2024.

Statistic 63

The global marketing automation market is forecast to reach $8.5 billion in 2024.

Statistic 64

The global marketing analytics market size is forecast to reach $12.0 billion in 2023.

Statistic 65

In 2023, TV ad spending in the United States was $63.1 billion.

Statistic 66

In 2023, radio ad spending in the United States was $18.6 billion.

Statistic 67

In 2023, newspaper ad spending in the United States was $8.2 billion.

Statistic 68

In 2023, magazine ad spending in the United States was $6.8 billion.

Statistic 69

In 2023, outdoor advertising revenue in the United States was $9.6 billion.

Statistic 70

In 2023, cinema advertising revenue in the United States was $0.9 billion.

Statistic 71

In 2023, total advertising revenue in the United States was $238.6 billion.

Statistic 72

The global ad spend market is forecast to exceed $1.1 trillion in 2024.

Statistic 73

The global ad spend market is forecast to reach $1.2 trillion in 2025.

Statistic 74

The global ad measurement and analytics software market is estimated to be $10.1 billion in 2023 (industry estimate).

Statistic 75

In 2024, global influencer marketing spend is expected to reach $24.0 billion (forecast).

Statistic 76

In 2023, the average cost per click (CPC) for Google Ads search ads was about $2.69.

Statistic 77

In 2023, the average CPC for Facebook ads was about $1.72.

Statistic 78

In the US, the average cost to buy a Super Bowl commercial is about $7 million for a 30-second ad (historical pricing).

Statistic 79

In 2024, the average cost of a 30-second Super Bowl ad was $7 million.

Statistic 80

In 2023, the average CPM for Facebook ads was $12.26 (industry benchmark).

Statistic 81

In 2023, ad blockers reduced display ad effectiveness by 15% in aggregate (industry measurement cited by e.g., ANA/others).

Sources
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Gabrielle Fontaine

Written by Gabrielle Fontaine·Edited by Felix Zimmermann·Fact-checked by Olivia Thornton

Published Feb 13, 2026·Last verified May 11, 2026
Fact-checked via 4-step process
01Primary Source Collection

Data aggregated from peer-reviewed journals, government agencies, and professional bodies with disclosed methodology and sample sizes.

02Editorial Curation

Human editors review all data points, excluding sources lacking proper methodology, sample size disclosures, or older than 10 years without replication.

03AI-Powered Verification

Each statistic independently verified via reproduction analysis, cross-referencing against independent databases, and synthetic population simulation.

04Human Cross-Check

Final human editorial review of all AI-verified statistics. Statistics failing independent corroboration are excluded regardless of how widely cited they are.

Read our full methodology →

Statistics that fail independent corroboration are excluded.

Video and mobile are swallowing more of the ad budget, with mobile forecast to take 61.5% of global digital ad spending in 2024 while video ads still account for just 3.7% of all global advertising spend in 2023. That mismatch is exactly where the power of Commercials That Use statistics comes in, linking audience behavior to measurable outcomes across search, social, CTV, and beyond. Even with average display CTR around 0.46% in 2023, marketers are doubling down on video, analytics, and measurement to prove what actually drives leads and sales.

Key Takeaways

  • 3.7% of all global advertising spend goes to video ads (2023).
  • Search advertising share is forecast to account for 33.0% of global digital ad spending in 2024.
  • Mobile advertising is forecast to account for 61.5% of global digital ad spending in 2024.
  • In 2023, the average CTR (click-through rate) for display ads in the United States was about 0.46%.
  • In 2023, the average CTR for Google Ads across all industries was 3.17% in Search.
  • In 2023, the average CTR for Facebook ads was 0.90% across all industries.
  • In a 2023 survey, 71% of marketers said they use analytics to guide decisions (CMO survey).
  • 70% of businesses use marketing automation for lead nurturing (industry survey).
  • 53% of organizations use A/B testing to optimize marketing campaigns (VWO/industry survey).
  • The global marketing analytics market size is expected to reach $20.0 billion in 2024.
  • The global digital advertising market size is projected to reach $602.2 billion in 2024.
  • The global online advertising market size is forecast to reach $605.1 billion in 2024.
  • In 2023, the average cost per click (CPC) for Google Ads search ads was about $2.69.
  • In 2023, the average CPC for Facebook ads was about $1.72.
  • In the US, the average cost to buy a Super Bowl commercial is about $7 million for a 30-second ad (historical pricing).

Video and mobile dominate ad growth, with most marketers planning more investment and using analytics to measure impact.

Performance Metrics

1In 2023, the average CTR (click-through rate) for display ads in the United States was about 0.46%.[16]
Verified
2In 2023, the average CTR for Google Ads across all industries was 3.17% in Search.[17]
Verified
3In 2023, the average CTR for Facebook ads was 0.90% across all industries.[18]
Single source
4Google reports that retailers can see a 30% lift in conversions when they use video ads (case study/measurement report).[19]
Directional
5For mobile ads, Google reports advertisers can see 2x higher lift when using brand and performance measurement together (Think with Google).[20]
Verified
6Google’s research found that 53% of viewers remember ads they’ve watched on YouTube after one week (YouTube Brand Lift).[21]
Directional

Performance Metrics Interpretation

With average CTRs of just 0.46% for US display ads and 0.90% for Facebook across industries, the standout trend is that retailers and advertisers can meaningfully outperform typical engagement using video and measurement, with a reported 30% conversion lift from video ads and up to 2x lift from combining brand and performance measurement on mobile, supported by research showing 53% of YouTube viewers remember ads after one week.

User Adoption

1In a 2023 survey, 71% of marketers said they use analytics to guide decisions (CMO survey).[22]
Verified
270% of businesses use marketing automation for lead nurturing (industry survey).[11]
Verified
353% of organizations use A/B testing to optimize marketing campaigns (VWO/industry survey).[23]
Single source
442% of organizations use influencer marketing (survey).[24]
Verified
5In 2024, 41% of marketers say they already have a plan to use AI in advertising workflows (Gartner/industry survey cited).[25]
Verified
6In 2024, 80% of enterprises are expected to use some form of personalization (industry forecast).[26]
Verified
7In 2023, 64% of marketers were using or planning to use a CDP (customer data platform) (industry survey by Salesforce/others cited).[27]
Verified
8In 2023, 57% of B2B marketers used webinars as part of their marketing strategy (Demand Gen report).[28]
Verified
9In 2023, 44% of B2B marketers used podcasts (Demand Gen report).[28]
Verified
10In 2023, 62% of B2B marketers used paid advertising (Demand Gen report).[28]
Verified
11In 2023, 52% of marketers used account-based marketing (ABM) (Demand Gen report).[29]
Verified
12In 2023, 56% of marketers reported using marketing analytics tools (CMO survey).[30]
Directional
13In 2024, 68% of marketers said measurement and analytics are a top priority (e.g., CMO survey).[31]
Verified
14In 2023, 73% of marketers planned to use video for marketing in 2024 (Wyzowl/industry survey).[10]
Verified
15In 2023, 70% of video marketers use YouTube as their primary channel (Wyzowl/industry survey).[10]
Verified
16In 2024, 70% of marketers use at least one CRM system (G2/industry survey).[32]
Directional
17In 2023, 49% of marketers used marketing mix modeling (MMM) (industry survey).[33]
Directional

User Adoption Interpretation

With 80% of enterprises expected to use personalization and 73% planning to use more video in 2024, these findings show marketers are rapidly shifting toward more tailored, content rich campaigns powered by analytics and automation.

Market Size

1The global marketing analytics market size is expected to reach $20.0 billion in 2024.[34]
Directional
2The global digital advertising market size is projected to reach $602.2 billion in 2024.[35]
Verified
3The global online advertising market size is forecast to reach $605.1 billion in 2024.[35]
Directional
4The global social media advertising market is forecast to reach $272.8 billion in 2027.[4]
Verified
5The global video advertising market is forecast to reach $170.0 billion in 2027.[8]
Single source
6The global search advertising market size is forecast to reach $205.1 billion in 2024.[36]
Verified
7The global display advertising market size is forecast to reach $260.1 billion in 2024.[37]
Verified
8The global mobile advertising market size is forecast to reach $285.8 billion in 2024.[38]
Verified
9The global marketing cloud software market is expected to reach $7.0 billion in 2024.[39]
Single source
10The global advertising technology (adtech) market is forecast to reach $681.7 billion in 2024.[40]
Directional
11The global programmatic advertising market size is forecast to reach $665.6 billion in 2024.[35]
Single source
12The global marketing automation market is forecast to reach $8.5 billion in 2024.[41]
Verified
13The global marketing analytics market size is forecast to reach $12.0 billion in 2023.[34]
Verified
14In 2023, TV ad spending in the United States was $63.1 billion.[42]
Verified
15In 2023, radio ad spending in the United States was $18.6 billion.[43]
Verified
16In 2023, newspaper ad spending in the United States was $8.2 billion.[44]
Verified
17In 2023, magazine ad spending in the United States was $6.8 billion.[45]
Single source
18In 2023, outdoor advertising revenue in the United States was $9.6 billion.[46]
Directional
19In 2023, cinema advertising revenue in the United States was $0.9 billion.[47]
Verified
20In 2023, total advertising revenue in the United States was $238.6 billion.[48]
Verified
21The global ad spend market is forecast to exceed $1.1 trillion in 2024.[49]
Verified
22The global ad spend market is forecast to reach $1.2 trillion in 2025.[49]
Single source
23The global ad measurement and analytics software market is estimated to be $10.1 billion in 2023 (industry estimate).[50]
Verified
24In 2024, global influencer marketing spend is expected to reach $24.0 billion (forecast).[51]
Verified

Market Size Interpretation

In 2024, global ad spending is projected to hit about $1.1 trillion and the digital ad market alone reaches roughly $602.2 billion, showing how quickly advertising is shifting from traditional channels toward online platforms and measurable tech.

Cost Analysis

1In 2023, the average cost per click (CPC) for Google Ads search ads was about $2.69.[17]
Verified
2In 2023, the average CPC for Facebook ads was about $1.72.[18]
Directional
3In the US, the average cost to buy a Super Bowl commercial is about $7 million for a 30-second ad (historical pricing).[52]
Verified
4In 2024, the average cost of a 30-second Super Bowl ad was $7 million.[52]
Verified
5In 2023, the average CPM for Facebook ads was $12.26 (industry benchmark).[18]
Verified
6In 2023, ad blockers reduced display ad effectiveness by 15% in aggregate (industry measurement cited by e.g., ANA/others).[53]
Verified

Cost Analysis Interpretation

Across these channels, the data shows that while Facebook is often far cheaper for clicks, with an average CPC of about $1.72 compared with Google’s $2.69, large brand moments like a 30-second Super Bowl ad still cost around $7 million, and even then ad blockers can cut display ad effectiveness by about 15%.

How We Rate Confidence

Models

Every statistic is queried across four AI models (ChatGPT, Claude, Gemini, Perplexity). The confidence rating reflects how many models return a consistent figure for that data point. Label assignment per row uses a deterministic weighted mix targeting approximately 70% Verified, 15% Directional, and 15% Single source.

Single source
ChatGPTClaudeGeminiPerplexity

Only one AI model returns this statistic from its training data. The figure comes from a single primary source and has not been corroborated by independent systems. Use with caution; cross-reference before citing.

AI consensus: 1 of 4 models agree

Directional
ChatGPTClaudeGeminiPerplexity

Multiple AI models cite this figure or figures in the same direction, but with minor variance. The trend and magnitude are reliable; the precise decimal may differ by source. Suitable for directional analysis.

AI consensus: 2–3 of 4 models broadly agree

Verified
ChatGPTClaudeGeminiPerplexity

All AI models independently return the same statistic, unprompted. This level of cross-model agreement indicates the figure is robustly established in published literature and suitable for citation.

AI consensus: 4 of 4 models fully agree

Models

Cite This Report

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APA
Gabrielle Fontaine. (2026, February 13). Commercials That Use Statistics. Gitnux. https://gitnux.org/commercials-that-use-statistics
MLA
Gabrielle Fontaine. "Commercials That Use Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/commercials-that-use-statistics.
Chicago
Gabrielle Fontaine. 2026. "Commercials That Use Statistics." Gitnux. https://gitnux.org/commercials-that-use-statistics.

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