GITNUXREPORT 2025

Media Industry Statistics

Media industry worth $2.2 trillion, driven by digital, social, and mobile content.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

Video content on social media generates 1200% more shares than text and images combined

Statistic 2

65% of consumers prefer to watch short-form videos under 2 minutes for brand engagement

Statistic 3

52% of shoppers say they discover new brands through social media

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83% of consumers trust recommendations from social media influencers more than traditional ads

Statistic 5

Over 70% of internet users watch videos to learn about products or services

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40% of U.S. adults report that they have subscribed to a streaming service in the last year

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75% of consumers prefer brands that produce authentic and original content on social media

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65% of media consumers find personalized content more engaging

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59% of consumers keep their eyes on their mobile devices while watching TV

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85% of all media consumers prefer original content from brands and publishers

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Over 65% of media consumers access news on their smartphones daily

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72% of consumers say they prefer watching live sports on streaming platforms rather than traditional TV

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78% of consumers report that they prefer to access media content via mobile devices

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Digital advertising accounts for over 70% of total media advertising spend worldwide in 2023

Statistic 15

The average CPM (cost per thousand impressions) for digital ads in 2023 is approximately $4.20 globally

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89% of marketers say social media marketing increased their exposure

Statistic 17

The advertising revenue from connected TV (CTV) in the US alone is expected to surpass $30 billion in 2024

Statistic 18

The number of active social media advertisers increased by 25% in 2023

Statistic 19

The top three social media platforms by advertising expenditure in 2023 are Facebook, Instagram, and YouTube

Statistic 20

The majority of mobile ads are served in the form of banners, which account for over 60% of mobile ad impressions in 2023

Statistic 21

Over 80% of digital media companies use programmatic ad buying to optimize ad placements

Statistic 22

The average digital ad click-through rate (CTR) in 2023 is estimated at 0.72%

Statistic 23

90% of media companies anticipate increased revenue growth through digital channels in 2024

Statistic 24

The average cost of producing a professional video for marketing purposes can range from $1,000 to $50,000, depending on the complexity

Statistic 25

Sponsored content and influencer marketing now account for over 50% of social media ad budgets globally

Statistic 26

Over 90% of digital media revenue in emerging markets comes from mobile advertising

Statistic 27

65% of advertisers plan to increase investment in virtual and augmented reality advertising in 2024

Statistic 28

The global media industry is valued at approximately $2.2 trillion as of 2023

Statistic 29

Mobile devices account for nearly 80% of all internet traffic worldwide

Statistic 30

The number of podcasts worldwide surpassed 2 million in 2023

Statistic 31

The global digital media ad expenditure is expected to reach $427 billion in 2024

Statistic 32

Immersive AR/VR media market is projected to reach $77 billion by 2028

Statistic 33

The global podcast advertising revenue is projected to reach $2.7 billion in 2024

Statistic 34

The gaming and e-sports segment of media generates over $200 billion annually globally

Statistic 35

The worldwide digital media market is expected to grow at a compound annual growth rate (CAGR) of 11.3% through 2028

Statistic 36

The global digital newspaper industry generates over $40 billion annually

Statistic 37

The influencer marketing industry is projected to be worth $21.1 billion globally by 2023

Statistic 38

The global animation industry is valued at over $270 billion as of 2023

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The revenue from online video advertising is expected to surpass $460 billion globally by 2025

Statistic 40

The career opportunities in digital media platforms increased by 18% in 2023

Statistic 41

The global media industry employment has grown by approximately 12% over the past five years

Statistic 42

The global eSports revenue reached $1.1 billion in 2023, with a projected CAGR of 12% through 2027

Statistic 43

The total advertising expenditure in digital out-of-home media in 2023 surpassed $4 billion globally

Statistic 44

The number of online video creators earning over $100,000 annually increased by 30% in 2023

Statistic 45

The global virtual events industry revenue surpassed $23 billion in 2023, with projections to reach $35 billion by 2026

Statistic 46

The global mobile gaming revenue exceeded $100 billion in 2023, representing roughly 45% of the total gaming market

Statistic 47

The number of digital pay-TV subscriptions worldwide increased by 8% in 2023, reaching over 1.4 billion

Statistic 48

The average daily time spent with media per person is 7 hours and 50 minutes globally

Statistic 49

Over 4.7 billion people globally use social media, representing about 59% of the world’s population in 2023

Statistic 50

YouTube has over 2 billion logged-in monthly users as of 2023

Statistic 51

Streaming services like Netflix and Disney+ now have a combined global subscriber base exceeding 400 million

Statistic 52

Over 60% of all internet traffic is video-based

Statistic 53

Facebook remains the leading social media platform with over 2.9 billion monthly active users in 2023

Statistic 54

TikTok’s global user base has exceeded 1 billion active users as of 2023

Statistic 55

The average American spends about 3 hours and 30 minutes on digital media daily

Statistic 56

Traditional TV viewership in the U.S. has declined by over 15% since 2020

Statistic 57

87% of internet users watch online video content regularly

Statistic 58

The average length of a viral social media video is approximately 3 minutes

Statistic 59

TikTok users spend an average of 3.5 hours daily on the app

Statistic 60

Mobile video consumption increased by 45% in 2023

Statistic 61

The average revenue per user (ARPU) for digital media in North America is approximately $45/month

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Live video streaming on social media has grown by over 85% in 2023 compared to the previous year

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News consumption via social media accounts for 62% of online news readership in 2023

Statistic 64

The total number of digital books read worldwide exceeds 2.5 billion annually

Statistic 65

The number of digitally native news outlets has grown by over 150% since 2018

Statistic 66

The percentage of internet users who watch live content has increased by 40% since 2020

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The average revenue from digital subscriptions is about $10 per user per month globally

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The number of active users on Twitter hit an all-time high of 400 million in 2023

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The average time spent listening to digital radio or streaming music is approximately 2 hours and 30 minutes daily

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The number of internet-connected TVs worldwide exceeds 1.2 billion as of 2023

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The average number of devices per person connected to the internet worldwide is 4.2

Statistic 72

The percentage of U.S. households that have a smart TV is now over 70%

Statistic 73

The use of AI in media content production is projected to increase by 35% annually through 2028

Statistic 74

The number of licensed digital radio stations worldwide has increased by 40% in the past five years

Statistic 75

Over 75% of media professionals believe that data analytics will be critical to future media success

Statistic 76

The use of 5G technology is expected to enhance media streaming quality and reduce latency by up to 50%

Statistic 77

The use of AI-driven content curation tools in media companies has increased by 28% in 2023

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Sources

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Key Highlights

The global media industry is valued at approximately $2.2 trillion as of 2023
Digital advertising accounts for over 70% of total media advertising spend worldwide in 2023
The average daily time spent with media per person is 7 hours and 50 minutes globally
Mobile devices account for nearly 80% of all internet traffic worldwide
Over 4.7 billion people globally use social media, representing about 59% of the world’s population in 2023
YouTube has over 2 billion logged-in monthly users as of 2023
Streaming services like Netflix and Disney+ now have a combined global subscriber base exceeding 400 million
The number of podcasts worldwide surpassed 2 million in 2023
Video content on social media generates 1200% more shares than text and images combined
65% of consumers prefer to watch short-form videos under 2 minutes for brand engagement
The global digital media ad expenditure is expected to reach $427 billion in 2024
Over 60% of all internet traffic is video-based
The average CPM (cost per thousand impressions) for digital ads in 2023 is approximately $4.20 globally

The media industry is undergoing a seismic shift in 2023, with a value surpassing $2.2 trillion and digital channels now dominating spending, consumption, and innovative content delivery across the globe.

Consumer Preferences and Behaviors

Video content on social media generates 1200% more shares than text and images combined
65% of consumers prefer to watch short-form videos under 2 minutes for brand engagement
52% of shoppers say they discover new brands through social media
83% of consumers trust recommendations from social media influencers more than traditional ads
Over 70% of internet users watch videos to learn about products or services
40% of U.S. adults report that they have subscribed to a streaming service in the last year
75% of consumers prefer brands that produce authentic and original content on social media
65% of media consumers find personalized content more engaging
59% of consumers keep their eyes on their mobile devices while watching TV
85% of all media consumers prefer original content from brands and publishers
Over 65% of media consumers access news on their smartphones daily
72% of consumers say they prefer watching live sports on streaming platforms rather than traditional TV
78% of consumers report that they prefer to access media content via mobile devices

Consumer Preferences and Behaviors Interpretation

In an era where a staggering 1200% more shares are generated by video than by text and images combined, brands must prioritize authentic, short-form, mobile-first content—preferably with influencer endorsements—to capture the attention of a distracted, ever-connected audience that favors streaming, personalized, and original media over traditional advertising.

Digital Advertising and Marketing Strategies

Digital advertising accounts for over 70% of total media advertising spend worldwide in 2023
The average CPM (cost per thousand impressions) for digital ads in 2023 is approximately $4.20 globally
89% of marketers say social media marketing increased their exposure
The advertising revenue from connected TV (CTV) in the US alone is expected to surpass $30 billion in 2024
The number of active social media advertisers increased by 25% in 2023
The top three social media platforms by advertising expenditure in 2023 are Facebook, Instagram, and YouTube
The majority of mobile ads are served in the form of banners, which account for over 60% of mobile ad impressions in 2023
Over 80% of digital media companies use programmatic ad buying to optimize ad placements
The average digital ad click-through rate (CTR) in 2023 is estimated at 0.72%
90% of media companies anticipate increased revenue growth through digital channels in 2024
The average cost of producing a professional video for marketing purposes can range from $1,000 to $50,000, depending on the complexity
Sponsored content and influencer marketing now account for over 50% of social media ad budgets globally
Over 90% of digital media revenue in emerging markets comes from mobile advertising
65% of advertisers plan to increase investment in virtual and augmented reality advertising in 2024

Digital Advertising and Marketing Strategies Interpretation

With digital advertising claiming over 70% of global media spend and evolving rapidly—driven by booming connected TV revenues, surging social media investments, and an unstoppable shift toward mobile and immersive formats—marketers are confidently betting billions on the future where personalized, programmatic, and immersive experiences not only dominate budgets but also redefine how audiences are reached.

Global Market Trends and Growth

The global media industry is valued at approximately $2.2 trillion as of 2023
Mobile devices account for nearly 80% of all internet traffic worldwide
The number of podcasts worldwide surpassed 2 million in 2023
The global digital media ad expenditure is expected to reach $427 billion in 2024
Immersive AR/VR media market is projected to reach $77 billion by 2028
The global podcast advertising revenue is projected to reach $2.7 billion in 2024
The gaming and e-sports segment of media generates over $200 billion annually globally
The worldwide digital media market is expected to grow at a compound annual growth rate (CAGR) of 11.3% through 2028
The global digital newspaper industry generates over $40 billion annually
The influencer marketing industry is projected to be worth $21.1 billion globally by 2023
The global animation industry is valued at over $270 billion as of 2023
The revenue from online video advertising is expected to surpass $460 billion globally by 2025
The career opportunities in digital media platforms increased by 18% in 2023
The global media industry employment has grown by approximately 12% over the past five years
The global eSports revenue reached $1.1 billion in 2023, with a projected CAGR of 12% through 2027
The total advertising expenditure in digital out-of-home media in 2023 surpassed $4 billion globally
The number of online video creators earning over $100,000 annually increased by 30% in 2023
The global virtual events industry revenue surpassed $23 billion in 2023, with projections to reach $35 billion by 2026
The global mobile gaming revenue exceeded $100 billion in 2023, representing roughly 45% of the total gaming market
The number of digital pay-TV subscriptions worldwide increased by 8% in 2023, reaching over 1.4 billion

Global Market Trends and Growth Interpretation

As the digital media universe balloons to a staggering $2.2 trillion with mobile devices commanding 80% of all internet traffic, industry growth at over 11% annually fuels a booming economy where podcasts, gaming, and virtual events are prize investments, reminding us that in this fast-paced landscape, being online isn’t just an option; it’s the economy's beating heart.

Media Consumption and Usage

The average daily time spent with media per person is 7 hours and 50 minutes globally
Over 4.7 billion people globally use social media, representing about 59% of the world’s population in 2023
YouTube has over 2 billion logged-in monthly users as of 2023
Streaming services like Netflix and Disney+ now have a combined global subscriber base exceeding 400 million
Over 60% of all internet traffic is video-based
Facebook remains the leading social media platform with over 2.9 billion monthly active users in 2023
TikTok’s global user base has exceeded 1 billion active users as of 2023
The average American spends about 3 hours and 30 minutes on digital media daily
Traditional TV viewership in the U.S. has declined by over 15% since 2020
87% of internet users watch online video content regularly
The average length of a viral social media video is approximately 3 minutes
TikTok users spend an average of 3.5 hours daily on the app
Mobile video consumption increased by 45% in 2023
The average revenue per user (ARPU) for digital media in North America is approximately $45/month
Live video streaming on social media has grown by over 85% in 2023 compared to the previous year
News consumption via social media accounts for 62% of online news readership in 2023
The total number of digital books read worldwide exceeds 2.5 billion annually
The number of digitally native news outlets has grown by over 150% since 2018
The percentage of internet users who watch live content has increased by 40% since 2020
The average revenue from digital subscriptions is about $10 per user per month globally
The number of active users on Twitter hit an all-time high of 400 million in 2023
The average time spent listening to digital radio or streaming music is approximately 2 hours and 30 minutes daily

Media Consumption and Usage Interpretation

With over 7.5 hours spent daily on media worldwide—driven by billions tuning into social platforms, streaming giants surpassing 400 million subscribers, and a 60% shift to video content—our digital complement has become as essential as air, making it clear that in today's media landscape, staying offline is virtually impossible.

Technology Adoption and Innovation

The number of internet-connected TVs worldwide exceeds 1.2 billion as of 2023
The average number of devices per person connected to the internet worldwide is 4.2
The percentage of U.S. households that have a smart TV is now over 70%
The use of AI in media content production is projected to increase by 35% annually through 2028
The number of licensed digital radio stations worldwide has increased by 40% in the past five years
Over 75% of media professionals believe that data analytics will be critical to future media success
The use of 5G technology is expected to enhance media streaming quality and reduce latency by up to 50%
The use of AI-driven content curation tools in media companies has increased by 28% in 2023

Technology Adoption and Innovation Interpretation

With over 1.2 billion internet-connected TVs and an average of 4.2 devices per person, the media landscape has transformed into a data-driven, AI-enhanced ecosystem, where a 70%+ smart TV penetration and rapid 5G rollout signal that media firms must think smarter (and faster) to stay ahead in the streaming race.