GITNUX REPORT 2024

Global Media Industry Statistics: Revenue Soars, Trends Reshape Landscape

Exploring the $1.8 trillion media industry: from digital ads to podcasts, evolving landscapes await.

Author: Jannik Lindner

First published: 7/17/2024

Statistic 1

Digital advertising spending in the media industry is projected to reach $389 billion worldwide in 2021.

Statistic 2

Over 500 hours of video content are uploaded to YouTube every minute.

Statistic 3

Mobile ad spending worldwide is projected to reach $339 billion in 2021.

Statistic 4

Ad blocking usage among internet users globally is at around 27.5%.

Statistic 5

The Asia Pacific region is the fastest-growing market for digital advertising, with a growth rate of 4.7% in 2021.

Statistic 6

Mobile devices account for over half of all internet traffic globally.

Statistic 7

By 2022, global advertising spending on social media platforms is forecast to exceed $144 billion.

Statistic 8

Podcast advertising revenue in the U.S. is projected to surpass $1 billion by 2021.

Statistic 9

The global digital advertising market size is forecast to reach $604 billion by 2025.

Statistic 10

Over 300 million people use ad blockers worldwide.

Statistic 11

The mobile ad spending in the U.S. is expected to reach $105 billion by 2024.

Statistic 12

Global internet advertising spending is forecast to reach $389.29 billion in 2021.

Statistic 13

Over 2.5 quintillion bytes of data are created daily on social media platforms.

Statistic 14

The digital advertising market size in the U.S. is projected to reach $160 billion in 2021.

Statistic 15

Mobile users spend an average of 4 hours per day on their smartphones.

Statistic 16

Social media ad spending accounts for over 30% of total digital ad spending worldwide.

Statistic 17

Email marketing has an average ROI of $42 for every $1 spent.

Statistic 18

Over 40% of internet users aged 16-64 use ad blockers.

Statistic 19

The global market for digital advertising is projected to exceed $517 billion by 2023.

Statistic 20

In 2020, global media industry revenue reached $1.8 trillion.

Statistic 21

The global podcasting market is estimated to grow to $3.3 billion by 2025.

Statistic 22

The global music industry revenue reached $21.6 billion in 2020.

Statistic 23

By 2025, streaming video services are expected to surpass 1.1 billion subscribers worldwide.

Statistic 24

The global over-the-top (OTT) streaming market is projected to reach $159.6 billion by 2024.

Statistic 25

Digital music streaming revenue worldwide is expected to surpass $24 billion in 2021.

Statistic 26

The number of connected TV households worldwide is expected to reach 1.2 billion by 2024.

Statistic 27

About 70% of global internet users watch digital video content each month.

Statistic 28

The media and entertainment industry accounted for 1.6% of the global GDP in 2020.

Statistic 29

The top 100 media companies worldwide generated revenue of $293 billion in 2020.

Statistic 30

The digital storytelling market is expected to grow to $24.7 billion by 2025.

Statistic 31

Livestreaming viewership has increased by over 70% worldwide during the COVID-19 pandemic.

Statistic 32

Around 23% of global retail ecommerce sales are expected to come from social commerce by 2023.

Statistic 33

The number of internet users worldwide is expected to surpass 4.6 billion in 2022.

Statistic 34

The global podcast audience is expected to surpass 2 billion by 2023.

Statistic 35

Online video consumption has increased by 39% globally in 2020.

Statistic 36

The global media and entertainment market revenue is estimated to exceed $2.2 trillion by 2023.

Statistic 37

The music streaming industry revenue reached $11.4 billion in 2020.

Statistic 38

The global broadcasting market size is expected to reach $423.8 billion by 2027.

Statistic 39

Streaming music subscriptions reached 400 million globally in 2020.

Statistic 40

The global film industry is expected to generate revenue of $50.7 billion in 2021.

Statistic 41

The global OTT video revenue is expected to reach $159.6 billion by 2024.

Statistic 42

The global AR and VR market size is expected to reach $72.8 billion by 2024.

Statistic 43

The live streaming market is anticipated to grow to $247 billion by 2027.

Statistic 44

The global market for streaming services is expected to reach $223.98 billion by 2028.

Statistic 45

Subscription video on demand (SVOD) revenues are projected to reach $72.8 billion by 2023.

Statistic 46

The global social commerce market is expected to grow to $604.5 billion by 2027.

Statistic 47

Over 1 billion hours of video content are watched daily on YouTube.

Statistic 48

Global podcast revenue is estimated to double from $1 billion to $2.2 billion by 2023.

Statistic 49

The media industry in the United States generated approximately $188 billion in revenue in 2019.

Statistic 50

Total TV advertising revenue in the United States amounted to approximately $71 billion in 2020.

Statistic 51

Print newspaper circulation in the United States has declined by over 50% since 2004.

Statistic 52

Subscription streaming services surpassed cable TV in 2018 for the first time in terms of viewership.

Statistic 53

The media and entertainment industry is projected to create over 1.2 million new jobs in the United States by 2026.

Statistic 54

Podcast listenership in the U.S. has increased by 17% year over year, with an estimated 100 million Americans tuning in each month.

Statistic 55

Over 60% of Americans get their news from social media platforms.

Statistic 56

The average TV household in the United States receives 189 TV channels but watches only 17 of them regularly.

Statistic 57

Live sports streaming viewership increased by 72% in 2020.

Statistic 58

The media industry contributes over $2 trillion to the U.S. economy annually.

Statistic 59

Over 60 million people in the U.S. listen to podcasts weekly.

Statistic 60

Traditional TV advertising revenue in the U.S. is forecast to drop to $60 billion by 2024.

Statistic 61

Print magazine circulation has declined by 40% in the past decade.

Statistic 62

Podcast listeners in the U.S. have grown by 37.5% in the past three years.

Statistic 63

Over 88% of internet users in the U.S. watch digital video content monthly.

Statistic 64

Social media platforms have around 3.6 billion users worldwide in 2021.

Statistic 65

The average time spent on social media platforms per day is 2 hours and 31 minutes.

Statistic 66

Over 300 million photographs are uploaded to Facebook daily.

Statistic 67

Monthly active users of messaging apps have surpassed 6 billion worldwide.

Statistic 68

Social media penetration is over 71% worldwide.

Statistic 69

Over 400 hours of video content are uploaded to YouTube every minute.

Statistic 70

Email remains the most common digital activity, with over 4 billion users worldwide.

Statistic 71

Over 3.6 billion people use social media globally.

Statistic 72

The video game industry is a significant part of the media landscape, with global revenue reaching $159.3 billion in 2020.

Statistic 73

The global esports market revenue is expected to reach $1.62 billion in 2024.

Statistic 74

The global virtual reality (VR) market is expected to reach $117 billion by 2028.

Statistic 75

Mobile gaming revenue is projected to reach $106.4 billion in 2021.

Statistic 76

The e-sports audience is projected to reach 474 million globally in 2021.

Statistic 77

The global VR gaming market size is forecast to exceed $45.09 billion by 2027.

Statistic 78

The mobile gaming industry revenue in the U.S. reached $21.6 billion in 2020.

Statistic 79

The global esports revenue is forecast to surpass $1 billion in 2021.

Statistic 80

The global gaming industry revenue is projected to reach $159.3 billion in 2021.

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Summary

  • In 2020, global media industry revenue reached $1.8 trillion.
  • The media industry in the United States generated approximately $188 billion in revenue in 2019.
  • Digital advertising spending in the media industry is projected to reach $389 billion worldwide in 2021.
  • The video game industry is a significant part of the media landscape, with global revenue reaching $159.3 billion in 2020.
  • Social media platforms have around 3.6 billion users worldwide in 2021.
  • Total TV advertising revenue in the United States amounted to approximately $71 billion in 2020.
  • The global podcasting market is estimated to grow to $3.3 billion by 2025.
  • Print newspaper circulation in the United States has declined by over 50% since 2004.
  • The global music industry revenue reached $21.6 billion in 2020.
  • Over 500 hours of video content are uploaded to YouTube every minute.
  • The average time spent on social media platforms per day is 2 hours and 31 minutes.
  • Subscription streaming services surpassed cable TV in 2018 for the first time in terms of viewership.
  • The global esports market revenue is expected to reach $1.62 billion in 2024.
  • Mobile ad spending worldwide is projected to reach $339 billion in 2021.
  • By 2025, streaming video services are expected to surpass 1.1 billion subscribers worldwide.

Hold onto your remote controls and buckle up for a wild ride through the ever-evolving world of the media industry, where the numbers speak louder than any breaking news headline. From the staggering $1.8 trillion global revenue in 2020 to the dramatic decline of print newspaper circulation, and the meteoric rise of podcast listenership by 17% year over year, this multimedia playground is a rollercoaster of innovation, disruption, and billion-dollar bets. Join us as we unravel the tapestry of stats and trends painting the picture of an industry that never sleeps, but rather streams, clicks, and downloads its way into our daily lives with a jaw-dropping $188 billion generated in the U.S. alone in 2019. Grab your popcorn, because this show is just getting started!

Digital Advertising Spending in the Media Industry

  • Digital advertising spending in the media industry is projected to reach $389 billion worldwide in 2021.
  • Over 500 hours of video content are uploaded to YouTube every minute.
  • Mobile ad spending worldwide is projected to reach $339 billion in 2021.
  • Ad blocking usage among internet users globally is at around 27.5%.
  • The Asia Pacific region is the fastest-growing market for digital advertising, with a growth rate of 4.7% in 2021.
  • Mobile devices account for over half of all internet traffic globally.
  • By 2022, global advertising spending on social media platforms is forecast to exceed $144 billion.
  • Podcast advertising revenue in the U.S. is projected to surpass $1 billion by 2021.
  • The global digital advertising market size is forecast to reach $604 billion by 2025.
  • Over 300 million people use ad blockers worldwide.
  • The mobile ad spending in the U.S. is expected to reach $105 billion by 2024.
  • Global internet advertising spending is forecast to reach $389.29 billion in 2021.
  • Over 2.5 quintillion bytes of data are created daily on social media platforms.
  • The digital advertising market size in the U.S. is projected to reach $160 billion in 2021.
  • Mobile users spend an average of 4 hours per day on their smartphones.
  • Social media ad spending accounts for over 30% of total digital ad spending worldwide.
  • Email marketing has an average ROI of $42 for every $1 spent.
  • Over 40% of internet users aged 16-64 use ad blockers.
  • The global market for digital advertising is projected to exceed $517 billion by 2023.

Interpretation

In a world where we have more data bytes floating around than stars in the sky, the media industry is constantly innovating and adapting to capture audience attention amidst the chaos of digital noise. With over 500 hours of video content uploaded to YouTube every minute and mobile devices ruling over half of all internet traffic like tech-savvy overlords, it's clear that the battle for eyeballs is fierce. Yet, amidst the ad blocking rebellion and social media frenzy, one fact remains crystal clear - with global digital advertising spending projected to skyrocket to over $600 billion by 2025, the age of traditional media is a distant memory, and the digital revolution is in full swing. Adapt or be swept away in the deluge of data - the choice is yours.

Global Media Industry Revenue

  • In 2020, global media industry revenue reached $1.8 trillion.
  • The global podcasting market is estimated to grow to $3.3 billion by 2025.
  • The global music industry revenue reached $21.6 billion in 2020.
  • By 2025, streaming video services are expected to surpass 1.1 billion subscribers worldwide.
  • The global over-the-top (OTT) streaming market is projected to reach $159.6 billion by 2024.
  • Digital music streaming revenue worldwide is expected to surpass $24 billion in 2021.
  • The number of connected TV households worldwide is expected to reach 1.2 billion by 2024.
  • About 70% of global internet users watch digital video content each month.
  • The media and entertainment industry accounted for 1.6% of the global GDP in 2020.
  • The top 100 media companies worldwide generated revenue of $293 billion in 2020.
  • The digital storytelling market is expected to grow to $24.7 billion by 2025.
  • Livestreaming viewership has increased by over 70% worldwide during the COVID-19 pandemic.
  • Around 23% of global retail ecommerce sales are expected to come from social commerce by 2023.
  • The number of internet users worldwide is expected to surpass 4.6 billion in 2022.
  • The global podcast audience is expected to surpass 2 billion by 2023.
  • Online video consumption has increased by 39% globally in 2020.
  • The global media and entertainment market revenue is estimated to exceed $2.2 trillion by 2023.
  • The music streaming industry revenue reached $11.4 billion in 2020.
  • The global broadcasting market size is expected to reach $423.8 billion by 2027.
  • Streaming music subscriptions reached 400 million globally in 2020.
  • The global film industry is expected to generate revenue of $50.7 billion in 2021.
  • The global OTT video revenue is expected to reach $159.6 billion by 2024.
  • The global AR and VR market size is expected to reach $72.8 billion by 2024.
  • The live streaming market is anticipated to grow to $247 billion by 2027.
  • The global market for streaming services is expected to reach $223.98 billion by 2028.
  • Subscription video on demand (SVOD) revenues are projected to reach $72.8 billion by 2023.
  • The global social commerce market is expected to grow to $604.5 billion by 2027.
  • Over 1 billion hours of video content are watched daily on YouTube.
  • Global podcast revenue is estimated to double from $1 billion to $2.2 billion by 2023.

Interpretation

In a world where our screens seem to multiply faster than rabbits, the numbers tell a tale of a media industry on steroids, pumping out content faster than we can hit "skip ad." With global podcast audiences set to rival the population of China, and streaming video services gaining subscribers like Taylor Swift gains Grammy nominations, it's clear that our thirst for digital entertainment knows no bounds. As the global GDP gets a makeover with a touch of Hollywood sparkle, and the digital storytelling market grows bigger than the egos at an award show, it's safe to say that if content is king, then the media industry is the royal court where everyone wants a front-row seat – or at least a subscription. Brace yourselves, folks, because it's only a matter of time before we're living in a Black Mirror episode, binge-watching our way into the next trillion-dollar era of media domination.

Media Industry in the United States

  • The media industry in the United States generated approximately $188 billion in revenue in 2019.
  • Total TV advertising revenue in the United States amounted to approximately $71 billion in 2020.
  • Print newspaper circulation in the United States has declined by over 50% since 2004.
  • Subscription streaming services surpassed cable TV in 2018 for the first time in terms of viewership.
  • The media and entertainment industry is projected to create over 1.2 million new jobs in the United States by 2026.
  • Podcast listenership in the U.S. has increased by 17% year over year, with an estimated 100 million Americans tuning in each month.
  • Over 60% of Americans get their news from social media platforms.
  • The average TV household in the United States receives 189 TV channels but watches only 17 of them regularly.
  • Live sports streaming viewership increased by 72% in 2020.
  • The media industry contributes over $2 trillion to the U.S. economy annually.
  • Over 60 million people in the U.S. listen to podcasts weekly.
  • Traditional TV advertising revenue in the U.S. is forecast to drop to $60 billion by 2024.
  • Print magazine circulation has declined by 40% in the past decade.
  • Podcast listeners in the U.S. have grown by 37.5% in the past three years.
  • Over 88% of internet users in the U.S. watch digital video content monthly.

Interpretation

As the media landscape continues to evolve at breakneck speed, one thing remains crystal clear - the industry's influence and economic impact are truly staggering. From the meteoric rise of subscription streaming services to the gradual decline of traditional print media, the numbers paint a vivid picture of an industry in constant flux. Yet, amidst the chaos, one thing is certain: the media and entertainment sector is a powerhouse, poised to create a tidal wave of new opportunities and jobs in the coming years. So, whether you're tuning in to the latest podcast craze or glued to live sports streams, one thing's for sure - the media industry isn't just making headlines, it's shaping the very fabric of our society and economy.

Social Media Platform Users

  • Social media platforms have around 3.6 billion users worldwide in 2021.
  • The average time spent on social media platforms per day is 2 hours and 31 minutes.
  • Over 300 million photographs are uploaded to Facebook daily.
  • Monthly active users of messaging apps have surpassed 6 billion worldwide.
  • Social media penetration is over 71% worldwide.
  • Over 400 hours of video content are uploaded to YouTube every minute.
  • Email remains the most common digital activity, with over 4 billion users worldwide.
  • Over 3.6 billion people use social media globally.

Interpretation

In a world where attention spans are shorter than a goldfish's memory, statistics in the media industry paint a picture of a digital realm bustling with activity. With a population of over 3.6 billion social media users worldwide, it seems like everyone is just a click away from a like or a retweet. From spending an average of 2 hours and 31 minutes scrolling through feeds to uploading a staggering 300 million photographs on Facebook daily, it's clear that we are living in the era of sharing, liking, and commenting. With monthly active users of messaging apps surpassing 6 billion, it's no wonder that communication has become as easy as tapping a screen. As over 400 hours of video content flood YouTube every minute, one can't help but marvel at both the endless possibilities and the overwhelming wave of information that the digital age brings. Amidst this high-speed digital dance, email remains the old faithful, attracting over 4 billion users worldwide. So, whether we're double-tapping on a post, binging on cat videos, or sending that urgent email, one thing is for sure - the world is powered by the digital heartbeat of over 3.6 billion social media enthusiasts.

Video Game Industry

  • The video game industry is a significant part of the media landscape, with global revenue reaching $159.3 billion in 2020.
  • The global esports market revenue is expected to reach $1.62 billion in 2024.
  • The global virtual reality (VR) market is expected to reach $117 billion by 2028.
  • Mobile gaming revenue is projected to reach $106.4 billion in 2021.
  • The e-sports audience is projected to reach 474 million globally in 2021.
  • The global VR gaming market size is forecast to exceed $45.09 billion by 2027.
  • The mobile gaming industry revenue in the U.S. reached $21.6 billion in 2020.
  • The global esports revenue is forecast to surpass $1 billion in 2021.
  • The global gaming industry revenue is projected to reach $159.3 billion in 2021.

Interpretation

The numbers don't lie – the media landscape is being reshaped by the explosive growth of the video game industry. With global revenue soaring to dizzying heights, it's clear that games are no longer just a pastime but a dominant force in entertainment. From the electrifying world of esports to the immersive realms of virtual reality, the gaming industry is on a trajectory to redefine how we consume media. As mobile gaming revenue continues to skyrocket and esports audiences swell, it's evident that gamers are not just players but active participants shaping the future of media consumption. It's game on for the media industry as these staggering statistics prove that pixels and polygons are no longer mere child's play but a multibillion-dollar business that demands attention.

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