Social commerce is moving from discovery to purchase at a measurable pace. Sixty-eight percent of companies using social platforms report that their social commerce activity increased over the past year. Forty-six million and more?
Key Takeaways
- 37% of internet users globally have used social media to find information about products or services
- 68% of companies using social platforms report social commerce activities have increased over the past year
- 37% of US online shoppers have purchased through social media
- 64% of marketers use short-form video content for social channels
- Facebook Shops launched in 2020 (Facebook/Meta announced Shops availability)
- Snapchat reported 332 million monthly active users as of Q2 2024
- Average ROAS of 3.2x for TikTok Spark Ads (case study compilation)
- Shoppable video campaigns can increase conversion rates by 64% compared with non-shoppable video experiences (study benchmark)
- Cross-border social commerce shoppers spend 15% more per order than non-social shoppers (study)
- Social commerce ad CPM averaged $3.21 in 2024 (industry benchmark)
- 2.4x higher engagement cost efficiency (lower cost per engagement) for interactive shoppable posts vs standard posts (study)
- The global social commerce market was valued at $492.2 billion in 2022
- The US social commerce market is projected to reach $67.1 billion by 2027
- The social commerce software market is expected to grow from $4.4 billion in 2024 to $9.1 billion by 2030
Social commerce is booming, with rising adoption, stronger engagement, and accelerating growth across platforms.
Related reading
01 · Category
User Adoption4 stats
01
37% of internet users globally have used social media to find information about products or services
02
68% of companies using social platforms report social commerce activities have increased over the past year
03
37% of US online shoppers have purchased through social media
04
UK adults spend 1 hour 39 minutes per day on social media on average (2024)
Interpretation
User Adoption Interpretation
For user adoption, social commerce is clearly gaining traction since 37% of internet users use social media to research products and services and 37% of US online shoppers have actually purchased through social media.
02 · Category
Industry Trends6 stats
01
64% of marketers use short-form video content for social channels
02
Facebook Shops launched in 2020 (Facebook/Meta announced Shops availability)
03
Snapchat reported 332 million monthly active users as of Q2 2024
04
Meta’s Advantage+ Shopping Campaigns reached general availability in 2021 (Meta announcement)
05
70% of global marketers used social media for marketing in 2024
06
Consumers view an average of 5.9 hours of online video per week in 2024
Interpretation
Industry Trends Interpretation
Industry trends in social commerce are being driven by video and platform scale, with 64% of marketers using short-form video and 70% of global marketers relying on social media in 2024, while consumers watch 5.9 hours of online video per week.
03 · Category
Performance Metrics2 stats
01
Average ROAS of 3.2x for TikTok Spark Ads (case study compilation)
02
Shoppable video campaigns can increase conversion rates by 64% compared with non-shoppable video experiences (study benchmark)
Interpretation
Performance Metrics Interpretation
For Performance Metrics in social commerce, TikTok Spark Ads deliver an average ROAS of 3.2x while shoppable video experiences can lift conversion rates by 64%, showing that purchase focused video formats are driving measurable gains.
More related reading
04 · Category
Cost Analysis6 stats
01
Cross-border social commerce shoppers spend 15% more per order than non-social shoppers (study)
02
Social commerce ad CPM averaged $3.21in 2024 (industry benchmark)
03
2.4x higher engagement cost efficiency (lower cost per engagement) for interactive shoppable posts vs standard posts (study)
04
15% budget reallocation from search to social commerce in 2023 (survey)
05
Average social commerce discount depth of 12% for first-time buyers (retail analysis)
06
1.3x higher customer lifetime value (CLV) for users acquired via shoppable social campaigns (analysis)
Interpretation
Cost Analysis Interpretation
Cost analysis shows that social commerce can be more economical and value-driving, with shoppers spending 15% more per order while interactive shoppable posts deliver 2.4x better engagement cost efficiency and shoppable campaigns lift CLV by 1.3x, making it a credible case for reallocating budgets toward social as seen by a 15% shift from search in 2023.
05 · Category
Market Size8 stats
01
The global social commerce market was valued at $492.2 billion in 2022
02
The US social commerce market is projected to reach $67.1 billion by 2027
03
The social commerce software market is expected to grow from $4.4 billion in 2024 to $9.1 billion by 2030
04
Social commerce is expected to grow at a CAGR of 24.3% from 2023 to 2030
05
The social commerce platform market is projected to reach $16.8 billion by 2030
06
The creator economy platform market is forecast to reach $11.9 billion by 2032
07
Live shopping is expected to grow to $XXX by 2030 (projection reported by vendor research)
08
Live shopping is projected to grow at a CAGR of 23.3% from 2024 to 2030 (market forecast)
Interpretation
Market Size Interpretation
The market size picture for social commerce is rapidly expanding, with the global industry reaching $492.2 billion in 2022 and projections showing continued momentum such as a 24.3% CAGR from 2023 to 2030 and the social commerce platform market rising to $16.8 billion by 2030.
report visual · Comparison
Social commerce is accelerating
A majority of companies report growth, while large shares of consumers use and purchase via social platforms.
68% of companies using social platforms report social commerce activities have increased over the past year68%
37% of internet users globally have used social media to find information about products or services
37%
37% of US online shoppers have purchased through social media
37%
source-verifiedsalesforce.com · datareportal.com · pymnts.com
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Gabrielle Fontaine. (2026, February 13). Social Commerce Statistics. Gitnux. https://gitnux.org/social-commerce-statistics
MLA
Gabrielle Fontaine. "Social Commerce Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/social-commerce-statistics.
Chicago
Gabrielle Fontaine. 2026. "Social Commerce Statistics." Gitnux. https://gitnux.org/social-commerce-statistics.
Sources & references
26 datasets cited across this report · attribution is report-level
+4 additional datasets cited (not shown individually)