US television advertising reached 68.7 billion dollars. Viewers skip most commercials when possible yet 62 percent report making purchases after seeing them. This collection examines performance data across digital outdoor print radio and television formats.
Key Takeaways
- Global digital ad spend hit $522 billion in 2023, with video ads (including online commercials) comprising 28% or $146 billion.
- Outdoor billboard ad spend reached $9.1 billion in US 2023, up 6.2% YoY.
- Print magazine ad revenue fell to $13.4 billion globally in 2023, down 7% YoY.
- US radio ad revenue totaled $3.8 billion in 2023, down 1.2% YoY due to streaming shift.
- In 2023, the total spending on television commercials in the United States amounted to $68.7 billion, marking a 2.5% increase from the previous year driven by major events like the Super Bowl.
Commercials that use data-driven targeting consistently improve performance, proving statistics matter most.
Related reading
01 · Category
Digital Commercials28 stats
01
Global digital ad spend hit $522 billion in 2023, with video ads (including online commercials) comprising 28% or $146 billion.
02
YouTube commercials reached 2.5 billion daily views in Q4 2023, with skippable ads at 70% preference.
03
Social media video commercials generated $85 billion in 2023, led by Facebook/Instagram at 42% share.
04
91% of consumers watched an online commercial on mobile devices in 2023, averaging 4.2 hours weekly.
05
Programmatic digital commercials accounted for 82% of display ad buys in 2023, totaling $180 billion globally.
06
TikTok commercials saw 150% YoY growth in ad spend to $11 billion in 2023, targeting Gen Z.
07
47% click-through rate improvement for personalized digital commercials using AI in 2023 tests.
08
In-stream video commercials on Twitch hit 500 million hours watched monthly in 2023.
09
Email marketing commercials (promotional blasts) reached 4.2 billion daily sends in 2023.
10
Retargeting digital commercials converted at 3.5% rate vs 0.8% for cold ads in 2023 benchmarks.
11
Connected TV digital commercials grew to 40% of total video ad market, $25 billion in US 2023.
12
Instagram Reels commercials averaged 22% engagement rate for brands in 2023.
13
66% of digital commercials blocked by ad blockers in 2023, affecting 1 billion devices.
14
Native digital commercials on news sites fooled 54% as non-ads in 2023 perception study.
15
Snapchat AR filter commercials boosted purchase intent by 41% in 2023 campaigns.
16
Google Display Network commercials served 8.5 trillion impressions in 2023.
17
Shoppable digital commercials on Pinterest drove $2 billion in sales in 2023.
18
38% of Gen Z skip digital commercials immediately, preferring influencer integrations.
19
OTT platform digital commercials (Roku, etc.) reached 90 million US households in 2023.
20
LinkedIn sponsored content commercials grew 25% to $4.5 billion revenue in 2023.
21
Audio digital commercials on Spotify hit 5 billion ad minutes monthly in 2023.
22
Facebook carousel commercials increased conversions 1.7x over single image in 2023.
23
72% of digital commercial fraud detected in 2023 was invalid traffic bots.
24
Twitter (X) promoted video commercials played 10 billion times daily in Q3 2023.
25
Amazon DSP digital commercials targeted 200 million Prime users with 15% uplift.
26
55% of digital commercials now vertical format for mobile-first viewing in 2023.
27
Podcast digital commercials (host-read) achieved 4.3x higher brand lift in 2023.
28
28% average ROAS for performance digital commercials on Meta platforms 2023.
Interpretation
Digital Commercials Interpretation
Today’s advertising landscape is a paradox where we spend half a trillion dollars to make glorified billboards that two-thirds of people block with software, yet still expect to captivate a generation that would rather watch a TikTok than look at us.
02 · Category
Outdoor Commercials22 stats
01
Outdoor billboard ad spend reached $9.1 billion in US 2023, up 6.2% YoY.
02
Times Square billboards displayed 350 unique commercials daily in 2023, 24/7 rotation.
03
Digital out-of-home (DOOH) commercials grew to 55% of total outdoor spend at $5 billion 2023.
04
Transit commercials on buses/subways reached 2.5 billion impressions monthly US 2023.
05
Highway billboard effectiveness measured 7.2% brand awareness lift in 2023 studies.
06
Airport DOOH commercials averaged $25CPM, premium for travelers in 2023.
07
68% of drivers notice roadside commercials, 23% take action within week.
08
Mall kiosk outdoor commercials hit 1.2 billion views annually in US 2023.
09
Political outdoor commercials spiked to $400 million spend in 2024 primaries.
10
Stadium wrap-around commercials during MLB games exposed 40,000 fans per match 2023.
11
Street furniture (benches/bus stops) hosted 15% of outdoor commercials inventory 2023.
12
QR code integration in outdoor commercials boosted scans 28% to 150 million 2023.
13
Retail strip mall billboards generated $1.8 billion local ad revenue 2023.
14
82% visibility rate for LED outdoor commercials vs 65% static in traffic studies.
15
Gas station pump-top commercials reached 45 million daily drivers 2023.
16
Festival sponsorship outdoor commercials averaged 500,000 impressions per event 2023.
17
Construction site fence commercials covered 2,000 miles of urban barriers 2023.
18
51% purchase intent lift from geo-targeted mobile-linked outdoor commercials 2023.
19
Movie theater lobby outdoor commercials pre-show reached 1.3 billion attendees 2023.
20
Park bench digital screens played 300 million loops of commercials yearly 2023.
21
Elevator DOOH commercials in high-rises delivered 2.1 billion impressions 2023.
22
Mobile billboard trucks drove 50 million miles exposing commercials in 2023.
Interpretation
Outdoor Commercials Interpretation
Even as digital worlds expand, America's real-world surfaces are screaming for commercial attention, proving that in an age of infinite scrolling, sometimes the most effective nudge is a forty-foot reminder you literally cannot click away from.
03 · Category
Print Commercials21 stats
01
Print magazine ad revenue fell to $13.4 billion globally in 2023, down 7% YoY.
02
US newspaper print commercials generated $8.2 billion in 2023, 70% local ads.
03
Fashion print commercials in Vogue and similar totaled 1,200 pages monthly 2023.
04
55% of print commercial readers clip coupons, redeeming $4.6 billion annually.
05
Pharma print commercials faced 15% FDA warning increase for misleading claims 2023.
06
Sunday newspaper circulars distributed 1.1 billion print commercials weekly in US 2023.
07
Luxury auto print ads in Robb Report averaged $150,000per full page in 2023.
08
62% trust print commercials more than digital for product details per 2023 poll.
09
Home & Garden magazines hosted 40% of print real estate commercials in 2023.
10
Direct mail print commercials (catalogs) drove $900 billion retail sales in 2023.
11
Comic strip-adjacent print commercials boosted kid brand recall 35% in 2023.
12
Travel print commercials in Conde Nast Traveler fell 12% pages to 450/month 2023.
13
Grocery store print flyers reached 85% household penetration weekly in 2023.
14
48% response rate uplift for personalized print commercials via variable data 2023.
15
Yellow Pages print commercials revenue down to $1.1 billion, digital shift.
16
Wedding magazines printed 2 million bridal commercials annually in 2023.
17
Financial print commercials in Forbes led with 28% share of finance category.
18
Eco-friendly soy ink print commercials grew 18% usage in magazines 2023.
19
71% of boomers prefer print commercials for local services in 2023 surveys.
20
In-flight magazine print commercials generated $250 million global revenue 2023.
21
Trade show program print commercials totaled 5,000 unique per major event 2023.
Interpretation
Print Commercials Interpretation
Despite print's undeniable resilience and tangible power to drive sales, trust, and even coupon-clipping, its story in 2023 was a nuanced saga of selective luxury, lingering local loyalty, and sobering retreats, proving that even a medium in decline can still leave a very expensive and effective paper cut.
More related reading
04 · Category
Radio Commercials20 stats
01
US radio ad revenue totaled $3.8 billion in 2023, down 1.2% YoY due to streaming shift.
02
82% of US adults listen to radio weekly, exposing them to 12,000 commercials yearly average.
03
Drive-time radio commercials (6-10 AM/3-7 PM) command 55% of total ad revenue in 2023.
04
Automotive dealers spent $1.2 billion on radio commercials in 2023, 32% of category total.
05
60-second radio commercials averaged $450cost per spot in top 50 markets 2023.
06
News/talk radio format hosted 25% of all commercials in 2023, pharma heavy at 18%.
07
Hispanic radio commercials revenue up 4% to $650 million in 2023, bilingual focus.
08
Country music radio aired 1,800 unique commercials monthly average in 2023.
09
Political radio commercials spent $500 million in 2022 midterms, 12% of total radio ad pie.
10
Pandora/SiriusXM radio commercials reached 80 million subscribers with $1.1 billion spend 2023.
11
Local retail radio commercials comprised 28% of airtime, averaging 9 spots per hour.
12
44% of listeners sing along to radio commercial jingles, boosting memorability.
13
Sports radio commercials during NFL games up 10% to $300 million in 2023 season.
14
Female-targeted radio commercials grew 8% in beauty category to $250 million 2023.
15
HD radio commercials penetration hit 15% of stations, digital quality boost.
16
65% of truck drivers rely on radio commercials for service discovery while driving.
17
Christmas radio commercials generated $120 million in Q4 2023 revenue spike.
18
Podcast-like radio shows integrated 300 sponsored commercials daily in 2023.
19
Urban/hip-hop radio format saw 22% commercial load, youth brands dominant.
20
37% ad-supported revenue growth for AM/FM streaming radio apps in 2023.
Interpretation
Radio Commercials Interpretation
In a year where radio's ad revenue slightly dipped to $3.8 billion, it proved its stubborn vitality by still trapping 82% of adults in a yearly carousel of 12,000 ads, where drive-time commands over half the cash, car dealers shout the loudest with $1.2 billion, and even the jingles we begrudgingly sing along to are part of a calculated, $450-per-minute assault on our memorability.
05 · Category
Television Commercials30 stats
01
In 2023, the total spending on television commercials in the United States amounted to $68.7 billion, marking a 2.5% increase from the previous year driven by major events like the Super Bowl.
02
Super Bowl LVIII commercials in 2024 commanded an average price of $7 million for a 30-second spot, watched by over 123 million viewers.
03
62% of US consumers reported being influenced to purchase a product after seeing a TV commercial in 2023, according to a survey of 5,000 adults.
04
The average length of primetime TV commercials dropped to 15.2 seconds in 2022 from 30 seconds a decade earlier due to addressable TV tech.
05
During the 2023 NFL season, over 18,000 unique TV commercials aired across networks, with pharmaceutical ads comprising 14% of total airtime.
06
Local TV commercials accounted for 42% of total US TV ad revenue in 2023, totaling $28.9 billion, primarily from automotive dealers.
07
78% of viewers skip TV commercials when possible using DVRs, with fast-forward rates highest among 18-34 year olds at 85%.
08
Cable TV commercials saw a 5.1% decline in viewership in 2023, dropping to 45 million average prime viewers per night.
09
In 2023, 35% of TV commercials featured diverse casting, up from 22% in 2018, per analysis of 10,000 ads.
10
Political TV commercials surged to $14 billion in spend during the 2022 midterms, with 90% negative in tone.
11
Broadcast network TV commercials generated $18.2 billion in 2023, with ABC leading at 28% share due to sports programming.
12
52% of TV commercial budgets in 2023 were allocated to 15-second spots, optimizing for shorter attention spans.
13
Hispanic-targeted TV commercials grew 12% in spend to $9.1 billion in 2023, focused on bilingual markets.
14
Streaming TV commercials on platforms like Hulu reached 1.2 billion impressions monthly in Q4 2023.
15
41% recall rate for humorous TV commercials versus 22% for serious ones, based on 2023 eye-tracking study of 2,000 viewers.
16
Auto industry spent $4.5 billion on TV commercials in 2023, with trucks/SUVs at 60% of that total.
17
Late-night TV commercials averaged 12 minutes per hour in 2023, down 18% from 2019 due to cord-cutting.
18
67% of parents claim kids under 12 are influenced by toy TV commercials aired during cartoons.
19
News channel TV commercials hit record $3.8 billion in 2023, fueled by election coverage.
20
CTV (connected TV) commercials overtook linear TV in household reach at 82% in US homes by end of 2023.
21
Fast food chains aired 2,400 unique TV commercials in 2023, with McDonald's leading at 450 spots.
22
Daytime soap TV commercials saw 22% revenue drop to $1.2 billion in 2023 amid declining audiences.
23
55% of TV commercials in 2023 used user-generated content elements, boosting engagement by 28%.
24
Sports TV commercials during NBA finals generated $1.1 billion in 2023, up 15% YoY.
25
Retail TV commercials peaked at $8.9 billion spend in Q4 2023 holiday season.
26
73% of seniors over 65 report trusting TV commercials more than digital ads in 2023 surveys.
27
Reality TV shows hosted 1,500 unique commercials per season average in 2023, pharma heavy.
28
TV commercial clutter averaged 14 minutes per hour in prime time 2023, irritating 68% viewers.
29
Female-led TV commercials increased to 48% in 2023 from 35% in 2018.
30
Olympics 2024 TV commercials projected $1.2 billion US spend, 20% over Tokyo 2020.
Interpretation
Television Commercials Interpretation
The industry spent billions to navigate a paradox: viewers are skipping faster and trusting less, yet they're still surprisingly persuaded by a fleeting, expensive, and increasingly diverse screen moment.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Henrik Dahl. (2026, February 13). Commercials With Statistics. Gitnux. https://gitnux.org/commercials-with-statistics
MLA
Henrik Dahl. "Commercials With Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/commercials-with-statistics.
Chicago
Henrik Dahl. 2026. "Commercials With Statistics." Gitnux. https://gitnux.org/commercials-with-statistics.
Sources & references
100 datasets cited across this report · attribution is report-level
advertising.amazon.com