Trust is shifting faster than most campaigns can measure. Consumers report 72% trust TV ads more than digital, while 2025 and 2024 performance signals are increasingly being decided by things like personalization, retargeting lift, and creative format. Grab these benchmarks like $42 ROI per $1 in email and podcast recall at 67% unaided to see exactly what is working and what is being skipped.
Key Takeaways
- 72% of consumers trust TV ads more than digital per 2023 Edelman Trust Barometer
- Email marketing ROI averages $42 for every $1 spent in 2023 benchmarks
- Search ads deliver 2x higher conversion rates than display at 4.4% vs 2.2% 2023
- 81% of shoppers influenced by social ads before purchase 2023
- 54% of Gen Z discover brands via TikTok ads 2023 survey
- 66% of consumers feel overwhelmed by ad frequency daily 2023
- Retail media networks ad spend US $49 billion 2023, 24% growth
- 91% of smartphone users interact with ads daily via mobile in 2023 surveys
- Programmatic video ads grew 25% YoY to $75 billion globally in 2023
- In 2023, global advertising expenditure reached $963.4 billion, marking a 7.7% increase from 2022
- US digital ad spend hit $279 billion in 2023, comprising 81% of total ad spend, up from 77% in 2022
- Programmatic advertising accounted for 82% of US display ad spend in 2023, totaling over $140 billion
- Linear TV ad spend US $55 billion 2023, down 5%, shifting to CTV
- National TV ad rates Super Bowl 2023 averaged $7 million per 30-second spot
- US radio ad impressions declined 15% to 200 billion in 2023
Use the right channels to lift ROI fast, with retargeting up 70% and influencers 11x returns.
Related reading
01 · Category
Advertising Effectiveness27 stats
01
72% of consumers trust TV ads more than digital per 2023 Edelman Trust Barometer
02
Email marketing ROI averages $42for every $1 spent in 2023 benchmarks
03
Search ads deliver 2x higher conversion rates than display at 4.4% vs 2.2% 2023
04
Influencer posts generate 11x higher ROI than traditional digital ads 2023
05
Video ads on Facebook boost purchase intent by 25% vs static 2023 A/B tests
06
Retargeting ads increase conversion by 70% average 2023 studies
07
OOH ads drive 40% incremental online sales uplift per 2023 Nielsen study
08
Personalized ads improve click rates by 30% on Google 2023 data
09
Podcast ad recall 67% unaided after 24 hours 2023 Edison Research
10
Amazon ads average ROAS 9:1 for sponsored products 2023 seller report
11
Social proof in ads lifts trust 28% and conversions 15% 2023
12
CTV ads achieve 1.7% CTR vs 0.9% for linear TV 2023
13
User-generated content ads boost engagement 4x over brand content 2023
14
Programmatic direct deals yield 20% higher viewability 99% vs open auction 2023
15
Emotional ads on TV increase sharing 23% and purchase 10% 2023
16
SMS marketing open rate 98%, click rate 19% average 2023
17
Native ads CTR 53% higher than banners 0.54% vs 0.35% 2023
18
Multi-channel campaigns lift ROI 3.5x over single channel 2023
19
94% of first impressions digital ads based on visuals alone 2023 eye-tracking
20
Shoppable Instagram ads conversion 20% of views to sales 2023
21
Billboards near point-of-sale increase visits 46% 2023 geo-study
22
Dynamic creative optimization boosts performance 15-30% 2023 Google
23
Audio ads on Spotify lift brand favorability 15% 2023
24
68% of consumers say ads influence purchase decisions weekly 2023
25
A/B tested headlines improve CTR 20% average digital 2023
26
49% of US consumers skip TV ads with DVR, but live viewership stable 2023
27
76% of consumers trust influencer recommendations over ads 2023
Interpretation
Advertising Effectiveness Interpretation
Despite the digital age's dazzling array of metrics—where email is a cash cow, influencers are golden geese, and retargeting feels like a stalker with great ROI—the enduring, emotional sway of a trusted TV ad and the stubborn power of a physical billboard prove that even in a fractured media landscape, the human touch (and a little old-school intrusion) still closes the deal.
02 · Category
Consumer Insights23 stats
01
81% of shoppers influenced by social ads before purchase 2023
02
54% of Gen Z discover brands via TikTok ads 2023 survey
03
66% of consumers feel overwhelmed by ad frequency daily 2023
04
Mobile ads preferred by 70% of millennials for shopping 2023
05
47% of users abandon sites due to intrusive ads 2023
06
Women 25-34 spend 3.5 hours/day on social ads exposure 2023
07
62% of Boomers respond better to TV ads than digital 2023
08
Personalized ads annoy 41% if too targeted 2023 privacy survey
09
73% of consumers use reviews influenced by ads 2023
10
Gen Z 55% prefer short-form video ads under 15s 2023
11
69% of parents influenced by kid-targeted ads 2023
12
Urban consumers 2x more ad-exposed than rural 2023 OOH study
13
58% skip YouTube ads if skippable after 5s 2023
14
Hispanic US consumers 20% higher ad engagement on mobile 2023
15
64% of loyalty program members click rewarded ads 2023
16
Nighttime digital ad engagement peaks at 10pm for 35% users 2023
17
52% prefer eco-friendly brand ads messaging 2023 sustainability poll
18
Black consumers US respond 25% better to culturally relevant ads 2023
19
77% of gamers notice in-game ads without annoyance 2023
20
Weekend ad recall 15% higher than weekdays 2023
21
61% of high-income earners ignore luxury digital ads 2023
22
Food delivery app ads influence 80% impulse orders 2023
23
67% women vs 55% men share ads they like 2023 social study
Interpretation
Consumer Insights Interpretation
While marketers scramble to surgically target every conceivable demographic with ads that are ideally short, relevant, personal but not creepy, rewarded but not intrusive, and culturally resonant yet universally appealing, consumers are left feeling like a statistical pinball in a machine where the only winning move is to hit "skip ad."
03 · Category
Digital Advertising27 stats
01
Retail media networks ad spend US $49 billion 2023, 24% growth
02
91% of smartphone users interact with ads daily via mobile in 2023 surveys
03
Programmatic video ads grew 25% YoY to $75 billion globally in 2023
04
75% of US consumers use ad blockers on browsers in 2023, impacting display ads
05
CTV ad impressions US reached 1.5 trillion in 2023, up 30%
06
Social video ads engagement rate averaged 2.5% in 2023 benchmarks
07
Native advertising spend digital $60 billion globally 2023, blending seamlessly
08
62% of B2B marketers prioritize LinkedIn ads for lead gen in 2023
09
YouTube ad revenue $31.5 billion 2023, TrueView formats dominant
10
Mobile in-app purchase ads conversion rate 3.2% average 2023
11
84% of Facebook ad impressions video format in 2023
12
Pinterest ad click-through rate 0.22% average, outperforming display at 0.05% in 2023
13
Google Display Network CPM averaged $3.12in US 2023
14
TikTok shop ads drove 40% of e-comm sales on platform in 2023
15
70% of programmatic deals US were private marketplace in 2023
16
Instagram Reels ads view completion rate 65% in 2023 tests
17
Amazon DSP spend by brands up 30% to $20 billion 2023
18
55% of digital ad fraud losses from mobile apps in 2023, totaling $12 billion
19
Twitter (X) ad revenue fell 40% to $2.5 billion 2023 post-rebrand
20
Over 50% of digital display ads now use server-side header bidding 2023
21
Reddit ad platform grew 50% revenue to $800 million 2023
22
78% of marketers use first-party data for digital targeting 2023
23
Streaming audio ads US $2.1 billion 2023, Spotify leading
24
Meta Advantage+ campaigns improved ROAS by 32% average 2023
25
US display ad spend $92 billion 2023, 80% programmatic
26
Email ad open rates averaged 21.5% industry-wide 2023
27
45% of digital ad budgets allocated to performance marketing 2023
Interpretation
Digital Advertising Interpretation
While advertisers scramble to dodge ad blockers and fraud with increasingly personalized, video-driven, and programmatic precision—pouring billions into every screen and scroll—the only universal truth is that the consumer's attention is a fiercely guarded fortress, besieged by ever-more-clever tactics just to earn a fleeting glance.
More related reading
04 · Category
Market Size and Growth30 stats
01
In 2023, global advertising expenditure reached $963.4 billion, marking a 7.7% increase from 2022
02
US digital ad spend hit $279 billion in 2023, comprising 81% of total ad spend, up from 77% in 2022
03
Programmatic advertising accounted for 82% of US display ad spend in 2023, totaling over $140 billion
04
Global retail media ad spend is projected to grow to $179.5 billion by 2027 at a CAGR of 14.3% from 2022
05
Connected TV (CTV) ad spend in the US reached $21.3 billion in 2023, representing 40% of total video ad spend
06
Social media ad spend worldwide amounted to $230 billion in 2023, with Facebook and Instagram leading at $153 billion combined
07
Search advertising revenue for Google exceeded $175 billion in 2023, up 8.5% year-over-year
08
Global out-of-home (OOH) ad spend grew to $28.5 billion in 2023, recovering 12% post-pandemic
09
Audio advertising spend in the US hit $5.2 billion in 2023, with podcast ads surging 20%
10
Influencer marketing industry valued at $21.1 billion globally in 2023, expected to double by 2027
11
In 2023, 68% of US marketers increased digital ad budgets, averaging 15% uplift
12
Global ad spend on mobile devices reached $400 billion in 2023, 42% of total digital ads
13
TV ad spend in the US declined to $62.5 billion in 2023, down 2% from prior year
14
E-commerce ad spend globally projected at $120 billion for 2024, driven by Amazon and Shopify
15
Print ad revenue worldwide fell to $55 billion in 2023, continuing 10-year decline
16
Over 60% of global ad spend in 2023 was digitally allocated, up from 50% in 2019
17
Gaming ad market grew to $4.5 billion in US 2023, with in-game ads up 25%
18
Direct mail ad spend in US stable at $9 billion in 2023 despite digital shift
19
Global DOOH (digital out-of-home) spend hit $10.2 billion in 2023, CAGR 12% since 2019
20
Ad spend on TikTok reached $15 billion globally in 2023, tripling from 2021
21
Amazon ad revenue surpassed $46.9 billion in 2023, up 22% YoY
22
Newspaper ad revenue globally at $40 billion in 2023, down 8% from 2022
23
Radio ad spend US $3.8 billion in 2023, flat but podcasts up 15%
24
Global video ad spend $180 billion in 2023, 50% on mobile
25
Magazine ad revenue US $12 billion in 2023, digital editions up 10%
26
Projected global ad spend 2024: $1.02 trillion, 6% growth
27
In-app mobile ad spend US $95 billion 2023
28
Billboard OOH spend US $8.5 billion 2023, up 5%
29
LinkedIn ad revenue $15 billion 2023, B2B growth 12%
30
Snapchat ad spend global $4.6 billion 2023, up 20%
Interpretation
Market Size and Growth Interpretation
The world spent nearly a trillion dollars last year to get your attention, but it seems the only thing we all unanimously agreed on was that we'd rather be on our phones, shopping online, or watching TikTok than reading a newspaper or listening to the radio.
05 · Category
Traditional Advertising27 stats
01
Linear TV ad spend US $55 billion 2023, down 5%, shifting to CTV
02
National TV ad rates Super Bowl 2023 averaged $7 million per 30-second spot
03
US radio ad impressions declined 15% to 200 billion in 2023
04
Direct mail response rates 4.4% for house lists, 2.1% prospects 2023
05
OOH visibility-adjusted impressions US 250 billion annually 2023
06
Magazine ad pages US fell 8% in 2023, digital surrogates up
07
Cinema ad spend global $4 billion 2023, attendance rebound 20%
08
Local TV station ad revenue US $18 billion 2023, political ads surged 50%
09
Billboard GRP (Gross Rating Points) averaged 450 in top markets 2023
10
Yellow Pages print ads revenue $1.2 billion US 2023, down 10%
11
Transit ad impressions NYC subway 1.8 billion riders 2023
12
US spot TV ad spend $15 billion 2023, fragmented across stations
13
Newspaper classifieds digital shift, revenue $5 billion 2023 US
14
Radio spot market share 12% of audio ads 2023 US
15
Outdoor static billboard effectiveness 20% recall vs digital 25% 2023 studies
16
TV network primetime ad minutes down 10% to 14 min/hour 2023
17
Direct response TV (DRTV) spend $2.5 billion US 2023
18
Magazine reader engagement 45 min/issue average 2023 survey
19
Political ad spend US TV/radio $14 billion 2024 cycle projection from 2023 trends
20
OOH airport ads revenue $1.5 billion global 2023, travel boom
21
Print catalog ad effectiveness 9% purchase intent lift 2023
22
Local newspaper ad rates stable at $500/col-inch 2023 avg
23
Cinema screen ad playtime 15 min pre-movie average 2023
24
85% of Super Bowl 2023 ads featured celebrities, boosting recall 20%
25
US print ad share of total spend 7% in 2023, lowest ever
26
Personalized direct mail lift sales 30% over generic 2023 tests
27
TV ad GRPs for CPG brands averaged 1200 in 2023
Interpretation
Traditional Advertising Interpretation
While traditional media like TV and print are either shrinking or holding steady for dear life, the real story is a fragmented but stubbornly resilient landscape where every dollar is now fought over with surgical precision, celebrity endorsements, and hyper-targeted data, proving that even as channels shift, the fundamental hustle of advertising—getting seen and remembered—remains as fiercely competitive as ever.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Gabrielle Fontaine. (2026, February 13). Advertisement With Statistics. Gitnux. https://gitnux.org/advertisement-with-statistics
MLA
Gabrielle Fontaine. "Advertisement With Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/advertisement-with-statistics.
Chicago
Gabrielle Fontaine. 2026. "Advertisement With Statistics." Gitnux. https://gitnux.org/advertisement-with-statistics.
Sources & references
79 datasets cited across this report · attribution is report-level
ir.aboutamazon.com
advertising.amazon.com
business.instagram.com
shopify.com