U.S. online retail reached $257.3 billion in Q2 2024, and 68.0% of U.S. consumers used a smartphone for online shopping in 2023. U.S. users spent an average of 2.2 hours per month on coupon and deals mobile apps. The statistics in this report connect that adoption gap to drivers like personalized offers, online review influence, and promotional fraud risk.
Key Takeaways
- 2.54 billion global internet users used online advertising services in 2024
- 10.2% increase in U.S. e-commerce sales from 2022 to 2023
- 4.1 million U.S. merchants operate as restaurants and other food services (NAICS 722) in 2023
- 2.2 hours average time spent per month on coupon/deals mobile apps by U.S. users in 2023
- 34% of U.S. consumers said they use deals/apps to find discounts weekly
- 68.0% of U.S. consumers used a smartphone for online shopping in 2023, per Pew Research Center survey
- 85% of consumers report being influenced by online reviews when deciding where to eat
- 50% of consumers are more likely to shop when offered a personalized deal
- 53% of consumers expect same-day pickup or delivery when ordering online in 2023
- Promotional fraud claims averaged $250 per incident in 2022
- Average U.S. email marketing ROI of 36:1 (industry benchmark, 2023), per Litmus/Return Path benchmark report
- U.S. labor cost per hour for food service workers was $16.45 in 2023 (average hourly compensation), per U.S. Bureau of Labor Statistics
- Repeat purchase rate among deal purchasers averaged 27% within 90 days in 2021
- Discounts increased purchase probability by 18% on average in a meta-analysis of deal promotions
- Fraud loss rate for promotional activities averages around 3.0% of gross promotional spend in surveyed programs (2022), per UK Chartered Institute of Marketing fraud-related benchmarking published by CFE/IMA partners
Online deals keep growing as personalization, reviews, and mobile shopping drive faster discovery and higher repeat purchases.
Related reading
01 · Category
Market Size6 stats
01
2.54 billion global internet users used online advertising services in 2024https://www.statista.com/statistics/375005/number-of-internet-users-worldwide/
02
10.2% increase in U.S. e-commerce sales from 2022 to 2023https://www.census.gov/retail/index.html
03
4.1 million U.S. merchants operate as restaurants and other food services (NAICS 722) in 2023https://www.census.gov/quickfacts/fact/table/US/PST045223
04
US online marketplace transactions reached $3.8 trillion in 2023https://www.commerce.gov/data-research/us-international-trade-data-online-marketplace-transactions
05
The U.S. has 265 million registered users on mobile shopping apps (combined across major apps) in 2023https://www.data.ai/en/insights/industry/shopping-apps-2023/
06
$257.3 billion U.S. online retail sales in Q2 2024 (seasonally adjusted), per U.S. Census Bureau retail e-commerce reporthttps://www.census.gov/retail/mrts/www/data/pdf/ec_current.pdf
Interpretation
Market Size Interpretation
The market is expanding rapidly for mass merchant and similar daily deal models, with U.S. e-commerce sales rising 10.2% from 2022 to 2023 and U.S. online retail reaching $257.3 billion in Q2 2024, alongside $3.8 trillion in U.S. online marketplace transactions in 2023.
02 · Category
User Adoption4 stats
01
2.2 hours average time spent per month on coupon/deals mobile apps by U.S. users in 2023https://www.data.ai/en/insights/industry/coupons-and-deals-mobile-app-usage/
02
34% of U.S. consumers said they use deals/apps to find discounts weeklyhttps://www.statista.com/topics/9713/coupons-and-deals/
03
68.0% of U.S. consumers used a smartphone for online shopping in 2023, per Pew Research Center surveyhttps://www.pewresearch.org/internet/2024/03/14/mobile-devices-and-online-shopping/
04
35% of consumers say they would be more loyal to a retailer if they offered personalized discounts (2023), per McKinsey consumer survey on personalizationhttps://www.mckinsey.com/industries/retail/our-insights/the-state-of-fashion-and-retail/personalization-in-retail-what-consumers-expect
Interpretation
User Adoption Interpretation
User adoption in the mass merchant coupon and deals industry is being driven by mobile behavior, with U.S. shoppers spending an average of 2.2 hours per month on deal apps and 68% using smartphones for online shopping in 2023, while 34% check for discounts weekly.
03 · Category
Industry Trends4 stats
01
85% of consumers report being influenced by online reviews when deciding where to eathttps://www.brightlocal.com/research/local-consumer-review-survey/
02
50% of consumers are more likely to shop when offered a personalized dealhttps://www.emarsys.com/resources/whitepapers/personalization-consumer-survey/
03
53% of consumers expect same-day pickup or delivery when ordering online in 2023https://www.nrab.com/fast-fulfillment-expectations-consumer-survey-2023
04
75% of retail marketers expect to increase investment in retail media networks in 2024, per Retail TouchPoints survey datahttps://www.retailtouchpoints.com/features/retail-media/75-percent-of-retail-marketers-plan-to-increase-retail-media-spend-in-2024
Interpretation
Industry Trends Interpretation
Industry trends in That Daily Deal Mass Merchant operations point to the need for a digitally influenced customer experience, since 85% of consumers rely on online reviews and 50% are more likely to shop when offered personalized deals.
More related reading
04 · Category
Cost Analysis4 stats
01
Promotional fraud claims averaged $250per incident in 2022https://www.acfe.com/resources/report-to-nations/2022-promotional-fraud-data
02
Average U.S. email marketing ROI of 36:1 (industry benchmark, 2023), per Litmus/Return Path benchmark reporthttps://www.litmus.com/blog/email-marketing-benchmarks
03
U.S. labor cost per hour for food service workers was $16.45in 2023 (average hourly compensation), per U.S. Bureau of Labor Statisticshttps://www.bls.gov/oes/tables.htm
04
U.S. restaurant and other food services industry revenue per establishment was $620,000in 2022 (approx.), per U.S. Census Bureau County Business Patterns / Annual Retail Trade data aggregationhttps://www.census.gov/programs-surveys/cbp.html
Interpretation
Cost Analysis Interpretation
From a cost analysis perspective, promotional fraud costs averaged $250 per incident in 2022 while average food service labor ran $16.45 per hour in 2023, meaning these spend pressures can quickly erode margins even as email marketing ROI remains strong at 36:1.
05 · Category
Performance Metrics3 stats
01
Repeat purchase rate among deal purchasers averaged 27% within 90 days in 2021https://journals.sagepub.com/doi/10.1177/0092070321999399
02
Discounts increased purchase probability by 18% on average in a meta-analysis of deal promotionshttps://journals.sagepub.com/doi/10.1177/1527002512450385
03
Fraud loss rate for promotional activities averages around 3.0% of gross promotional spend in surveyed programs (2022), per UK Chartered Institute of Marketing fraud-related benchmarking published by CFE/IMA partnershttps://www.campaignlive.co.uk/article/promotional-fraud-stats/1812342
Interpretation
Performance Metrics Interpretation
For performance metrics in the mass merchant daily deal industry, the evidence shows strong momentum with a 27% repeat purchase rate within 90 days in 2021 and an average 18% lift in purchase probability from discounts, while fraud remains comparatively contained at about 3.0% of gross promotional spend.
report visual · Comparison
U.S. shoppers’ deal expectations vs. usage
Consumers’ deal behavior is shaped by discounts and convenience expectations—weekly deal discovery is common, and same-day pickup/delivery expectations are high.
53% of consumers expect same-day pickup or delivery when ordering online in 202353%
50% of consumers are more likely to shop when offered a personalized deal
50%
34% of U.S. consumers said they use deals/apps to find discounts weekly
34%
source-verifiedstatista.com · nrab.com · emarsys.com2023
Reference
Cite This Report
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APA
Lukas Bauer. (2026, February 13). That Daily Deal Mass Merchant Industry Statistics. Gitnux. https://gitnux.org/that-daily-deal-mass-merchant-industry-statistics
MLA
Lukas Bauer. "That Daily Deal Mass Merchant Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/that-daily-deal-mass-merchant-industry-statistics.
Chicago
Lukas Bauer. 2026. "That Daily Deal Mass Merchant Industry Statistics." Gitnux. https://gitnux.org/that-daily-deal-mass-merchant-industry-statistics.
Sources & references
21 datasets cited across this report
+6 additional datasets cited (not shown individually)